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MADINAH: Rural farms in the Madinah region are witnessing a surge in summer visitors as rising city temperatures drive people toward cooler, serene escapes.

Offering a mild, clear climate and distinctive natural charm, the farms have become sought-after havens for relaxation.

The tourist visits coincide with the beginning of the date harvest season, one of region’s most celebrated agricultural events.

Visitors can discover the diversity of palm tree varieties, witness both age-old and modern harvesting practices, and learn techniques for nurturing the trees and safeguarding crop quality.

During this period, rural farms are at their most vibrant — towering palms heavy with golden clusters, the rhythmic chatter of farmers at work and the sweet fragrance of freshly picked dates create an immersive sensory experience.

Blending timeless tradition with the energy of the present, the season leaves a lasting imprint that draws visitors back year after year. Rural farms also play a vital role in boosting the promising agricultural tourism sector by offering enriching educational and cultural experiences.

These include workshops on organic farming, exhibitions of local farmers’ produce — such as dates, honey and herbs — and dedicated marketplaces for selling the products of local artisans and productive families.

The Ministry of Environment, Water, and Agriculture plays a key role in overseeing and advancing the sector. Through the Naama services portal, it streamlines the process of issuing licenses for rural farm projects, ensuring that all approved requirements and standards are met before granting authorization.

Beyond licensing, the ministry offers seven key services to support licensed projects, including technical assistance, agricultural guidance, as well as facilitating access to both local and regional markets.