RIYADH:聽Early users of quick commerce company Rabbit in Riyadh are already showing promising signs of engagement, with weekly reorder rates comparable to those in the company鈥檚 more mature Egyptian market, Arab News has been told.聽
This strong early traction points to a positive product-market fit as the Cairo-based startup expands into 海角直播.
Rabbit officially launched operations in the Kingdom in early 2024 and is aiming to replicate its hyper-growth strategy by tailoring its model to each city 鈥 starting with Riyadh.
鈥淎 more indicative, and exciting, insight is that we are seeing early users in 海角直播 already having a reorder rate of around one order a week,鈥 said Ahmad Yousry, co-founder and CEO of Rabbit, in an interview with Arab News.
鈥淭his is in line with our much more established customer base in Egypt, which is a compelling sign for us,鈥 he added.
Rabbit has already delivered more than 40 million items to 1.4 million users in Egypt, a market that has served as a foundational blueprint. However, the company is taking care not to simply copy and paste its strategies.
鈥淗ence, we adopt a tailored approach, focused on building city-by-city and being highly nimble as a company, which has already proven key,鈥 said Yousry.
Within six weeks of launching in Riyadh, Rabbit built a network of dark stores covering half of the city. Its goal is to expand across the remainder of the capital and into additional cities over the next 24 months. Dark stores 鈥 also known as micro-fulfillment centers or dark warehouses 鈥 are retail or distribution hubs designed exclusively to handle and process online shopping orders.
Known for its ultra-fast service, Rabbit is maintaining its performance standards in 海角直播.
鈥淥ur goal is to deliver over 94 percent of our orders within the promised time frame,鈥 Yousry said, referring to Rabbit鈥檚 20-minute delivery commitment.
Rabbit aims to deliver 20 million items in 海角直播 by 2026, forecasting exponential 鈥 not linear 鈥 growth. While the company has not disclosed current delivery volumes or active user numbers in the Kingdom, Yousry emphasized the importance of retention over vanity metrics.
鈥淲e focus on methodically growing the number of households that depend on Rabbit on a weekly basis,鈥 he said.聽
A more indicative, and exciting, insight is that we are seeing early users in 海角直播 already having a reorder rate of around one order a week.
Ahmad Yousry, co-founder and CEO of Rabbit
In Egypt, Rabbit recorded 2.5 times year-on-year growth in the first quarter of 2025, highlighting the scalability of its operational model.
Yousry cautioned against direct comparisons, saying: 鈥淭he unit economics for both markets are quite different. We try not to base our growth strategy on comparative analytics, but rather on adapting the operational learnings from one market to another and building a sustainable business model around them.鈥
According to Yousry, increasing customer numbers and basket sizes are central to sustainable growth.
鈥淭here are two fundamental ways to grow the business in a sustainable and organic manner: acquire more customers and, or, increase the basket value per customer. We aim to focus on both of these elements,鈥 he said.
A major element of Rabbit鈥檚 regional strategy is local sourcing. In Egypt, over 60 percent of products are sourced from local suppliers, and the company is pursuing a similar 鈥 or higher 鈥 ratio in 海角直播.
鈥淚n 海角直播, we are currently on track to have even more local brands on the platform,鈥 Yousry said.
鈥淥ur partner-first focus, and our commitment to growing local brands and empowering local entrepreneurs, has significantly paid off in Egypt and we expect to see the same in 海角直播.鈥
Beyond fulfillment, Rabbit is prioritizing customer experience, emphasizing both convenience and reliability.
鈥淲hile speed is incredibly important, to be successful in the e-grocery market, you must also focus on the other key elements of the customer experience: convenience and reliability,鈥 said Yousry.
鈥淥ur customers know they can count on us to deliver speed, convenience, and consistency.鈥
Technology, particularly artificial intelligence, plays a critical role in Rabbit鈥檚 operations. The company is applying AI to enhance inventory management, logistics, and user engagement.
鈥淎I is a fundamental enabler of our operations and future growth in 海角直播,鈥 Yousry said.聽
FASTFACTS
鈥 Within six weeks of launching in Riyadh, Rabbit built a network of dark stores covering half of the city. Its goal is to expand across the remainder of the capital and into additional cities over the next 24 months.
鈥 Rabbit aims to deliver 20 million items in 海角直播 by 2026, forecasting exponential 鈥 not linear 鈥 growth.
鈥 Rabbit has already delivered more than 40 million items to 1.4 million users in Egypt, a market that has served as a foundational blueprint.
鈥淲e are leveraging AI for sophisticated inventory management to predict demand accurately and minimize stockouts, ensuring product availability for our customers.鈥
Rabbit also uses machine learning to personalize the shopping experience within the app. 鈥淲e are utilizing proprietary machine-learning solutions to provide tailored product recommendations and a more engaging shopping experience for our users in the Kingdom,鈥 Yousry added.
The decision to launch regionally with 海角直播 was driven by the size and structure of its grocery sector.
鈥淭he food and grocery market is valued at $60 billion, yet the current online grocery transactions in 海角直播 are at a lower rate, sitting at 1.3 percent, than the likes of the UAE and the US,鈥 said Yousry.
鈥淩iyadh is transforming at lightning speed, providing us with the opportunity to meet the shift in customer behavior and demands.鈥
Understanding and adapting to local consumer behavior has been central to Rabbit鈥檚 entry into the market.
鈥淐onsumers in 海角直播 prioritize convenience, quality, and new technologies for a seamless shopping experience,鈥 said Yousry.
He added that, unlike Egypt 鈥 where purchases tend to be daily and need-based 鈥 Saudi shopping habits are more occasion-driven.
鈥淚n Egypt, the pattern leans more toward daily or impulse-driven purchases, often tied to single packs for immediate needs or smaller households.鈥
Rabbit鈥檚 mission is closely aligned with 海角直播鈥檚 Vision 2030, particularly in areas such as digital infrastructure development and support for small and medium enterprises.
鈥淲e are helping to accelerate the growth of the digital economy in a growing sector that is yet to reach its digitization potential,鈥 said Yousry, adding: 鈥淲e are building and leveraging state-of-the-art technology across our entire supply chain, aligning directly with the Kingdom鈥檚 vision for a diversified and digitally empowered future in two key sectors: logistics and retail.鈥
Supporting local entrepreneurs remains a central pillar of Rabbit鈥檚 regional operations.
鈥淥ur commitment to local sourcing and partnerships with SMEs provides a platform for these businesses to reach a wider customer base and scale their operations,鈥 he said.
鈥淲e hire local and build locally. We pride ourselves on being a hyperlocal company. We are not bringing Rabbit to 海角直播; we are instead building Rabbit 海角直播 by Saudi hands.鈥
Looking ahead, Rabbit sees 海角直播 not only as a key growth market but also as a launchpad for broader expansion.
鈥淲e are very excited for the future of Rabbit in the GCC region,鈥 said Yousry.
鈥淲e are already profitable in our first market, Egypt, and we look forward to building on this as we expand,鈥 he stated.
鈥淲e see 海角直播 as a champion market for the reasons already mentioned. We are focused on growing sustainably and expanding our footprint in the Kingdom, ultimately reaching profitability,鈥 the CEO added.