https://arab.news/r58vt
- FIA President Mohammed Ben Sulayem says WRC has enormous potential, with new younger audiences driving its global growth 聽
DUBAI: The FIA has announced that it will have a tender process for the commercial rights of the FIA World Rally Championship, which ends this season in 海角直播.
This follows extensive discussions by the FIA, the global governing body for motorsport and the federation for mobility organizations worldwide, with Red Bull and KW25, the current rights holders.
The FIA World Rally Championship has surged in popularity in recent years, with a cumulative television audience of 1.3 billion, and over 4 million on-site visitors in 2024.
The next round of the championship is on Aug. 28 at the Rally del Paraguay, which is making its debut as a host country this year. The WRC Rally 海角直播, another debut event, rounds of the championship in Jeddah from Nov. 26 to 29.
Mohammed Ben Sulayem, the FIA鈥檚 president, said in a statement: 鈥淭he FIA World Rally Championship is at an exciting moment in its history. Millions of fans around the world are following the action, and new, younger audiences are driving its global growth.鈥�
He added: 鈥淭his process is an important step and will shape the long-term vision for the WRC, and I am confident that, together with the right partner, we can take the championship to the next level, preserve its proud heritage, and grow its global reach for generations of fans to come.鈥�
In the statement, the FIA said its priority is to ensure that the WRC delivers value to all its stakeholders, including drivers, teams, manufacturers, organizers and fans, while also preserving its strong heritage.
J.P. Morgan, the global financial services company, will be acting as advisor to Red Bull and KW25 through the tender process.
Malcolm Wilson, the FIA鈥檚 deputy president for sport, said: 鈥淭he FIA World Rally Championship is the longest-running motorsport series of its kind, one of the most thrilling competitions in the world, with a unique heritage and an exciting growth trajectory ahead.
鈥淭he tender process for the commercial rights holder is a big opportunity for a new enterprise to take the Championship into its next chapter with renewed energy and investment.鈥�