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YouTube marks 20 years with spotlight on MENA creator economy

YouTube introduced its Arabic-language interface in 2010 to broaden access across the region, and in 2012 launched the YouTube Partner Program in MENA, allowing creators to monetize their content. (AFP/File)
YouTube introduced its Arabic-language interface in 2010 to broaden access across the region, and in 2012 launched the YouTube Partner Program in MENA, allowing creators to monetize their content. (AFP/File)
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Updated 23 April 2025

YouTube marks 20 years with spotlight on MENA creator economy

YouTube marks 20 years with spotlight on MENA creator economy
  • Platform reveals that Saudi-based channels earning 7 figures or more increased by 40 percent year over year, with total reach of 20 million adults
  • YouTube says it remains committed to the region and its content creators as it enters third decade

LONDON: YouTube has released new data highlighting the rapid growth of the content creator economy in the Middle East and North Africa, as the platform marks its 20th anniversary.

The data, published on Wednesday, shows a year-on-year increase in the number of channels earning seven figures or more in revenue in ŗ£½ĒÖ±²„, the UAE, and Egypt.

ā€œAs YouTube turns 20, we celebrate the phenomenal work of creators across MENA and their role in driving the region’s popular culture,ā€ Javid Aslanov, head of YouTube in MENA, said.

ā€œThese creative entrepreneurs skillfully leveraged YouTube’s diverse formats to share their voices and also build thriving businesses that reach global audiences. We’re proud to be able to support them in their journey and can’t wait to see what the next 20 years holds.ā€

YouTube was launched in 2005, with the first video — ā€œMe at the Zooā€ featuring co-founder Jawed Karim — uploaded on April 23 of that year. Since then, the platform has hosted an estimated 14 billion videos, according to a January report from the University of Massachusetts.

Beyond sheer volume, YouTube has grown into a global hub for culture, learning, and entertainment. The platform now shares revenue with over 3 million creators, artists, and media partners worldwide, including more than half a million who started their channels over a decade ago.

In the MENA region, YouTube’s reach continues to expand. As of May 2024, the platform reachedĀ  20 million people aged over 18 in ŗ£½ĒÖ±²„, 7.5 million in the UAE, and over 1.7 million people aged 25–54 in Qatar.

According to YouTube’s latest figures, as of December 2024,  the number of channels earning seven figures or more in the Kingdom increased by 40 percent year over year.

Egypt also saw a 60 percent increase in channels reaching seven-figure annual revenues, while the UAE experienced a 15 percent growth during the same time period, reflecting YouTube’s support for its partners and contributions to the creator economy. 

Globally, YouTube has paid out $70 billion to creators, artists, and media companies over the past three years.

The data also underscores the international appeal of MENA creators. Over 95 percent of watch time for channels based in the UAE comes from outside the country, alongside more than 60 percent for Egyptian channels.

YouTube introduced its Arabic-language interface in 2010 to broaden access across the region, and in 2012 launched the YouTube Partner Program in MENA, allowing creators to monetize their content.

Over the years, the platform has amplified a wide range of regional voices — from Saudi satirical shows such as ā€œNoon Al-Niswaā€ by Hatoon Kadi and the animated series ā€œMasameer,ā€ to Egypt’s Mohamed Abdelhafez, whose agriculture-focused channel has racked up over 100 million views.

Some of MENA’s most memorable YouTube moments include Queen Rania of Jordan receiving the YouTube Visionary Award, the Harlem Shake at the Pyramids of Egypt, AboFlah’s record-breaking fundraiser for refugees, and Thamanyah’s Guinness World Record podcast episode on relationships.

As it enters its third decade, YouTube said it will continue to invest in supporting the region’s content creators — key players in the fast-growing MENA creator economy.


International media protest over journalist deaths in Gaza

International media protest over journalist deaths in Gaza
Updated 1 min 28 sec ago

International media protest over journalist deaths in Gaza

International media protest over journalist deaths in Gaza
  • More than 250 media outlets in over 70 countries staged a front page protest Monday highlighting the deaths of scores of journalists in Israel’s war on Gaza
  • ā€œAt the rate journalists are being killed in Gaza by the Israeli army, there will soon be no-one left to keep you informed:ā€ RWB general director

PARIS: More than 250 media outlets in over 70 countries staged a front page protest Monday highlighting the deaths of scores of journalists in Israel’s war against Hamas in Gaza, the Reporters Without Borders media freedom group said.
ā€œAt the rate journalists are being killed in Gaza by the Israeli army, there will soon be no-one left to keep you informed,ā€ the group’s general director Thibaut Bruttin said in a statement.
The protest was taken up on the website front pages of publications including Qatari broadcaster Al Jazeera, British news site The Independent, French newspapers La Croix and L’Humanite and Germany’s TAZ and Frankfurter Rundschau, according to Reporters Without Borders.
Some 220 journalists have been killed during Israel’s Gaza campaign mounted in retaliation to Hamas’ October 7, 2023 attack, according to RWB data.
The protest was staged one week after five journalists — some working for Al Jazeera, Associated Press and Reuters — were killed in Israeli strikes on the Nasser Hospital in Gaza’s Khan Yunis city. Earlier in August, six journalists were killed in another Israeli air strike outside the Al-Shifa hospital in Gaza City.
Israel said the strike on the Nasser hospital killings had targeted a Hamas camera. But the attack drew international condemnation. Even US President Donald Trump, a key Israeli ally, said he was ā€œnot happy.ā€
Media participating in Monday’s action ā€œdemand an end to impunity for Israeli crimes against Gaza’s reporters, the emergency evacuation of reporters seeking to leave the Strip and that foreign press be granted independent access,ā€ the RWB statement statement.
RWB says it has filed four complaints at the International Criminal Court (ICC) for war crimes it says the Israeli army committed against journalists in Gaza over the past 22 months.
International media have been denied free access to the Gaza Strip since the war broke out.
A few selected outlets have embedded reporters with Israeli army units operating in the Palestinian territory, under condition of strict military censorship.
The Hamas 2023 attack killed 1,219 people in Israel, according to an AFP tally based on official data. Some 47 people remain hostage in Gaza out of 251 originally abducted, though only around 20 are believed to be alive.
Israeli’s retaliatory campaign has killed at least 63,459 people in Gaza, according to figures from the Hamas-run government’s health ministry considered reliable by the United Nations.


Gaza journalists fear they could be targeted next amid Israeli smear campaign

Gaza journalists fear they could be targeted next amid Israeli smear campaign
Updated 54 min 53 sec ago

Gaza journalists fear they could be targeted next amid Israeli smear campaign

Gaza journalists fear they could be targeted next amid Israeli smear campaign
  • Media watchdogs warn more reporters in Gaza are at risk of being killed by Israeli ā€˜war crimes’
  • ā€˜We live in a state of constant anxiety and real fear that we might be next:’ Gaza journalist

LONDON: Journalists in Gaza say fears are mounting that they could be the next targets of Israeli strikes following a smear campaign that links media workers to Hamas.

Several journalists, primarily from Al Jazeera, have reported threats against them on Israeli media and say some have been identified as targets in military statements, prompting some to request anonymity for their safety.

Media watchdogs, including the Committee to Protect Journalists, warn that this Israeli tactic of labeling journalists as Hamas affiliates is designed to ā€œmanufacture consentā€ and justify deadly attacks on the press.

ā€œBy labelling journalists and media workers as Hamas operatives, it aimed to legitimize their murder. This is not only dangerous, it is a war crime unleashed through information warfare,ā€ said Sara Qudah, CPJ’s Middle East and north Africa regional director.

Such accusations, often linked to critical reporting on Israeli military operations, reflect a broader pattern to reportedly justify strikes on the press.

ā€œIf Israel can kill its most visible reporters without consequence, it signals that no journalist or their family is safe. This sustained targeting of the press is a grave threat to press freedom. The world must act to stop this massacre.ā€

CPJ, Reporters Without Borders, and Al Jazeera have all expressed deep concern for journalists in Gaza who face unfounded allegations and are at imminent risk. The warnings come amid a deadly month for the media; nearly a dozen journalists have been killed in August alone, including Al Jazeera correspondent Anas Al-Sharif and Mariam Dagga of Independent Arabia.

Other victims include Moamen Aliwa, Mohammed Qreiqeh, Mohammed Noufal, Ibrahim Zaher, Mohammed Al-Khaldi, Hossam Al-Masri, Mohammad Salama, Moaz Abu Taha and Ahmed Abu Aziz, all killed in Israeli strikes.

Rights groups say the Israeli military justified the killing of Al-Sharif and others by claiming they were Hamas operatives involved in the Oct. 7 attacks — claims widely dismissed by rights bodies and the international community as ā€œfabricated evidence.ā€

A similar justification was offered in the strike on Nasser Medical Complex on Aug. 25, where Israel alleged militants used a camera to monitor Israeli forces, leading to further journalist and medic deaths in what was confirmed to be a ā€œdouble tapā€ strike, a controversial military tactic designed to maximize casualties.

Israeli media outlet +972 reported the existence of a military ā€œlegitimization cellā€ tasked with portraying Gaza journalists as Hamas militants in an effort to ā€œblunt growing global outrage over Israel’s killing of reporters,ā€ a tactic journalists describe as an attempt to silence the only voices left in Gaza.

One Al Jazeera journalist, Ismail Al-Ghoul — who was killed in an Israeli military claimed targeted killing in July 2024, along with his cameraman, Rami Al-Rifi — was named in military documents as a Hamas operative, although documents cited as evidence were shown to contain inconsistencies, including the fact that he allegedly received military ranks when he was just 10 years old.

At least six Al Jazeera journalists have been targeted using this tactic; two — Al-Sharif and Hossam Shabat — have been killed, and another, Ismail Abu Omar, was critically wounded and evacuated from Gaza earlier this year. Three remain under threat, while others report ongoing social media campaigns against them.

ā€œThey are not allowing international journalists in and then are defaming local journalists and justifying ongoing assassinations,ā€ said Tamer Almisshal, a senior presenter at Al Jazeera in Doha who has reported from Gaza for years and faced threats himself.

ā€œWhat we are saying is very clear: They are trying to kill the only voices and eyes left in Gaza, and they are scaring the others not to work. They give the journalist one choice: If you work, you will be targeted.ā€

Watchdogs including CPJ, Amnesty International and the UN rapporteur on freedom of expression have warned that this pattern of falsely accusing journalists to justify deadly strikes is escalating.

The Israeli military declined to comment, rejecting accusations of war crimes, but several cases are being reviewed at the International Criminal Court, including the strike that killed Al-Sharif and his colleagues.

In November 2024, the International Court of Justice issued arrest warrants for Israeli officials Benjamin Netanyahu and former defense minister Yoav Gallant as well as former Hamas commanders, citing allegations of war crimes and crimes against humanity.

One journalist in Gaza said: ā€œWe live in a state of constant anxiety and real fear that we might be next.ā€

They added that the targeting of journalists is no longer just exceptional but ā€œa dangerous reality that threatens our lives and targets our message.ā€

ā€œWe call on the international community and journalist protection organizations to take urgent action to provide us with protection, hold those responsible for these crimes accountable, and guarantee our right to work freely and safely in accordance with international conventions,ā€ the reporter said.


Journalist Mariam Dagga’s final images show where she was killed by an Israeli strike in Gaza

Journalist Mariam Dagga’s final images show where she was killed by an Israeli strike in Gaza
Updated 29 August 2025

Journalist Mariam Dagga’s final images show where she was killed by an Israeli strike in Gaza

Journalist Mariam Dagga’s final images show where she was killed by an Israeli strike in Gaza
  • Dagga and other reporters regularly based themselves at Nasser Hospital in Khan Younis during the war
  • She documented the experiences of ordinary Palestinians who had been displaced

GAZA CITY: The last photos taken by Mariam Dagga show the damaged stairwell outside a hospital in the Gaza Strip where she would be killed by an Israeli strike moments later.

Dagga, a visual journalist who freelanced for The Associated Press, was among 22 people, including five reporters, killed Monday when Israeli forces struck Nasser Hospital twice in quick succession, according to health officials.

The photos, retrieved from her camera on Wednesday, show people walking up the staircase after it was damaged in the first strike while others look out the windows of the main health facility in southern Gaza.

The Israeli military said it targeted what it believed was a Hamas surveillance camera, without providing evidence. Witnesses and health officials said the first strike killed a cameraman from the Reuters news agency doing a live television shot and a second person who was not named. A senior Hamas official denied that Hamas was operating a camera at the hospital.

Dagga, 33, and other reporters regularly based themselves at Nasser Hospital in Khan Younis during the war. She documented the experiences of ordinary Palestinians who had been displaced from their homes, and doctors who treated wounded or malnourished children.

Algeria’s ambassador to the United Nations, his voice breaking and on the verge of tears, read a letter Wednesday to the UN Security Council that Dagga wrote days before she was killed.

It was addressed to her 13-year-old son, Ghaith, who left Gaza at the start of the war to live with his father in the United Arab Emirates.

Holding up a photo of Dagga, Amar Bendjama called her ā€œa young and beautiful motherā€ whose only weapon was a camera.

ā€œGhaith. You are the heart and soul of your mother,ā€ Bendjama quoted Dagga as writing. ā€œWhen I die, I want you to pray for me, not to cry for me.ā€

ā€œI want you never, never to forget me. I did everything to keep you happy and safe and when you grow, when you marry, and when you have a daughter, name her Mariam after me.ā€


Journalists rally in London to support colleagues in Gaza

Journalists rally in London to support colleagues in Gaza
Updated 29 August 2025

Journalists rally in London to support colleagues in Gaza

Journalists rally in London to support colleagues in Gaza
  • Protesters deliver letter to PM Starmer demandingĀ accountability and stepped up UK action to protect media workers
  • Letter said more than 200 journalistsĀ have been killed in Israeli strikes in Gaza since the October 7, 2023Ā 

LONDON: Journalists in the UK rallied Wednesday in central London in solidarity with colleagues in Gaza, in the wake of two Israeli military strikes earlier this week that killed five journalists.
Members of Britain’s National Union of Journalists (NUJ) gathered outside the Downing Street office and residence of Prime Minister Keir Starmer, delivering a letter demanding accountability and stepped up UK action to protect media workers.
Attendees then held a vigil, reading aloud the names of more than 200 journalists that press watchdogs have counted as killed in Gaza since the October 7, 2023, attacks by Hamas and subsequent Israeli military response.
Monday’s strikes in southern Gaza’s Khan Yunis killed at least 20 people, including the five reporters who worked for Al Jazeera, the Associated Press and Reuters, among other outlets.

Protesters hold placards and flags during a demonstration held by the London Freelance branch of the National Union of Journalists to honor journalists killed in Gaza, opposite Downing Street in London on Aug. 27, 2025. (AP)

The Israeli military said Tuesday its forces were targeting a camera operated by Hamas in the assault, which has triggered a wave of international condemnation.
It is the latest military action by Israel that has killed journalists, leading to accusations that they are being deliberately targeted.
The NUJ announced earlier this week that its members would join sister unions around the world in what it called ā€œ48 hours of solidarity action in support of journalists working in Gaza,ā€ which started Tuesday.
ā€œWe’re here to show solidarity, and to show that we are horrified as fellow journalists about what’s happening,ā€ said Deborah Hobson, a freelance journalist and NUJ member who helped organize the vigil and letter delivered to Starmer.
She called his center-left government’s response to the latest killings of journalists, as well as prior incidents, ā€œextremely poor.ā€
ā€œThere’s nothing that says that the UK is horrified,ā€ Hobson said.
ā€œWe have a prime minister who’s a human rights lawyer,ā€ she added, referring to Starmer’s career prior to entering politics.
ā€œWe expect better from a Labor government in any case, because of its historical reputation in terms of justice, equality.ā€

A photo of the letter protesters' letter from representatives of the London Freelance branch of the National Union of Journalists to the UK government on August 27, 2025. (AFP)

The UK government has in recent months suspended arms export licenses to Israel for use in Gaza, suspended free trade talks with Israel and sanctioned two far-right Israeli ministers in protest at Israel’s conduct of the war.
Last week, it was one of 27 countries to call on Israel to allow ā€œimmediate independent foreign media accessā€ into Gaza.
Mike Holderness, a writer and editor, said he had turned out ā€œto honor and remember our colleagues, as well as demanding the strongest measures of protectionā€ for journalists still working in Gaza and elsewhere.
ā€œThe vigil is to honor the memory of those who’ve given their lives to trying to report the truth.ā€


ā€˜More questions than answers:’ Media watchdog urges ā€˜complete, independent’ investigation into Israel’s killing of 5 journalists

ā€˜More questions than answers:’ Media watchdog urges ā€˜complete, independent’ investigation into Israel’s killing of 5 journalists
Updated 28 August 2025

ā€˜More questions than answers:’ Media watchdog urges ā€˜complete, independent’ investigation into Israel’s killing of 5 journalists

ā€˜More questions than answers:’ Media watchdog urges ā€˜complete, independent’ investigation into Israel’s killing of 5 journalists
  • Committee to Protect Journalists contested Israeli claims about the incident, calling them ā€˜incomplete’ and ā€˜inadequate’
  • ā€˜In not a single case over 24 years has anyone in Israel ever been held accountable for the killing of a journalist:’ CPJ CEO

LONDON: The Committee to Protect Journalists on Thursday called on Israeli authorities to guarantee a ā€œcompleteā€ and ā€œindependentā€ investigation into the killing of five journalists in Gaza.

Israel struck Nasser Hospital in the southern Gaza Strip on Monday, killing at least 20 people, including five journalists who worked for Reuters, the Associated Press, Al Jazeera, and others.

Photojournalists Hossam Al-Masri, Mohammad Salama and Mariam Dagga, along with journalists Moaz Abu Taha and Ahmed Abu Aziz, died after an Israeli explosive drone targeted the medical complex.

ā€œIsrael’s initial report leaves many more questions than answers and does not explain why an Israeli tank fired on Reuters camera operator Hossam Al-Masri and the news agency’s visible, live-feed camera that had been filming from that location daily for several weeks,ā€ said CPJ CEO Jodie Ginsberg.

ā€œNor does it explain why first responders — including other journalists — were targeted in an apparent so-called ā€˜double tap’ strike on the same location. The indiscriminate and disproportionate nature of the attack demand that this incident be investigated as an apparent war crime.ā€

A ā€œdouble tapā€ is a controversial military tactic designed to maximize casualties by striking first responders such as medical personnel, rescue workers and journalists.

Reconstruction of the incident revealed that what was initially described as a second ā€œtapā€ was actually two almost simultaneous strikes, both fired nine minutes after the first. These subsequent impacts appear responsible for the majority of fatalities

Following global condemnation, the Israeli military stated the back-to-back strikes were ordered because soldiers believed militants were using the camera to observe Israeli forces. Israel has long asserted that Hamas and other militant groups take shelter in hospitals.

The military’s chief of general staff acknowledged ā€œgapsā€ in the investigation so far, including questions about the type of ammunition used to disable the camera. Israeli Prime Minister Benjamin Netanyahu described the killing as a ā€œtragic mishap.ā€

CPJ contested these claims, calling Israel’s explanation ā€œincompleteā€ and ā€œinadequateā€ given the scale of the tragedy. The watchdog also highlighted inconsistencies in statements from the Israeli leadership, including those from Netanyahu and the Israel Defense Forces.

The group warned that the lack of transparency ā€œundermines Israel’s moral duty and obligations under international lawā€ to protect journalists, adding that the incident reflected a ā€œwider, deeply troubling pattern of lethal attacks on the media.ā€

ā€œOur experience over decades is that Israeli-led investigations into killings are neither transparent nor independent — and in not a single case over the past 24 years has anyone in Israel ever been held accountable for the killing of a journalist,ā€ Ginsberg said. ā€œWe demand a full, transparent and independent investigation to ensure accountability for this attack and any violations of international humanitarian law.ā€

The CPJ’s call for accountability comes amid a broader debate over the role of Western media during the Gaza conflict.

Reuters and the Associated Press have faced criticism for distancing themselves from the journalists killed by labeling them as contractors rather than employees — reflecting widespread contractual complexities in the industry. Critics argue this approach undermines the legitimacy of Palestinian journalists, who have endured a prolonged smear campaign by Israel.

Both agencies have also been accused of uncritically repeating Israeli justifications for the strike without sufficient challenge or contextualization. Fellow journalists have criticized the newswires for perceived hypocrisy, opportunism and bias.

Canadian photojournalist Valerie Zink resigned from Reuters after eight years, accusing the agency of ā€œbetraying journalists in Gazaā€ and ā€œenabling the systematic assassinationā€ of media workers. Zink stated she could no longer ā€œwear this press pass with anything but deep shame and griefā€ as international criticism intensifies over Western media’s perceived failure to hold Israel accountable for atrocities in Gaza.