Nestl茅 海角直播 and BinDawood Holding concluded the 7th edition of the Nestl茅 Academy Specialized Training Program with the graduation of 38 trainees after four weeks of intensive training, The graduation ceremony was held in Jeddah in the presence of Waleed bin Dawood, chief commercial officer of BinDawood Holding, and Bassel Moghrabi, Nestl茅鈥檚 director of sales for 海角直播, Bahrain and Oman.
The training program witnessed a field visit by representatives from the Ministry of Environment, Water and Agriculture and the Ministry of Industry and Mineral Resources. Representatives of the two ministries observed the trainees鈥 hands-on experience, as well as provided training sessions that enriched the knowledge content of the participants and expanded their awareness of the role of these entities in supporting the food sector.
This edition stood out through a strategic partnership with one of Nestl茅鈥檚 key clients, BinDawood Holding, a leading retail company with over 100 branches across the Kingdom.
The program lasted four weeks, three of them were dedicated to training at Nestl茅鈥檚 headquarters in Jeddah, and included workshops and educational classes on the basics of sales in the labor market, workshops on developing communication and sales skills as a key pillar of the success of any business, in addition to field visits to Nestl茅 warehouses and supermarkets, and practical applications, which contributed to enhancing practical as well as theoretical knowledge.
One week of training was conducted with BinDawood Holding, where an integrated field schedule was prepared that included visits to the company鈥檚 commercial branches. Students learned about the way products are displayed and sold, the mechanism of cooperation between the two companies, the nature of selling Nestl茅 products within the branches of BinDawood Holding, methods of targeting consumers, distribution departments, and preparing advertisements for products, all of which helped them to enhance their understanding of the work environment in a realistic way.
The Nestl茅 Academy has contributed to developing national competencies through six previous editions of innovative training programs, qualifying more than 250 individuals who graduated from the academy鈥檚 programs, which covered sales, supply chain, nutrition, and cooking. This edition comes as an extension of Nestl茅鈥檚 commitment to youth empowerment in the labor market.
The academy鈥檚 programs provide integrated training curricula and field experiences that contribute to raising the efficiency of youth and empowering them with the skills required in the Saudi labor market, in alignment with the goals of the Kingdom鈥檚 Vision 2030.
