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Why firms should adopt sustainability practices

Why firms should adopt sustainability practices

Why firms should adopt sustainability practices
Efficient resource utilization, waste reduction and energy conservation can yield substantial cost savings. (Shutterstock)
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º£½ÇÖ±²¥ is home to some 245 publicly listed companies, all focused on maximizing value and delivering profits. So why should sustainability also be a priority?

Indeed, are corporate sustainability practices merely fleeting trends, regulatory obligations, government-driven initiatives, superficial reports or hollow efforts at reputation management?

Quite frankly, sustainability is not just an ethical imperative but a business one. It can significantly impact a company’s profitability, longevity and resilience — either positively or negatively. By embracing sustainability, companies can reshape their business models to drive revenue growth, improve margins, optimize capital allocation and mitigate risk.

Efficient resource utilization, waste reduction and energy conservation can yield substantial cost savings, enhancing a company’s bottom line. Similarly, sustainable and fair labor practices can resonate with consumers, fostering increased brand loyalty and customer preference.

Moreover, investing in sustainable technologies and practices can spur innovation, leading to the development of groundbreaking products and services. This can provide companies with a competitive edge, attract new customers and expand market share.

A strong commitment to sustainability can also reduce the cost of capital by improving creditworthiness. More than 500 academic studies have demonstrated a bidirectional positive correlation between corporate sustainability and financial returns.

Nonetheless, companies must approach sustainability with precision and meticulousness. Poorly executed sustainability initiatives can inadvertently erode value, while well-planned and properly implemented practices can significantly enhance a company’s performance.

The first step toward sustainable success should be a comprehensive assessment of a company’s current sustainability practices. This review should identify areas of strength and weakness, as well as opportunities for improvement.

Poorly executed sustainability initiatives can inadvertently erode value, while well-planned and properly implemented practices can significantly enhance a company’s performance.

Rodrigo Tavares

Organizations such as Clarity AI, MSCI ESG Ratings, Sustainalytics and the Upright Project can assess a company’s sustainability performance. By understanding the company’s sustainability baseline, businesses can develop a tailored roadmap to enhance their value proposition.

The second critical step is to identify and shortlist sustainability practices that can significantly impact a company’s financial performance and risk profile from a vast array of options. Tailoring these practices to each company’s unique circumstances remains one of the most complex challenges in corporate sustainability.

It is therefore important to avoid overextending sustainability efforts. While a strong commitment to sustainability is commendable, excessive or poorly executed initiatives can divert valuable resources and distract from core business objectives. A balanced approach, focused on material issues and measurable outcomes, is essential.

Over the past few weeks, º£½ÇÖ±²¥ has hosted several events to discuss the merits of corporate sustainability. These include the Future Investment Initiative, the Saudi Green Initiative Forum, the One Planet Sovereign Wealth Funds CEO Summit and the UN Convention to Combat Desertification’s COP16 conference.

In April, the Ministry of Economy and Planning launched the Sustainability Champions program, through which selected Saudi companies commit to transforming the sustainability practices of at least three other companies within the Kingdom, aiming to create a ripple effect that multiplies the impact across the economy.

º£½ÇÖ±²¥ is steadily building the foundational infrastructure to unlock the financial benefits of corporate sustainability. Now is the time for companies to embrace this challenge and seize the opportunities it offers.

  • Rodrigo Tavares is an invited full professor of sustainable finance at Nova School of Business and Economics, founder and CEO of the Granito Group, and former head of the Office of Foreign Affairs of the Sao Paulo state government.
Disclaimer: Views expressed by writers in this section are their own and do not necessarily reflect Arab News' point of view

Madinah fair empowers Saudi authors, publishers

Madinah fair empowers Saudi authors, publishers
Updated 7 min 16 sec ago

Madinah fair empowers Saudi authors, publishers

Madinah fair empowers Saudi authors, publishers

MADINAH: The Literature, Publishing and Translation Commission has empowered the nation’s authors and publishers at the fourth Madinah Book Fair, the Saudi Press Agency reported.

The week-long event, held from July 29 to Aug. 4, hosted more than 300 local and international publishing houses and agencies across more than 200 exhibition booths.

Abdullatif Alwasel, the commission’s CEO, thanked the Kingdom’s leaders for their continued support of the nation’s arts and culture sector.

He said the fair marks a key milestone in advancing the publishing industry and spreading knowledge across society.

Alwasel noted that this year’s edition saw unprecedented participation and a wide range of cultural events tailored to various age groups and intellectual interests.

The fair offered broad opportunities for local publishers and authors, improved book accessibility, and strengthened º£½ÇÖ±²¥ content, he added.

Notable initiatives included a discounted book zone and upgrades to the fair’s technical infrastructure, enhancing visitor engagement and overall experience.

The fair attracted large numbers of people from diverse backgrounds who actively engaged with the cultural program presented by distinguished writers and intellectuals.

The sessions featured panels and workshops on key literary topics for the benefit of the public, according to the report.

The book-signing platform hosted several º£½ÇÖ±²¥ authors with their latest work, while various government and cultural organizations showcased their latest initiatives and contributions to the sector.


Kuwait, Qatar, UAE maintain non-oil growth momentum; Egypt shows recovery signs while Lebanon struggles

Kuwait, Qatar, UAE maintain non-oil growth momentum; Egypt shows recovery signs while Lebanon struggles
Updated 13 min 34 sec ago

Kuwait, Qatar, UAE maintain non-oil growth momentum; Egypt shows recovery signs while Lebanon struggles

Kuwait, Qatar, UAE maintain non-oil growth momentum; Egypt shows recovery signs while Lebanon struggles

RIYADH: Non-oil business activity in the Middle East showed mixed trends in July, with Kuwait, the UAE, and Qatar maintaining growth, while Egypt demonstrated signs of recovery and Lebanon remained under pressure.

According to the latest Purchasing Managers’ Index report released by S&P Global, Kuwait’s PMI ticked up to 53.5 in July from 53.1 in June, signalling a solid monthly improvement in the health of the non-oil private sector. 

This robust performance of non-energy business conditions in Kuwait aligns with the wider trend observed in the Gulf Cooperation Council region, where countries are pursuing economic diversification efforts to reduce dependence on crude revenues. 

“Kuwait’s non-oil private sector began the second half of 2025 in much the same way as it ended the first, with output and new orders up markedly again in July,†said Andrew Harker, economics director at S&P Global Market Intelligence. 

Survey panelists linked higher new orders in July to advertising efforts and price discounting, which helped to further raise the output. 

According to the report, employment levels in Kuwait’s non-oil sector remained broadly unchanged in July, following a record increase in June. 

S&P Global added that inflationary pressures softened in the seventh month of the year, with purchase prices and staff costs increasing at the slowest rates in six and four months, respectively.

“Firms will have been cheered by a softening of inflationary pressures during the month, but the reluctance to hire extra staff did mean that backlogs of work accumulated again,†said Harker. 

The survey data also revealed that Kuwaiti companies remained strongly optimistic about future growth, on the hopes that output will rise further in the remaining months of the year. 

“The prospects for further expansions in new business in the months ahead appear bright, and we’ll hopefully see this reflected in renewed hiring activity soon,†added Harker. 

UAE’s PMI declines amid geopolitical tensions

UAE’s PMI slipped to 52.9 in July from 53.5 in June but remained well above the 50 mark that signals expansion of the non-energy business conditions. 

S&P Global attributed this decline to a slowdown in new business growth across the non-oil economy, as ongoing regional tensions made some clients hesitant to commit to new spending.

Panelists who took part in the survey also pointed to weaker tourism activity and headwinds from global trade disruptions to lower activities in July. 

Despite this decline, output expanded sharply in June, as non-oil firms in the Emirates sought to prevent further increases in backlogs of work.

“Business conditions improved in July, but the rate of growth was the weakest since the middle of 2021. As has been the case recently, output was supported by positive demand trends,†said David Owen, senior economist at S&P Global Market Intelligence. 

He added: “New order volumes helped firms to expand, but this trend is declining, with the latest data indicating the softest rise in incoming new work in almost four years.†

The softer increase in new orders contributed to a slight easing in the rate of activity expansion in July, which was further dampened by intensified competitive pressures

The report also revealed that some firms reported that output increased in response to new sales opportunities, rising client incomes, advancements in technological investment, and the clearance of pending work.

The July survey data indicated that job growth softened in over the month, marking the weakest uplift in four months. 

“Should regional tensions ease, we may see a recovery in sales growth in the coming months. This would also be supported by the subdued price environment, with input costs rising only modestly despite the pace of increase reaching a three-month high,†said Owen. 

He added: “Nevertheless, the ongoing trends of rising competition, limited inventory, constrained hiring growth and relatively low confidence among surveyed firms suggest that downside risks remain elevated.†

In the same report, S&P Global revealed that Dubai’s PMI rose to 53.5, up from a 45-month low of 51.8 in June, signalling a solid upturn in operating conditions across the Emirate’s non-oil private sector economy.

Dubai non-oil firms also expanded their output at the sharpest rate in five months in July, while continuing efforts to increase employment and inventories.

Non-energy business conditions improve in Qatar

In a separate report, S&P Global revealed that business conditions in Qatar’s non-energy sector continued to improve in July, with the country’s PMI remaining above the 50-expansion zone for the 19th consecutive month. 

The country’s PMI fell to 51.4 in July from 52 in June.

The report revealed that non-energy private sector employment in Qatar increased at the second-strongest rate in the eight-year survey history, driving a further sharp increase in wages.

“The PMI remained above the neutral threshold at 51.4 in July, signalling sustained overall growth in the non-energy private sector. But the headline figure continues to mask underlying weakness in demand and output, being heavily supported by another round of strong employment growth,†said Trevor Balchin, economics director at S&P Global Market Intelligence. 

Companies in the non-energy private sector remained optimistic regarding the 12-month outlook for activity in July, due to expected growth in investment, tourism, and industrial development, as well as a recovery in construction, population expansion, and government initiatives. 

Egypt’s PMI nearing growth trajectory 

In another report, S&P Global revealed that Egypt’s PMI increased to 49.5 in July, up from 48.8 in June, but still remaining below the 50 no-change threshold for the fifth consecutive month. 

According to S&P Global, Egyptian non-oil business conditions deteriorated for the fifth consecutive month in July, although the decline was less severe than in June, with firms reporting softer contractions in both activity and new orders.

The report added that businesses increased headcounts for the first time since last October, while cuts in purchases softened. 

“Although the Egypt PMI stayed below 50 in July, indicating a worsening of non-oil business conditions, the latest survey data provided some cause for optimism. Several firms reported the securing of new work, which helped to soften the rate of decline in sales,†said Owen. 

He added: “Businesses also had the confidence to hire new staff, leading to an increase in employment for the first time in nine months, if only a fractional one.â€

Input prices also rose at a slightly quicker pace in July, with survey panelists attributing this trend to higher costs for items such as cement, fuel and packaging. Increased staff wages also contributed to cost pressures, although the rate of growth was mild. 

Regarding future activity, companies in Egypt continued to express concerns about demand strength and broader economic uncertainty, with optimism improving slightly from June’s record low. 

Lebanon’s PMI drops 

According to the latest report, Lebanon’s private sector economy remained under pressure at the start of the second half of the year, with the PMI in July dropping to 48.9 from 49.2 in June. 

The report revealed that business activity volumes across Lebanon’s private sector fell further in July, extending the current sequence of contraction to five months, driven by subdued demand conditions, particularly from abroad.

“The July 2025 BLOM Lebanon PMI dropped to 48.9. This result was not unexpected as the economy lacked any meaningful demand stimulus: the government does not have any money to spend and the private sector is not able and willing to spend,†said Ali Bolbol, chief economist and head of research at BLOMInvest BANK. 

Private sector companies in Lebanon lowered their purchasing volumes as a part of their efforts to reduce costs. 

Looking ahead, surveyed companies remained pessimistic toward the year-ahead outlook for business activity, with these firms expressing negative consequences of a potential escalation of conflict and tensions across the Middle East region. 


Turkish parliamentary committee begins work on PKK peace initiative

Turkish parliamentary committee begins work on PKK peace initiative
Updated 24 min 52 sec ago

Turkish parliamentary committee begins work on PKK peace initiative

Turkish parliamentary committee begins work on PKK peace initiative
  • Fighters from the group began laying down their weapons in a symbolic ceremony in northern Iraq last month
  • The PKK announced in May that it would disband and renounce armed conflict, ending four decades of hostilities

ANKARA: A newly formed parliamentary committee tasked with overseeing a peace initiative with a Kurdish militant group held its inaugural meeting on Tuesday, marking a further significant step toward ending a decades-long insurgency.
The 51-member committee, comprised of legislators from most major parties, has been charged with proposing and supervising legal and political reforms aimed at advancing the peace process, following the Kurdistan Workers’ Party, or PKK’s, decision to disband and lay down arms.
Fighters from the group began laying down their weapons in a symbolic ceremony in northern Iraq last month, the first concrete step toward disarmament.
In his opening remarks, Parliament Speaker Numan Kurtulmus called the committee’s launch a “historic turning point.â€
“The commission gathered here is no ordinary delegation; it is a historic one, demonstrating the courage to repair our future and the will to strengthen social integration,†he said.
“In this hall, we are witnessing the beginning of a new era, representing the will of the nation,†he said, before the proceedings were closed to journalists.
The committee was on Tuesday expected to decide on how to proceed and to select an official name.
The PKK announced in May that it would disband and renounce armed conflict, ending four decades of hostilities. The move came after PKK leader Abdullah Ocalan, who has been imprisoned on an island near Istanbul since 1999, urged his group in February to convene a congress and formally disband and disarm.
The PKK has waged an armed insurgency against Turkiye since 1984, initially with the aim of establishing a Kurdish state in the southeast of the country. Over time, the objective evolved into a campaign for autonomy and rights for Kurds within Turkiye.
The conflict between militants and state forces, which has spread beyond Turkiye’s borders into Iraq and Syria, has killed tens of thousands of people. The PKK is considered to be a terrorist organization by Turkiye, the United States and the European Union.
Previous peace efforts between Turkiye and the PKK have ended in failure — most recently in 2015.


Pakistan’s Gwadar port, Chinese company ink agreement for industrial, commercial agreements

Pakistan’s Gwadar port, Chinese company ink agreement for industrial, commercial agreements
Updated 20 sec ago

Pakistan’s Gwadar port, Chinese company ink agreement for industrial, commercial agreements

Pakistan’s Gwadar port, Chinese company ink agreement for industrial, commercial agreements
  • China’s Xinning Enterprise, Gwadar Port Authority ink agreement to launch new industrial projects, optimize existing facilities
  • Through Gwadar port, Pakistan has been attempting to capitalize on its geostrategic location to boost transit trade, foreign investment

KARACHI: Chinese company Xinning Enterprise and the Gwadar Port Authority (GPA) have signed an agreement to stimulate industrial and commercial investments at the port and its free zone, Pakistan’s maritime affairs ministry said on Tuesday. 

Gwadar city is situated along the Arabian Sea and lies at the heart of the China-Pakistan Economic Corridor (CPEC), under which Beijing has funneled tens of billions of dollars into massive transport, energy and infrastructure projects in Pakistan. 

Pakistani officials have said Gwadar’s geostrategic position as the shortest trade route to the Gulf and Central Asia highlights its port’s potential to become a regional transshipment hub. 

“China’s Xinning Enterprise has signed a Letter of Intent (LoI) with Gwadar Port Authority (GPA) to stimulate major industrial and commercial investments at Gwadar Port and its Free Zone, underscoring Gwadar’s growing role as a key regional hub for trade and economic activity,†the statement said. 

The statement said these ventures include developing Gwadar port as a regional transshipment center, launching new industrial projects, optimizing existing facilities within the Gwadar Free Zone and relocating industries.

Pakistan’s Maritime Affairs Minister lauded the partnership as a “significant milestone†in strengthening Gwadar’s strategic importance.

“He highlighted Xinning Enterprise’s potential to boost the port’s throughput, attract foreign investment, and contribute to the broader economic development of the region,†the statement said. 

Chaudhry reaffirmed the government’s commitment to transforming Gwadar into a global maritime gateway and industrial powerhouse, the ministry added. He stressed that collaborations with reputable international enterprises will accelerate Pakistan’s maritime and economic ambitions.

As cash-strapped Pakistan recovers from a macroeconomic crisis with the help of a $7 billion International Monetary Fund deal, Islamabad has been looking to capitalize on its geostrategic location to boost transit trade and foreign investment for a sustainable economic recovery.

Prime Minister Shehbaz Sharif’s government has eyed increased trade and investment deals with regional allies such as the Gulf countries and Central Asian Republics since Pakistan came close to defaulting on its debt in 2023. 


Iberia probes ‘Free Palestine’ message on kosher meals

Iberia probes ‘Free Palestine’ message on kosher meals
Updated 33 min 42 sec ago

Iberia probes ‘Free Palestine’ message on kosher meals

Iberia probes ‘Free Palestine’ message on kosher meals
  • Several Jewish passengers on a flight from Buenos Aires to Madrid received meal trays marked with the initials “FP†for “Free Palestineâ€

MADRID: Spanish airline Iberia said Tuesday that it had opened an investigation after a passenger who requested a kosher meal received his food tray with the words “Free Palestine†written on the packaging.
Several other Jewish passengers on the flight from Buenos Aires to Madrid received meal trays marked with the initials “FP†for “Free Palestine,†according to DAIA, the umbrella organization of Argentina’s Jewish community, calling it a “serious act of antisemitism.â€
“We strongly condemn this discriminatory act and have contacted the airline authorities to demand explanations and immediate action,†the group said in a message posted on X.
The post included a photo showing a meal tray with a handwritten white label marked “Free Palestine†in black letters.
Kosher refers to food prepared according to Jewish dietary laws.
In a statement, Iberia confirmed that some passengers on the flight that landed early Tuesday reported “handwritten pro-Palestinian messages†on their meal packaging.
“The Iberia crew documented the incident and took action to assist those affected. The captain personally approached them to apologize on behalf of the airline,†the statement said.
The airline said it was conducting an internal investigation and working with its catering providers to determine how the labels were added.
Iberia also said it “categorically rejects any form of discrimination, incitement to hatred, or behavior that undermines the dignity of individuals.â€
Last month, dozens of Jewish teenagers from France were removed from a Vueling flight departing Valencia in Spain.
The airline said they had engaged in disruptive behavior including tampering with life jackets and oxygen masks.
Some parents, however, alleged the removal was antisemitic, saying the group was expelled after one teen sang a song in Hebrew.
Vueling is part of International Airlines Group (IAG), which also owns Iberia, British Airways and the Irish airline Aer Lingus.P