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DUBAI: Part-Middle Eastern actress Yara Shahidi is the face of Jean Paul Gaultier’s latest “Divine” campaign for the luxury brand’s new elixir.

 The French brand released its Divine eau de parfum as an elixir — a type of concentrated perfume — this week, with Shahidi starring in the campaign alongside model Raphael Diogo.

Crafted by perfumer Quentin Bisch, the scent has floral and marine notes and was first released as an eau de parfum in 2023.

The fragrance is vegan, cruelty free and made with 90 percent “natural origin ingredients responsibly sourced,” according to the label.  

In a new set of images and clips shared on social media, Shahidi can be seen posing in a gold-hued sequinned gown while clutching the new product. The actress also showed off a velvet black top edged with gold baubles in another image.

In the original 2023 campaign, Shahidi appeared alongside Spanish actress Lola Rodriquez, South African catwalk star Thando Hopa, US actress and model Tess McMillan, Lagos-born model Janet Jumbo and Brazilian runway model Ana Elisa de Brito.  

The “Grown-ish” star was also included in the casting decisions and creative aspects of the launch, which aimed to celebrate women. 

“Actress, model, activist, social justice advocate and feminist, she was one of Time Magazines’ Most Influential Teens of 2016. Harvard graduate and creator of Eighteen x 18, a platform to encourage young US people to vote, Yara Shahidi has many different faces,” the brand wrote in a statement at the time.

The collaboration came after Shahidi was spotted wearing a custom-made, bronzed look by Jean Paul Gaultier at the 2023 Met Gala.

 Shahidi is also a global ambassador for the Dior’s fashion and beauty lines and was named among National Geographic’s list of 33 “visionaries, creators, icons, and adventurers” from across the globe earlier this year.

Part-Middle Eastern star Shahidi, whose father is Iranian, was named on the list in the “Creators” subsection that celebrates “out-of-the-box thinkers developing innovative solutions.”

The “Black-ish” and “Grown-ish” actress was highlighted due to her podcast “The Optimist Project.”

Shahidi, 25, launched the podcast to explore how to live a more fulfilling life with various special guests hosted on each episode.

Shahidi, a Harvard graduate, says she was inspired by the dynamic conversations she has with members of her diverse family. 

DUBAI: ����ֱ�� streetwear label 1886 has landed in the heart of Paris with an exclusive pop-up at Galeries Lafayette Homme, running until Sept. 1.

Located on the first floor of the department store, the space marks the brand’s first physical presence in the French capital and a major milestone in its international journey.

Founded in Riyadh in 2016 by Fahad Aljomiah and Khalid Aljammaz, 1886 is a ready-to-wear label that combines streetwear influences with references to Saudi youth culture.

Its designs blend modern aesthetics with traditional elements, aiming to reflect the evolving urban identity of the region.

“Bringing 1886 to Paris, the fashion capital of the world, and especially to Galeries Lafayette, is a very meaningful milestone for us,” Aljomiah told Arab News.

“It’s an opportunity to showcase a Saudi-born brand on a global stage and to share our vision for a new generation of fashion coming from the region.”

The Paris-exclusive capsule was designed to resonate with the local market while staying true to the brand’s identity.

“We carefully studied the Paris audience and designed the capsule to blend the contemporary DNA of 1886 with elements that resonate with the European market. Our goal was to present something unique that attracts attention while staying true to our identity,” he said.

“The response has been very positive,” Aljomiah added. “We’ve seen a lot of interest in the brand and the new pieces. Many visitors appreciated the way we fuse modern aesthetics with Saudi cultural influences.”

While some of the exclusive pieces may later be available online or in select stores, the focus remains on delivering a unique experience in Paris. With successes elsewhere, 1886 is eyeing further global expansion.

“We have plans to expand into other international markets soon. Our success in Paris and Qatar has strengthened our confidence to continue building globally while maintaining our core identity,” Aljomiah said.