海角直播

The vision architect: Princess Nouf Al-Saud鈥檚 blueprint for Saudi sport

The vision architect: Princess Nouf Al-Saud鈥檚 blueprint for Saudi sport
Princess Nouf Al-Saud started her role as general manager of marketing at 海角直播鈥檚 Ministry of Sport in 2018. (Supplied)
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Updated 1 min 11 sec ago

The vision architect: Princess Nouf Al-Saud鈥檚 blueprint for Saudi sport

The vision architect: Princess Nouf Al-Saud鈥檚 blueprint for Saudi sport

When Princess Nouf Al-Saud started her role as general manager of marketing at 海角直播鈥檚 Ministry of Sport in 2018, she confronted a world unfamiliar with the Kingdom鈥檚 pulse.

鈥淲hen I first began this journey,鈥 she said, 鈥淚 realized that many people around the world had never truly experienced our culture, our energy or our vision.鈥

Six years and more than 135 global events later 鈥 from the electrifying debut of Formula 1 to the pioneering E1 Electric Boat Race 鈥 Al-Saud now orchestrates a marketing portfolio that has drawn more than 3 million attendees and broadcast 海角直播鈥檚 evolution to more than 160 countries.

Her greatest triumph? Rewriting the narrative. Al-Saud told Arab News: 鈥淲e鈥檝e evolved from being seen simply as a destination that hosts events, to being recognized as a forward鈥憈hinking leader in sports.鈥

Where skepticism once lingered, Al-Saud now projects certainty: 鈥淭oday, the most important message is that 海角直播 is not only open to the world, but actively shaping the global sports narrative.鈥

This conviction permeates every campaign 鈥 whether amplifying community participation at Extreme E or embedding cultural storytelling into the WTA Finals.

The most profound transformations, however, unfold in Saudi stands. 鈥淎 decade ago, it was rare to see parents, daughters and sons attending events side by side,鈥 Al-Saud said.

Now, stadiums brim with multi-generational energy. Al-Saud said: 鈥淕irls are proudly wearing team jerseys, parents are cheering with their children and young fans are recognizing themselves in the athletes they watch.鈥

She calls this phenomenon 鈥渁 ripple effect where sport becomes a shared cultural language鈥 鈥 a testament to Vision 2030鈥檚 societal impact.

Challenging global perceptions remains intrinsic to her work. 鈥淲e viewed every global event as a fresh opportunity to open a new window,鈥 she said, countering stereotypes with experiential proof 鈥 be it through world-class venues or volunteers鈥 warmth.

Her creative arsenal relies on authentic storytelling: 鈥淲e flip the script by designing campaigns that don鈥檛 just market a match or a race, they tell stories.鈥

These narratives, showcasing international fans鈥 pilgrimages or homegrown talent, serve a higher purpose: 鈥淥ur role goes far beyond ticket sales; it is about inspiring the next generation of athletes.鈥

As chair of the Women鈥檚 Sports Committee, Al-Saud wields platforms like the WTA Finals as catalysts. 鈥淚t鈥檚 never been enough to simply host a women鈥檚 tournament,鈥 she added.

Her strategy is inclusion at every level: 鈥淲e use these platforms to show that Saudi women are athletes, leaders, strategists and innovators.鈥

From mentorship programs to leadership panels, the objective is unequivocal: 鈥淩edefining roles not just on the court, but in boardrooms, production teams and strategy tables.鈥

Amid the scale of progress, human moments anchor her. She vividly recounts the Italian Super Cup: 鈥淲atching them, dressed in their club colors, walking through our fan zones with their children, laughing, taking photos, I felt an overwhelming sense of pride.鈥

In that instant, the mission crystallized: 鈥淚t wasn鈥檛 just about the game. It was about 海角直播 becoming a magnet for people who love sport, wherever they come from.鈥 For Al-Saud, those smiles are more than rewards 鈥 they are proof that sport can build bridges no statistic can measure.


Manager Ruben Amorim is the right man for Man United, says midfielder Ugarte

Manager Ruben Amorim is the right man for Man United, says midfielder Ugarte
Updated 7 sec ago

Manager Ruben Amorim is the right man for Man United, says midfielder Ugarte

Manager Ruben Amorim is the right man for Man United, says midfielder Ugarte
  • Amorim took charge of United in November last year but guided them to just seven wins in 27 league matches
  • They also failed to qualify for the Champions League as they lost the Europa League final 1-0 to Tottenham Hotspur
Finishing 15th in the Premier League was nowhere near good enough for Manchester United last season but the players still have faith in manager Ruben Amorim, midfielder Manuel Ugarte said.
Amorim took charge of United in November last year but guided them to just seven wins in 27 league matches and their worst-ever finish in the Premier League.
They also failed to qualify for the Champions League as they lost the Europa League final 1-0 to Tottenham Hotspur.
鈥淲e have to improve things,鈥 Ugarte told British media.
鈥淲e are all very motivated, because we believe in the coach, we believe in what he wants and that is very important,鈥 added the Uruguayan, who also played under Amorim at Sporting.
鈥淟ast year we made some changes, we changed our coach, we changed our formation.
鈥淵ou have to have responsibilities when you play for United. Sometimes the connections take time to get to know each other. I already know the league, the rivals, which is important.鈥
United will play two pre-season matches in the US, taking on Bournemouth in Chicago on Wednesday and facing Everton in Atlanta on Sunday, before returning home to face Fiorentina at Old Trafford on August 9.
They begin the new Premier League season against Arsenal on August 17.

Nigeria鈥檚 women鈥檚 football team rise above poor management to clinch continental trophy

Nigeria鈥檚 women鈥檚 football team rise above poor management to clinch continental trophy
Updated 7 min 24 sec ago

Nigeria鈥檚 women鈥檚 football team rise above poor management to clinch continental trophy

Nigeria鈥檚 women鈥檚 football team rise above poor management to clinch continental trophy
  • Super Falcons鈥 comeback 3-2 victory over host Morocco in Saturday鈥檚 thrilling final was applauded by Tinubu and many in Nigeria, a football-loving nation where passion and hard work often triumphs over institutional challenges
  • Even as they triumphed on the way to the finals in Morocco, the backlog of payments was only approved by the president days before Saturday鈥檚 final

LAGOS: Nigeria鈥檚 President Bola Tinubu on Monday hosted and splashed gifts on the triumphant national women鈥檚 football team who overcame poor preparations and missing payments to win their record-extending 10th Women鈥檚 Africa Cup of Nations title.

The Super Falcons鈥 comeback 3-2 victory over host Morocco in Saturday鈥檚 thrilling final was applauded by Tinubu and many in Nigeria, a football-loving nation where passion and hard work often triumphs over institutional challenges.

The continental success, analysts say, papers over the mismanagement of the women鈥檚 team by the country鈥檚 authorities. The success of the country had come in spite of the country.

鈥淭hey have been able to dominate even though the Nigerian soccer authorities do not put as much funding, care, attention, and planning into the way the women鈥檚 national team is run,鈥 Solace Chukwu, a Lagos-based football analyst, told The Associated Press.

A difference in treatment

The team had been owed match bonuses for years, once resulting in a training boycott in 2022. Even as they triumphed on the way to the finals in Morocco, the backlog of payments was only approved by the president days before Saturday鈥檚 final. They also could not hold competitive friendly matches and their training kits were said to not have been available.

It is a common problem in Nigeria where sporting competitions are often dogged by issues of underfunding, corruption, and mismanagement that have led to high-profile scandals resulting in athletes choosing to represent other countries in protest.

Women鈥檚 teams are affected the most, partly because of how women have always been viewed in the Nigerian society, according to Oluwashina Okeleji, a sport analyst with focus on Africa.

鈥淭he argument from the (Nigerian) federation is that the men bring more money than the women, but the truth is the women bring most prestige, honors, and titles to Nigeria,鈥 Okeleji said.

A spokesperson for the Nigeria Football Federation, the country鈥檚 governing soccer body, declined to respond to the allegations.

Victims of success

The Nigerian women鈥檚 team has exercised a near-total dominance in African football, which is partly credited to a head-start in the women鈥檚 game. Nigeria created the first football league for women in 1978, years before their counterparts on the continent.

However, the gains have not catapulted the team to similar achievements on the global stage in what analysts say is a failure of the authorities to capitalize on this early advantage.

鈥淭he men鈥檚 team is huge generally within the administration of Nigerian football as the cash cow,鈥 Chukwu said.

The gifts now promised by the president, including money and property, have not convinced the fans.

鈥淭his one-time payment and apartment does not make any sense. For what? What they need is investment in the facilities, the staff, and payment. The lack of investment in women鈥檚 football is one of the reasons why it is not as high quality as the men鈥檚,鈥 Funmi Obasa, a football fan in Abuja who follows the women鈥檚 team, said.


Lionesses鈥 triumph: England head coach wants more investment in women鈥檚 football to mark Euro 2025 victory

Lionesses鈥 triumph: England head coach wants more investment in women鈥檚 football to mark Euro 2025 victory
Updated 13 min 46 sec ago

Lionesses鈥 triumph: England head coach wants more investment in women鈥檚 football to mark Euro 2025 victory

Lionesses鈥 triumph: England head coach wants more investment in women鈥檚 football to mark Euro 2025 victory
  • The Lionesses successfully defended their Women鈥檚 European Championship title with a penalty shootout victory over Spain in the final
  • Wiegman, speaking a few hours before the UK government announced a new package of measures to boost access to grassroots football, used the moment to call for further investment in the game

LONDON: England head coach Sarina Wiegman has called for greater investment in women鈥檚 football as her side celebrated Euro 2025 success at a 鈥渧ery, very special鈥 reception at 10 Downing Street.

The Lionesses successfully defended their Women鈥檚 European Championship title with a penalty shootout victory over Spain in the final in Basel, Switzerland on Sunday. Having become the first England team to win a major tournament on foreign soil, the squad flew home to attend a reception hosted by Deputy Prime Minister Angela Rayner and sports minister Stephanie Peacock in central London.

The team arrived just before 7pm, with No. 10 decorated for the occasion with St. George鈥檚 flags 鈥 also known as the flag of England 鈥 draped over windows and bunting along the railings.

As Wiegman rose to speak to those gathered in the Downing Street garden she joked that 鈥渢his is different from standing next to a pitch.鈥

She added: 鈥淚 have to make my apologies (for giving) you lots of heart attacks. You all made it through and we made it through and that鈥檚 why we鈥檙e here now.

鈥淭he team is just incredible, we won the Euros but making the final, we鈥檙e already legendary, what the team has done and the team behind the team.

鈥淭hank you so much for having us here. It鈥檚 very, very special to be here and to be in this very nice garden with the way you set it up with all these pictures, it makes it more special, it鈥檚 the first moment it sinks in a little bit because it was surreal what happened last night.鈥

Wiegman, speaking a few hours before the UK government announced a new package of measures to boost access to grassroots football, used the moment to call for further investment in the game.

鈥淭his incredible team won the Euros and then straightaway sent a letter to you, the Government, asking for attention and asking for access to football for all girls,鈥 Wiegman said. 鈥淪teps have been taken but we鈥檙e not done yet, we have to keep moving forward and we need a little bit more.鈥

鈥淲e need some more investment,鈥 she said. 鈥淲e鈥檙e not there yet. In England we鈥檙e up there but England needs to stay the trailblazer, it needs to be the big example. The players first but also the FA, the clubs, the Government, the country, the fans 鈥 let鈥檚 keep being the trailblazers.鈥

In her own speech, Rayner congratulated Wiegman鈥檚 team on defending their title 鈥渨ith grit, with determination and with skill鈥.

鈥淵ou roared, and I know I wasn鈥檛 the only one roaring with you,鈥 Rayner said.

Earlier on Monday, following almost a month of competition in Switzerland, the team鈥檚 airplane branded with the word 鈥渉ome鈥 touched down at Southend Airport in southeast England.

In a post on social media, the team shared a photo of the Euros trophy draped in an England flag on a seat of the plane.

Holding the trophy, captain Leah Williamson was first to step off the plane alongside Wiegman. Outside of the airport, crowds were lined up to welcome the team.

On Sunday fans erupted with joy across England after Chloe Kelly lashed in her spot kick to give her team a 3-1 win on penalties, after a 1-1 draw following extra time. According to the BBC, a peak live audience of 12.2 million watched the game across its platforms, making it the most watched television moment of 2025 across all TV broadcasters.

It was back-to-back European trophies for the Lionesses and yet another final that Kelly had a huge impact on, after also coming on as a substitute during the Euro 2022 trophy match and scoring the winner against Germany.

A homecoming open-top bus parade follows in central London on Tuesday, where there will be a procession along The Mall and the celebration will finish with a staged ceremony in front of Buckingham Palace.

Defender Jess Carter has not joined her team-mates for the celebrations in London as she has returned to the United States ahead of Gotham FC鈥檚 NWSL match against the Chicago Stars on Saturday.

King Charles III said the team had the royal family鈥檚 鈥渨armest appreciation and admiration鈥 following its win.

鈥淭he next task is to bring home the World Cup in 2027 if you possibly can,鈥 he added.


IMMAF Youth World Championships concludes in Al-Ain

IMMAF Youth World Championships concludes in Al-Ain
Updated 28 July 2025

IMMAF Youth World Championships concludes in Al-Ain

IMMAF Youth World Championships concludes in Al-Ain
  • UAE adds another medal to take tally for the tournament to 13

AL-IN: The sixth edition of the IMMAF Youth World Championships officially concluded on Sunday with the UAE claiming another medal to take its total for the tournament to 13.

This year鈥檚 edition welcomed more than 1,000 athletes from 60 countries, competing in four youth divisions 鈥 making it the largest and most advanced championship in the history of the International Mixed Martial Ats Federation. At the conclusion of the event, Ukraine was crowned overall champion, followed by England in second place and Tajikistan in third. The winning teams were honoured at the conclusion of the event on Sunday.

The UAE national youth team made a notable impact, securing 13 medals in the gold, silver and bronze categories. The results reflect the national federation鈥檚 ongoing investment in youth development and technical excellence, strengthening the country鈥檚 growing reputation on the global MMA stage.

The final day also featured a ceremony to honor key partners and individuals who contributed to the success of the championship.

Mohammed bin Dalmouj Al-Dhaheri, board member of the UAE Jiu-Jitsu and Mixed Martial Arts Federation and chairman of the MMA Committee, expressed his pride in the event鈥檚 success.

鈥淭his championship reflects the confidence the international MMA community places in the UAE鈥檚 capabilities. Hosting this global event in Al-Ain underscores our growing reputation for excellence in sports organisation,鈥 he said.

鈥淲e are also proud of the outstanding performance of our young athletes. Their determination and discipline represent the spirit of our nation and reaffirm our leadership鈥檚 vision to create opportunities for future generations in sport.鈥

Organised by the International Mixed Martial Arts Federation and hosted by the UAE Jiu-Jitsu and Mixed Martial Arts Federation, the championship was held under the patronage of Sheikh Khaled bin Mohamed bin Zayed Al-Nahyan, Crown Prince of Abu Dhabi, and ran from July 21-27.

Saleh Mohamed Al-Geziry, director general for tourism at the Department of Culture and Tourism, Abu Dhabi, said: 鈥淭he rising popularity of combat sports in Abu Dhabi reflects a growing passion for athletic excellence and global sporting prestige. We are proud to welcome to the emirate the IMMAF Youth World Championships, a landmark event that highlights our commitment to nurturing young talent and advancing mixed martial arts on the world stage.鈥

He said hosting the championship in Al-Ain for the first time would 鈥渆levate Abu Dhabi鈥檚 reputation as a premier hub for international sports.鈥


鈥楽ports must go on,鈥 says ex-Indian captain on Asia Cup cricket clash with Pakistan

鈥楽ports must go on,鈥 says ex-Indian captain on Asia Cup cricket clash with Pakistan
Updated 28 July 2025

鈥楽ports must go on,鈥 says ex-Indian captain on Asia Cup cricket clash with Pakistan

鈥楽ports must go on,鈥 says ex-Indian captain on Asia Cup cricket clash with Pakistan
  • India and Pakistan are set to face each other on September 14 in Dubai for an Asia Cup cricket tournament clash
  • Ex-Indian cricketers have called on India to boycott its Pakistan matches after conflict between both nations in May

ISLAMABAD: Former captain and ex-Board of Control for Cricket in India (BCCI) president Saurav Ganguly has backed India playing Pakistan in the upcoming Asia Cup tournament in the UAE, saying that 鈥渟ports must go on鈥 despite surging tensions between the two countries. 

Pakistan and India are set to lock horns in the upcoming Asia Cup tournament to be played from September 9-28. The two traditional archrivals are expected to meet each other on the cricket field on September 14 in a high-stakes group clash to be held in the UAE. 

India and Pakistan have not hosted each other for a bilateral series in over a decade, with political and security concerns consistently spilling over into cricketing ties. Former Indian cricketers, including Head Coach Gautam Gambhir and Shikhar Dhawan, have publicly called for India to boycott matches against Pakistan after the two countries engaged in a brief military conflict in May. 

鈥淵eah, I鈥檓 okay, I鈥檓 okay. Sport must go on,鈥 Ganguly told Asian News International on Sunday. 鈥淎t the same time Pahalgam must not happen but sports must go on.鈥

The former BCCI president was talking about an attack on April 22 at Pahalgam, a tourist resort in Indian-administered Kashmir, where gunmen killed 26 people.

The incident sparked an armed conflict between the two countries, with New Delhi blaming Islamabad for supporting the attack. Pakistan denied the allegations and called for an international, transparent inquiry into the incident. 

India and Pakistan enjoy one of the fiercest sports rivalries when it comes to cricket. Separated after partition in 1947, both nuclear-armed countries have fought three wars against each other over the past seven decades, with diplomatic ties between them remaining mostly bitter.

The political tensions make for an enthralling contest every time the two teams compete against each other. India and Pakistan clashes have been the biggest, quickest-selling and most anticipated matches of every multilateral cricket tournament, drawing thousands to stadiums across the globe and millions to TV sets worldwide.