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RIYADH: ����ֱ��’s General Entertainment Authority has opened a new esports and entertainment destination in the Kingdom’s capital.

Located at Studio Zone in Boulevard City, Twisted Labs is a collaboration with Twisted Minds, an esports brand in the Middle East and North Africa region.

Abdulaziz Al-Rasheed, co-owner of Twisted Minds, told Arab News: “I’m thrilled to be part of this venture. Gaming has been my passion since 2014, and seeing our brand reach a global level is incredible. It’s exciting to be associated with the first publicly opened esports HQ in the world.”

The hub was designed with entertainment and gaming enthusiasts in mind and was opened this week by Ahmed Arafa, executive vice president of the authority.

The venue offers a wide array of innovative entertainment and gaming options, including Twisted Hall, an interactive Champion Test zone, and Twisted Shop, which features exclusive products for gaming and challenge fans.

Visitors can also enjoy the Gaming Center, take a spin around a racing course called Twisted Track, visit the Watch Party area for live events, and participate in the Escape Room, which promises thrilling puzzles for adventure seekers.

“Gamers and enthusiasts are welcome here,” Al-Rasheed added. “Entrance to the Gaming Center is free, and while some experiences require a fee, they are reasonably priced.”

For those looking to unwind, Twisted Cafe is the spot for a relaxing lounge experience.

Situated next to Bakr Al-Sheddi Theater, the venue is the latest step in expanding the presence of esports in the Kingdom, as well as diversifying Riyadh’s entertainment landscape and cementing Boulevard City as a premier hub for fun.

Al-Rasheed also emphasized the importance of support from Saudi authorities in the gaming industry: “The esports industry is still evolving, and any assistance we can get from the Saudi government is crucial. ����ֱ�� aims to become a global hub for esports, and we’re proud to be the first club supported by the General Entertainment Authority.”

Speaking about what is in store for gamers, he said: “We aim to introduce new technology to players, including mind-controlled games that track focus levels. It’s a unique experience that we’re excited to share with the public.”