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Columnist

What today’s audiences want from brands — and why news delivers it

While visiting my family in New York recently, I found myself observing how my nephews engage with content, especially news. What they consider news, where they find it, and who they trust to deliver it is vastly different from traditional expectations. 

July 18, 2025

Gulf states’ flourishing ties with Central Asia, South Caucasus

In recent years, hardly a week has gone by without a visit or announcement involving a country in Central Asia or the South Caucasus and a Gulf state. The pace of engagement between these regions is accelerating across diplomacy, business and security.

July 17, 2025

Five immutable steps to enduring AI adoption

The relentless drumbeat of artificial intelligence adoption echoes through the AI Workshops I run worldwide. Executives, envisioning a revolutionary future powered by algorithms and neural networks, are fervently pushing for its implementation.

July 17, 2025

The Levant swings between dreams and deals

The talk of a new Middle Eastern “deal†we have been hearing over the past few days is jarring. The agreement reportedly being cooked up sees Syria cede the Golan Heights to Israel in return for the Lebanese city of Tripoli.

July 16, 2025

Transactional diplomacy versus the international order

Cross-border conflicts lead not only to deaths, injuries and other casualties, but can also have long-lasting economic impacts sparking domestic unrest. The key to preventing both outcomes is what type of diplomacy countries pursue and over what timeframe.

July 16, 2025