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ITA Airways, Italy’s national flag carrier, continues its ambitious international expansion strategy by reinforcing its presence in the Middle East— one of the world’s fastest-growing aviation markets. With the recent launch of new nonstop routes to key destinations across the Gulf region, the airline is connecting Italy with high-potential international markets, supporting trade, tourism, and cultural exchange.

These new routes mark a significant step in ITA Airways’ long-term vision to establish Rome Fiumicino as a major intercontinental hub. Operated by the cutting-edge Airbus A321neo, the Middle Eastern routes offer passengers a refined travel experience with a three-class cabin configuration — Business, Premium Economy, and Economy. The aircraft also underscores ITA Airways’ sustainability mission, delivering over 20 percent lower fuel consumption and carbon emissions per seat, along with a 50 percent reduction in noise impact compared to previous-generation models.

Passengers flying to and from the Middle East benefit from seamless connections across ITA Airways’ growing network, covering Europe, the Americas, and North Africa, supported by optimized transit through Rome Fiumicino Airport.

Further enhancing the customer journey, ITA Airways recently unveiled its new premium Runway Lounge at Milan Linate Airport — an elegant space that embodies Italian design and excellence. Developed in collaboration with iconic Italian brands such as Campari Group, illycaffè, iGuzzini, and Poltrona Frau, the lounge offers a luxurious and uniquely Italian ambiance. To celebrate the launch, a fashion show curated by Italian label Silence Please featured designs inspired by ITA Airways’ intercontinental destinations, reinforcing the brand’s connection to Italian creativity and global elegance.

Commenting on the expansion, Jörg Eberhart, CEO of ITA Airways, said: “Our growing footprint in the Middle East is a clear reflection of our long-term commitment to building sustainable and meaningful connections between Europe and this dynamic region. ITA Airways is dedicated to providing a premium and authentically Italian travel experience, supported by a modern fleet and seamless global connectivity. These new routes go beyond commercial value — they represent a vision of smarter, more connected travel that brings people, cultures, and economies closer together.”

As part of its broader growth strategy, ITA Airways continues to invest in fleet renewal, aiming for 90 percent of its aircraft to be next-generation models by 2027 — making it one of the youngest and most environmentally responsible fleets in Europe. Backed by the Ministry of Economy and Finance of Italy and Deutsche Lufthansa AG, ITA Airways is steadily establishing itself as a key player in global aviation, driven by innovation, sustainability, and an unmistakable Italian style.

Huawei Consumer Cloud Services signed two MoUs with the Middle Eastern music streaming platform Anghami and the Arabic news platform Nabd, during the 2025 Huawei Developer Conference. These partnerships enrich the ecosystem capabilities of Huawei HMS for Car and provide localized informative and entertaining content service solutions for global automakers.
As the leading music streaming platform in MENA with more than 57 million tracks, Anghami brings strong regional expertise and deep understanding of local listening preferences. Through this new partnership, Anghami will now deliver its content via HMS for Car, helping automakers offer a rich and relevant in-car music experience tailored for the local market.
Anghami has a long-standing partnership with Huawei. In 2020, Anghami completed the integration of Huawei Mobile Services and collaborated with Huawei AppGallery to promote and expand the Middle East and Africa market. In 2021, Anghami developed and launched the HarmonyOS app for Huawei smartwatches in the MEA, and in 2025, it launched a new application version optimized for Huawei Watch 5.
With a user base of more than 32 million, Nabd has established itself as the preferred destination for Arabic content consumption. The platform provides an extensive range of features, including personalized news, live match scores, football schedules, real-time financial markets data, weather forecasts, live TV streaming, entertaining video feeds, e-commerce listings, and engaging word games. This cooperation with Huawei HMS for Car will provide localized content and multilingual services.
As a long-term partner of Huawei since 2021, Nabd has promoted the integration of the HMS media kit and supported ecosystem cooperation, while expanding brand coverage in the MEA through AppGallery.

At the HDC 2025, Huawei also unveiled HMS for Car MAAN 4.0, its latest innovation that allows web-based apps to work just as smoothly as native apps inside the vehicle. Paired with the new App Box development tool, it makes it easier than ever for partners like Anghami, helping them bring seamless, high-quality entertainment to connected vehicles around the world.