DHAHRAN: Khobar Season 2025 kicked off in style on Wednesday at the King Abdulaziz Center for World Culture, Ithra.
A vibrant celebration bringing together media professionals, artists and families under the Dhahran night sky, 鈥淲inter is Alive at Ithra鈥 combined the center鈥檚 annual media gathering with the opening ceremony of the new season.
The event represented a renewed effort to position the Eastern Province as a year-round cultural destination, with concerts, immersive installations, workshops and local food experiences running until April 2026.
鈥淓very year, Ithra manages to surprise us with something new,鈥 said Sarah Al-Abdullah, an English teacher who attended. 鈥淭his season feels especially dynamic because it鈥檚 not just about entertainment, it鈥檚 about inspiring people to explore and create.鈥
The night opened with a spectacular show of lights and drones that illuminated Ithra鈥檚 structure with the 鈥淲inter is Alive鈥 slogan.
Crowds gathered around the Knowledge Oasis to enjoy a mix of the traditional and the modern, from oud performances to digital art projections.
Ithra has long served as a cultural bridge between art, science and technology. Its seasonal programs attract hundreds of thousands of visitors annually, and this year鈥檚 edition carries on that mission with a focus on accessibility and family engagement.
Content creator and frequent visitor Haneen Al-Ghamdi said the experience had more than just visual appeal.
鈥淭here鈥檚 something special about how Ithra curates its events,鈥 she said. 鈥淵ou walk in expecting a show, but you end up learning something new, whether it鈥檚 about art, culture or even yourself. The workshops and interactive areas make you feel part of the story.鈥
The event also highlighted the center鈥檚 ongoing collaboration with local and regional partners as part of its strategy to nurture homegrown talent and strengthen the creative economy.
Programs like the Family Studio, Youth Studio and Winter Souq offered spaces where artists and entrepreneurs could connect directly with the community.
Mohammed Al-Otaibi, an attendee from Dammam, said: 鈥淚t鈥檚 amazing to see so many people from different backgrounds coming together. Ithra has turned into a symbol of what Vision 2030 looks like on the ground. Creative, confident and open to the world.鈥
The annual media gathering preceding the launch served as a gesture of appreciation to journalists and broadcasters for their role in promoting Saudi culture.
Ithra鈥檚 representatives emphasized that media remained a key partner in advancing the Kingdom鈥檚 cultural narrative, echoing national efforts to strengthen creative industries and cultural communication.
Throughout the evening, guests were invited to explore the newly opened areas and upcoming attractions of Khobar Season 2025, which will continue over the coming months with performances, exhibitions and culinary events across the region.
In addition to Winter is Alive at Ithra, Khobar Season will feature outdoor installations and cross-disciplinary collaborations linking technology, sustainability, and heritage. Organizers say the goal is to make the Eastern Province a permanent fixture on 海角直播鈥檚 cultural calendar.
鈥淭he beauty of this event is how it connects past and future,鈥 added Al-Abdullah. 鈥淵ou see oud players and drone shows in the same frame. That鈥檚 the story of 海角直播 right now. It鈥檚 harmony between tradition and innovation.鈥