https://arab.news/w49bj
- Tarar calls digital media ‘the way forward,’ hoping the accords will enhance collaboration in the field
- Iranian envoy says the MoUs will promote media cooperation and open avenues for public diplomacy
ISLAMABAD: Pakistan and Iran on Tuesday signed five agreements to strengthen cooperation in broadcasting, digital media and cultural exchange, according to a state media report, with officials describing the development as a step toward stronger ties through enhanced cultural understanding.
The Memoranda of Understanding (MoUs), inked between Iran’s state broadcaster, the Islamic Republic of Iran Broadcasting (IRIB), and several Pakistani media institutions, aim to boost collaboration in content production, training and regulatory practices.
Speaking at the signing ceremony, Federal Minister for Information and Broadcasting Attaullah Tarar termed the visit of the Iranian media delegation “productive and inspiring,” saying the signing of MoUs reflected both governments’ resolve to strengthen people-to-people connections and promote shared values of peace.
“Digital media is the way forward,” the state-run Associated Press of Pakistan (APP) news agency quoted him as saying, as he highlighted that “the new agreements with Iran focus on enhancing collaboration in this vital domain, allowing both countries to learn from each other’s experiences.”
According to official summaries, the MoUs between IRIB and Pakistani institutions — including Pakistan Television Corporation (PTV), the Pakistan Electronic Media Regulatory Authority (PEMRA), Box Office (Pvt) Ltd, Sab TV Network, and VSH TV — cover areas such as broadcasting, training, content production and cultural exchange.
Under the IRIB-PTV MoU, both broadcasters will exchange television programs and co-produce news and cultural content.
Iranian Ambassador to Pakistan Dr. Reza Amiri Moghadam thanked the government for its support, saying the new framework would “bring the people of Pakistan and Iran closer through enhanced cultural understanding and media exchange.”
“These agreements will not only promote cooperation between our media organizations but also pave the way for broader public diplomacy,” the ambassador said.