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RIYADH: The Heritage Commission has added 184 new cultural, archeological, and architectural sites in the Baha region to the National Antiquities Register, bringing the total in the region to 313.

The registration aims to preserve these sites and highlight their historical and cultural significance, according to the Saudi Press Agency report, and is part of the commission’s broader efforts to document and digitize heritage sites across the Kingdom.

Abdulrahman Al-Ghamdi, director of the Heritage Commission branch in Baha, said the registration and documentation of the sites aim to safeguard the Kingdom’s rich heritage.

He noted that the commission is developing management, conservation, and protection plans to ensure the sustainability of these sites, in line with a comprehensive vision to enhance the Kingdom’s position as a global destination for heritage and culture.

Baha is home to a remarkable legacy of traditional architecture, reflected in its houses, mosques, castles, and fortresses, all built using local materials such as stone, wood, and sand.

These structures embody a deep-rooted heritage that forms an integral part of the national and cultural identity, while also serving as a source of economic growth.

The region’s heritage villages have become popular destinations for tourists and visitors from both abroad and inside the Kingdom, eager to explore the ancient civilizations shaped by the people of Baha, the SPA reported.

People are encouraged to report any new archeological discoveries or illegal activities that might harm heritage sites via the commission’s social media accounts, the Balagh platform, by visiting any of its offices, or by calling the Unified Security Operations Center at 911.

RIYADH: The Kingdom’s national carrier Saudia has entered the fashion industry with the launch of a new clothing brand at Riyadh Fashion Week.

The brand, SV by Saudia, is billed as the airline’s first foray into the fashion and lifestyle sector, “inspired by our identity, creating endless opportunities for customers to engage with us in a fashionable, elegant, creative and comfortable ways,” according to a statement by the company.

The sporty-chic brand comprises on-trend athleisure in the airline’s signature brand colors of green and white, with pops of blue and varying shades of green adding depth and dimension to the line.

Bomber jackets, polo shirts, joggers and jumper dresses are offered with travel-themed insignia on some items.

The show took place on Saturday night on the rooftop of the Kingdom Center Tower.

The brand takes its name from Saudia’s IATA code, which are three letters assigned by the International Air Transport Association to identify airports, cities, or metropolitan areas. The airline was set up in 1945.

Presented under the theme “Live to Fly,” the debut collection draws inspiration from both “nostalgia and futurism. Each design reinterprets elements of flight through a distinctly innovative vision,” according to the company.

Developed by creative director Mohammed Khoja, the founder of fashion label Hindamme, the partnership reflects Saudia’s goal of showcasing the nation’s creativity on the global stage, according to the airline.

Khoja said: “It’s been a great honor to collaborate with Saudia on the debut collection of this iconic fashion line.

“Working alongside Freebirds (a Saudi virtual creative agency) to bring SV by Saudia to life offered a unique experience to uniting two worlds; the rich legacy of Saudia that we all grew up cherishing, and the nostalgia it represents to us as Saudis, reinterpreted through an innovative fashion medium.”

It is not the first time a Saudi airline has tapped fashion talent.

In 2024, ����ֱ�� designer Mohammed Ashi, founder of the Paris-based label Ashi Studio, unveiled the inaugural cabin crew uniforms for the Kingdom’s new airline, Riyadh Air.

The luxury line comprises cashmere outerwear, dresses and trousers made of fine wools, custom leather footwear, amethyst earrings, and pillbox hats.

These designs were all inspired by 1950s airline fashion, widely considered the golden age of aviation, but with an Ashi twist.