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Five immutable steps to enduring AI adoption

Five immutable steps to enduring AI adoption

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The relentless drumbeat of artificial intelligence adoption echoes through the AI Workshops I run worldwide. Executives, envisioning a revolutionary future powered by algorithms and neural networks, are fervently pushing for its implementation.

Yet, a significant chasm exists between this top-down enthusiasm and the ground-level reality experienced by workers. This tension underscores a critical truth: AI’s transformative potential remains dormant unless it is embraced by the very employees who will interact with and be impacted by it.

The challenges are multifaceted, ranging from data complexities to integration hurdles. Ultimately, the linchpin for successful AI adoption lies in the unwavering leadership of the CEO. But when will these leaders truly champion the AI cause?

When they are convinced that AI is not merely a technological novelty but a potent catalyst for achieving tangible business goals and objectives.

Amid the fervent discourse and the inherent skepticism, a fundamental question emerges: How can organizations move beyond the superficial adoption of AI to achieve its deep and lasting integration?

The answer lies not in forceful imposition but in a carefully orchestrated journey, guided by a set of immutable principles that address both the strategic imperatives of the C-suite and the practical realities faced by the employee base.

These five steps, when executed with foresight and commitment, pave the way for a future where AI is not just a tool, but an intrinsic part of the organizational fabric, driving innovation, efficiency, and sustainable growth.

The first, and arguably most crucial, step in the journey toward long-term AI adoption is the articulation of a clear, purpose-driven AI vision that is inextricably linked to the organization’s core business objectives.

This was never about chasing the latest technological trends or implementing AI for its own sake. Instead, it necessitates a deep understanding of the organization’s strategic priorities, its pain points, and its aspirations for the future.

A vague mandate to “adopt AI” is a recipe for confusion, resistance, and ultimately, failure. Employees need to understand why AI is being introduced, what problems it is intended to solve, and how it will contribute to the overall success of the company.

This requires a collaborative effort, involving not just the executive team but also representatives from various departments and levels within the organization.

The process should begin with a thorough assessment of the business. What are the opportunities for growth and innovation? What are the key challenges the organization faces? Where are the bottlenecks in current processes?

Once these areas are identified, the focus should shift to exploring how AI (and technology in general) can provide tangible solutions and drive measurable impact, where possible.

For instance, a retail company aiming to enhance customer satisfaction might identify long wait times at checkout as a significant pain point. Their AI vision could then center around leveraging computer vision and predictive analytics to optimize checkout processes, reduce waiting times, and personalize the customer experience.

This clearly defined purpose, improving customer satisfaction, provides a compelling rationale for AI adoption that resonates with employees across the organization.

Similarly, a manufacturing firm struggling with quality control issues might envision an AI-powered system that uses machine learning to analyze production line data in real-time, identifying anomalies and predicting potential defects before they occur.

The business objective here is clear: to improve product quality, reduce waste, and enhance operational efficiency.

One theme I address in virtually all my keynotes is the crucial need to move beyond the abstract and translate AI’s potential into concrete, relatable benefits that align with the organization’s business strategy.

This should be clearly communicated, consistently reinforced, and actively championed by the CEO, setting the tone for the entire organization.

Without this foundational clarity, AI initiatives risk becoming isolated experiments, lacking the strategic coherence necessary for long-term integration.

Once a clear AI vision is established, it’s no time for executives to rest on their laurels. The next immutable step is to cultivate an organizational culture that embraces experimentation, prioritizes continuous learning, and fosters open communication around AI initiatives.

As I continuously stress during my AI Workshops, the adoption of AI is not a linear process; it involves exploration, trial and error, and the inevitable need to adapt and refine strategies along the way.

A culture of experimentation encourages employees to explore the potential of AI in their respective domains, to propose innovative use cases, and to test new tools and approaches. 

This requires creating a safe space where failure is seen not as a setback but as a valuable learning opportunity.

Organizations can facilitate this by establishing dedicated innovation teams, providing access to relevant training such as my programs, learnings from pilot projects and celebrating small wins.

Continuous learning is equally critical. The field of AI is rapidly evolving, with new architectures, tools, application programming interfaces, both closed and open source, and best practices emerging constantly.

Organizations must invest in upskilling and reskilling their workforce to ensure that employees have the knowledge and capabilities to effectively interact with and leverage AI technologies. 

This includes not just technical training for data scientists and engineers, but also AI literacy programs for employees in non-technical roles, enabling them to understand the basics of AI and identify opportunities for its controlled application in their daily work.

Open communication is the glue that binds these elements together. It is essential to create channels for employees to ask questions, voice concerns, and provide feedback on AI initiatives.

Fostering collaboration between technical teams and business users is important. Throughout my decades in technology, I learned that AI projects should not be developed in silos.

Instead, cross-functional teams, where domain expertise from different departments is combined with AI knowledge, are more likely to identify relevant use cases and develop solutions that truly address business needs.

This collaborative approach also helps to bridge the gap between executive vision and employee experience, ensuring that AI initiatives are practical, user-friendly, and aligned with the realities of day-to-day operations.

The effectiveness of AI is intrinsically linked to the quality and availability of data. Therefore, the third immutable step is the establishment of robust data governance frameworks and ethical AI principles.

Without a solid foundation of well-managed, secure, and ethically sourced data, AI initiatives are prone to bias, inaccuracies, and a lack of trust.

AI’s transformative potential remains dormant unless it is embraced by the very employees who will interact with and be impacted by it.

Edgar Perez

Data governance encompasses the policies, procedures, and processes that ensure the integrity, security, and usability of data throughout its lifecycle.

It is also essential to address potential ethical implications, such as bias in algorithms, lack of transparency in decision-making, and the potential impact on employment.

Organizations should develop clear ethical guidelines that govern the development and deployment of AI, ensuring fairness, accountability, and transparency.

This involves proactively identifying potential biases in data and algorithms and taking steps to mitigate them.

It also requires establishing mechanisms for clearly explaining how AI systems arrive at their decisions, particularly in critical applications such as healthcare and manufacturing.

Implementing robust data governance and ethical AI frameworks is more than just a regulatory or compliance matter; it is about building trust with employees, customers, and the broader community.

When stakeholders are confident that AI is being used responsibly and ethically, they are more likely to embrace its adoption. This requires a commitment from the highest levels of leadership to prioritize data integrity and ethical considerations in all AI initiatives.

As the latest wave of technology, AI shares a significant similarity with previous technological advancements: worker apprehension, particularly the fear of job displacement due to AI adoption.

The fourth immutable step directly addresses this concern by emphasizing a paradigm of human-AI collaboration and augmentation, rather than outright replacement.

The focus should be on how AI can empower employees, dramatically enhance their capabilities, and free them from repetitive or mundane tasks, allowing them to focus on higher-value activities that require creativity, critical thinking, and emotional intelligence.

Honestly and consistently framing AI as a tool that augments and reframes human skills, rather than a technology that seeks to replace human workers, is crucial for gaining employee buy-in.

Organizations should actively communicate how AI will be used to support employees in their roles, improve their productivity, and create new opportunities for growth and development.

For example, in customer service, AI-powered chatbots can handle routine inquiries, freeing up human agents to focus on more complex and sensitive customer issues.

In healthcare, AI can assist doctors in analyzing medical images, freeing up more time for disease diagnostics and patient interaction.

In finance, AI can automate data analysis and risk assessment, enabling financial professionals to focus on strategic decision-making.

The key is to identify tasks that are well-suited for automation by AI, those that are repetitive, data-intensive, or require high levels of accuracy, and to then design AI systems that complement human skills and expertise.

This requires a careful analysis of existing workflows and a thoughtful redesign of processes to optimize human-AI collaboration.

Furthermore, organizations should invest in training programs that equip employees with the skills to effectively work alongside AI systems, much like they do with sophisticated enterprise resource planning or customer relationship management systems.

This process includes understanding how to interpret AI outputs, how to provide feedback to improve AI performance, and how to leverage AI tools to enhance their own productivity.

As I have repeatedly told CEOs across all continents, demonstrating a commitment to empowering employees through AI can alleviate fears and foster a more positive and collaborative environment for AI adoption.

The final immutable step is the consistent demonstration of tangible value derived from AI initiatives and a commitment to continuous iteration based on feedback and measurable results.

Employees are more likely to embrace AI when they see firsthand how it is making a positive impact on their work, their team, and the overall success of the organization.

Pilot projects and early deployments should focus on delivering clear and measurable benefits, the proverbial low-hanging fruit like increased efficiency, improved accuracy, or enhanced customer satisfaction.

These successes should be effectively communicated across the organization, showcasing the tangible value of AI and building momentum for further adoption.

It is also crucial to establish mechanisms for collecting feedback from employees who are interacting with AI systems. Their insights and experiences are invaluable for identifying areas for improvement and ensuring that AI tools are user-friendly and effectively meeting their needs.

This feedback loop should inform ongoing iterations and refinements of AI models and applications.

CEOs worldwide are sometimes surprised to hear me say that today’s AI is the most rudimentary AI we will ever experience. As such, constant evolution is the only constant in the realm of AI.

Therefore, adopting AI is never a one-time implementation but an ongoing journey of learning and improvement.

Organizations must be prepared to adapt their strategies, refine their models, and explore new possibilities as AI technology drastically evolves and as they gain more experience with its application.

This requires a culture of continuous improvement, where feedback is valued, results are carefully analyzed, and iterations are made based on data and insights.

The path to long-term AI adoption is not paved with technological prowess alone. It demands a holistic approach that integrates strategic vision, cultural transformation, ethical considerations, human-centric design, and a relentless focus on delivering tangible value.

The five immutable steps outlined above, which I further explore in my AI Workshops, provide a sensible roadmap for organizations seeking to move beyond the hype and achieve the effective integration of AI.

By embracing these principles, CEOs can effectively lead the charge, not through forceful mandates, but through the creation of an environment where employees understand the “why” behind AI, feel empowered to contribute to its implementation, and witness its positive impact firsthand.

In doing so, organizations can unlock the true transformative potential of AI, not as a disruptive force that alienates the workforce, but as a powerful catalyst for revolutionary innovation, increased efficiency, and sustainable growth.

The future of AI in business is not about replacing humans; it is about augmenting and reinventing their capabilities and creating a more productive, fulfilling, and ultimately, successful future for all.

• Edgar Perez is a global keynote speaker and director of AI Workshops in Jeddah, Riyadh, Doha, Amman, Dubai, and Abu Dhabi

Disclaimer: Views expressed by writers in this section are their own and do not necessarily reflect Arab News' point of view

A major Russian drone and missile attack on Ukraine kills at least 6 people, officials say

Updated 10 sec ago

A major Russian drone and missile attack on Ukraine kills at least 6 people, officials say

A major Russian drone and missile attack on Ukraine kills at least 6 people, officials say
Repeated waves of missiles and drones throughout the night targeted at least eight Ukrainian cities
Russian drones also hit a kindergarten in Kharkiv during the day Wednesday when children were in the building

KYIV: A large-scale Russian drone and missile attack across Ukraine killed at least six people, including a woman and her two young daughters, officials said Wednesday, as US-led efforts to end the war floundered and Ukraine’s president sought more foreign military help.
Repeated waves of missiles and drones throughout the night targeted at least eight Ukrainian cities, as well as a village in the Kyiv region where a strike set fire to a house in which the mother and her 6-month and 12-year-old daughters were staying, regional head Mykola Kalashnyk said.
At least 25 people, including five children, were injured in Kyiv alone, authorities said.
Russian drones also hit a kindergarten in Kharkiv, Ukraine’s second-largest city, during the day Wednesday when children were in the building, Mayor Ihor Terekhov said. One person was killed and six were injured but no children were physically harmed, he said.
Even so, Ukrainian President Volodymyr Zelensky said many of the children were in shock after being rescued from the building by emergency crews.
Russia fired 405 strike and decoy drones and 28 missiles at Ukraine, mainly targeting Kyiv, Ukraine’s air force said.
Peace efforts mark time
US President Donald Trump ‘s efforts to end the war that started with Russia’s all-out invasion of its neighbor more than three years ago have failed to gain traction. Trump has repeatedly expressed frustration with Russian President Vladimir Putin’s refusal to budge from his conditions for a settlement after Ukraine offered a ceasefire and direct peace talks.
Trump said Tuesday that his plan for a swift meeting with Putin was on hold because he didn’t want it to be a “waste of time.” European leaders accused Putin of stalling. Zelensky said Wednesday that Trump’s proposal to freeze the conflict where it stands on the front line “was a good compromise” — a step that could pave the way for negotiations.
Kremlin spokesman Dmitry Peskov said Wednesday that the planned summit requires careful preparation, suggesting that laying the groundwork could be protracted. “No one wants to waste time: neither President Trump nor President Putin,” he said. “These are the two presidents who are accustomed to working efficiently with high productivity.”
Zelensky urged the European Union, the United States, and the Group of Seven industrialized nations to heap more pressure on Russia and force it to the negotiating table.
Pressure can be applied on Moscow “only through sanctions, long-range (missile) capabilities, and coordinated diplomacy among all our partners,” he said.
Zelensky credited Trump’s remarks that he was considering supplying Tomahawk missiles to Ukraine for Putin’s willingness to meet.
Russia has not made significant progress on the battlefield where a war of attrition has taken a high toll on Russian infantry and Ukraine is short of manpower, military analysts say. Meanwhile, both sides have invested in long-range strike capabilities to hit rear areas.
Ukraine says it hit a key Russian chemical plant
Ukraine’s army general staff said the country’s forces struck a chemical plant in Russia’s Bryansk region on Tuesday night using British-made air-launched Storm Shadow missiles. The plant is an important part of the Russian military and industrial complex producing gunpowder, explosives, missile fuel and ammunition, it said.
Russian officials in the region confirmed an attack but did not mention the plant.
Russia’s Defense Ministry said its air defenses downed 33 Ukrainian drones over several regions overnight, including the area around St. Petersburg. Eight airports temporarily suspended flights overnight because of the attack.
Zelensky arrived Wednesday in Oslo, Norway, and after that flew to Stockholm, where he is expected to meet with Swedish Prime Minister Ulf Kristersson at the start of what the Ukrainian leader has said will be a week of intense diplomacy.
More international economic sanctions on Russia are likely to be discussed at an EU summit in Brussels on Thursday. On Friday, a meeting of the Coalition of the Willing — a group of 35 countries who support Ukraine — is to take place in London.
Also Wednesday, Trump is expected to hold talks at the White House with NATO Secretary-General Mark Rutte. The military alliance has been coordinating deliveries of weapons to Ukraine, many of them purchased from the United States by Canada and European countries.
Russia’s long barrage
Moscow’s attack, which began overnight and extended into Wednesday morning, also targeted energy infrastructure and caused rolling blackouts, officials said. Russia has been trying to cripple the country’s power grid before the bitter winter sets in.
In Kyiv, residents reeled from the drone and missile bombardment.
“We heard a loud explosion and then the glass started to shatter, and then everything was caught up in a burst of fire, the embers were everywhere,” Olena Biriukova, a 58-year-old living in an apartment building told The Associated Press.
“It was very scary for kids,” she said. “I never thought that this could happen in our neighborhood.”
Zelensky said the Russian attack targeted the wider Kyiv, Odesa, Chernihiv, Dnipropetrovsk, Kirovohrad, Poltava, Vinnytsia, Zaporizhzhia, Cherkasy, and Sumy — 10 regions in all.
Two more people were found dead in the Dnipro district of the Ukrainian capital, where emergency services rescued 10 people after a fire caused by drone debris hit the sixth floor of a 16-story residential building, local authorities said.
And in Kyiv’s Darnytskyi district emergency services were responding after drone debris hit a 17-story residential building causing a fire on five floors. Fifteen people had to be rescued, including two children.

UK deploys military officers to Israel for Gaza peace plan

UK deploys military officers to Israel for Gaza peace plan
Updated 16 sec ago

UK deploys military officers to Israel for Gaza peace plan

UK deploys military officers to Israel for Gaza peace plan
LONDON: A small contingent of British military planning officers has been sent to Israel to join a task force led by the United States to support stabilization efforts in Gaza, the UK defense ministry said.
Gaza mediators — the United States, Egypt and Qatar — stepped up their efforts this week to stabilize the early stages of the truce between Israel and Hamas and to push forward US President Donald Trump’s 20-point ceasefire plan.
A US-backed stabilization force, known as the Civil-Military Coordination Center, or CMCC, is meant to ensure security in Gaza. Its composition, role, chain of command, legal status and other issues are yet to be agreed.
The US has agreed to provide up to 200 troops to support the force without being deployed in Gaza itself. US officials have said they are also speaking to Indonesia, the United Arab Emirates, Egypt, Qatar, Turkiye and Azerbaijan to contribute.
A UK ministry of defense spokesperson said in a statement that a “small number of UK planning officers” had embedded in the CMCC, including a two-star deputy commander.
The spokesperson said the deployment was intended to ensure the UK remained integrated into US-led planning efforts for post-conflict stability in Gaza.
“The UK continues to work with international partners to support the Gaza ceasefire to see where the UK can best contribute to the peace process,” the spokesperson added.
British media reported that defense minister John Healey said on Monday that Britain had “specialist experience and skills that we have offered to contribute,” adding that while the UK would not lead the effort, it would play its part.
Healey said the deployment was made in response to a request from the United States.

Pakistan, Romania discuss joint air exercises, training programs and defense ties 

Pakistan, Romania discuss joint air exercises, training programs and defense ties 
Updated 6 min 25 sec ago

Pakistan, Romania discuss joint air exercises, training programs and defense ties 

Pakistan, Romania discuss joint air exercises, training programs and defense ties 
  • Pakistan Air Force chief meets Romanian counterpart, discusses regional security 
  • Several nations have sought closer collaboration with PAF since May conflict with India

KARACHI: Pakistan Air Force (PAF) Chief Air Marshal Zaheer Ahmad Babar Sidhu on Wednesday discussed joint air exercises, exchange training programs and expanding bilateral defense ties with his Romanian counterpart, Lt Gen Leonard-Gabriel Baraboi, during his visit to the European country, the Pakistani military said.

Sidhu was given a guard-of-honor at the Romanian Air Force Headquarters in Bucharest upon his arrival, the Pakistani military’s media wing, the Inter-Services Public Relations (ISPR), said. Later, he and Baraboi discussed regional security dynamics and reaffirmed the importance of bilateral cooperation to strengthen regional and global security, according to the ISPR.

The meeting in Romania follows Pakistan’s military confrontation with India in May, when the PAF claimed it downed six Indian fighter jets. India’s defense chief acknowledged that it lost fighter jets to Pakistan but rejected the claim that six had been shot down by Pakistan. Several countries have sought closer ties and collaboration with the PAF since then. 

“The Air Chief held detailed discussions with Lt. Gen. Baraboi centered on advancing operational cooperation, including joint air exercises, exchange programs and training of air and ground crew,” the ISPR said. 

“During the meeting, the two air chiefs discussed expanding air force cooperation and strengthening defense-industrial partnerships in advanced aerospace technologies.”

The ISPR highlighted that the PAF chief’s visit to Romania marked a milestone in the military relations between the countries and their enduring commitment to peace and development in a rapidly evolving security environment.

Pakistan has also attempted to enhance defense ties and initiate air force training programs and exercises since its skirmishes with India in May. 

In June, the PAF committed to providing basic and tactical-level training to Belarusian fighter pilots, followed by Sidhu’s visit to the US, the first by a serving PAF chief in more than ten years.

Senior PAF and Turkiye air force officials also agreed in September to enhance cooperation in joint training, mutual exercises and multi-domain operations.

In September, the PAF and Iraq resolved to enhance training initiatives and joint exercises between the two countries to improve interoperability.


Paramilitary drones target Khartoum airport for second day

Paramilitary drones target Khartoum airport for second day
Updated 3 min 11 sec ago

Paramilitary drones target Khartoum airport for second day

Paramilitary drones target Khartoum airport for second day
  • Sudan’s Civil Aviation Authority had said the airport would reopen on Wednesday

KHARTOUM: Paramilitary drones targeted Khartoum International Airport on Wednesday for a second consecutive day, a Sudanese military source told AFP.
The source, who spoke anonymously because he was not authorized to brief the media, said “drones targeted Khartoum airport once again at dawn” on Wednesday.
He added that army air defenses intercepted the drones he said had been launched by a “terrorist militia” — a reference to the Rapid Support Forces (RSF), which have been fighting the army since April 2023.
Sudan’s Civil Aviation Authority had said the airport would reopen on Wednesday, with domestic flights resuming gradually after technical and operational preparations were completed.
But no further announcements on the reopening were made after Tuesday’s attack and it remains unclear whether operations will go ahead as planned following the latest strikes.
On Tuesday, witnesses reported hearing numerous explosions in an area near the airport in the early morning. The facility appeared intact during a visit later that day by army chief Abdel Fattah Al-Burhan.
Speaking from inside the airport, Burhan said the army was “determined to crush this rebellion” — a reference to the RSF led by his former ally Mohamed Hamdan Dagalo.
The RSF has not claimed responsibility for the attacks, but has been repeatedly accused of using drones to target military and civilian infrastructure in recent months.
In a speech released late on Tuesday on social media, Dagalo asserted the RSF “attacks military positions only” and vowed to remove the army, which he called a “cancer.”
Khartoum has seen a relative lull in ground fighting since the army retook parts of the capital earlier this year, but drone strikes have continued amid ongoing efforts by the government to restore services and relocate key institutions back from the de facto capital of Port Sudan on the Red Sea.


Athar Festival spotlights Kingdom’s push for sustainable tourism

Athar Festival spotlights Kingdom’s push for sustainable tourism
Updated 9 min 29 sec ago

Athar Festival spotlights Kingdom’s push for sustainable tourism

Athar Festival spotlights Kingdom’s push for sustainable tourism
  • Abdulrahman Al-Jefri: The world is shifting into a new definition for sustainability, where today we have very specific technologies called sustainable tourism
  • Al-Jefri: Sustainable tourism is not just preserving the world for the younger generation, the next generation, it’s actually recreating the asset that has been loose, lost or consumed

RIYADH: Sustainable tourism has become a key measure of ֱ’s transformation, as the Kingdom seeks to balance economic growth with cultural preservation and environmental sustainability.

Speaking to Arab News, a media partner at Athar Festival, Abdulrahman Al-Jefri, destination and live assets executive director at Diriyah Co., said global definitions of sustainability are changing.

“The world is shifting into a new definition for sustainability, where today we have very specific technologies called sustainable tourism,” he said.

“Sustainable tourism is not just preserving the world for the younger generation, the next generation, it’s actually recreating the asset that has been loose, lost or consumed.”

Al-Jefri said tourism has one of the highest environmental impacts due to its carbon footprint and waste across the value chain.

He added that Diriyah’s approach emphasizes walkability, traditional design and landscape protection to reduce that impact.

“We are mandated to preserve the greenery that we have had for 2,000 years in Wadi Hanifa,” he said. “Today, we’re preserving all trees and actually planting more than 1 million trees in our destination. And the architecture methodology, which is mud brick, is a breathable material and low-rise. It’s also a promoter for these kind of sustainable tools.”

Al-Jefri said the Kingdom’s growing tourism sector is also creating new opportunities for young Saudis, and expanding destinations beyond religious tourism.

He added that the tourism sector is now a key pillar of the national plan to diversify income sources.

During a panel titled “Beyond Moments: Transforming Tourism Experiences into Legacies in the Middle East,” Melanie De Souza, destination marketing executive director at the Royal Commission for AlUla, said travel expectations are shifting globally.

She added that people are looking for meaning and “deep cultural immersion and connection.

“I think, increasingly, the customer of today is making decisions based on their own values,” she added. “What is really resonating with customers is this very serious responsibility we feel, to protect and preserve the heritage we have inherited, to really restore our landscapes and breathe wild with the ultimate hope.”

Wadha Al-Nafjan, senior visitor services manager at the King Salman Park Foundation, said visitor experiences should move beyond services to foster emotional connection.

“(It can be done) by designing emotional connection to a place through active participation,” she said.

She added that destinations must continuously evolve to keep visitors engaged and that lasting value in tourism comes from how projects improve people’s lives.

“Moments create attention but I think legacies are built when you design with the intention of improving people’s lives,” Al-Nafjan said.