RIYADH: VOX Cinemas, the movie arm of Majid Al Futtaim, has dropped ticket prices for standard and premium seats across all its 15 cinemas in 海角直播.
Under the two-tier pricing strategy, standard-view tickets have been reduced from SR45 ($12) to SR35 and premium tickets from SR54 to SR45.
Mohamed Al-Hashemi, country head for Majid Al Futtaim Leisure, Entertainment, Cinemas, and Lifestyle, said: 鈥淐inema has an incredible ability to bring communities together to enjoy a shared cultural experience.
鈥淏uilding on this commitment, we are now offering cinema lovers the most affordable movie ticket in the Kingdom, enabling an even wider audience to enjoy the magic of movies.
We are now offering cinema lovers the most affordable movie ticket in the Kingdom, enabling an even wider audience to enjoy the magic of movies.
Mohamed Al-Hashemi
鈥淲e also provide a wide array of experiences including Gold and IMAX among others to cater to our diverse guests鈥 needs and preferences.鈥
Standard ticket prices will be the same regardless of screening time, cinema location, or movie.
Mohamed Al-Hashemi
Mom-of-three Sara Fatimah said: 鈥淚 always like to go and watch movies, but the ticket was too high and became nearly too unaffordable for a middle-class family.
鈥淏esides, the extra amount ends up being consumed on snacks and drinks, making it expensive. VOX Cinemas has the best movie experience and this low-ticket scheme will definitely have the public flocking to theaters.鈥
Another moviegoer, Mohammed Radwan, said: 鈥淭he news of getting a prime seat at a lower ticket price in VOX Cinemas is amazing. The theaters of VOX give you another level of experience and are worth the time spent.
鈥淚 believe there is a lack of schemes at most of the cinemas here in the Kingdom and with less competition between cinema houses, the offer from VOX will have a positive response from the public.鈥
Since launching almost five years ago, VOX Cinemas has provided immersive cinema experiences throughout 海角直播.
The company has built an infrastructure of cinemas integrated with leisure and entertainment in line with its commitment to realize the goals of Vision 2030 and support the Quality of Life Program by enhancing participation in cultural and entertainment activities.
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