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Saudi box office growth ‘extraordinary,’ could mirror UK, Sony executive says

Tony Vinciquerra, chairman of Sony Pictures Entertainment, speaks during a panel at the Cultural Investment Conference in Riyadh. AN photo
Tony Vinciquerra, chairman of Sony Pictures Entertainment, speaks during a panel at the Cultural Investment Conference in Riyadh. AN photo
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Updated 44 min 53 sec ago

Saudi box office growth ‘extraordinary,’ could mirror UK, Sony executive says

Saudi box office growth ‘extraordinary,’ could mirror UK, Sony executive says

JEDDAH: º£½ÇÖ±²¥â€™s cinema box office is already comparable in size to England’s with the right marketing, said Tony Vinciquerra, chairman of Sony Pictures Entertainment.

Speaking during a panel at the Cultural Investment Conference in Riyadh, Vinciquerra praised the Kingdom’s rapid progress in building a cinema market from scratch in just a few years. He described the growth as “crazy†and unprecedented in speed compared with other global markets. 

The Saudi Film Commission reported that 17.5 million cinema tickets were sold in 2024, generating SR845.6 million ($225 million) in box office revenues. 

Meanwhile, the General Authority for Statistics said 11 percent of Saudis over 15 visited cinemas last year, and the General Entertainment Authority logged nearly 77 million attendees at events in 2024 — underscoring the size of the broader entertainment ecosystem. 

Vinciquerra pointed to the surge in box office revenues and audience participation as evidence of strong underlying demand. 

“Will Smith came here. We made $28 million in box office, which is about what we are doing in England for a good film,†Vinciquerra said, citing Sony’s Bad Boys release in º£½ÇÖ±²¥. 

“So, that gives you an example of what could happen here if you have the right product and the right promotion and marketing,†he said, adding this is going to be “a terrific market in the future.â€

The senior executive added that box office growth in º£½ÇÖ±²¥ is extraordinary. “It’s one of the fastest-growing markets in the world, and the appetite for content is tremendous.â€Â 

The Kingdom has also ramped up domestic production, with 17 Saudi films released in 2024, generating approximately SR76.6 million in revenue — a 19 percent increase from the previous year, according to the Saudi Film Commission's 2024 annual report. 

He added that what has been done in five years in º£½ÇÖ±²¥ is what took other markets decades to achieve. “This country has massive curiosity and massive enthusiasm. That critical mass and momentum is essential to making an organization function the way it should.â€Â 

Vinciquerra noted that the Kingdom’s embrace of cinema aligns with Vision 2030’s goals of diversifying the economy and enriching quality of life. He also emphasized the importance of experienced teams and government support in driving rapid progress. 

“The ministers in this country have been able to get people moving in the same direction,†he said.

Commenting on hiring the right people for the industry, he added: “Intelligence and experience are essential success factors, and having the right team in place can significantly drive progress.â€Â 


 Zakat Authority and Culture Ministry sign cooperation agreement 

 Zakat Authority and Culture Ministry sign cooperation agreement 
Updated 34 sec ago

 Zakat Authority and Culture Ministry sign cooperation agreement 

 Zakat Authority and Culture Ministry sign cooperation agreement 

RIYADH: º£½ÇÖ±²¥â€™s Zakat, Tax and Customs Authority and the Ministry of Culture signed a cooperation agreement to enhance the organization, support, and sustainability of the Kingdom’s cultural sector. 

The agreement was signed by ZATCA Governor Suhail Abanmi and Deputy Minister of Culture Hamed Fayez during the Cultural Investment Forum 2025, held at the King Fahad Cultural Center.

Organized by the Ministry of Culture, the event will see the participation of more than 1,500 attendees and over 150 speakers of its two days.

Since the launch of Vision 2030, the cultural sector’s contribution to GDP has reached 1.6 percent, with the number of workers increasing to 234,000 and financial support approaching $2 billion in 2024. Infrastructure investment in the sector has surpassed SR81 billion. 

This first-of-its-kind forum in º£½ÇÖ±²¥ aims to position the Kingdom as a leading global destination for cultural investment. 

The event also promotes culture as an attractive investment opportunity by presenting new funding models, forming strategic partnerships, and highlighting the role of cultural capital in driving inclusive and sustainable growth. 


Saudi developer Dar Global unveils $1bn Trump Plaza Jeddah 

Saudi developer Dar Global unveils $1bn Trump Plaza Jeddah 
Updated 18 min 21 sec ago

Saudi developer Dar Global unveils $1bn Trump Plaza Jeddah 

Saudi developer Dar Global unveils $1bn Trump Plaza Jeddah 

JEDDAH: Saudi developer Dar Global plans a $1 billion Trump Plaza Jeddah, its second collaboration with The Trump Organization, aiming to transform the city’s skyline with a mixed-use project. 

The development follows the launch of Trump Tower Jeddah in December and will feature premium residences, serviced apartments, Grade-A office space, and exclusive townhouses. 

Jeddah, a key commercial and cultural hub, is attracting strong interest from international developers in high-end residential, hospitality, and mixed-use projects. The development comes amid rapid growth in º£½ÇÖ±²¥â€™s luxury real estate sector, driven by Vision 2030’s goals to diversify the economy and transform urban living.  

By 2024, the Kingdom had invested SR4.9 trillion ($1.3 trillion) in infrastructure, expanding residential, commercial, and hospitality capacities, with plans for over a million new residential units and seven million sq. meters of retail and office space. 

Ziad El Chaar, CEO of Dar Global, said: “Trump Plaza Jeddah is a pioneering concept in º£½ÇÖ±²¥ and one of the most ambitious developments Dar Global has undertaken to date.† 

He added: “By combining residential, serviced, and office components with a Central Park-inspired landscape, we are delivering a unique lifestyle destination that reflects both Manhattan’s vibrancy and Jeddah’s strategic role as a cultural and commercial hub.†

Strategically located along King Abdulaziz Road in the heart of Jeddah, the project will transform the city’s skyline with a mixed-use community, according to a press release. 

“We are honored to expand our footprint in º£½ÇÖ±²¥ with the Trump Plaza Jeddah. This project embodies our vision of excellence by blending world-class hospitality, modern living, and dynamic business environments,†said Eric Trump, executive vice president of The Trump Organization. 

The development also comes as Trump Tower Jeddah — a 47-floor luxury development along the Red Sea coast — entered its pre-construction phase, as confirmed in May by Eric Trump, son of US President Donald Trump. 

The tower represents one of º£½ÇÖ±²¥â€™s most high-profile real estate ventures, highlighting the scale of the Dar Global–Trump Organization partnership. 

Listed on the London Stock Exchange, Dar Global was founded as the international arm of Dar Al Arkan Real Estate Development, a leading Saudi real estate developer. 


PIF-backed agritourism brand ‘Solan’ announced

PIF-backed agritourism brand ‘Solan’ announced
Updated 44 min 57 sec ago

PIF-backed agritourism brand ‘Solan’ announced

PIF-backed agritourism brand ‘Solan’ announced

RIYADH: º£½ÇÖ±²¥â€™s tourism landscape is set to transform with “Solan,†a new hospitality brand launched by Dan Co., a subsidiary of the Public Investment Fund.

According to a press release, Solan aims to create a nationwide network of unique farm stay and lodge experiences, directly supporting local communities and economic diversification in line with Vision 2030.

The innovative brand will operate on a franchise model, partnering with lodge, istiraha, and farm owners across º£½ÇÖ±²¥ to help them transform their properties into high-end tourism destinations, offering both overnight stays and day experiences.

This comes as º£½ÇÖ±²¥ accelerates its Vision 2030 push to position tourism as a pillar of economic diversification, raising its target to 150 million annual visitors by 2030 after surpassing the 100 million mark ahead of schedule. 

In 2024, international tourism revenue soared 148 percent from 2019 — the fastest growth among G20 nations.

CEO of Dan Co., Abdulrahman Abaalkhail said: “Solan is the first Saudi hospitality brand to introduce a franchise model in agritourism, opening opportunities to diversify tourism experiences across the Kingdom by providing comprehensive support for our partners.

“This allows us to offer authentic local experiences that showcase the natural beauty and agricultural diversity of various regions, creating unforgettable memories.â€

This initiative is designed to diversify local incomes, create direct and indirect job opportunities, and stimulate private sector investment in host cities. 

By merging agriculture, eco-tourism, and adventure with hospitality, Solan aims to strengthen the foundation of the national tourism industry.

The CEO added that the brand promotes sustainable agriculture while empowering local communities to “help build a thriving future for the tourism and hospitality sector, strengthening the Kingdom’s position as a global tourism destination.â€

 

According to the press release, Solan is committed to preserving and promoting local culture and traditions, and will also provide opportunities for visitors to learn about both traditional and modern agricultural practices.

Dan Co. signed memorandums of understanding with several strategic partners to contribute to the development of a sustainable local tourism system and develop the business of the agritourism sector by providing financing solutions to farm owners, the press release said.

Beyond financial support, Solan will equip partners with operational guidelines and conduct regular monitoring.

The brand is strategically targeting numerous cities across the Kingdom identified for their farm-based tourism potential. “The first pilot farms by Solan will be announced soon,†the statement said.


º£½ÇÖ±²¥ to open region’s first cultural university in 2026

º£½ÇÖ±²¥ to open region’s first cultural university in 2026
Updated 39 min 34 sec ago

º£½ÇÖ±²¥ to open region’s first cultural university in 2026

º£½ÇÖ±²¥ to open region’s first cultural university in 2026

RIYADH: º£½ÇÖ±²¥ will establish the Middle East and North Africa’s first cultural university as it steps up investment in its creative economy. 

Minister of Culture Prince Badr bin Abdullah Al-Saud unveiled the Riyadh University of Arts at the Cultural Investment Conference, saying the institution will begin operations in 2026. The university will focus on practice-based learning and global academic partnerships, with scholarships available to support emerging talents. 

The initiative is part of º£½ÇÖ±²¥â€™s broader efforts to nurture the cultural and creative industries in line with Vision 2030.

On its official X handle, the ministry stated: “During his speech at the Cultural Investment Conference 2025, HH Badr bin Abdullah Al-Saud, Minister of Culture, announced the launch of Riyadh University of Arts, the first cultural university in the Middle East and North Africa.† 

“RUA aims to champion creative learning with a teaching philosophy grounded in practice and project-based learning, and partnerships with internationally renowned academic partners in the various cultural disciplines,†the post added.   

The university’s vision is “to be the inspiring beacon of knowledge for future generations, integrating culture and arts, empowering students to discover passions and develop talents, fostering creativity and cultural exchange.† 

According to the post, the university's mission is to “cultivate an innovative educational environment in culture and arts, delivering cutting-edge programs that foster cultural and artistic engagement, enriching both the Saudi and global communities.† 

RUA’s campus in Irqah district will host 13 colleges across disciplines such as film, music, cultural management, visual arts and photography, culinary arts, heritage studies, and more.   

The first batch of academic programs will be launched under three colleges: the College of Theater and Performing Arts, the College of Music, and the College of Film. These will operate in collaboration with international cultural education institutions.  

The university will offer a wide range of academic credentials, including diplomas, bachelor’s degrees, master’s degrees, postgraduate diplomas, Ph.Ds, and short courses. 

The launch reflects the Kingdom’s broader momentum in the cultural sector, which in 2024 attracted nearly 288,000 visitors to heritage-related events. Major attractions included the International Festival of Traditional Games in Riyadh, which drew more than 108,000 participants, and World Heritage Day, which welcomed over 54,000 visitors. Other initiatives such as the Diriyah-based Dirb Zubaida program, heritage village experiences, and traditional arts festivals, underscore the growing appetite for cultural and heritage activities.

These developments highlight the sector’s expanding role in promoting cultural awareness and safeguarding heritage.


Saudi culture sector seeing 50,000 investors, says minister Al-Falih 

Saudi culture sector seeing 50,000 investors, says minister Al-Falih 
Updated 29 September 2025

Saudi culture sector seeing 50,000 investors, says minister Al-Falih 

Saudi culture sector seeing 50,000 investors, says minister Al-Falih 

RIYADH: º£½ÇÖ±²¥â€™s push to become a global cultural hub is accelerating, with the Kingdom now home to over 50,000 investors and having attracted nearly half a billion dollars in foreign investment. 

The capital is being injected specifically into the burgeoning culture and entertainment sector, Minister of Investment Khalid Al-Falih revealed at the inaugural Cultural Investment Conference in Riyadh. 

During the conference’s first panel, which was moderated by Arab News’ Editor-in-Chief Faisal J. Abbas, the minister detailed the rapid growth of the cultural economy. 

“I can tell you from nothing — six, seven years ago — we have today over $500 million, SR1.8 billion ($480 million) in foreign investments in culture as of last year, so it is accelerating as we go, growing at double digit,†he stated. 

He further specified that a significant portion of this investment is coming from abroad, noting: “I’m happy to say that we have 1,700 international investors that are investing in culture, creative, arts, events, entertainment, and all of the things that we classify under this very broad definition of culture.†

The two-day Cultural Investment Conference will feature over 38 panel discussions. AN

The conference, organized by the Ministry of Culture and held at the King Fahd Cultural Center, drew a global audience of investors, cultural leaders, and decision-makers. The event aims to position the Kingdom as a leading destination for cultural investment, a key pillar of its Saudi Vision 2030 economic diversification plan.  

Minister Al-Falih framed the cultural investment as essential to the nation’s identity and appeal. “If you don’t have a soul as a country and as a society, you’re a no country. Nobody will want to come and visit,†he said, adding that “Riyadh and the Kingdom has become a cultural hub,†with the upcoming Riyadh Season event as a prime example. 

This drive is a core component of Saudi Vision 2030’s Quality of Life Program, which aims to enhance cultural offerings, entertainment, and overall livability for citizens and residents. 

Echoing this sentiment, Faisal Alibrahim, º£½ÇÖ±²¥â€™s minister of economy and planning, emphasized the strategic priority of the sector.

“For the Kingdom of º£½ÇÖ±²¥, this is pivotal for the first wave of economic diversification that we witnessed,†Alibrahim said. 

He revealed that the cultural sector already employs approximately 235,000 people, with the target being to triple the sector’s contribution to the economy by 2030, driven significantly by exports. 

Both ministers outlined a collaborative model for growth. Al-Falih described a focused approach to creating a triangle between investment by investors, government support, and government direct investment in the sector, along with the third category, civil society.  

He noted that the Ministry of Investment has already developed 40 specific investment opportunities in the sector, which are listed on the Invest Saudi platform. 

Minister Alibrahim highlighted that in the formative years of Vision 2030, spending on culture was “equally as important as, and maybe even more important than†traditional budget items. 

He went on to link cultural development to the Kingdom’s global reputation, saying: “People remember generosity, and today are seeing an increase in the quality of the user experience when you interact with the Kingdom.†

The minister highlighted the culture sector’s need for entrepreneurs, not only large corporations. Using South Korea as a model, he explained how its rapid diversification led to a boom in cultural exports, a form of soft power that even inspired Saudis to learn the language. 

Bank of Korea data shows that the country’s intellectual property exports, which includes music, films, and games, more than tripled over the last decade to reach $9.85 billion in 2024. 

The two-day Cultural Investment Conference, featuring over 38 panel discussions, marks a significant step in º£½ÇÖ±²¥â€™s strategy to empower its cultural sector as a dynamic economic engine and strengthen its cultural presence on the world stage.