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Jeddah Season brings diverse entertainment to celebrate summer

Jeddah Season brings diverse entertainment to celebrate summer
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The program offers entertainment, culture and tourism across several main destinations, including the city’s iconic landmarks and key facilities. (Supplied)
Jeddah Season brings diverse entertainment to celebrate summer
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The program offers entertainment, culture and tourism across several main destinations, including the city’s iconic landmarks and key facilities. (Supplied)
Jeddah Season brings diverse entertainment to celebrate summer
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The program offers entertainment, culture and tourism across several main destinations, including the city’s iconic landmarks and key facilities. (Supplied)
Jeddah Season brings diverse entertainment to celebrate summer
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The program offers entertainment, culture and tourism across several main destinations, including the city’s iconic landmarks and key facilities. (Supplied)
Jeddah Season brings diverse entertainment to celebrate summer
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The opening night featured drone shows, roaming performances and interactive characters, creating an engaging experience for families and visitors. (SPA)
Jeddah Season brings diverse entertainment to celebrate summer
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The opening night featured drone shows, roaming performances and interactive characters, creating an engaging experience for families and visitors. (SPA)
Jeddah Season brings diverse entertainment to celebrate summer
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The opening night featured drone shows, roaming performances and interactive characters, creating an engaging experience for families and visitors. (SPA)
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Updated 12 July 2025

Jeddah Season brings diverse entertainment to celebrate summer

Jeddah Season brings diverse entertainment to celebrate summer
  • Shopping festival, water sports, live music light up coastal city for 90 days of fun

JEDDAH: As part of this year’s Jeddah Season, summer events under the theme “Jeddah is Different” launched on Friday night at Jeddah Art Promenade, coinciding with the opening of several new zones for the summer vacation.

The program offers entertainment, culture and tourism across several main destinations, including the city’s iconic landmarks and key facilities.

The opening night featured drone shows, roaming performances and interactive characters, creating an engaging experience for families and visitors.

Throughout the summer, the season includes cultural experiences, entertainment shows, water activities, live music, shopping and other attractions, providing residents and visitors with diverse activities over 90 days.

It supports the Kingdom’s Vision 2030 goals by diversifying entertainment options and enhancing quality of life for citizens, residents and visitors.

Among the main attractions is the Jeddah Shopping Festival, combining traditional and modern markets, along with promotions and discounts at malls, hotels, airlines, car rentals and restaurants. The festival will run until Aug. 31.

This year’s season also features the West Coast zone in Obhur, offering entertainment on Jeddah’s coast, women-only beaches, and both day- and night-time activities.

Visitors can enjoy water sports and games at public and private beaches, relax at retreats like Kashta Beach and attend musical performances by the sea.

The Perfume Exhibition showcases a wide range of local and international perfumes, specialized workshops and exclusive launches, with experts and celebrities taking part.

The enclosed, air-conditioned Forest Wonders area offers interactive experiences, including live animal encounters, theatrical and roaming performances, and jungle-themed restaurants until Aug. 30.

Art enthusiasts can attend concerts and art events featuring Arab and Gulf stars, adding a creative dimension to the season.

Events remain open past midnight to avoid the summer heat. More events are expected to be announced later this year, spanning the cultural, artistic and tourism fields.


Saudi entertainment authority launches new program to spark creativity and innovation

Saudi entertainment authority launches new program to spark creativity and innovation
Updated 05 November 2025

Saudi entertainment authority launches new program to spark creativity and innovation

Saudi entertainment authority launches new program to spark creativity and innovation
  • It aims to turn creative ideas into sustainable projects aligned with the Kingdom’s entertainment development goals

RIYADH: The General Entertainment Authority has launched the “Entertainment Innovations” program to boost creativity and innovation in ֱ’s entertainment sector.

Aimed at empowering talent and entrepreneurs, the program helps develop solutions that enhance sector growth and global competitiveness, the Saudi Press Agency reported on Tuesday.

Registration is now open for the program. More than 100 participants will form diverse teams supported by mentors and industry experts, the SPA added.

The program includes several phases: registration via the authority’s website, screening and team selection for a virtual bootcamp, and a three-day challenge culminating in final presentations before judges, where winners will be honored.

The program focuses on building business models, brand identity, prototypes, and go-to-market strategies, the SPA added.

It aims to turn creative ideas into sustainable projects aligned with the Kingdom’s entertainment development goals and foster collaboration among creators, investors, and experts.

The program targets three goals: promoting innovation in entertainment, attracting specialized talent in technology, design, and entrepreneurship, and expanding the pool of young creatives in the sector.

In total, SR300,000 ($80,000) in prizes and support packages worth more than $1 million will be awarded to the top three winners.