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How AI is transforming Saudi businesses, from homegrown startups to global creative agencies

Special How AI is transforming Saudi businesses, from homegrown startups to global creative agencies
As technology evolves, many entrepreneurs are leveraging AI tools to streamline operations and drive growth.
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Updated 03 July 2025

How AI is transforming Saudi businesses, from homegrown startups to global creative agencies

How AI is transforming Saudi businesses, from homegrown startups to global creative agencies
  • Small business owners are using smart tools to automate tasks like bookkeeping, customer service, and content creation with minimal resources
  • Platforms like Salla and QuickBooks help entrepreneurs manage online stores, financials, and logistics, saving time and boosting efficiency

RIYADH: Artificial intelligence is revolutionizing the landscape for small businesses, offering innovative solutions that enhance efficiency, creativity, and competitiveness. As technology evolves, many entrepreneurs are leveraging AI tools to streamline operations and drive growth.

One of the most significant advantages of AI is its ability to automate repetitive tasks. Tools like chatbots can handle customer inquiries around the clock, freeing up valuable time for business owners to focus on strategic initiatives.

This not only improves customer service but also enhances overall efficiency.

AI-powered analytics platforms can process vast amounts of data, providing actionable insights that help businesses make informed decisions based on market trends and consumer behavior.Ìı

In this dynamic environment, AI is transforming small business operations.

A notable example is Hams Nabeel, a working mother who founded her business, Thikra, to preserve cherished memories for families.

“There was a clear need for my business idea,†she told Arab News. “Since I had my daughter, I wanted to preserve her hospital items — like her hat, blanket, and hand bracelet — all in one place.â€

AI has become crucial in Nabeel’s entrepreneurial journey, streamlining various aspects of her operations. “ChatGPT helped me expand my business by crafting a clear structural plan,†she said.

What typically took weeks can now be accomplished in minutes, providing clarity when she faced uncertainties.

AI also assisted Nabeel in comparing 3D printers and defining her business’s vision. “AI guided me in crafting my mission and vision and even generated social media posts,†she said.

For financial management, she relies on QuickBooks, which automates tasks and offers valuable insights. Furthermore, Nabeel uses Salla, a website creation tool that simplifies online store management.

“Creating a business is so easy with Salla,†she said, allowing her to focus on creativity rather than technical details.




Screenshot of a page in the AI-enabled powered Salla platform.

In creative sectors, AI tools are essential for content creation and design. From generating social media posts to developing marketing materials, AI helps small business owners maintain a robust online presence without extensive resources.

“We have traditionally always been creatives before tech developers, but with AI it is now enabling us to combine both,†Denis Bodart, who operates a creative animation agency called Feed Me Light in London and Riyadh, told Arab News.

“We are now building more creative tools and AI products, including a new SaaS (Software as a Service) platform focused on the out-of-home advertising sector, which allows us to dynamically display content on various screens at once.

“Imagine walking through a city filled with screens that communicate and showcase engaging, interactive content. For example, the displays can respond to the latest football or esports results, presenting teams in an exciting manner.

“They can also adapt to weather conditions and customize their content based on audience presence in events, venues, and shops.â€

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Bodart highlighted how AI agents support his team. “By training AI agents to understand our business more, we can use these agents to help support our teams, providing a helping hand with more repetitive tasks such as receipts, bookings, data fetching, or even helping enhance our marketing and sales teams, amplifying our business’s online presence.â€

He added: “For º£½ÇÖ±²¥, the strategic integration of AI holds immense potential to create a truly transformative and positive impact on how they approach upcoming global events such as the Winter Olympics, Asian Cup, and World Cup events.

“This technology can significantly elevate fan engagement, optimize operations, and craft unparalleled experiences, setting new benchmarks for global sporting events hosted in the Kingdom.â€




Denis Bodart, who runs a creative animation agency called Feed Me Light in London and Riyadh, saysÌıAI helps small business owners maintain a robust online presence without extensive resources. (Supplied)

Integrating AI allows small businesses to provide seamless customer experiences. Automating processes like order management and payment processing enhances customer satisfaction and loyalty.

“AI has completely changed the game for small creators like me,†Salwa Beauty, a prominent social media influencer in º£½ÇÖ±²¥, told Arab News. “It’s like having a full creative team in your pocket.â€

Salwa utilizes AI to generate content ideas, animate scenes, write captions, and redesign photos — tasks that once required extensive time and resources.

For her fitness content, Salwa has eliminated the need for models or physical products. “I can animate people, create scenes, and even showcase products being used — all without hiring anyone or incurring upfront costs,†she said.

This capability allows her to build a complete brand presence independently, showcasing the democratizing power of AI.

The freedom AI provides is substantial for small businesses. By enabling entrepreneurs to launch ideas, test visuals, and create professional content quickly and affordably, AI empowers them to stand out in a crowded market.

“AI is literally my assistant now,†said Salwa.

AI also reduces costs associated with traditional modeling. Additionally, AI facilitates content creation and scheduling, allowing businesses to maintain a consistent online presence effortlessly.

Platforms like Salla and Zid are enhancing the landscape for small businesses in º£½ÇÖ±²¥. These platforms leverage AI to optimize customer interactions, enabling efficient order scheduling, carrier connections, and targeted marketing messages based on customer data.




Screenshot of a page in the AI-enabled Zid platform.

Such features not only save time but also enhance the overall customer experience.

AI has emerged as an invaluable asset for small businesses, offering innovative solutions that enhance productivity, creativity, and financial management. Integrating AI tools can significantly transform the entrepreneurial journey, enabling working mothers and small creators to thrive in today’s competitive market.

With AI as a partner, the possibilities for growth and success are limitless. As small businesses in º£½ÇÖ±²¥ continue to embrace these technologies, they open the door to a future where creativity and efficiency flourish, paving the way for new ideas and opportunities.

AI is a powerful ally for small businesses, empowering them to optimize operations, enhance marketing efforts, and improve customer experiences. As more entrepreneurs embrace these technologies, the potential for growth and innovation continues to expand.


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Association marks International Stuttering Awareness Day in Riyadh

Association marks International Stuttering Awareness Day in Riyadh
Updated 21 sec ago

Association marks International Stuttering Awareness Day in Riyadh

Association marks International Stuttering Awareness Day in Riyadh

RIYADH: To mark International Stuttering Awareness Day, the stuttering awareness and support association Mutalaathem held an event on Wednesday evening at the Cultural House in Riyadh.

A presentation on effective communication methods for individuals with a stuttering disability was given, and various panel discussions were held for both adults and young people.

“Our event is for International Stuttering Awareness Day, and we called it ‘Give Me My Time,’ because we stutterers need time to get the words out,†said Saad Al-Munajem, founder of Mutalaathem.

Al-Munajem added: “The goal of the event is to spread awareness in our community, to tell people that stuttering is just a different way of speaking and that it is not necessary to speak fluently. We only need to take our time to deliver our thoughts.â€

Stuttering is a speech disorder that causes individuals to have challenges in pronouncing words smoothly.

The health condition often worsens when the person is excited, exhausted or stressed, according to the Saudi Ministry of Health.

Stuttering often begins in early childhood, between the ages of 2 and 5 years old, and if the disability persists beyond that, professional help may be necessary.

Although the precise causes of stuttering remain unclear, it is believed to result from a combination of different factors, including genetic differences in brain functioning, according to the American Speech-Language-Hearing Association.

Lolwah Al-Nogaidan, who attended the event, spoke to Arab News about her experience with her son Saad, who has stuttered since the age of 3.

“My son was timid and didn’t talk. He used to see himself as different than others. Yet, when he attended the event (last year) and saw others with stutter, I saw a complete 180 change,†she explained.

“He had the confidence to talk … after that, I never missed an event with Saad.â€

Al-Munajem explained to Arab News his personal experience with stuttering, which led him to found Mutalaathem in 2021.

“I created Mutalaathem based on my own experience and journey with stuttering. Stuttering once held me back from speaking and sharing my voice.

“I used to think it was a flaw in me or in the way I speak, but when I reached university, my perspective on stuttering changed.â€

Al-Munajem developed an understanding of stuttering and focused on delivering his thoughts rather than on how he spoke.

“I told myself that what matters is not whether I speak fluently, but whether I can convey the message I want to share.â€

“After my mindset toward stuttering changed, my life changed for the better, even though the stutter itself didn’t.

“Thus, I wanted to help other people to reach the same mindset I did, or maybe even further.â€


Over 1,000 commuters take self-driving car journeys in Riyadh

Over 1,000 commuters take self-driving car journeys in Riyadh
Updated 1 min 39 sec ago

Over 1,000 commuters take self-driving car journeys in Riyadh

Over 1,000 commuters take self-driving car journeys in Riyadh
  • 20 cars and more routes by year-end, says authority
  • Project has started for autonomous food deliveries

RIYADH: More than 1,000 commuters have used self-driving cars in Riyadh since the pilot service was introduced at the Roshn Front shopping mall and Princess Noura University in July.

The initial phase is being run in a partnership between º£½ÇÖ±²¥â€™s Transport General Authority, Uber and WeRide.

There are plans to expand the program with additional routes across Riyadh, growing the fleet to more than 20 autonomous vehicles by the end of the year, the TGA said in a statement.

Government entities partnering in the expansion plans include the Ministry of Interior, Ministry of Communications and Information Technology, the Saudi Data and Artificial Intelligence Authority, the General Authority for Survey and Geospatial Information, and the Saudi Standards, Metrology and Quality organization.

Members of the public are invited to request a ride in an autonomous vehicle through the Uber application.

The TGA said that it oversees all technical aspects of the program, with safety officers deployed in every vehicle to maintain standards and monitor the autonomous systems.

The authority added that the program aligns with Vision 2030 and the National Transport and Logistics Strategy.

Also in July, a project began to carry out autonomous food deliveries at Roshn Front.

A partnership between housing developer Roshn Group and delivery app Jahez, the service aims to reduce delivery times in addition to cutting carbon emissions, and is also licensed by the TGA.


National program launched to track invasive and non-native marine species

National program launched to track invasive and non-native marine species
Updated 23 October 2025

National program launched to track invasive and non-native marine species

National program launched to track invasive and non-native marine species
  • It is the first coordinated national effort to create a database of non-native and invasive marine species in the Kingdom’s waters

RIYADH: º£½ÇÖ±²¥â€™s National Center for Wildlife has introduced a new national program to track invasive marine species in the Red Sea and Arabian Gulf, the Saudi Press Agency reported on Thursday.

In collaboration with the King Abdullah University of Science and Technology, the program aims to reinforce the country’s efforts to conserve marine biodiversity and protect ecosystems.

It is the first coordinated national effort to create a comprehensive database of non-native and invasive marine species in the Kingdom’s waters.

The program uses advanced research methods including field surveys, DNA barcoding and maritime traffic analysis to develop accurate scientific imaging of species distribution and dispersal pathways.

Preliminary results revealed hundreds of potential non-native marine species, including 181 in the Red Sea and 168 in the Arabian Gulf.

These species are most concentrated in areas close to ports and coastal infrastructure, areas that the program is targeting with monitoring and environmental planning.

The program has also established the region’s first genetic fingerprint library for potential non-native marine species, for rapid identification of future threats.

Furthermore, it has strengthened national capacities through training and improved marine biosecurity in line with international standards.

Based on these results, NCW is developing a national marine biosecurity framework to prevent and manage invasive species in cooperation with the relevant authorities.

NCW CEO Mohammed Qurban said that this program reflects the Kingdom’s commitment to promoting scientific research and its applications in marine environment protection, in line with the goals of Saudi Vision 2030 and the Saudi Green Initiative.


‘Amazonia Awakens’ brings rainforest magic to Boulevard World

‘Amazonia Awakens’ brings rainforest magic to Boulevard World
Updated 23 October 2025

‘Amazonia Awakens’ brings rainforest magic to Boulevard World

‘Amazonia Awakens’ brings rainforest magic to Boulevard World
  • Latest attraction is fusion of fantasy, excitement, and visual spectacle suitable for families and adventure seekers

RIYADH: Boulevard World has opened a new aquatic attraction, “Amazonia Awakens,†as a part of Riyadh Season 2025, offering a mix of adventure, fantasy, and stunning visual effects.

The storytelling is inspired by the mystique of tropical rainforests, offering an interactive journey through a vividly designed, Amazon-inspired, immersive world, according to a recent Saudi Press Agency report.

The adventure begins aboard a boat gliding through ancient ruins and a dark tunnel filled with dramatic sound, light, and interactive effects.

It builds up to a heart-pounding moment where the boat plunges 20 meters down, crowned by a massive wave.

Lasting about 10 minutes, “Amazonia Awakens†delivers a captivating fusion suitable for families and adventure seekers.

Amazonia is just one of the latest offering of Boulevard World, one of the venues for Riyadh Season, which opened on October 10 and will run until May 2, 2026. (SPA)

Amazonia is one of the latest offerings of Boulevard World, a venue for Riyadh Season, which opened on Oct. 10 and runs until May 2, 2026.

There are other festivals held elsewhere in the Kingdom throughout the year to boost tourism, one of the key programs of Saudi Vision 2030.

During a pre-opening announcement on Oct. 6, º£½ÇÖ±²¥â€™s General Entertainment Authority Chairman Turki Alalshikh reported that Riyadh Season has already attracted 20 million visitors from 135 countries.

Riyadh Season’s other key venues include Boulevard City, the Kingdom and ANB arenas, Dunes of Arabia, and Riyadh Zoo.


Saudi leaders send messages of condolence to Kuwaiti emir after death of former diplomat

Saudi leaders send messages of condolence to Kuwaiti emir after death of former diplomat
Updated 23 October 2025

Saudi leaders send messages of condolence to Kuwaiti emir after death of former diplomat

Saudi leaders send messages of condolence to Kuwaiti emir after death of former diplomat

RIYADH: º£½ÇÖ±²¥â€™s King Salman and Crown Prince Mohammed bin Salman sent their condolences to the emir of Kuwait, Sheikh Meshal Al-Ahmad Al-Jaber Al-Sabah, on Wednesday following the death of Sheikh Ali Abdullah Al-Ahmad Al-Jaber Al-Sabah at the age of 75.

He was a diplomat who served in several high-ranking positions, including acting undersecretary at the Ministry of Foreign Affairs, and director of the ministry’s European Department, The Times Kuwait reported.

In separate cables, the king and crown prince offered their prayers that God would forgive the deceased and have mercy on him, the Saudi Press Agency reported.