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Ithra earns diamond certification for its green credentials

Ithra earns diamond certification for its green credentials
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Ithra earned a Diamond Certification (Supplied)
Ithra earns diamond certification for its green credentials
2 / 2
Ithra earned a Diamond Certification (Supplied)
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Updated 05 March 2025

Ithra earns diamond certification for its green credentials

Ithra earns diamond certification for its green credentials
  • Cultural center first in class to achieve Mostadam’s highest commendation for sustainability
  • Award reinforces ‘our dedication to leading by example,’ technical manager says

DHAHRAN: The King Abdulaziz Center for World Culture was recently awarded the highest level of certification from the government’s green building rating system, Mostadam.

Ithra, as it is more commonly known, is the first project in the Kingdom to achieve the top level of certification in the operations and existing buildings category.

Abdullah Al-Buqami, technical services manager at Ithra, said: “This recognition reflects our commitment to making Ithra a model of sustainability. We believe that innovation in design and environmental practices can truly shape the future.

“Being the only project receiving a certification in this category in ֱ is a major milestone in our sustainability journey, reinforcing our dedication to leading by example and inspiring others to elevate sustainability standards across the Kingdom.”

The certification is awarded to existing projects that meet the highest environmental standards and reflect local values. Seen as a benchmark for environmental and social impact, the scheme promotes sustainable practices by enhancing energy and water efficiency, improving environmental performance, optimizing resource management and reducing carbon footprint.

Developed by the Ministry of Municipal, Rural Affairs and Housing, the Mostadam program is tailored to the local climate and environmental conditions. It promotes sustainability in building practices and aims to enhance the efficiency of energy, water and resource usage, while fostering economic growth and job creation. It also aligns with the wider goals of Saudi Vision 2030.

Projects can achieve one of five ratings, from green to diamond, based on their adherence to the sustainability criteria.


Saudi entertainment authority launches new program to spark creativity and innovation

Saudi entertainment authority launches new program to spark creativity and innovation
Updated 05 November 2025

Saudi entertainment authority launches new program to spark creativity and innovation

Saudi entertainment authority launches new program to spark creativity and innovation
  • It aims to turn creative ideas into sustainable projects aligned with the Kingdom’s entertainment development goals

RIYADH: The General Entertainment Authority has launched the “Entertainment Innovations” program to boost creativity and innovation in ֱ’s entertainment sector.

Aimed at empowering talent and entrepreneurs, the program helps develop solutions that enhance sector growth and global competitiveness, the Saudi Press Agency reported on Tuesday.

Registration is now open for the program. More than 100 participants will form diverse teams supported by mentors and industry experts, the SPA added.

The program includes several phases: registration via the authority’s website, screening and team selection for a virtual bootcamp, and a three-day challenge culminating in final presentations before judges, where winners will be honored.

The program focuses on building business models, brand identity, prototypes, and go-to-market strategies, the SPA added.

It aims to turn creative ideas into sustainable projects aligned with the Kingdom’s entertainment development goals and foster collaboration among creators, investors, and experts.

The program targets three goals: promoting innovation in entertainment, attracting specialized talent in technology, design, and entrepreneurship, and expanding the pool of young creatives in the sector.

In total, SR300,000 ($80,000) in prizes and support packages worth more than $1 million will be awarded to the top three winners.