海角直播

Popularity of anime in 海角直播 is an increasingly powerful tool for brands, report finds

Special Popularity of anime in 海角直播 is an increasingly powerful tool for brands, report finds
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Dentsu MENAT CEO Tarek Daouk. (AN Photo/Jaafer Alsaleh)
Special Popularity of anime in 海角直播 is an increasingly powerful tool for brands, report finds
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Attendees at the Athar Saudi Festival of Creativity. (AN Photo/Jaafer Alsaleh)
Special Popularity of anime in 海角直播 is an increasingly powerful tool for brands, report finds
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Attendees at the Athar Saudi Festival of Creativity. (AN Photo/Jaafer Alsaleh)
Special Popularity of anime in 海角直播 is an increasingly powerful tool for brands, report finds
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The Athar Saudi Festival of Creativity was held in Jax District, Riyadh. (AN Photo/Jaafer Alsaleh)
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Popularity of anime in 海角直播 is an increasingly powerful tool for brands, report finds

Popularity of anime in 海角直播 is an increasingly powerful tool for brands, report finds
  • Researchers find 31% of fans watch anime content daily, 21% spend more than $530 a year on merchandise, 70% like brands that connect with the art form
  • 鈥楢nime reflects modern life, personal growth, and emotional depth in ways that feel both global and relatable,鈥 report says

RIYADH: A new report reveals how anime has become a cultural cornerstone for Saudi youth and a powerful new platform for brands.

The research was carried out by global advertising and digital media agency Dentsu MENAT. At the Athar Festival for creativity in Riyadh this week the company鈥檚 CEO, Tarek Daouk, spoke to Arab News, the event鈥檚 media partner, about anime culture in the Kingdom and the ways in which it can redefine modern agency models.

About 31 percent of fans of anime watch content daily, and more than 21 percent spend more than SR2,000 ($530) a year on merchandise, the report revealed.

鈥淲e looked at anime fans in 海角直播 and we found that around 70 percent of anime fans will react positively to brands that are connected to anime,鈥 Daouk said,

鈥淲hen you go deep into a fandom and you try to understand the passion point, then the potential for the brand to build connections is very high.鈥

Anime, a style of animation that originated in Japan, has been a significant part of Saudi youth culture since the 1980s, when early series began airing across the region, including 鈥淕rendizer,鈥 鈥淒etective Conan,鈥 and 鈥淐aptain Majid鈥 (also known as 鈥淐aptain Tsubasa鈥), which were localized and dubbed into Arabic by Damascus-based Al-Zahra Center/VENUS. When the TV channel Spacetoon began broadcasting in 2000 and its popularity soared, it helped define television programming for a generation.

The report found that 62.3 percent of people who engage with anime regularly in 海角直播 are under the age of 35, and so it is becoming a language of connection in youth culture.

According to the report: 鈥淎mong 18-24-year-olds, quality narratives and artistic creativity are the top reasons for their deep connection to the medium. Anime reflects modern life, personal growth, and emotional depth in ways that feel both global and relatable.鈥

This passion for anime has inspired many Saudis to carve out their own spaces that blend the style of the art form with Saudi aesthetics, including graphic designer Njood Al-Kharboush, who creates stickers, pins and decks of cards she sells on her online store, Haku.

Daouk said: 鈥淐ultures have different layers. One layer is where we live, our stories, our family stories, our societies鈥 stories. That鈥檚 one layer of culture.

鈥淭he other layer is what we like; we like football, anime, dance, poetry, music, fashion. And in this layer of culture, we share it across geographies.

鈥淪o a Saudi fan of anime will share a lot of stories with a Japanese fan of anime. The first layer of where they live (and) the language might be different but their passion points are similar.鈥

For local and global brands, this represents an opportunity to integrate anime culture into other streams and leverage intellectual properties that resonate with Saudi fans, who are 1.6 times more likely than the global average to improve their opinion of a brand when an anime IP is incorporated into products or promotions.

One example of this is development of a Dragon Ball Z theme park as part of the Qiddiya entertainment and tourism project in Riyadh. Themed around the legendary series, it is expected to be one of the largest anime-themed destinations in the world.

There are other ways in which anime is increasingly becoming part of people鈥檚 lives. The report found that more than half of anime fans in 海角直播 play anime-based video games and more than 43 percent play video games based on manga (Japanese comics), highlighting the potential of this sector as the Kingdom continues to invest in esports.

鈥淣ow with gaming, where gaming is becoming a space for connection between people, not just to game, and where you can incorporate content like anime in gaming, these connections are much easier now,鈥 Daouk said.

The great popularity of anime in the country means there are many opportunities to capitalize on it, he added.

鈥淭he biggest opportunity is to go along with the 2030 Vision and turning Saudi from a consuming community 鈥 like, we consume anime, we watch anime 鈥 into giving the talent in Saudi the opportunity to produce. And when you produce, you add your cultural twist to the content.鈥


Saudi imports to Austria increased by 29% in 2024, says Austria ambassador

Saudi imports to Austria increased by 29% in 2024, says Austria ambassador
Updated 23 October 2025

Saudi imports to Austria increased by 29% in 2024, says Austria ambassador

Saudi imports to Austria increased by 29% in 2024, says Austria ambassador
  • Growing trade ties highlighted at Riyadh reception ahead of Austrian National Day
  • Green tech, mining, tourism, education among growth areas as economic exchange strengthens

RIYADH: In a reception on Wednesday ahead of Austrian National Day, Oskar Wustinger, the Austrian ambassador to 海角直播, highlighted the growing economic and trade relations between the two countries.

鈥淭he excellent Austrian-Saudi relations are based on solid friendship and cover more and more fields. Fast-growing economic exchange and cooperation are important and dynamic elements,鈥 Wustinger said.

鈥淭here is an impressive growth in bilateral trade, with Austrian exports to 海角直播 increasing 49 percent in 2024, and equally important, Saudi imports to Austria increasing by 29 percent,鈥 he added.

Attending the reception from the Saudi side were high-level officials and diplomats, including Faisal Al-Sudairy, undersecretary of the Riyadh region, who represented Riyadh Gov. Prince Faisal bin Bandar.

As a part of his remarks Wustinger also detailed key areas of collaboration under Vision 2030, commending the initiative for being 鈥渋mpressively bold.鈥

鈥淰ision 2030 is impressively bold and very ambitious. Austrian companies with world-leading expertise are well-suited to support these efforts,鈥 he said.

The ambassador also underscored the numerous trade missions organized by the Austrian Embassy Commercial Section to 海角直播 which showcased the interest for collaboration in key sectors such as green technology, infrastructure, mining, tourism and education.

鈥淭hese are areas with decades of Austrian expertise and innovation, which can significantly contribute to 海角直播鈥檚 ambitious development journey,鈥 the envoy said.

Wustinger said that the number of Austrian subsidiaries in the Kingdom is growing with several Austrian companies having opened their regional headquarters in 海角直播, and another Austrian regional headquarters due to open in December.

On the topic of tourism, the ambassador said that this summer was marked by a 34 percent surge in Saudi tourists to Austria.

鈥淎ustria is a popular destination for Saudi tourists and (is becoming) even more popular.

鈥淢any visas have already been issued in the application of the new visa cascade,鈥 he added, referring to changes to the EU Schengen visa scheme allowing easier access to multi-entry visas for Saudis.

鈥淎nd an ever-growing number of Saudi football teams regularly hold their summer camps in Austria,鈥 he added.

On the educational front, the ambassador also said that Saudis are participating in executive training programs for the Diplomatic Academy Vienna and in the Austrian Leadership Programs run by the Austrian Foreign Ministry.


Association marks International Stuttering Awareness Day in Riyadh

Association marks International Stuttering Awareness Day in Riyadh
Updated 23 October 2025

Association marks International Stuttering Awareness Day in Riyadh

Association marks International Stuttering Awareness Day in Riyadh

RIYADH: To mark International Stuttering Awareness Day, the stuttering awareness and support association Mutalaathem held an event on Wednesday evening at the Cultural House in Riyadh.

A presentation on effective communication methods for individuals with a stuttering disability was given, and various panel discussions were held for both adults and young people.

鈥淥ur event is for International Stuttering Awareness Day, and we called it 鈥楪ive Me My Time,鈥 because we stutterers need time to get the words out,鈥 said Saad Al-Munajem, founder of Mutalaathem.

Al-Munajem added: 鈥淭he goal of the event is to spread awareness in our community, to tell people that stuttering is just a different way of speaking and that it is not necessary to speak fluently. We only need to take our time to deliver our thoughts.鈥

Stuttering is a speech disorder that causes individuals to have challenges in pronouncing words smoothly.

The health condition often worsens when the person is excited, exhausted or stressed, according to the Saudi Ministry of Health.

Stuttering often begins in early childhood, between the ages of 2 and 5 years old, and if the disability persists beyond that, professional help may be necessary.

Although the precise causes of stuttering remain unclear, it is believed to result from a combination of different factors, including genetic differences in brain functioning, according to the American Speech-Language-Hearing Association.

Lolwah Al-Nogaidan, who attended the event, spoke to Arab News about her experience with her son Saad, who has stuttered since the age of 3.

鈥淢y son was timid and didn鈥檛 talk. He used to see himself as different than others. Yet, when he attended the event (last year) and saw others with stutter, I saw a complete 180 change,鈥 she explained.

鈥淗e had the confidence to talk 鈥 after that, I never missed an event with Saad.鈥

Al-Munajem explained to Arab News his personal experience with stuttering, which led him to found Mutalaathem in 2021.

鈥淚 created Mutalaathem based on my own experience and journey with stuttering. Stuttering once held me back from speaking and sharing my voice.

鈥淚 used to think it was a flaw in me or in the way I speak, but when I reached university, my perspective on stuttering changed.鈥

Al-Munajem developed an understanding of stuttering and focused on delivering his thoughts rather than on how he spoke.

鈥淚 told myself that what matters is not whether I speak fluently, but whether I can convey the message I want to share.鈥

鈥淎fter my mindset toward stuttering changed, my life changed for the better, even though the stutter itself didn鈥檛.

鈥淭hus, I wanted to help other people to reach the same mindset I did, or maybe even further.鈥


Over 1,000 commuters take self-driving car journeys in Riyadh

Over 1,000 commuters take self-driving car journeys in Riyadh
Updated 23 October 2025

Over 1,000 commuters take self-driving car journeys in Riyadh

Over 1,000 commuters take self-driving car journeys in Riyadh
  • 20 cars and more routes by year-end, says authority
  • Project has started for autonomous food deliveries

RIYADH: More than 1,000 commuters have used self-driving cars in Riyadh since the pilot service was introduced at the Roshn Front shopping mall and Princess Noura University in July.

The initial phase is being run in a partnership between 海角直播鈥檚 Transport General Authority, Uber and WeRide.

There are plans to expand the program with additional routes across Riyadh, growing the fleet to more than 20 autonomous vehicles by the end of the year, the TGA said in a statement.

Government entities partnering in the expansion plans include the Ministry of Interior, Ministry of Communications and Information Technology, the Saudi Data and Artificial Intelligence Authority, the General Authority for Survey and Geospatial Information, and the Saudi Standards, Metrology and Quality organization.

Members of the public are invited to request a ride in an autonomous vehicle through the Uber application.

The TGA said that it oversees all technical aspects of the program, with safety officers deployed in every vehicle to maintain standards and monitor the autonomous systems.

The authority added that the program aligns with Vision 2030 and the National Transport and Logistics Strategy.

Also in July, a project began to carry out autonomous food deliveries at Roshn Front.

A partnership between housing developer Roshn Group and delivery app Jahez, the service aims to reduce delivery times in addition to cutting carbon emissions, and is also licensed by the TGA.


National program launched to track invasive and non-native marine species

National program launched to track invasive and non-native marine species
Updated 23 October 2025

National program launched to track invasive and non-native marine species

National program launched to track invasive and non-native marine species
  • It is the first coordinated national effort to create a database of non-native and invasive marine species in the Kingdom鈥檚 waters

RIYADH: 海角直播鈥檚 National Center for Wildlife has introduced a new national program to track invasive marine species in the Red Sea and Arabian Gulf, the Saudi Press Agency reported on Thursday.

In collaboration with the King Abdullah University of Science and Technology, the program aims to reinforce the country鈥檚 efforts to conserve marine biodiversity and protect ecosystems.

It is the first coordinated national effort to create a comprehensive database of non-native and invasive marine species in the Kingdom鈥檚 waters.

The program uses advanced research methods including field surveys, DNA barcoding and maritime traffic analysis to develop accurate scientific imaging of species distribution and dispersal pathways.

Preliminary results revealed hundreds of potential non-native marine species, including 181 in the Red Sea and 168 in the Arabian Gulf.

These species are most concentrated in areas close to ports and coastal infrastructure, areas that the program is targeting with monitoring and environmental planning.

The program has also established the region鈥檚 first genetic fingerprint library for potential non-native marine species, for rapid identification of future threats.

Furthermore, it has strengthened national capacities through training and improved marine biosecurity in line with international standards.

Based on these results, NCW is developing a national marine biosecurity framework to prevent and manage invasive species in cooperation with the relevant authorities.

NCW CEO Mohammed Qurban said that this program reflects the Kingdom鈥檚 commitment to promoting scientific research and its applications in marine environment protection, in line with the goals of Saudi Vision 2030 and the Saudi Green Initiative.


鈥楢mazonia Awakens鈥 brings rainforest magic to Boulevard World

鈥楢mazonia Awakens鈥 brings rainforest magic to Boulevard World
Updated 23 October 2025

鈥楢mazonia Awakens鈥 brings rainforest magic to Boulevard World

鈥楢mazonia Awakens鈥 brings rainforest magic to Boulevard World
  • Latest attraction is fusion of fantasy, excitement, and visual spectacle suitable for families and adventure seekers

RIYADH: Boulevard World has opened a new aquatic attraction, 鈥淎mazonia Awakens,鈥 as a part of Riyadh Season 2025, offering a mix of adventure, fantasy, and stunning visual effects.

The storytelling is inspired by the mystique of tropical rainforests, offering an interactive journey through a vividly designed, Amazon-inspired, immersive world, according to a recent Saudi Press Agency report.

The adventure begins aboard a boat gliding through ancient ruins and a dark tunnel filled with dramatic sound, light, and interactive effects.

It builds up to a heart-pounding moment where the boat plunges 20 meters down, crowned by a massive wave.

Lasting about 10 minutes, 鈥淎mazonia Awakens鈥 delivers a captivating fusion suitable for families and adventure seekers.

Amazonia is just one of the latest offering of Boulevard World, one of the venues for Riyadh Season, which opened on October 10 and will run until May 2, 2026. (SPA)

Amazonia is one of the latest offerings of Boulevard World, a venue for Riyadh Season, which opened on Oct. 10 and runs until May 2, 2026.

There are other festivals held elsewhere in the Kingdom throughout the year to boost tourism, one of the key programs of Saudi Vision 2030.

During a pre-opening announcement on Oct. 6, 海角直播鈥檚 General Entertainment Authority Chairman Turki Alalshikh reported that Riyadh Season has already attracted 20 million visitors from 135 countries.

Riyadh Season鈥檚 other key venues include Boulevard City, the Kingdom and ANB arenas, Dunes of Arabia, and Riyadh Zoo.