Saudi media minister, SRMG CEO discuss plans for Saudi sports coverage

The meeting is part of a broader series of discussions between the ministry, SRMG, and other media institutions. (SPA/File)
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  • SRMG subsidiary Thmanyah secured exclusive regional broadcast rights to Saudi Pro League beginning with 2025–26 season
  • Saudi Minister of Media Salman Al-Dossary said ministry is fully mobilized to support coverage of all Saudi sports competitions

LONDON: Saudi Minister of Media Salman Al-Dossary met with Joumana Rashed Al-Rashed, CEO of the Saudi Research and Media Group, on Sunday to discuss upcoming developments in the broadcast coverage of Saudi sports, the Saudi Press Agency reported.

The meeting came after SRMG subsidiary Thmanyah Company for Publishing and Distribution was awarded the broadcasting rights for domestic sports competitions. Arab News is also part of SRMG.

Thmanyah CEO Abdulrahman Abumalih also attended the meeting, where officials reviewed the readiness of digital and television broadcasting for Saudi sports events. Discussions included progress on studio infrastructure, deployment of innovative technology, content strategy, publishing platforms, and the timeline for channel launches.

Thmanyah, acquired by SRMG in 2021, has grown from producing in-house podcasts like “Fnjan” into one of the region’s most influential platforms, encompassing podcasts, radio, and editorial content.

In a significant development last month, Thmanyah secured exclusive regional broadcast rights to the Saudi Pro League beginning with the 2025–26 season. The deal also covers the King Cup, the Saudi Super Cup, and the First Division League through the 2030–31 season.

Al-Dossary said the Ministry of Media is fully mobilized to support the coverage of all Saudi sports competitions, aiming to strengthen the Kingdom’s presence in global sports and meet the aspirations of fans.

The meeting is part of a broader series of discussions between the ministry, SRMG, and other media institutions. These engagements aim to align media efforts, enhance content quality, and support Vision 2030’s objective of building a strong, influential national media sector.