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How AI is transforming Saudi businesses, from homegrown startups to global creative agencies

Special How AI is transforming Saudi businesses, from homegrown startups to global creative agencies
As technology evolves, many entrepreneurs are leveraging AI tools to streamline operations and drive growth.
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Updated 03 July 2025

How AI is transforming Saudi businesses, from homegrown startups to global creative agencies

How AI is transforming Saudi businesses, from homegrown startups to global creative agencies
  • Small business owners are using smart tools to automate tasks like bookkeeping, customer service, and content creation with minimal resources
  • Platforms like Salla and QuickBooks help entrepreneurs manage online stores, financials, and logistics, saving time and boosting efficiency

RIYADH: Artificial intelligence is revolutionizing the landscape for small businesses, offering innovative solutions that enhance efficiency, creativity, and competitiveness. As technology evolves, many entrepreneurs are leveraging AI tools to streamline operations and drive growth.

One of the most significant advantages of AI is its ability to automate repetitive tasks. Tools like chatbots can handle customer inquiries around the clock, freeing up valuable time for business owners to focus on strategic initiatives.

This not only improves customer service but also enhances overall efficiency.

AI-powered analytics platforms can process vast amounts of data, providing actionable insights that help businesses make informed decisions based on market trends and consumer behavior.Ìı

In this dynamic environment, AI is transforming small business operations.

A notable example is Hams Nabeel, a working mother who founded her business, Thikra, to preserve cherished memories for families.

“There was a clear need for my business idea,†she told Arab News. “Since I had my daughter, I wanted to preserve her hospital items — like her hat, blanket, and hand bracelet — all in one place.â€

AI has become crucial in Nabeel’s entrepreneurial journey, streamlining various aspects of her operations. “ChatGPT helped me expand my business by crafting a clear structural plan,†she said.

What typically took weeks can now be accomplished in minutes, providing clarity when she faced uncertainties.

AI also assisted Nabeel in comparing 3D printers and defining her business’s vision. “AI guided me in crafting my mission and vision and even generated social media posts,†she said.

For financial management, she relies on QuickBooks, which automates tasks and offers valuable insights. Furthermore, Nabeel uses Salla, a website creation tool that simplifies online store management.

“Creating a business is so easy with Salla,†she said, allowing her to focus on creativity rather than technical details.




Screenshot of a page in the AI-enabled powered Salla platform.

In creative sectors, AI tools are essential for content creation and design. From generating social media posts to developing marketing materials, AI helps small business owners maintain a robust online presence without extensive resources.

“We have traditionally always been creatives before tech developers, but with AI it is now enabling us to combine both,†Denis Bodart, who operates a creative animation agency called Feed Me Light in London and Riyadh, told Arab News.

“We are now building more creative tools and AI products, including a new SaaS (Software as a Service) platform focused on the out-of-home advertising sector, which allows us to dynamically display content on various screens at once.

“Imagine walking through a city filled with screens that communicate and showcase engaging, interactive content. For example, the displays can respond to the latest football or esports results, presenting teams in an exciting manner.

“They can also adapt to weather conditions and customize their content based on audience presence in events, venues, and shops.â€

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Bodart highlighted how AI agents support his team. “By training AI agents to understand our business more, we can use these agents to help support our teams, providing a helping hand with more repetitive tasks such as receipts, bookings, data fetching, or even helping enhance our marketing and sales teams, amplifying our business’s online presence.â€

He added: “For º£½ÇÖ±²¥, the strategic integration of AI holds immense potential to create a truly transformative and positive impact on how they approach upcoming global events such as the Winter Olympics, Asian Cup, and World Cup events.

“This technology can significantly elevate fan engagement, optimize operations, and craft unparalleled experiences, setting new benchmarks for global sporting events hosted in the Kingdom.â€




Denis Bodart, who runs a creative animation agency called Feed Me Light in London and Riyadh, saysÌıAI helps small business owners maintain a robust online presence without extensive resources. (Supplied)

Integrating AI allows small businesses to provide seamless customer experiences. Automating processes like order management and payment processing enhances customer satisfaction and loyalty.

“AI has completely changed the game for small creators like me,†Salwa Beauty, a prominent social media influencer in º£½ÇÖ±²¥, told Arab News. “It’s like having a full creative team in your pocket.â€

Salwa utilizes AI to generate content ideas, animate scenes, write captions, and redesign photos — tasks that once required extensive time and resources.

For her fitness content, Salwa has eliminated the need for models or physical products. “I can animate people, create scenes, and even showcase products being used — all without hiring anyone or incurring upfront costs,†she said.

This capability allows her to build a complete brand presence independently, showcasing the democratizing power of AI.

The freedom AI provides is substantial for small businesses. By enabling entrepreneurs to launch ideas, test visuals, and create professional content quickly and affordably, AI empowers them to stand out in a crowded market.

“AI is literally my assistant now,†said Salwa.

AI also reduces costs associated with traditional modeling. Additionally, AI facilitates content creation and scheduling, allowing businesses to maintain a consistent online presence effortlessly.

Platforms like Salla and Zid are enhancing the landscape for small businesses in º£½ÇÖ±²¥. These platforms leverage AI to optimize customer interactions, enabling efficient order scheduling, carrier connections, and targeted marketing messages based on customer data.




Screenshot of a page in the AI-enabled Zid platform.

Such features not only save time but also enhance the overall customer experience.

AI has emerged as an invaluable asset for small businesses, offering innovative solutions that enhance productivity, creativity, and financial management. Integrating AI tools can significantly transform the entrepreneurial journey, enabling working mothers and small creators to thrive in today’s competitive market.

With AI as a partner, the possibilities for growth and success are limitless. As small businesses in º£½ÇÖ±²¥ continue to embrace these technologies, they open the door to a future where creativity and efficiency flourish, paving the way for new ideas and opportunities.

AI is a powerful ally for small businesses, empowering them to optimize operations, enhance marketing efforts, and improve customer experiences. As more entrepreneurs embrace these technologies, the potential for growth and innovation continues to expand.


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º£½ÇÖ±²¥â€™s Masam project removes 968 mines in Yemen

º£½ÇÖ±²¥â€™s Masam project removes 968 mines in Yemen
Updated 04 September 2025

º£½ÇÖ±²¥â€™s Masam project removes 968 mines in Yemen

º£½ÇÖ±²¥â€™s Masam project removes 968 mines in Yemen

RIYADH: º£½ÇÖ±²¥â€™s Masam project removed 968 mines from areas across Yemen, latest figures show.
King Salman Humanitarian Aid and Relief Center, which runs the initiative, said 4 anti-personnel mines, 32 anti-tank mines, 925 unexploded ordnances, and 7 explosive devices had been removed.
The project was able to take out around 4,735 mines in the month of August.
Since the initiatives inception in 2018 over 512,323 mines have been cleared.


Saudi literature commission represents Kingdom at Moscow International Book Fair

Saudi literature commission represents Kingdom at Moscow International Book Fair
Updated 03 September 2025

Saudi literature commission represents Kingdom at Moscow International Book Fair

Saudi literature commission represents Kingdom at Moscow International Book Fair
  • The 38th annual fair features more than 300 publishers from countries including Belarus, Iran, China, the UAE, North Korea and this year’s guest of honor, India

RIYADH: º£½ÇÖ±²¥â€™s Literature, Publishing and Translation Commission is representing the Kingdom’s publishing industry at the 38th annual Moscow International Book Fair, which began on Wednesday and continues until Sunday.

The commission has brought together several key institutions from the country’s cultural sector for the event, including the King Salman Global Academy for Arabic Language, the King Fahad National Library, and the Ministry of Islamic Affairs, Dawah and Guidance.

The fair features more than 300 publishers from countries including Belarus, Iran, China, the UAE and North Korea. This year’s guest of honor is India.

º£½ÇÖ±²¥â€™s participation reflects the country’s commitment to the strengthening of cultural ties with the Russian Federation, the expansion of bilateral cooperation, and the promotion of investment opportunities in the Kingdom’s cultural sector, the Saudi Press Agency reported.

The commission, which operates under the Saudi Ministry of Culture, was established in 2020 to regulate literature, publishing and translation in the Kingdom.


Saudi crown prince discusses developments in Gaza with Netherlands PM

Saudi Crown Prince Mohammed bin Salman received a phone call from the Prime Minister of the Netherlands Dick Schoof on Wednesday
Saudi Crown Prince Mohammed bin Salman received a phone call from the Prime Minister of the Netherlands Dick Schoof on Wednesday
Updated 03 September 2025

Saudi crown prince discusses developments in Gaza with Netherlands PM

Saudi Crown Prince Mohammed bin Salman received a phone call from the Prime Minister of the Netherlands Dick Schoof on Wednesday
  • During the phone call, the officials discussed developments in the Gaza Strip and their security and humanitarian repercussions

RIYADH: º£½ÇÖ±²¥â€™s Crown Prince Mohammed bin Salman received a phone call from the Prime Minister of the Netherlands Dick Schoof on Wednesday.

During the phone call, the officials discussed developments in the Gaza Strip and their security and humanitarian repercussions, Saudi Press Agency reported.

The crown prince reiterated the Kingdom’s call on the international community to end the disastrous repercussions of Israeli aggression against civilians and to condemn any steps that impede a two-state solution.

Prince Mohammed and Schoof also reviewed relations between their countries, existing areas of cooperation, and ways to support them in various fields.


Saudi referee lifts expectations on world stage

Saudi referee lifts expectations on world stage
Updated 03 September 2025

Saudi referee lifts expectations on world stage

Saudi referee lifts expectations on world stage
  • Reem Hazzazi’s journey highlights a cultural shift as more women take on leadership roles in sports

JEDDAH: Reem Hazzazi is among a new wave of Saudi women breaking barriers in sports, carving her place not as an athlete, but as one of the Kingdom’s first international weightlifting referees.

Her journey began a little over three years ago at the moment she stepped into a weightlifting hall, drawn not to the cheers of the crowd thrilled by the athletes’ performance, but to the quiet precision of referees.

“I realized I didn’t just want to watch weightlifting; I wanted to be part of it, but from a different angle,†Hazzazi, 40, told Arab News. “That’s when I decided to pursue refereeing.â€

For years, weightlifting was seen largely as a men’s sport, with few envisioning women in officiating roles. Hazzazi embraced that challenge.  

“The biggest hurdle was breaking the stereotype,†she explained. “At first, people were surprised to see me in this role. But with persistence and hard work, that surprise turned into respect.â€

Her curiosity about the sport’s rules drove her deeper. She learned every detail of the snatch and clean-and-jerk and trained alongside senior referees, while facing constant pressure to prove herself.

She learned that refereering is a responsibility that requires “accuracy, discipline and a thorough understanding of the game.â€

Support from her family, peers and the Saudi Weightlifting Federation helped her to endure.

“The federation’s backing has been crucial,†Hazzazi said. “Under Mohammed Al-Harbi’s leadership, they provided training programs, workshops and opportunities to gain real experience at local and international tournaments. That support gave me the confidence to keep going.â€

Her determination carried her to the Arab Games in Cairo in 2023, a defining moment in her career.

“It was an incredible experience,†she recalled. “It wasn’t just about the competition; it was about learning from referees across the Arab world, adapting to new situations under pressure, and realizing I was representing my country in such a significant event. I felt immense pride.â€

Earning her international refereeing badge that same year had symbolized much more than personal achievement.

“On a personal level, it brought me joy and pride, reflecting the result of my efforts in domestic tournaments,†she said. “Professionally, it represented a greater responsibility — an opportunity to participate in global competitions and elevate º£½ÇÖ±²¥â€™s presence in prestigious arenas.â€

Today, Hazzazi is one of more than a dozen Saudi women certified as referees, marking a cultural shift unthinkable a decade ago.

“Today, the situation is very promising,†she said. “There’s a growing recognition of women’s roles, and the federation’s support has been transformative. Among my colleagues, you can feel the difference — there’s more confidence, excitement and opportunities to participate internationally.â€

Her goals now reach beyond her own career. “I want to help develop a new generation of Saudi referees — both men and women — to strengthen our national competitions,†she said.

She also has her eyes on the world stage.

“I hope to represent º£½ÇÖ±²¥ at major events, from world championships to the Olympic Games. I want to show that Saudi women can lead in global sports.â€

Her message to aspiring referees is clear: “Believe in yourselves and take the first step, even if it feels difficult. Sports offer vast opportunities. Refereeing, in particular, requires passion, discipline and accuracy. With hard work, success is achievable.â€

As º£½ÇÖ±²¥ invests in global sports and nurtures new talent, Hazzazi sees herself as part of a wider movement.

With a smile, she said, “Wait for me at the Islamic Solidarity Games in Riyadh this November.â€

For Hazzazi, weightlifting is not just about judging lifts, it’s about lifting expectations, breaking barriers and inspiring a new generation of Saudis to take their place at the heart of the action.

Links for online: https://x.com/weightliftingsa/status/1784889914208768447?s=46


Jordan PM receives Federation of Saudi Chambers president in Amman

Jordan PM receives Federation of Saudi Chambers president in Amman
Updated 03 September 2025

Jordan PM receives Federation of Saudi Chambers president in Amman

Jordan PM receives Federation of Saudi Chambers president in Amman

Federation of Saudi Chambers President Hassan Al-Huwaizi was received by Prime Minister of Jordan Jafar Hassan in Amman on Wednesday.

The meeting was held as part of the Saudi delegation’s trip to Jordan to discuss economic cooperation between the two countries, the Saudi Press Agency reported.

The Jordanian prime minister stressed the importance of enhancing partnership and communication between the business sectors in Jordan and º£½ÇÖ±²¥.

Al-Huwaizi was accompanied by FSC Secretary-General Waleed Al-Orainan and Abdulrahman Al-Thubaity, chairman of the Saudi-Jordanian Business Council.