DIRIYAH: The Zenos Health Summit began in historic Diriyah this week, the first event of its kind in the Kingdom.
The event, which ends on Oct. 25, has welcomed more than 50 experts in biohacking, integrative medicine and performance wellness at Bab Samhan Hotel to help explore the cutting edge of human longevity and peak performance.
In alignment with the Health Sector Transformation Program and in partnership with the Quality of Life Program, Shift Clinics, and Karama, the summit has explored how medtech and biotech are creating new opportunities.
One of the summit’s keynote speakers was Gary Brecka, founder of “The Ultimate Human†podcast, who spoke to Arab News.
He said: “This is my first immersive experience in º£½ÇÖ±²¥ and it’s been an absolutely unforgettable experience. I feel like there’s a true interest in having their people heal, and not just heal, but thrive.â€
He added that the Kingdom has embraced the concept of longevity and bio-optimization, creating a unique environment in which wellness is prioritized over merely managing disease.
Zenos Health, founded in 2024 by brothers Mazen and Marwan Karnaby, grew out of a deeply personal journey.
Mazen’s melanoma diagnosis in 2023 became the spark that ignited their mission: To challenge conventional ideas about aging, experiment with science-backed approaches, and empower individuals to take control of their health.
Both brothers attended the summit and explained that the name Zenos came from the word “zen,†reflecting focus on balance, wellness and mindful living.
Zenos Health Summit also featured booths, with local and international vendors offering insights, products, and samples.
Jeddah-based Saudi entrepreneur Marriam Mossalli, the co-founder of Powder Beauty, said she was keen to bring a Saudi perspective to the summit.
She told Arab News: “I’m the co-founder of Powder Beauty, Saudi’s first dedicated clean beauty and wellness platform, and I’m super excited to be here in Diriyah for the Zenos Health Summit.
“I think what is really exciting about this sector is the fact that we have so much knowledge here that is based on our tradition and our heritage.
“I think we naturally go into wellness — whether it’s grounding ourselves when we pray or by meditating. I think there are a lot of synergies there we could share with the outside world so it’s not just about us importing their knowledge but exporting ours.â€
The summit featured a distinguished lineup of international experts in wellness, longevity, and integrative medicine.
Among the speakers was Dr. Mark Hyman, founder of the Cleveland Clinic Center for Functional Medicine, and author of 15 bestsellers. Harvard-trained Saudi physician Dr. Walid Fitaihi, founder of the International Medical Center in Jeddah, was also present.
Other participants included Dr. Vonda Wright, orthopedic surgeon and longevity researcher; Dr. Amy Shah, double board-certified physician and nutrition specialist; and Ben Azadi, wellness coach and advocate for metabolic health.
Nutrition and women’s wellness experts Cynthia Thurlow and Courtney Swan highlighted the role of food and lifestyle in long-term vitality at the event.Â
The panelists reflected a growing global movement toward holistic, personalized, and preventive health.













