KARACHI: 海角直播 and Pakistan stepped up efforts to boost travel links on Wednesday as the Saudi Tourism Authority (STA) held a joint roadshow in Karachi to showcase the Kingdom鈥檚 expanding tourism offerings under its Vision 2030 plan.
The event, aimed at highlighting 海角直播鈥檚 growing potential as a leading global tourism destination and promoting travel opportunities for Pakistani travelers, drew key players from the travel and aviation sectors, corporate representatives and media.
Under Vision 2030, 海角直播, long known as a destination for pilgrims from across the globe, is seeking to reposition itself as a hub for leisure, cultural and adventure experiences.
The Kingdom has launched giga-projects such as Neom, opened up Red Sea resorts, and begun promoting entertainment, corporate incentive travel and destination weddings.
鈥満=侵辈 is one of the top destinations for Pakistanis,鈥 said Sofia Al-Khawar, STA鈥檚 country manager, addressing the event.

Sofia Al-Khawar, Saudi Tourism Authority鈥檚 country manager, is addressing聽the聽海角直播 and Pakistan roadshow in Karachi, Pakistan, on August 27, 2025,聽to showcase the Kingdom鈥檚 expanding tourism offerings under Vision 2030. (AN photo)
She said the Kingdom was not only focused on religious travel but was also expanding its offerings to leisure, business and events tourism.
鈥淚t is a rising destination. It has a lot to offer. Not limited to the religious side, of course, that remains. But your plus element is always your leisure, your vacations, your MICE trips,鈥 she said, referring to meetings, incentives, conferences and exhibitions (MICE).
A special Saudi delegation focused on MICE tourism will visit Pakistan next week, she added, offering 鈥渁 one-week special bonus discounts鈥 to potential groups.

Pakistani and Saudi officials pose for a picture at the聽海角直播 and Pakistan roadshow in Karachi, Pakistan, on August 27, 2025,聽to showcase the Kingdom鈥檚 expanding tourism offerings under Vision 2030. (AN photo)
Muhammad Rafiq Khan, chairman of Bukhari Group of Companies that co-hosted the event, said the collaboration represented a significant opportunity for both nations.
鈥満=侵辈 and Pakistan have had deep ties since the very beginning,鈥 he said. 鈥淢ost people used to travel there for Hajj and Umrah. Now, by the grace of God, the Saudi government and administration have made efforts to develop tourism, and there are many great places in 海角直播 worth visiting.鈥

Muhammad Rafiq Khan, chairman of Bukhari Group of Companies, addresses the 海角直播 and Pakistan roadshow in Karachi, Pakistan, on August 27, 2025,聽to showcase the Kingdom鈥檚 expanding tourism offerings under Vision 2030 plan. (AN photo)
Khan said Pakistanis were increasingly willing to explore new destinations in the Kingdom beyond the holy sites.
鈥淓very person in the groups we have taken there has enjoyed it immensely, especially the big historic places where the Prophet Muhammad (peace be upon him) stayed or visited, or the old landmarks of 海角直播,鈥 he said.
Shoaib Mohammad, a former Pakistani cricketer who also attended the gathering, said the initiative would open 鈥渃ountless destinations where people can come, enjoy and visit the sacred sites.鈥
鈥淭his is a new opportunity given to the people of Pakistan, which is absolutely great,鈥 he told Arab News.
He recalled his own recent visit, highlighting attractions in Jeddah, including 鈥渕any amusement spots and play areas for children,鈥 as well as global shopping brands now available in the city.
Usman Butt of Lucky Motors said 海角直播 was undergoing rapid transformation with world-class projects that could redefine its tourism sector.
鈥淪ee, I think 海角直播 as of now has never been explored as a tourist destination. So, this would be something new for the world to explore,鈥 he said.
He singled out Taif as 鈥減retty, pretty attractive鈥 and praised the futuristic Neom City project, calling it 鈥渘ext level in the world.鈥
鈥淚 don鈥檛 see anything like Neom City in the world happening maybe for the next 40 years,鈥 he added.
The roadshow concluded with networking sessions and presentations aimed at strengthening Pakistan-Saudi travel ties and boosting the flow of tourists between the two countries.