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Saudia, Alrajhi Bank, Albaik lead º£½ÇÖ±²¥â€™s most ‘persuasive’ brands: YouGov

Saudia, Alrajhi Bank, Albaik lead º£½ÇÖ±²¥â€™s most ‘persuasive’ brands: YouGov
A report from market research and data analytics firm YouGov analyzed shopping attitudes in the Kingdom and compiled a list of companies leading in convincing consumers to spend on their brands. Shutterstock
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Saudia, Alrajhi Bank, Albaik lead º£½ÇÖ±²¥â€™s most ‘persuasive’ brands: YouGov

Saudia, Alrajhi Bank, Albaik lead º£½ÇÖ±²¥â€™s most ‘persuasive’ brands: YouGov

RIYADH: Saudia, Alrajhi Bank, and Albaik are the top three most persuasive brands in º£½ÇÖ±²¥ when it comes to getting people to buy their products, according to a new survey. 

A report from market research and data analytics firm YouGov analyzed shopping attitudes in the Kingdom and compiled a list of companies leading in convincing consumers to spend on their brands. 

The analysis found that retail banks, beauty firms, and telecoms and handset providers are the most successful at converting people who would consider buying their products into those who intend to do so.  

According to the report, Saudia topped all brands across every category, with 72 percent of respondents intending to use the airline once it was considered as an option. 

Alrajhi Bank came second with a conversion rate of 70 percent, followed by Albaik at 65 percent, Almarai at 65 percent, and Apple at 62 percent.  

Toyota followed with a conversion rate of 55 percent, while Samsung and Hilton recorded conversion rates of 49 percent and 47 percent, respectively, once customers began considering their products. 

The survey also found that Huda Beauty has a conversion rate of 45 percent, followed by Dior Beauty at 43 percent. 

Category breakdown  

Among non-carbonated beverage brands, Almarai secured the top spot among Saudi buyers, followed by Saudia, Nadec, Lipton Ice Tea, and Nova. 

Almarai’s top position comes just months after the company signed an agreement to acquire Pure Beverages Industry Co. for SR1.04 billion ($277 million), aiming to diversify its offerings and strengthen its market position. 

Pure Beverages Industry Co. is a bottled drinking water producer in the Kingdom, known for its “Ival†and “Oska†brands. 

In the retail banking category, Alrajhi Bank is the most successful at converting customers considering its services into those who intend to use them. 

Alrajhi Bank is followed by Saudi Awwal Bank, Saudi National Bank, Alinma Bank, and Riyad Bank. 

In September, Alrajhi Bank earned an “AA†rating from MSCI’s global environmental, social, and governance benchmark, becoming the only financial institution in º£½ÇÖ±²¥ to achieve this distinction. 

The recognition also placed the financial institution among the top five banks worldwide with an “AA†or higher ESG rating, underscoring its leadership in sustainable practices.  

Among beauty brands, Huda Beauty garnered the top spot for conversions, while Dior Beauty, Mac Beauty, Chanel Beauty, and Makeup Forever Beauty made up the remaining popular companies in the segment. 

With a conversion rate of 38 percent, Amazon was named the most persuasive retailer in the Kingdom, followed by Al Othaim, Panda, Lulu Hypermarket, and Shein.  

Apple topped the list among consumer electronics and appliances brands, with Samsung, Huawei, LG and PlayStation grabbing the remaining slots in the top five list.  

Albaik was named the most persuasive brand in the dining, restaurants and eateries category. Other entrants in the list include Hungerstation, McDonald’s, Al Tazaj, and KFC.  

According to YouGov, Toyota is the most persuasive vehicle brand among Saudi customers, followed by Mercedes-Benz, Land Rover, Lexus, and BMW.  

Among hotels and resorts, Hilton topped the list, while the remaining entrants included InterContinental, Movenpick, Hyatt, and Ritz-Carlton.  

Saudia was named the most persuasive travel and airline brand among Saudi customers, followed by Egypt Air, flynas, Emirates, and Almosafer.  

Affinity toward home-made brands 

According to the YouGov survey, six out of 10 residents in º£½ÇÖ±²¥ prefer to buy products made in their home country.  

The report revealed that 63 percent of the survey participants aged above 55 prefer products made in º£½ÇÖ±²¥.  

Among people aged from 18 to 24, 58 percent prefer buying homemade products, and this figure rises to 60 percent among people between the ages of 25 and 34, and 61 percent among 35- to 44-year-olds.  

The report further said that 58 percent of the participants between the ages of 45 to 54 prefer buying products made in the Kingdom. 


Closing Bell: Saudi stock market ends week in green with 11,583 points 

Closing Bell: Saudi stock market ends week in green with 11,583 points 
Updated 15 sec ago

Closing Bell: Saudi stock market ends week in green with 11,583 points 

Closing Bell: Saudi stock market ends week in green with 11,583 points 

RIYADH: º£½ÇÖ±²¥â€™s Tadawul All Share Index closed higher on Thursday, rising 24.04 points, or 0.21 percent, to end at 11,583.31. 

The total trading turnover for the main index stood at SR4.70 billion ($1.24 billion), with 254.9 million shares changing hands. A total of 119 stocks advanced, while 127 declined. 

The MT30 index, which tracks the performance of the top 30 companies by market capitalization, edged up 2.13 points, or 0.14 percent, to 1,509.75. The Nomu parallel market also climbed 112.17 points, or 0.44 percent, to close at 25,805.42, with 47 gainers and 37 losers. 

Saudi Automotive Services Co. was the session’s top performer, surging 9.96 percent to SR65.15. 

It was followed by Aldrees Petroleum and Transport Services Co., which gained 6.93 percent to SR142, and Riyadh Cables Group Co., which rose 5.48 percent to SR136.60. 

Other notable gainers included Dallah Healthcare Co., advancing 3.24 percent to SR153, and Liva Insurance Co., which added 2.90 percent to SR13.50. 

On the losing side, Gas Arabian Services Co. fell 4.02 percent to SR16.24, while Methanol Chemicals Co. dropped 3.08 percent to SR10.39. 

Halwani Bros. Co. declined 2.23 percent to SR39.54, followed by Batic Investments and Logistics Co., which slipped 2.16 percent to SR2.27, and National Metal Manufacturing and Casting Co., down 1.93 percent at SR17.30. 

On the announcement front, Rabigh Refining and Petrochemical Co. announced the resignation of two board members, including Noriki Takanishi, vice chairman of the board, and Tetsuo Takahashi, a member of the Audit Committee. 

The company said the resignations are linked to the recent completion of Saudi Aramco’s acquisition of Sumitomo’s 22.58 percent stake in Petro Rabigh, following a share sale transaction between Saudi Aramco and Sumitomo Chemical Co. Ltd. 

The board also approved the appointment of Abdullah Al-Suwehfer and Hamad Al-Daghther as new non-executive members, pending ratification by the general assembly. Shares of Petro Rabigh closed 2.47 percent higher at SR7.90. 


Arab Energy Organization firms post record $280m profit

Arab Energy Organization firms post record $280m profit
Updated 09 October 2025

Arab Energy Organization firms post record $280m profit

Arab Energy Organization firms post record $280m profit

JEDDAH: Arab energy companies posted record net profits of over $280 million in 2024 — their highest ever — driven by strong business volumes and strategic initiatives, according to the Arab Energy Organization. 

The achievement reflects the resilience of Arab energy firms amid volatile markets and follows efforts to modernize operations and strengthen coordination across member states, said Secretary-General Jamal Al-Loughani during the opening of the organization’s 54th Annual Coordinating Meeting. 

He stressed the importance of providing necessary support to foster growth, enhance prosperity, and achieve their founding objectives, the Kuwait News Agency, or KUNA, reported. 

“Al-Loughani underscored the need to build on previous meetings and their positive outcomes, moving toward a new phase that opens avenues for cooperation among affiliated companies and with national companies of a similar nature and activity in member states,†KUNA reported. 

The official commended the companies’ efforts, describing them as a catalyst for deeper Arab cooperation.  He highlighted their “pivotal and constructive role†in fostering collaboration and creating opportunities to strengthen the petroleum industry across member states, despite challenges arising from regional and global market conditions. 

Al-Loughani also highlighted the “continuous and constructive†communication maintained between the General Secretariat and the affiliated firms through designated liaison officers, KUNA reported. 

During the meeting, representatives of the organization’s affiliated companies reviewed major activities for 2024 and the first half of 2025, including commercial and technical operations, financial results, human resources activities, and training programs.  

They also presented several plans and projects aimed at enhancing performance, adapting to current market fluctuations, and maximizing revenue. 

The meeting was attended by representatives of the Arab Shipbuilding and Repair Yard Co., or ASRY, the Arab Energy Fund, the Arab Petroleum Services Co., the Arab Drilling and Workover Co., and the Arab Well Logging and Well Services Co. 

The Arab Energy Organization, formerly known as the Organization of Arab Petroleum Exporting Countries, was restructured and renamed in December following a Saudi-led proposal to broaden its mandate beyond oil to cover the wider energy sector. 

º£½ÇÖ±²¥â€™s ACWA Power, a major renewable energy firm and one of the region’s key players, reported a 2024 net profit of SR1.75 billion ($466 million), up 5.7 percent year on year, underscoring the Arab energy sector’s gradual shift toward sustainable growth. 


Aramco raises Petro Rabigh stake to 60% in $702m deal with Sumitomo 

Aramco raises Petro Rabigh stake to 60% in $702m deal with Sumitomo 
Updated 09 October 2025

Aramco raises Petro Rabigh stake to 60% in $702m deal with Sumitomo 

Aramco raises Petro Rabigh stake to 60% in $702m deal with Sumitomo 

RIYADH: Saudi Aramco completed the acquisition of an additional 22.5 percent stake in Rabigh Refining and Petrochemical Co., known as Petro Rabigh, from Japan’s Sumitomo Chemical Corp. for $702 million.  

The acquisition, valued at SR7 ($1.87) per share, raises Aramco’s total ownership to 60 percent and makes it the largest shareholder, while Sumitomo retains 15 percent, the company said in a press release.

The transaction, first announced in August 2024, includes a $1.4 billion capital injection jointly provided by Aramco and Sumitomo to partly prepay Petro Rabigh’s debt and bolster its balance sheet.

The acquisition marks a significant step in Aramco’s ongoing strategy to expand its integrated refining, chemicals, and marketing operations.

Hussain Al-Qahtani, Aramco senior vice president of fuels, said: “Petro Rabigh is a key player in the Kingdom’s downstream sector and this additional investment by Aramco reflects strong belief in its long-term prospects. It also underscores Aramco’s focus on downstream expansion and value creation.â€

He added: “We look forward to exploring closer integration with Petro Rabigh, with the aim of unlocking new opportunities and complementing Petro Rabigh’s broader transformation objectives, which include upgrading its product mix, enhancing asset reliability and optimizing operations.†

The company said the deal underscores its commitment to value creation, business integration, and portfolio diversification across the downstream sector.

It also enhances Aramco’s capacity to support Petro Rabigh’s transformation program, which targets operational upgrades, improved yields of high-margin products, and greater plant reliability. 

The Petro Rabigh deal follows a series of acquisitions underscoring Aramco’s strategy to expand its downstream and international footprint. In 2025, the company acquired a 50 percent stake in Blue Hydrogen Industrial Gases Co. to strengthen its position in low-carbon hydrogen production. 

Late last year, Aramco purchased a 10 percent stake in Horse Powertrain Ltd., advancing its presence in hybrid and internal combustion powertrain technologies, and completed the full acquisition of Chile’s Esmax Distribucion SpA — its first downstream retail investment in South America. 

As part of the August 2024 deal, the funding will be executed through Class B shares, fully subscribed by both shareholders, allowing Petro Rabigh to receive new capital without altering its governance framework or diluting other shareholders’ voting rights. 

Aramco and Sumitomo also waived $1.5 billion in shareholder loans in two stages — August 2024 and January 2025 — improving Petro Rabigh’s capital structure and remediating accumulated losses.

The waiver improves the company’s capital structure and helps remediate accumulated losses, providing a stronger foundation for future growth.

As of 12:08 p.m. º£½ÇÖ±²¥ time, Aramco’s share on the Saudi Exchange gained 0.38 percent to reach SR92.95, while Petro Rabigh’s shares rose 1.82 percent to SR7.84. 


Global sukuk surpasses $1tn amid strong Q3 issuance: Fitch 

Global sukuk surpasses $1tn amid strong Q3 issuance: Fitch 
Updated 09 October 2025

Global sukuk surpasses $1tn amid strong Q3 issuance: Fitch 

Global sukuk surpasses $1tn amid strong Q3 issuance: Fitch 

RIYADH: Global sukuk outstanding crossed $1 trillion by the end of the third quarter of 2025, representing a 15.5 percent year-on-year increase, driven by steady Islamic investor demand and issuers’ diversification needs, said Fitch Ratings. 

In its latest dashboard, the credit rating agency revealed core markets issued about $80 billion of sukuk in the third quarter of 2025, making it the most active third quarter on record. 

The surge occurred despite challenges including new Shariah requirements, geopolitical events in the Middle East, summer holidays, trade war uncertainties, and volatility in interest, foreign exchange, and commodity markets. 

Bashar Al-Natoor, global head of Islamic Finance at Fitch Ratings, said: “Global sukuk issuance is likely to surpass 2024 this year due to lower rates, steady Islamic investor demand and issuers’ funding and diversification needs, with 2026 prospects being promising.†

He added: “Risks persist from new Shariah requirements, geopolitics and market volatility, but fundamentals are solid.†

Sukuk, also known as Islamic bonds, are Shariah-compliant debt products that allow investors to gain partial ownership of an issuer’s assets until maturity. 

Al-Natoor noted that 80 percent of Fitch-rated sukuk are investment grade, with no defaults or fallen angels reported in the third quarter. 

The report also highlighted that bond issuance in core markets declined by 17.6 percent compared with the previous quarter. 

Sukuk continues to rise in significance in emerging markets, with a growing share of outstanding debt capital markets in the Gulf Cooperation Council region at 40 percent and across the Association of Southeast Asian Nations at 16 percent. 

The agency further said that sukuk accounted for over 35 percent of total debt capital market issuances in core markets including the GCC, Malaysia, and Indonesia, as well as Turkiye, and Pakistan. 

In a report released in August, the agency said the value of sukuk rated by Fitch Ratings exceeded $210 billion in the first half of 2025, a 16 percent increase from a year earlier, as demand for Shariah-compliant debt continues to accelerate across global markets. 

The US dollar remained the dominant issuance currency, accounting for over 90 percent of rated sukuk, followed by the Malaysian ringgit at 6.2 percent. 

The steady momentum of global sukuk markets underscores the expansion of debt markets in countries like º£½ÇÖ±²¥, where domestic and international investors seek diversification and stable returns. 

º£½ÇÖ±²¥ accounted for 18.9 percent of the $250 billion US dollar debt issuance in emerging markets excluding China during the first half of 2025, slightly higher than the 18.5 percent recorded during the first five months of 2024, when total issuance reached $200 billion. 

Fitch said º£½ÇÖ±²¥ was followed by Brazil at 10.6 percent and the UAE at 8.7 percent of total issuances in the period. 


Saudi industrial output rises 7.1% in August on manufacturing, mining boost

Saudi industrial output rises 7.1% in August on manufacturing, mining boost
Updated 09 October 2025

Saudi industrial output rises 7.1% in August on manufacturing, mining boost

Saudi industrial output rises 7.1% in August on manufacturing, mining boost

RIYADH: º£½ÇÖ±²¥â€™s industrial output climbed 7.1 percent year on year in August, driven by strong gains in the manufacturing and mining sectors, official data showed. 

According to preliminary figures from the General Authority for Statistics, the Kingdom’s Industrial Production Index rose to 114.2 during the month, reflecting a 1.42 percent increase from July. 

Manufacturing activities increased by 5.6 percent year on year in August, primarily propelled by an 8.9 percent rise in the production of coke and petroleum products.  

Mining and quarrying output advanced 8.1 percent, supported by higher oil production, which averaged 9.72 million barrels per day, up from 8.99 million bpd a year earlier. 

Strengthening the manufacturing sector is a key objective under º£½ÇÖ±²¥â€™s Vision 2030 agenda, as the Kingdom continues to diversify its economy and reduce dependence on crude revenues. 

“Preliminary results indicate a 7.1 percent increase in the Industrial Production Index in August 2025 compared to the same month of the previous year,†said GASTAT. 

The authority attributed this growth to rises in key sectors, including mining and quarrying, manufacturing, and electricity, gas, and water supply activities. 

The manufacture of chemicals and chemical products also rose 8.6 percent compared with August 2024. 

On a month-to-month basis, the manufacturing sub-index advanced 0.3 percent, driven by a 0.4 percent increase in the production of coke and refined petroleum products. 

Compared to July, mining and manufacturing activities rose 2.1 percent in August.  

GASTAT reported that electricity, gas, steam, and air conditioning supply activities recorded an annual increase of 8.7 percent, while water supply, sewerage, waste management, and remediation operations rose 6 percent. 

In August, oil-related activities expanded 8.3 percent year on year and 1.7 percent month on month, while non-oil activities grew 4.4 percent annually and 0.7 percent from the previous month — underscoring º£½ÇÖ±²¥â€™s ongoing efforts to diversify its industrial base under Vision 2030. 

In a separate report released in September, GASTAT said º£½ÇÖ±²¥â€™s real gross domestic product grew 3.9 percent in the second quarter, fueled by robust non-oil activity that extended its growth streak to 18 consecutive quarters.