RIYADH: 海角直播鈥檚 Public Investment Fund has been named the most valuable and fastest-growing sovereign wealth fund in the world, with a brand value of $1.2 billion, a new report showed.聽
According to Brand Finance鈥檚 2025 Asset Management and Sovereign Wealth Fund 50 report, PIF also secured seventh place globally in brand value-to-assets under management ratio, making it the only fund to enter the top 10 across both asset management and SWF categories.聽聽
PIF鈥檚 strong brand growth reflects its ranking as the fourth-largest sovereign wealth fund globally, as reported in Global SWF鈥檚 July update. 聽聽
With assets under management exceeding $1聽trillion, the fund now ranks just behind Norway鈥檚 Government Pension Fund Global and two Chinese entities 鈥 the State Administration of Foreign Exchange and the China Investment Corporation 鈥 surpassing regional peers such as the Abu Dhabi Investment Authority and the Kuwait Investment Authority.聽聽
The report from Brand Finance also highlighted the role of high-profile sports partnerships in elevating brand value.聽聽
鈥淚n 2024, PIF signed groundbreaking global partnerships accelerating the growth of sports with ATP and WTA tennis, Concacaf and Formula E, Extreme E and E1 under the E360 umbrella while its ownership of LIV Golf is helping to expand the game's audience around the world,鈥 Brand Finance CEO David Haigh said.聽聽
PIF鈥檚 brand growth was underpinned by strong scores in brand awareness, purpose, and its commitment to long-term value creation.聽It聽has seen substantial expansion in its portfolio, driven by the maturation of key projects and robust performance from its portfolio companies. 聽聽
The Saudi wealth fund聽holds an A+ brand strength rating, with its Brand Strength Index rising to 62.9 out of 100 in 2025.聽聽
Additionally, PIF鈥檚 ownership of LIV Golf continues to expand the game鈥檚 global audience and bolster its brand visibility.聽聽
BlackRock retained its position as the world鈥檚 most valuable asset management brand for the second consecutive year, with its brand value rising 17 percent to $8.3 billion, according to the Brand Finance report.聽聽
The increase is attributed to a surge in AUM, strategic acquisitions in private markets, and sustained leadership in technology and artificial intelligence. 聽聽
In the asset management space, JP Morgan Asset Management ranked second globally with a brand value just under $7.2 billion, reflecting a 3 percent year-on-year increase. 聽聽
Vanguard held third place with a brand value of $6 billion, unchanged from 2024. While BlackRock trails JP Morgan in terms of brand strength 鈥 scoring 87聽out of 100 to JP Morgan鈥檚 87.6 鈥 both firms retained an AAA brand strength rating.聽聽
Haigh noted the strategic importance of sports affiliations in brand development. 聽聽
鈥淔ormula 1 and football are powerful and popular ways for asset managers and sovereign wealth funds to raise their international profiles in a way that is consistent with the brands鈥 wealth and stature,鈥 Haigh said. 聽聽
He cited JP Morgan鈥檚 banking unit Chase鈥檚 recent sponsorship of Arsenal FC鈥檚 VIP Lounge as an example of how these investments can significantly boost brand recognition among targeted audiences.聽聽
Among sovereign wealth funds, the Abu Dhabi Investment Authority was identified as the strongest brand in terms of BSI, with a score of 64.1, also earning an A+ rating. 聽聽
PIF remains the leader in overall brand value within the SWF category, reflecting the fund鈥檚 expanding global influence and strategic visibility.聽聽