海角直播

Reimagining the future of sports with generative AI

Reimagining the future of sports with generative AI

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Just a few years ago, artificial intelligence in sports felt like a distant dream. Today, it鈥檚 transforming every aspect of the industry, from fan experiences to team performance. In 海角直播 alone, the sports market has grown from $6.4 billion in 2022 to $7.2 billion in 2023, with projections reaching over $22.4 billion by 2030. This rapid growth is reshaping how we play, watch, and understand sports.

It鈥檚 no wonder AI is fueling innovation across the industry. The Saudi Formula One Grand Prix is a celebration of speed, engineering excellence, and as a powerful showcase of how technology and sport are converging. From the roar of the engines on the Jeddah Corniche Circuit to the cutting-edge AI tools running behind the scenes, the event revealed how AI鈥檚 role in motorsports extends well beyond race day. It reflects a broader, long-term shift in the industry, delivering more personalized content, powering predictive insights, and enhancing performance.

Our multi-year partnership with Scuderia Ferrari HP highlights the pivotal role IBM is playing in this transformation and underscores how technology and professional sports have become inseparable.

As part of this partnership, IBM launched a fully redesigned Scuderia Ferrari HP mobile app, featuring an all-new Race Center and Racing Insights built with IBM watsonx. The app delivers a more immersive and personalized fan experience with interactive features such as fan messages, interactive live polls, and race summaries that highlight some of Ferrari鈥檚 most iconic wins across the decades. For the first time, the app is now fully accessible to Ferrari鈥檚 global Tifosi in both English and Italian.

This is more than just a technological upgrade; it鈥檚 a bold reimagining of the digital fan experience. Through AI-generated race summaries, post-race insights, dynamic data visualizations, and historical driver and team comparisons powered by large language models on watsonx, including IBM Granite, the app deepens the connection between Tifosi, F1 fans, and the world鈥檚 most renowned F1 racing team both during and outside race weekends. Additional features will be rolled out throughout the year 2025 onward.

By applying IBM鈥檚 deep AI and consulting expertise, we鈥檙e helping clients like Ferrari, and enterprises across sectors, deliver smarter, more engaging experiences on a scale.

The future of sports isn鈥檛 just about speed or intelligence, it鈥檚 about creating more connected, inclusive, and impactful experiences.

Ayman Al-Rashed

IBM has long equipped sports organizations with AI-powered tools to elevate performance and deepen fan engagement. As a part of Wimbledon 2025, IBM has partnered with the All England Lawn Tennis Club to create Match Chat, an interactive AI assistant that can answer fans鈥 questions during live singles matches.

Built with technologies on watsonx Orchestrate, AI agents, and large language models, such as IBM Granite, Match Chat is trained on the Wimbledon editorial style and the language of tennis. Additionally, IBM has enhanced the 鈥淟ikelihood to Win鈥 tool, which generates AI-powered analysis of player statistics, expert opinion and match momentum. The tool leverages IBM technologies including Red Hat Openshift.

In golf, IBM鈥檚 Hole Insights 2.0 tool enhances The Masters experience with real-time shot analysis. The tournament also leverages watsonx Orchestrate to process increasingly granular predictive data and showcase top-tier player performance with unprecedented clarity.

Across sports, these collaborations are reshaping how decisions are made, how fans connect, and how teams compete. A 2024 IBM study found that 72 percent of top-performing CEOs believe competitive advantage depends on leading in generative AI. The sports world is no exception.

But at IBM, innovation doesn鈥檛 come at the expense of responsibility. As AI continues to redefine the future of sports, we are committed to ensuring this transformation is not only smart and impactful, but also responsible. In an industry where trust and fairness are paramount, tools like watsonx.governance provide transparency, bias detection, and model explainability. They ensure that AI is deployed responsibly, preserving the integrity of sport while enabling progress.

We believe the future of sports must balance cutting-edge technology with ethical values preserving the passion, fairness, and human element that make sports so powerful.

海角直播 is emerging as a major player in global sports, fueled by its Vision 2030 agenda and over $2 billion invested into its sports infrastructure, talent, and major events. Since 2019, the Kingdom has hosted over 100 elite international events across 40 sports such as F1, the FIFA Club World Cup, and the World Athletics Championships, showing a clear commitment to becoming a premier destination for global sports.

With over 75 years of presence in the Kingdom, IBM is proud to support this transformation. We are working closely with local institutions to bring advanced AI solutions into the heart of the growing sports ecosystem, enhancing performance, fan engagement, and operational excellence.

At IBM, we believe the future of sports isn鈥檛 just about speed or intelligence, it鈥檚 about creating more connected, inclusive, and impactful experiences. And we鈥檙e proud to help shape that future, both on and off the field.

鈥 Ayman Al-Rashed is the regional vice president of IBM

Disclaimer: Views expressed by writers in this section are their own and do not necessarily reflect Arab News' point of view

How the public and private sector are navigating AI integration in the modern workplace

How the public and private sector are navigating AI integration in the modern workplace
Updated 8 min 16 sec ago

How the public and private sector are navigating AI integration in the modern workplace

How the public and private sector are navigating AI integration in the modern workplace
  • AI is transforming how governments and businesses operate, streamlining services and boosting long-term efficiency
  • 海角直播 is advancing fast in AI adoption, aligning with its Vision 2030 goals for digital leadership and innovation

RIYADH: As artificial intelligence transforms the modern workplace, public and private sector organizations in 海角直播 are leaning into its potential to revolutionize how they operate.

From automating workflows to training digital employees, AI has moved from buzzword to backbone in national efforts to modernize systems and boost efficiency.

But with rapid innovation comes a familiar hurdle 鈥 adapting without breaking what already works.

鈥淓very country has old systems that are doing important work. They can鈥檛 get rid of them, they need to continue, so they need to find a way to have a single pane of glass that connects them,鈥 Casey Coleman, vice president of Global Public Sector at ServiceNow, told Arab News.

That challenge is particularly acute in government institutions, where outdated IT systems often clash with modern digital tools. Legacy infrastructure, varying data formats, and bureaucratic complexity can make large-scale upgrades difficult.

Still, 海角直播 is making notable progress.

ServiceNow 鈥 which has operated in the Kingdom since 2011 鈥 has helped modernize operations in the Ministry of Justice and the Ministry of Human Resources and Social Development.

More than 180 automated processes now support the Ministry of Justice, while an integrated portal for public-sector employees has streamlined communication and speeded up problem-solving.

The gains are real. But Coleman notes that transformation requires more than just new code.

鈥淚t鈥檚 hard to change the way that work gets done because it becomes kind of just your muscle memory,鈥 she said. 鈥淭o change that is like an athlete learning to change their golf swing or learning to change their basketball shot.鈥

The key, she says, is empathy. 鈥淚t calls for empathizing with people and understanding their work from their perspective. It takes a human approach. It鈥檚 not just about the systems.鈥

Instead of replacing legacy systems outright, ServiceNow offers a way to integrate them, preserving existing structures while cutting down inefficiencies.

One major pain point is what Coleman calls 鈥渟neaker net鈥 鈥 employees manually switching between platforms and reentering information. Some 40 percent of productivity is lost due to these inefficiencies, she says 鈥 and likely more in the public sector.

鈥淧eople who join government are there to make a difference. They鈥檙e not there to serve data between one system to another,鈥 Coleman said.

鈥淭hey鈥檙e there to help people, and by taking away the toil of the administrative work that is just a drain on our productivity, we can liberate their time to do the public-facing work.鈥

That liberation is also playing out on the industrial front. In one of ServiceNow鈥檚 largest partnerships, the firm is working with Saudi Aramco to modernize its operations safely using 鈥渄igital twins鈥 鈥 virtual models of physical systems.

The approach allows engineers to simulate changes at oil refining plants before implementation. 鈥淪erviceNow has taken some part of the value chain in helping those companies to make safe changes to their systems and safe upgrades and modernization,鈥 said Coleman.

This year, the company opened its first regional headquarters in 海角直播, cementing its long-term commitment to a market it views as digitally mature and globally influential.

鈥満=侵辈 has a very clear strategy, and that鈥檚 important,鈥 Saif Mashat, area vice president for ServiceNow in the Middle East and Africa, told Arab News.

鈥満=侵辈 is part of the G20, one of the biggest economies in the region, one of the biggest economies in the world. 海角直播 is a very influential country globally, and is very, very advanced when it comes to the digital era.鈥

Private tech leaders are also seeing an acceleration in AI adoption across the Kingdom.

According to IBM鈥檚 regional vice president Ayman Al-Rashed, more than 70 percent of CEOs in 海角直播 have already created entirely new AI-based roles 鈥 a higher figure than the global average.

鈥淭hese are jobs that didn鈥檛 exist last year. These are new jobs,鈥 he said. 鈥淭his shows you that there鈥檚 a lot of interest in KSA, more than elsewhere around the globe, because the global average is between 50 and 60 percent.鈥

Al-Rashed explained that IBM has automated 95 percent of its internal HR functions, slashing costs by 40 percent 鈥 savings equivalent to $3.5 billion in productivity gains. That same tech, he said, is now being offered to clients.

鈥淲e came up with something we called the 鈥榳atsonx Orchestrate,鈥欌 said Al-Rashed. 鈥淭hat鈥檚 a lot of agents, assistants, and tools. There are actually more than 80 enterprise applications out there, and they鈥檙e all out of the box. You can immediately go and use them and have the same experience.鈥

One standout example is 鈥淎skHR,鈥 a virtual assistant that helps IBM staff navigate complex tasks like creating job requisitions or scheduling interviews.

鈥淚 used AskHR when I joined IBM. It was great. I always felt that someone was talking to me, but it was just AI,鈥 said Al-Rashed.

These shifts align closely with the Kingdom鈥檚 Vision 2030 plan, which prioritizes digital transformation and workforce upskilling as key pillars of national development.

鈥淲hat we鈥檝e done is we鈥檝e looked at our operations in HR, and we wanted to do things such as enhance the efficiency of it, reduce the cost of it, free up the time of the employees themselves,鈥 said Al-Rashed.

The message is clear: As 海角直播 races toward its digital future, the integration of AI is not just a competitive advantage 鈥 it is a national imperative.

For now, success lies not just in smart software, but in making technology work with, not against, the systems already in place.


Top Pakistani general meets Egyptian president, leadership to discuss military, counterterrorism cooperation

Top Pakistani general meets Egyptian president, leadership to discuss military, counterterrorism cooperation
Updated 53 min 46 sec ago

Top Pakistani general meets Egyptian president, leadership to discuss military, counterterrorism cooperation

Top Pakistani general meets Egyptian president, leadership to discuss military, counterterrorism cooperation
  • Pakistan鈥檚 chairman joints chiefs of staff committee is in Cairo for the third round of Defense and Security Talks with Egypt
  • General Sahir Shamshad Mirza meets Al-Azhar鈥檚 grand imam to discuss importance of religious harmony, says Pakistan military

ISLAMABAD: A Pakistani top general met Egyptian President Abdel Fattah El-Sisi and the country鈥檚 senior civil and defense leadership on Thursday to discuss regional situation, military and counterterrorism cooperation, the Pakistani military鈥檚 media wing said. 

General Sahir Shamshad Mirza, who is Pakistan鈥檚 chairman joint chiefs of staff committee (CJCSC), is in Egypt for the third round of defense and security talks between the two countries. During the visit, he met senior Egyptian officials such as El-Sisi, General Abdel Mageed Ahmed Abdel Mageed Saqr, minister of defense and military production and commander-in-chief of the Egyptian Armed Forces, Admiral Osama Mounier Mohamed Rabie. 

He also met the chairman and managing director of the Suez Canal Authority, as well as Professor Dr. Ahmed Mohamed Ahmed El-Tayeb, the grand imam of the Al-Azhar institute, the Inter-Services Public Relations (ISPR), the Pakistani military鈥檚 media wing, said. 

鈥淒iscussions focused on bilateral military cooperation, security, counterterrorism and prevailing regional situation,鈥 the ISPR said. 鈥淒ignitaries from both sides emphasized upon the shared interest in further strengthening and expanding existing military-to-military relationship in the domains of training, joint military exercises and defense cooperation.鈥

Speaking to El-Tayeb, Mirza highlighted the importance of religious and inter-faith harmony to promote tolerance, inclusivity and address the underlying causes of 鈥渢errorism,鈥 the military鈥檚 media wing said. 

鈥淓gyptian dignitaries lauded the professionalism of Pakistan Armed Forces and acknowledged their sacrifices in the fight against terrorism,鈥 the ISPR said. 

Mirza was presented a guard of honor by an Egyptian Armed Forces contingent upon his arrival at the Ministry of Defense, the military鈥檚 media wing said. 

Pakistan and Egypt have cordial ties and both countries have resolved in recent years to facilitate businessmen with visas, exchange trade-related information and promote private-sector contacts.

Earlier this month, senior officials of Pakistan and Egypt discussed enhancing bilateral cooperation in agriculture, food security and farming, with Islamabad expressing interest in learning from Cairo鈥檚 successful experiences in these areas.


White House says Trump envoy Witkoff to travel to Gaza on Friday

White House says Trump envoy Witkoff to travel to Gaza on Friday
Updated 48 min 6 sec ago

White House says Trump envoy Witkoff to travel to Gaza on Friday

White House says Trump envoy Witkoff to travel to Gaza on Friday
  • Leavitt told reporters the two officials will work on a plan to deliver more food

WASHINGTON: US special envoy Steve Witkoff and US ambassador to Israel Mike Huckabee will travel to Gaza on Friday to inspect food aid delivery as Witkoff works on a final plan to speed deliveries to the enclave, the White House said on Thursday.

White House press secretary Karoline Leavitt told reporters the two officials will travel into Gaza to inspect the current food distribution sites and work on a plan to deliver more food there and meet with local Gazans to 鈥渉ear firsthand about this dire situation on the ground.鈥


Ithra鈥檚 Youth Summer Program ends with student-made creativity

Ithra鈥檚 Youth Summer Program ends with student-made creativity
Updated 31 July 2025

Ithra鈥檚 Youth Summer Program ends with student-made creativity

Ithra鈥檚 Youth Summer Program ends with student-made creativity
  • Closing ceremony featured student-made film screenings, a piano performance and a spirited debate on AI鈥檚 role in fostering future creativity
  • Intensive program gave 30 people between the ages of 13 and 18 hands-on exposure to the arts of theater, cinema, music, creative writing and literature, among others

DHAHRAN: The King Abdulaziz Center for World Culture, Ithra, concluded the fourth edition of its month-long Youth Summer Program with a grand finale on Thursday.

Held at Ithra鈥檚 cinema, with its iconic vibrant colorful seats, the closing ceremony featured student-made film screenings, a piano performance and a spirited debate on AI鈥檚 role in fostering future creativity.

Running from July 7-31, the intensive program gave 30 people between the ages of 13 and 18 hands-on exposure to the arts of theater, cinema, music, creative writing and literature, among others.

The curriculum was carefully curated, grounded in a creative learning methodology. It comprised 126 hours of educational content, 28 expert speakers and 10 specialized workshops, and included collaborations with entities such as the Architecture and Design Commission, and the Museums Commission.

Now in its fourth year, Ithra鈥檚 Youth Summer Program is one of the center鈥檚 flagship initiatives aimed at nurturing 海角直播鈥檚 emerging creatives.

For 15-year-old Toleen Farea, the experience offered an invaluable chance to playfully explore her interests in a streamlined way.

鈥淭he program covered many cultural fields, and each day they introduced new experts and topics, like history,鈥 Farea told Arab News. 鈥淭he cinema part was my favorite 鈥 we made a film from scratch, using professional cameras and microphones.

鈥淚 used to be shy about theater and acting, but being with peers my age made it feel natural. It was my first time meeting many of the other participants,鈥 she said.

鈥淭he experience was really great. It felt good to step outside the school environment and meet new people 鈥 some from my city but with different backgrounds, and even some from other places.鈥

Fahad Al-Qahtani, a 15-year-old from Dammam, agreed.

鈥淭his program was a cultural one, and honestly, the experience was really beautiful,鈥 he told Arab News. 鈥淚t introduced us to so many fields 鈥 from museums and libraries to design studios and much more. I spent my vacation doing something genuinely fun and meaningful.

鈥淚t wasn鈥檛 just about learning from others; we also had the chance to turn our own ideas into something real 鈥 instead of just following someone else鈥檚 concept,鈥 he added.

鈥淥ne of the activities we did was pottery. We connected it to architecture and design 鈥 how a broken piece of pottery can be repaired and turned into something beautiful again. It was inspired by the Japanese technique kintsugi. That idea really stuck with me: Even something that鈥檚 been shattered can be brought back and made beautiful.

鈥淏efore this, I only made simple videos on my phone 鈥 little things I鈥檇 post online on TikTok, but this program gave me real filmmaking skills. It taught me the basics of cinematography, lighting, sound, editing 鈥 a bit of everything, really. I got to learn hands-on, and I even started thinking about how films are made behind the scenes.

鈥淲e also worked on a film that we鈥檙e presenting today. I directed it. It鈥檚 about a social issue: Repetition and routine,鈥 he said. 鈥淚 don鈥檛 want to spoil the ending, but the message is about breaking free from routine before it traps you. The film is only three minutes long, but I hope it makes people think.

鈥淭here were five films made, each with its own director. I directed just one of them. I鈥檓 now a director,鈥 he said with pride.

Following the films, Ithra hosted a special panel discussion featuring Mansour Al-Badran of the Saudi Film Festival, which was hosted at Ithra earlier this spring. Al-Badran spoke directly with the young directors. He offered encouragement, shared professional insights from the Kingdom鈥檚 growing film scene and asked the students thoughtful questions about their creative processes, as well as the challenges they faced while filming.

Though most of the students who presented live on stage were natural speakers, some were slightly nervous and the audience applauded warmly when a few temporarily froze. The majority of the programming was in Arabic, although some English was sprinkled in.

Zaina Hejles, who took part last year when she was 14, returned this summer wearing a light blue vest with the word 鈥渧olunteer.鈥

She told Arab News: 鈥淭hrough this closing ceremony today, we鈥檙e expecting a recap of everything that鈥檚 happened this entire month. Everything that the students worked really hard for, it鈥檚 all being showcased today. From their hands-on work to the movies to the debates, all of it is summed up today.鈥

Reflecting on last year, she said: 鈥淢y focus was about acting 鈥 I was a grandma in a play. It was an interpretation of the Japanese book (by author Toshikazu Kawaguchi) 鈥楤efore the Coffee Gets Cold.鈥 It was just a short little play about how you should savor your time and how life moves on so fast so you have to cherish it.

鈥淚 enjoy actually every single part, everything that this program offers 鈥 from the acting to the writing, the music. That鈥檚 why I decided to join, because it really covers all of my interests,鈥 she said. 鈥淎fter that, I created deep, deep connections with so many people and also even with myself. I found out that I like things that I never knew I liked. I never knew I鈥檇 be this good at writing. I wrote a play now and I鈥檓 hoping to submit it in the Saudi program for plays.

鈥淭his program really brings out stuff in the youth that they didn鈥檛 know they had.

鈥淚t was actually my mother鈥檚 idea to join last year 鈥 I did not want to do anything. I wanted to spend time at home like any other teenager, but she really pushed for me to join because she was like 鈥榳hat are you going to do at home, just sit on your phone?鈥 I was like 鈥榶es, exactly鈥,鈥 she said.

鈥淏ut I鈥檓 honestly really happy I joined and I鈥檓 even more happy that they (Ithra) called me back a second time, asking me to come volunteer because this really is one of the best experiences you can have as a teenager. You鈥檙e not going to get these years back. For me to be able to relive these moments twice, it鈥檚 really something special.鈥

Students are only allowed to enroll once, as the curriculum is repeated. Many 鈥 like Hejles 鈥 choose to return as volunteers, something both Farea and Al-Qahtani hope to do next summer.


Turbulence forces Delta flight to land and sends 25 people to hospitals, airline says

Turbulence forces Delta flight to land and sends 25 people to hospitals, airline says
Updated 31 July 2025

Turbulence forces Delta flight to land and sends 25 people to hospitals, airline says

Turbulence forces Delta flight to land and sends 25 people to hospitals, airline says
  • The 25 were taken to hospitals for evaluation and treatment, the airline said
  • One passenger said people who weren鈥檛 wearing seat belts were thrown about the cabin

MINNEAPOLIS: A Delta Air Lines flight from Salt Lake City to Amsterdam was hit by serious turbulence, sending 25 people on board to hospitals and forcing the flight to divert to Minneapolis-St. Paul International Airport, the airline said.

The Airbus A330-900, carrying 275 customers and 13-member crew, landed around 7:45 p.m. Wednesday. The airport fire department and paramedics met the flight. The 25 were taken to hospitals for evaluation and treatment, the airline said.

One passenger said people who weren鈥檛 wearing seat belts were thrown about the cabin.

鈥淭hey hit the ceiling, and then they fell to the ground,鈥 Leann Clement-Nash told ABC News. 鈥淎nd the carts also hit the ceiling and fell to the ground and people were injured. It happened several times, so it was really scary.鈥

Delta said in a statement: 鈥淲e are grateful for the support of all emergency responders involved.鈥

Serious injuries from in-flight turbulence are rare, but scientists say they may be becoming more common as climate change alters the jet stream.

The disturbance Wednesday is one of several turbulence-impacted flights reported this year. It also raises awareness about aviation safety ranging from of January鈥檚 midair collision over Washington, D.C., that killed 67 people, to last weekend鈥檚 smoking jet at Denver International Airport, where passengers slid down an emergency slide.

Regarding turbulence, five people were taken to a North Carolina hospital for evaluation in June after an American Airlines flight from Miami hit turbulence on its way to Raleigh-Durham International Airport. The plane landed safely.

Earlier that month, severe storms in southern Germany forced a Ryanair flight to make an emergency landing after violent turbulence injured nine people on board, German police said. The flight was traveling from Berlin to Milan with 179 passengers and six crew members. Eight passengers and one crew member were hurt.

A United Airlines flight from San Francisco to Singapore experienced severe turbulence in March. At the time, the plane carrying 174 passengers and 14 crew members were flying over the Philippines. Five people were injured and the plane was able to land safely in Singapore.

Several flights were diverted to Waco, Texas, on March 3, because of turbulence. Five people were injured aboard one of them, a United Express plane flying from Springfield, Missouri, to Houston.

A man was killed when a Singapore Airlines flight hit severe turbulence in May 2024, the first person to die from turbulence on a major airline in several decades.