ֱ

Rebrand of US culture ‘fixture’ Cracker Barrel sparks backlash

Rebrand of US culture ‘fixture’ Cracker Barrel sparks backlash
Cracker Barrel has a special place in the hearts of many Americans, offering country cuisine in a folksy ‘Old Country Store’ setting complete with rocking chairs and occasional country music performances. (AFP)
Short Url
Updated 23 August 2025

Rebrand of US culture ‘fixture’ Cracker Barrel sparks backlash

Rebrand of US culture ‘fixture’ Cracker Barrel sparks backlash
  • An attempt to rebrand the storied US chain has sparked a firestorm of opposition online
  • The new, simplified logo features just the text of the brand name in a rounded-off yellow hexagon

MOUNT ARLINGTON, United States: Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy “Old Country Store” setting complete with rocking chairs and occasional country music performances.
But an attempt to rebrand the storied US chain has sparked a firestorm of opposition online and opened a new front in the culture wars around legacy brands seeking to update their corporate images.
It has also hammered the company’s share price, wiping tens of millions of dollars off of its value, and dividing customers and staff.
The chain, which has around 660 US branches, removed from its logo the stylized likeness of Uncle Herschel – the uncle of founder Dan Evins – who was shown sitting on a wooden chair in front of the eponymous barrel.
President Donald Trump’s son Donald Jr. took to X to demand to know “WTF is wrong with Cracker barrel,” quoting a post by the “Woke War Room” account that claimed the chain had “scrapped a beloved American aesthetic and replaced it with sterile, soulless branding.”
The new, simplified logo features just the text of the brand name in a rounded-off yellow hexagon.
The furor is just the latest to engulf corporate America, following similar rows when high-end carmaker Jaguar re-branded, removing its iconic “leaping cat” emblem, drawing howls of indignation from core customers, critics and the political right.
At the Cracker Barrel in Mount Arlington, New Jersey, a busy lunch rush largely bustled past the only sizable iteration of the new logo, behind the cash register, with the original still adorning old-timey signage, packaging and menus.
“They’re taking away Mr.Herschel! Am I gonna miss him? Maybe,” said a register operator in the large gift shop who declined to be named. “They’re making everything bland.”
Her colleague, who was clearing tables, insisted: “Nothing’s changing – just the logo. The food is still the same, the menu is still the same.”
Longtime customer Kathy Brondolo was visiting the branch with her husband as they were attending a wedding nearby and said the new logo “doesn’t make a difference – as long as we can see it from the road.”
“How can anybody be down on it? Life is change,” said the retired social worker, 67, as she and her husband sat on the chain’s signature rocking chairs.
Inside the restaurant 45 miles (72 kilometers) west of Manhattan, diners ate vast platters of meatloaf and fried chicken, rounded off with buttermilk biscuits, surrounded by walls covered with antiques and hunting trophies.
Marketing professor David Reibstein at the University of Pennsylvania’s Wharton School said “it is not unusual for a brand to do an occasional refresh. This was not a major shift either.”
“The traditions have broken for the traditionalists. Apparently, the issue is the core of Cracker Barrel’s customers are traditionalists and they tend to reside mostly in red, conservative states and these are most likely to react. It was almost seen as an abandonment of this segment.”
Trump won in 74 percent of counties with a Cracker Barrel in 2024, according to elections analyst Dave Wasserman.
Florida congressman Byron Donalds, a Republican candidate for state governor, wrote on X that he had worked in a Cracker Barrel and had even been baptized in the parking lot of one.
“Their logo was iconic and their unique restaurants were a fixture of American culture. No one asked for this woke rebrand. It’s time to Make Cracker Barrel Great Again,” he said, echoing Trump’s “Make America Great Again” mantra.
Marketing expert Tim Calkins wrote on his blog that “in a world with hair-trigger social media and commentators eager to stir up controversy to drive ratings, this is a dangerous area.”
He advised that Cracker Barrel should “stick with the program” – even as the business contended with a share price down $7 to $54.40 on the week.
“There is no question Cracker Barrel needs some changes and the current moves seem reasonable,” Calkins said. “People will likely move on when the next hot issue comes along.”


Hawaii’s Kilauea volcano erupts for the 31st time since December

Hawaii’s Kilauea volcano erupts for the 31st time since December
Updated 23 August 2025

Hawaii’s Kilauea volcano erupts for the 31st time since December

Hawaii’s Kilauea volcano erupts for the 31st time since December
  • A few lucky residents and visitors will have a front-row view at Hawaii Volcanoes National Park

HONOLULU: Hawaii’s Kilauea volcano resumed erupting Friday by shooting an arc of lava 30 meters into the air and across a section of its summit crater floor.
It was Kilauea’s 31st display of molten rock since December, an appropriately high frequency for one of the world’s most active volcanoes.
The north vent at the summit crater began continuously spattering in the morning, and then lava overflowed a few hours later. The vent started shooting lava fountains in the afternoon.
The eruption was contained within the summit crater, and no homes were threatened.
A few lucky residents and visitors will have a front-row view at Hawaii Volcanoes National Park. If the past is a guide, hundreds of thousands more will be watching popular livestreams made possible by three camera angles set up by the US Geological Survey.
Whenever she gets word the lava is back, Park Service volunteer Janice Wei hustles to shoot photos and videos of Halemaumau Crater – which Native Hawaiian tradition says is the home to the volcano goddess Pele. She said that when the molten rock shoots high like a fountain, it sounds like a roaring jet engine or crashing ocean waves. She can feel its heat from over a mile away.
“Every eruption feels like I am sitting in the front row at nature’s most extraordinary show,” Wei said in an email.
Kilauea is on Hawaii Island, the largest of the Hawaiian archipelago. It’s about 200 miles (320 kilometers) south of the state’s largest city, Honolulu, which is on Oahu.
Here’s what to know about Kilauea’s latest eruption:
Towering fountains of molten rock
A lower magma chamber under Halemaumau Crater is receiving magma directly from the earth’s interior at about 5 cubic yards (3.8 cubic meters) per second, said Ken Hon, scientist-in-charge at the Hawaiian Volcano Observatory. This blows the chamber up like a balloon and forces magma into an upper chamber. From there it gets pushed above ground through cracks.
Magma has been using the same pathway to rise to the surface since December, making the initial release and subsequent episodes all part of the same eruption, Hon said.
Many have featured lava soaring into the air, in some cases more than 1,000 feet (300 meters). The fountains are generated in part because magma – which holds gases that are released as it rises – has been traveling to the surface through narrow, pipelike vents.
The expanding magma supply is capped by heavier magma that had expelled its gas at the end of the prior episode. Eventually enough new magma accumulates to force the degassed magma off, and the magma shoots out like a Champagne bottle that was shaken before the cork was popped.
This is the fourth time in 200 years that Kilauea has shot lava fountains into the air in repeated episodes. There were more episodes the last time Kilauea followed this pattern: The eruption that began in 1983 started with 44 sessions of shooting fountains. Those were spread out over three years, however. And the fountains emerged in a remote area, so few got to watch.
The other two occurred in 1959 and 1969.
Predicting Kilauea’s future
Scientists don’t know how the current eruption will end or how it may change. In 1983 magma built enough pressure that Kilauea opened a vent at a lower elevation and started continuously leaking lava from there rather than periodically shooting out of a higher elevation. The eruption continued in various forms for three decades and ended in 2018.
Something similar could happen again. Or the current eruption could instead stop at the summit if its magma supply peters out.
Scientists can estimate a few days or even a week ahead of time when lava is likely to emerge with the help of sensors around the volcano that detect earthquakes and minuscule changes in the angle of the ground, which indicate when magma is inflating or deflating.
“Our job is like being a bunch of ants crawling on an elephant trying to figure out how the elephant works,” Hon said.
The lava fountains have been shorter lately. Steve Lundblad, a University of Hawaii at Hilo geology professor, said the vent may have gotten wider, leaving molten rock less pressurized.
“We’re still gonna have spectacular eruptions,” he said. “They’re just going to be wider and not as high.”
Carrying stories of Pele
Some people may see lava flows as destructive. But Huihui Kanahele-Mossman, the executive director of the Edith Kanakaʻole Foundation, said lava is a natural resource that hardens into land and forms the foundation for everything on Hawaii Island.
Kanahele-Mossman’s nonprofit is named after her grandmother – the esteemed practitioner of Hawaiian language and culture and founder of a noted hula halau, or school. Hālau o Kekuhi is celebrated for its mastery of a style of hula rooted in the stories of Pele and her sister, Hiʻiaka.
Kanahele-Mossman has visited the crater a few times since the eruption began. She initially watches in awe and reverence. But then she observes more details so she can go home and compare it to the lava in the centuries-old tales that her school performs. While at the crater, she also delivers a chant prepared in advance and places offerings. Recently she presented awa, a drink made with kava, and a fern lei.
“You as the dancer, you are the storyteller and you carry that history that was written in those mele forward,” she said, using the Hawaiian word for song. “To be able to actually see that eruption that’s described in the mele, that’s always exciting to us and drives us and motivates us to stay in this tradition.”
Visiting the volcano
Park visitation has risen all eight months of the year so far, in part because of the eruption. In April there were 49 percent more visitors than the same month of 2024.
Park spokesperson Jessica Ferracane noted that the last several episodes have only lasted about 10 to 12 hours. Those wanting to go should sign up for US Geological Survey alert notifications because the eruption could be over before you know it, she said.
She cautioned that visitors should stay on marked trails and overlooks because unstable cliff edges and cracks in the earth may not be immediately apparent, and falling could lead to serious injury or death. Young children should be kept close.
Volcanic gas, glass and ash can also be dangerous. Nighttime visitors should bring a flashlight.


Millie Bobby Brown and Jake Bongiovi welcome first child via adoption

Millie Bobby Brown and Jake Bongiovi welcome first child via adoption
Updated 22 August 2025

Millie Bobby Brown and Jake Bongiovi welcome first child via adoption

Millie Bobby Brown and Jake Bongiovi welcome first child via adoption
  • They shared Thursday that they “are beyond excited to embark on this beautiful next chapter of parenthood in both peace and privacy”

LOS ANGELES: Millie Bobby Brown and Jake Bongiovi adopted a daughter, the first child for the married couple, this summer, they announced Thursday.
“We are beyond excited to embark on this beautiful next chapter of parenthood in both peace and privacy,” the couple wrote in a social media statement. No further details were released.
Brown, 21, and Bongiovi, 23, were married in a private ceremony in May 2024. Representatives for Brown and Bongiovi did not immediately respond to The Associated Press’ request for comment.
Brown gained recognition for her starring role as Eleven in the Duffer brothers’ sci-fi series “Stranger Things.” The fifth and final season will air this November and December, a culmination of nine years of the show’s production. The British actor has pursued other acting and business ventures in that time, including the Netflix original “Enola Holmes” films and a “Godzilla” film. She even released a romance book in 2023.
Bongiovi is the son of Jon Bon Jovi, founder and frontman of the rock band Bon Jovi. Bongiovi debuted his own acting career as the star in “Rockbottom,” which released last year.
Brown stressed the importance of family during the 2024 premiere of her Netflix film “Damsel,” where Bongiovi and his parents were in attendance.
“I’m just so lucky that they’re here tonight and it just means so much to me,” Brown told The Associated Press then. “Family is everything and just to have my second family here means everything.”
The couple lives in Georgia. She recently told the AP she enjoys living on a farm, largely disconnected from social media, while promoting her 2025 Netflix film “The Electric State.”


Prosecutors say Sean ‘Diddy’ Combs’ request for acquittal or new trial should be swiftly rejected

Prosecutors say Sean ‘Diddy’ Combs’ request for acquittal or new trial should be swiftly rejected
Updated 21 August 2025

Prosecutors say Sean ‘Diddy’ Combs’ request for acquittal or new trial should be swiftly rejected

Prosecutors say Sean ‘Diddy’ Combs’ request for acquittal or new trial should be swiftly rejected
  • Prosecutors say in papers filed shortly before midnight Wednesday that Combs masterminded elaborate sexual events for two ex-girlfriends

NEW YORK: Federal prosecutors are urging a federal judge to quickly reject Sean “Diddy” Combs ‘ request that he throw out a jury verdict or order a new trial after a jury convicted the music maven of two prostitution-related charges.
Prosecutors said in papers filed shortly before midnight Wednesday that Combs masterminded elaborate sexual events for two ex-girlfriends between 2008 and last year that involved hiring male sex workers who sometimes were required to cross multiple state lines to participate.
A jury in July exonerated the Bad Boy Records founder of racketeering conspiracy and sex trafficking charges that carried the potential penalty of a mandatory 15 years in prison up to life behind bars. But it convicted him of two lesser Mann Act charges that prohibit interstate commerce related to prostitution.
The Mann Act charges each carry a potential penalty of 10 years behind bars. Combs has been denied bail despite his lawyers’ arguments that their client should face little to no additional jail time for the convictions. Prosecutors said he must serve multiple years behind bars.
Combs has been in a federal jail in Brooklyn since his September arrest at a Manhattan hotel. Sentencing is scheduled for Oct. 3.
Prosecutors wrote that Combs’ attorneys were mistaken when they contended in a submission to the judge late last month that the Mann Act was unduly vague and violates his due process and First Amendment rights.
“Evidence of the defendant’s guilt on the Mann Act counts was overwhelming,” prosecutors wrote.
They noted that the multiday, drug-fueled sexual marathons that Combs demanded of his girlfriends involved hiring male sex workers and facilitating their travel across multiple states for what became known as “freak-offs” or “hotel nights.”
Prosecutors said he then used video recordings he made of the sexual events to threaten and coerce the girlfriends to continue participating in the sometimes weekly or monthly sexual meetings.
“At trial, there was ample evidence to support the jury’s convictions,” prosecutors said.
They said Combs “masterminded every aspect” of the sexual meetups, paying escorts to travel across the country to participate and directing the sexual activity that took place between the men and his girlfriends “for his own sexual gratification” while sometimes joining in.
Casandra “Cassie” Ventura, an R&B artist who dated Combs from 2008 through 2018, testified during the trial that Combs sometimes demanded the sexual meetups with male escorts every week, often leaving her too exhausted to work on her music career. She said she participated in hundreds of “freak-offs.”
A woman who testified under the pseudonym “Jane” said she participated in “hotel nights” when she dated Combs from 2021 to last September and that the events sometimes lasted multiple days and required her to have sex with male sex workers, even when she was not well.
Both women testified that Combs had threatened to release videos he made of the encounters as a way of controlling their behavior.
“During these relationships, he asserted substantial control over Ventura and Jane’s lives. Specifically, he controlled and threatened Ventura’s career, controlled her appearance, and paid for most of her living expenses, taking away physical items when she did not do what he wanted,” prosecutors wrote.
“The defendant similarly paid Jane’s $10,000 rent and threatened her that he would stop paying her rent if she did not comply with his demands,” they said.
In their submission requesting acquittal or a new trial, Combs’ lawyers argued that none of the elements normally used for Mann Act convictions, including profiting from sex work or coercion, existed.
“It is undisputed that he had no commercial motive and that all involved were adults,” the lawyers said. “The men chose to travel and engage in the activity voluntarily. The verdict confirms the women were not vulnerable or exploited or trafficked or sexually assaulted.”
The lawyers said that Combs, “at most, paid to engage in voyeurism as part of a ‘swingers’ lifestyle” and argued that “does not constitute ‘prostitution’ under a properly limited definition of the statutory term.”


‘South Park’ targets federal takeover of DC police in latest episode

‘South Park’ targets federal takeover of DC police in latest episode
Updated 21 August 2025

‘South Park’ targets federal takeover of DC police in latest episode

‘South Park’ targets federal takeover of DC police in latest episode
  • The new episode on Comedy Central Wednesday addressed the federal takeover of the Washington, D.C.
  • he White House has attacked “South Park” as a fourth-rate, irrelevant show

NEW YORK: “South Park” continued its cartoon assault on the Trump administration Wednesday, with an episode that addressed the federal takeover of Washington, D.C.’s police department.
The latest installment on Comedy Central depicted the recurring character “Towelie” — a walking, talking towel — riding in a bus past landmarks like the Supreme Court building and the Capitol as armed troops marched in the streets. A tank rolled by in front of the White House.
The half-hour episode, which primarily satirized artificial intelligence, also roasted world leaders and tech CEOs for kowtowing to President Donald Trump. Eventually Towelie ended up with the president in the Oval Office.
“South Park” creators Trey Parker and Matt Stone recently signed a reported $1.5 billion, five-year deal with Paramount for new episodes and streaming rights to their series, which began its 27th season this summer.
Their second episode of the season depicted Homeland Security Secretary Kristi Noem shooting puppies, a reference to a story from the former South Dakota governor’s biography where she said she killed the family dog because of its behavioral issues. Noem was also depicted being trailed by a team of beauticians having to reattach her face.
“It’s so easy to make fun of women for how they look,” Noem told Glenn Beck in response to the episode.
The season premiere mocked Trump’s body in a raunchy manner and depicted him sharing a bed with Satan. That scenario reappeared in Wednesday’s episode.
The White House has dismissed “South Park” as a fourth-rate, no-longer-relevant show. But it has been attracting attention; Comedy Central said the Noem episode had the highest audience share in the show’s history, a reference to the percentage of people with televisions on watching the cartoon.


Prince William's new home sows doubt over Buckingham Palace's future

Prince William's new home sows doubt over Buckingham Palace's future
Updated 21 August 2025

Prince William's new home sows doubt over Buckingham Palace's future

Prince William's new home sows doubt over Buckingham Palace's future

LONDON: Britain's future king Prince William and his family are moving to a new home on the royal Windsor estate, prompting uncertainty about the future of Buckingham Palace.
They will reportedly move into Forest Lodge, an eight-bedroom mansion dating to the late 18th century, larger than their current four-bedroom home on the estate, west of London.
William and his wife Catherine, the Princess of Wales, are said to regard the property as their "forever home", according to The Sun newspaper which broke the story, citing a source close to the couple.
A Kensington Palace spokesperson confirmed to AFP "the Wales family will move house later this year", without giving further details.
The Sun added that the couple were paying for the renovations, the move and the rent themselves, as insiders told the daily they were hoping for a "fresh start" following Kate's 2024 cancer diagnosis and treatment.
William and Catherine's three children George, 12, Charlotte, 10, and Louis, seven, all attend a nearby school.
But the family putting down permanent roots at Windsor has cast uncertainty over Buckingham Palace's future as the official London residence of the monarch.
"It would be a disaster if Buckingham Palace were sidelined," royal commentator Richard Fitzwilliams told AFP.
"It is an iconic building, comparable only to the White House and known worldwide," he said.
Sovereigns have lived at Buckingham Palace since 1837.
Located in the heart of London, not far from parliament and Number 10 Downing Street, it is also the venue for numerous royal events from summer garden parties to state banquets.
During the summer months, parts of the 755-room palace are open to the public.
But King Charles III, 76, does not live there currently and will not do so for the foreseeable future amid an ongoing £369 million ($429 million) renovation.


The extensive work, which also saw the late queen Elizabeth II relocating to Windsor Castle before her death in 2022, is not due to be completed until 2027.
Charles, who announced in early 2024 that he had been diagnosed with cancer, does plan to make Buckingham Palace his London base after the work is finished.
But he is widely reported to prefer the more homely Clarence House where he has lived since 2003.
"It is the intention of King Charles and Queen Camilla to do so (move to Buckingham Palace) although given that he is battling cancer, this may well not happen," Fitzwilliams said.
Like Charles, William is said to be keen to open up the vast palace to more tourists and expand royal events there, according to The Daily Mail.
It is just one of a string of properties used by the royal family, either owned privately or by the Crown.
The late queen's preferred homes were Windsor Castle and Balmoral Castle in Scotland, to which she would retreat every summer.
Christmases were spent at Sandringham House in eastern England.
Charles meanwhile lavished attention on Highgrove House in western England, where he transformed the gardens, and he resides at Birkhall on the Balmoral estate when in Scotland.
Other royal properties include the Palace of Holyroodhouse in Edinburgh.


William and Catherine also enjoy a number of homes.
Holidays are spent at Anmer Hall on the Sandringham estate and they have use of the vast apartment 1A at Kensington Palace in west London.
"There is the danger the monarchy is perceived to have too many homes," Fitzwilliams said.
But he added "those who criticise the monarchy's costs should note that the Buckingham Palace renovation is on schedule and not exceeding its budget".
Buckingham Palace would always have a vital role to play, he added.
"It absolutely must remain the centre of the monarchy, whether or not William and Catherine actually live in it," he said.
Daily Mail columnist Amanda Platell, however, cautioned about a less visible future king not being in residence at Buckingham Palace.
A YouGov poll last year found that only a third (35 percent) of 18- to 24-year-olds wanted to maintain the monarchy, compared to "fairly broad" support in the population overall.
"I fear a future part-time king hiding away in Forest Lodge... could result in an even greater collapse of support among his subjects," she wrote.
har/jkb/js
Daily Mail