º£½ÇÖ±²¥

AI helps manage crowds at Grand Mosque in Makkah

This team maintains primary and backup communication systems to guarantee uninterrupted service for Umrah visitors. (SPA)
1 / 3
This team maintains primary and backup communication systems to guarantee uninterrupted service for Umrah visitors. (SPA)
AI helps manage crowds at Grand Mosque in Makkah
2 / 3
This team maintains primary and backup communication systems to guarantee uninterrupted service for Umrah visitors. (SPA)
AI helps manage crowds at Grand Mosque in Makkah
3 / 3
This team maintains primary and backup communication systems to guarantee uninterrupted service for Umrah visitors. (SPA)
Short Url
Updated 11 March 2025

AI helps manage crowds at Grand Mosque in Makkah

This team maintains primary and backup communication systems to guarantee uninterrupted service for Umrah visitors. (SPA)
  • A key development in crowd management is the Baseer platform, launched in collaboration with the Ministry of Interior’s General Security Directorate

RIYADH: The Saudi Data and Artificial Intelligence Authority has ramped up its support for government agencies providing digital services to Umrah performers during Ramadan, as the Two Holy Mosques experience high volumes of visitors.

These initiatives align with directives from King Salman and Crown Prince Mohammed to enhance services for pilgrims.




A computer vision system uses artificial intelligence to monitor and analyze visitor movement in the Grand Mosque. (SPA)

SDAIA has ensured the technical readiness of all entry points to º£½ÇÖ±²¥ — air, sea, and land borders — by deploying a national team working around the clock with relevant authorities.

This team maintains primary and backup communication systems to guarantee uninterrupted service for Umrah visitors.

A key development in crowd management is the Baseer platform, launched in collaboration with the Ministry of Interior’s General Security Directorate.

This advanced computer vision system uses AI to monitor and analyze visitor movement within the Grand Mosque, including crowd tracking, detecting counter-directional movement, and assisting in locating missing persons.

SDAIA has also established a strategic partnership with the Ministry of Interior’s Special Forces for Hajj and Umrah Security to develop algorithms that improve services at both the Grand Mosque and the Prophet’s Mosque.

In a recent initiative with the Civil Aviation Authority and Ministry of Interior, SDAIA has implemented 70 AI-powered electronic gates at King Abdulaziz International Airport in Jeddah. These gates streamline the entry process for Umrah performers and visitors, ensuring both security and convenience while enhancing the overall visitor experience.

Ìı


Saudi entertainment authority launches new program to spark creativity and innovation

Saudi entertainment authority launches new program to spark creativity and innovation
Updated 05 November 2025

Saudi entertainment authority launches new program to spark creativity and innovation

Saudi entertainment authority launches new program to spark creativity and innovation
  • It aims to turn creative ideas into sustainable projects aligned with the Kingdom’s entertainment development goals

RIYADH: The General Entertainment Authority has launched the “Entertainment Innovations†program to boost creativity and innovation in º£½ÇÖ±²¥â€™s entertainment sector.

Aimed at empowering talent and entrepreneurs, the program helps develop solutions that enhance sector growth and global competitiveness, the Saudi Press Agency reported on Tuesday.

Registration is now open for the program. More than 100 participants will form diverse teams supported by mentors and industry experts, the SPA added.

The program includes several phases: registration via the authority’s website, screening and team selection for a virtual bootcamp, and a three-day challenge culminating in final presentations before judges, where winners will be honored.

The program focuses on building business models, brand identity, prototypes, and go-to-market strategies, the SPA added.

It aims to turn creative ideas into sustainable projects aligned with the Kingdom’s entertainment development goals and foster collaboration among creators, investors, and experts.

The program targets three goals: promoting innovation in entertainment, attracting specialized talent in technology, design, and entrepreneurship, and expanding the pool of young creatives in the sector.

In total, SR300,000 ($80,000) in prizes and support packages worth more than $1 million will be awarded to the top three winners.