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DUBAI: Lebanese superstar Nancy Ajram was featured this week on a Spotify billboard in New York City’s Times Square.

She was named the EQUAL Arabia ambassador for July, coinciding with the release of her new album, “Nancy 11.” EQUAL Arabia is a program that aims to amplify the work of women creators by giving them international recognition.

With a career spanning more than two decades, Ajram is known for hits such as “Ah W Noss,” “Ya Tabtab” and “Badna Nwalee El Jaw.” She has released several chart-topping albums, blending traditional Arabic melodies with modern pop, and has built a wide fan base across the region and internationally.

RIYADH: The Saudi Theater and Performing Arts Commission is taking part in the 79th edition of the prestigious Avignon Festival in France this month. This year’s festival shines a spotlight on the Arabic language, making it a fitting platform for showcasing the richness of Saudi cultural expressions.

The commission’s participation features four traditional performing art forms — Al-Khatwa, Khabiti, Liwa, and the Ardha of Wadi Al-Dawasir — alongside the theatrical production “Tawq.” Through its presence the commission aims to elevate Saudi performing arts while introducing contemporary Saudi theater to international audiences and fostering cultural exchange.

The play “Tawq,” which is directed by Fahad Al-Dossari, boasts a talented cast, including Ahmed Al-Zekrallah, Fatima Al-Jishi, Maryam Hussein, Abdulaziz Al-Zayani, Khaled Al-Huwaidi, and Shahab Al-Shahab. The performance promises to be a highlight of the festival, offering a glimpse into the evolving narrative of Saudi theater.

Al-Dossari told Arab News: “For me, any theatrical work is an integrated work, meaning that the harmony between all the elements and their quality is what creates this theatrical state, whether at the level of the idea, the directorial vision, the performance, or the scenography. This is what constitutes the strength of the theatrical performance.”

He stressed the significance of participating in the Avignon Festival, describing it as a “window to the world.”

Al-Dossari believes that the language of theater transcends borders, serving as a universal medium for conveying messages, ideas, and cultural narratives, and added: “This is what we seek in this important participation.”

The Star Program has played a vital role in enabling creative individuals in the theater sector to transform their ideas into reality. Al-Dossari noted the diversity of concepts and visions that have emerged, highlighting creativity in all aspects, from decor and costumes to music and acting performances.

He expressed gratitude to the authority for its unwavering commitment to fostering development and creativity within the sector.

As the Saudi Theater and Performing Arts Commission makes a mark at the Avignon Festival, it stands as a testament to the dynamic cultural landscape of ����ֱ�� and its dedication to sharing its artistic heritage with the world.