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Diriyah’s world-class luxury hospitality offerings on show

Diriyah’s world-class luxury hospitality offerings on show
Throughout the event, Diriyah Company welcomed and engaged with stakeholders, investors, and travel specialists at its distinctively designed booth.
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Updated 09 July 2025

Diriyah’s world-class luxury hospitality offerings on show

Diriyah’s world-class luxury hospitality offerings on show

Diriyah Company participated once again in ILTM Asia Pacific 2025, showcasing its premier luxury hospitality offerings for the business and tourism sectors. This year’s ILTM Asia Pacific took place from June 30 to July 3 in Singapore.

Throughout the event, Diriyah Company welcomed and engaged with stakeholders, investors, and travel specialists at its distinctively designed booth.

Across Diriyah and the adjoining Wadi Safar development areas, nearly 40 world-class hotels and resorts are set to welcome tourists and business visitors, including some of Southeast Asia’s most prestigious hospitality names: Anantara, Aman, Capella, Chedi, Raffles, Four Seasons, and Six Senses.

In addition to the 202-room Raffles Hotel Diriyah, which features distinctive architectural designs inspired by Najdi heritage, Diriyah also launched the Raffles Residences Diriyah in November 2024, offering 90 apartments and townhouses, primarily featuring one-, two-, or three-bedroom residences, as well as seven spacious duplex homes. Additionally, the arrival of Capella Diriyah, with its 100 rooms, marks the brand’s first opening in ֱ, blending local tradition with contemporary luxury.

As the birthplace of ֱ three centuries ago, Diriyah is home to the beautifully restored At-Turaif UNESCO World Heritage Site, which has welcomed more than 3 million visitors since its opening in December 2022.

Diriyah Company’s participation in ILTM Asia Pacific highlighted its commitment to building new relationships and partnerships that will support its growing portfolio of hotels, restaurants, cafes, and cultural attractions that are designed to elevate Diriyah’s position within the global luxury tourism landscape.

Known as the City of Earth for its traditional mudbrick-inspired Najdi architecture, Diriyah will contribute approximately SR70 billion ($18.6 billion) directly to the Kingdom’s GDP, create nearly 180,000 jobs and will be home to an estimated 100,000 people. It will also include modern office space for tens of thousands of professionals in technology, media, the arts and education, museums, a university, the Royal Diriyah Opera House, the Diriyah arena, world-class hotels, renowned local, global and regional restaurants, a Greg Norman designed championship golf course and the Royal Equestrian and Polo Club — Wadi Safar.

Diriyah is projected to attract up to 50 million visits annually in the future.

ILTM Asia Pacific is a premier event for luxury travel professionals targeting the expanding market beyond China. It offers curated meetings with top travel designers and hospitality brands.


Driving KSA’s digital future: Cisco’s Saudi chief talks AI, cybersecurity and local talent development

Driving KSA’s digital future: Cisco’s Saudi chief talks AI, cybersecurity and local talent development
Updated 14 July 2025

Driving KSA’s digital future: Cisco’s Saudi chief talks AI, cybersecurity and local talent development

Driving KSA’s digital future: Cisco’s Saudi chief talks AI, cybersecurity and local talent development

On the sidelines of Cisco Connect KSA, Salman Faqeeh, managing director of Cisco ֱ, discussed how the global technology leader is helping to accelerate the Kingdom’s digital transformation and build a future-ready economy. With nearly three decades of presence in ֱ, Cisco’s story is closely intertwined with the country’s ambitions under Vision 2030.

Powering the AI revolution in ֱ

As ֱ doubles down on its efforts to lead the AI revolution, Cisco is working hand-in-hand with government and enterprise partners to build the infrastructure of the future. Faqeeh highlighted Cisco’s groundbreaking initiative with HUMAIN, ֱ’s homegrown AI enterprise, to build one of the world’s most open and scalable AI infrastructures.

“ֱ is laying the foundation for a globally competitive AI ecosystem,” Faqeeh said. “With local data centers already operational for security cloud services and the Webex platform, and plans underway to bring the Meraki cloud to the Kingdom, Cisco is committed to enabling businesses to scale confidently in a cloud-first, AI-driven world.”

Upskilling the next generation

Beyond technology, Cisco is investing heavily in Saudi talent. Faqeeh announced the company’s plans to launch the Cisco AI Institute at King Abdullah University of Science and Technology, a center dedicated to driving AI innovation and preparing the next generation of Saudi talent.

Cisco is also scaling its efforts through digital upskilling, pledging free training for 500,000 learners over the next five years in critical areas such as AI, cybersecurity, and data science. This builds on the success of Cisco’s Networking Academy, which has already trained over 401,000 learners in the Kingdom — 36 percent of whom are women.

“Our goal is to prepare Saudi talent to thrive in an AI-powered world,” Faqeeh said. “Partnerships with institutions like King Abdulaziz City for Science and Technology are also helping expand the pool of Cisco Certified Internetwork Experts, ensuring the Kingdom has the skilled workforce it needs to manage complex networks that support the AI future.”

Driving local manufacturing

Cisco is also laying the groundwork for local manufacturing operations in ֱ, starting with wireless technologies. According to Faqeeh, this effort will evolve in response to market demand, supporting the Kingdom’s goal of building a sustainable and diversified economy.

A rapidly advancing digital landscape

Reflecting on the pace of digital transformation, Faqeeh praised ֱ’s vision and execution. Over the past six years, the government has invested more than $24.8 billion in digital infrastructure. Internet penetration has reached 99 percent, with mobile Internet speeds surpassing 215 Mbps. The Kingdom now ranks first regionally and fourth globally for government digital services.

“ֱ is no longer just a consumer of technology; it’s becoming a global leader,” Faqeeh said. “We see immense opportunities for Cisco to contribute, especially in building AI-ready data centers, driving digital resilience, and developing future-proof workplaces.”

Strengthening cybersecurity in the age of AI

With the Kingdom accelerating its adoption of emerging technologies, cybersecurity has become a top priority. Cisco’s recent Cybersecurity Readiness Index shows that 91 percent of Saudi organizations experienced AI-related cyber incidents last year, yet an impressive 93 percent of organizations already leverage AI in strengthening security strategies. 

“Cybercriminals are using AI to automate and scale their attacks. Organizations can no longer rely solely on human-scale defenses,” Faqeeh explained. “Cisco is embedding AI across its security portfolio to help SecOps teams assist, automate, and augment their capabilities.”

Cisco’s AI Defense solution protects both the development and use of AI applications, safeguarding enterprises against misuse, data leakage, and sophisticated cyberthreats. Also Cisco’s cloud security data center in ֱ powers cloud-based security services such as Secure Service Edge, Cisco Secure Access, and Umbrella DNS, providing local organizations with flexible, AI-powered protection.

Preparing for the future of industry transformation

Looking ahead, Faqeeh highlighted several critical trends shaping ֱ’s industries. AI is transforming sectors from healthcare to finance, with organizations deploying secure, scalable infrastructures to harness practical AI use cases — such as predictive maintenance and automated onboarding.

The next leap, he said, will be agentic AI: autonomous AI tools capable of learning and acting independently. Supporting this evolution will require ultra-fast, low-latency, energy-efficient networks, as well as integrated security at every layer.

“We are on the verge of an AI-powered future that is difficult to fully comprehend today,” Faqeeh said. “The infrastructure we build now — whether in networking, compute, or cybersecurity — will determine how far we can go.”

Vision 2030: A blueprint for the digital economy

ֱ’s transformation is already bearing fruit. The digital economy contributes 15 percent to the GDP, equivalent to SR495 billion ($132 billion). The ICT market surpassed SR180 billion in 2024 and is projected to reach $43.5 billion by 2027. The AI sector alone is expected to add $135 billion to the Saudi economy by 2030, accounting for 12 percent of the GDP.

“Vision 2030 isn’t just a set of goals — it’s a blueprint for building a knowledge-based, innovation-driven economy,” Faqeeh added. “At Cisco, we are proud to partner with ֱ on this journey, helping turn bold ambitions into reality.”


Luxury meets the sea at Sofitel Bahrain’s water villas

Strategically positioned for uninterrupted Arabian Sea views, these villas offer a level of privacy rarely found in the region.
Strategically positioned for uninterrupted Arabian Sea views, these villas offer a level of privacy rarely found in the region.
Updated 14 July 2025

Luxury meets the sea at Sofitel Bahrain’s water villas

Strategically positioned for uninterrupted Arabian Sea views, these villas offer a level of privacy rarely found in the region.
  • “These overwater villas represent a new era of luxury in Bahrain, offering an experience that was once only found in remote island destinations,” said Mehdi Hanayan, cluster general manager of Sofitel Bahrain Zallaq Thalassa Sea and Spa

Sofitel Bahrain Zallaq Thalassa Sea and Spa has introduced a new pinnacle of luxury hospitality with its exclusive overwater villas — an experience that seamlessly blends French refinement with Bahraini heritage. Nestled above the tranquil waters of the Arabian Gulf, these four private retreats — Emerald, Ruby, Pearl and Topaz — offer an extraordinary escape, redefining seclusion and indulgence in the region.
Each villa spans an expansive 360 square meters, featuring a master suite, two additional bedrooms, an elegant living area with panoramic sea views, and a private deck with a temperature-controlled infinity pool. With space to accommodate up to nine guests, these villas provide an intimate yet ultra-luxurious retreat designed for those who seek privacy without compromise.

HIGHLIGHT

With space to accommodate up to nine guests, these villasprovide an intimate yet ultra-luxurious retreat designed for those who seek privacy without compromise.

Strategically positioned for uninterrupted Arabian Sea views, these villas offer a level of privacy rarely found in the region. Whether waking up to the sound of gentle waves or unwinding in a private infinity pool against a backdrop of breathtaking sunsets, guests are immersed in pure serenity.
Inside, every detail has been thoughtfully curated to enhance the guest experience. From Balmain Paris bathroom amenities to an integrated Bose audio system and a 65-inch Smart LED HDTV, each villa offers world-class comforts in an intimate setting. Guests can also enjoy a Nespresso coffee machine, complimentary Wi-Fi, and a fully equipped dining area with a kitchenette for bespoke in-villa dining.
While the villas offer complete seclusion, guests have full access to Sofitel Bahrain’s award-winning facilities, including the renowned Thalassa Sea and Spa, pristine private beaches, and an array of fine dining options. Whether indulging in a rejuvenating spa treatment, enjoying a sunset stroll along the beach, or savoring exquisite French-Arabic fusion cuisine, every aspect of the Sofitel experience is designed to cater to the most refined tastes.
“These overwater villas represent a new era of luxury in Bahrain, offering an experience that was once only found in remote island destinations,” said Mehdi Hanayan, cluster general manager of Sofitel Bahrain Zallaq Thalassa Sea and Spa. “We are proud to bring this level of exclusivity to the Arabian Gulf, seamlessly blending French sophistication with Bahraini warmth to create an extraordinary retreat for our guests.”
With their exquisite design, unparalleled privacy and breathtaking setting, these villas are an experience. Whether for an intimate honeymoon, a last minute getaway, or a private family holiday — Sofitel Bahrain’s overwater villas set a new benchmark for luxury hospitality in the region.
Exclusive and rare, these overwater villas are available for reservations now. Escape to the Arabian Gulf’s most extraordinary retreat — where luxury meets the sea.

 


SAB named ‘best bank’ in ֱ for 2025

SAB named ‘best bank’ in ֱ for 2025
Updated 14 July 2025

SAB named ‘best bank’ in ֱ for 2025

SAB named ‘best bank’ in ֱ for 2025
  • In support of Vision 2030, SAB expanded its mortgage portfolio to SR35 billion, enhancing access to homeownership

Saudi Awwal Bank, one of the leading banks in the Kingdom, has been named “Best Bank in ֱ for 2025” by Euromoney, recognizing the bank’s strong financial performance, continued digital advancement, and commitment to social responsibility over the past year.
In 2024, SAB reported a net profit of SR8.07 billion ($2.15 billion), a 15 percent increase over the previous year. Its operating income reached SR14 million, supported by a 16 percent return on tangible equity, reflecting consistent performance and effective capital deployment.
Lending remained a key area of growth, with net loans and advances rising by 20 percent to reach SR259 billion, in line with SAB’s strategy to support the financing needs of individuals and businesses across the Kingdom.
SAB continued to strengthen its digital capabilities, expanding its share of the digital payments market to 17.3 percent. The bank launched SAB 360°, an AI-powered platform offering clients real-time financial insights and streamlined onboarding processes through an enhanced KYC platform, reducing processing time by 40 percent. It also maintained its focus on convenience and security by being one of the early adopters of Samsung Pay in the local market.

In support of Vision 2030, SAB expanded its mortgage portfolio to SR35 billion, enhancing access to homeownership. The bank also progressed its ESG agenda, financing renewable energy projects generating a combined 4.5 GW of clean energy capacity, and introduced Shariah-compliant ESG investment solutions for private banking clients.
Tony Cripps, managing director and CEO of SAB, said: “This award reflects the strength of our business model, the dedication of our people, and our commitment to leading with purpose. We are proud to play a key role in shaping the future of banking in the Kingdom and supporting national transformation.”
The recognition reinforces SAB’s position as a trusted financial partner, focused on delivering long-term value to its customers, shareholders, and the broader financial ecosystem in the Kingdom.

 


STC Bank launches new savings product ‘Numu+’

STC Bank launches new savings product ‘Numu+’
Updated 13 July 2025

STC Bank launches new savings product ‘Numu+’

STC Bank launches new savings product ‘Numu+’

STC Bank has launched a unique savings product — “Numu+” — which will encourage customers to save through an innovative concept. It includes valuable rewards and gifts, such as luxury cars, cash, and electronic devices, offered by the bank as an incentive to grow their personal savings.

“Numu+” was primarily designed as an account that enables customers to save through a unique experience via the bank’s app. The product is in line with Vision 2030, specifically the Financial Sector Development Program, and the goal of raising the savings rate across the Kingdom from six to 10 percent. It also continues STC Bank’s efforts to introduce innovative digital products that enhance the financial solvency of various customer segments.

STC Bank’s continued growth is driven by its customer-centric digital financial services platform, which allows individual users to open a bank account with an IBAN number. This allows customers to enjoy a host of benefits, including the “Numu+” savings service, instant local and international transfers at competitive rates via mobile numbers, card services, an online store, expense monitoring and financial planning features, and other daily financial transactions, all of which have become easier than ever before.


SAB signs on as mentor in ministry’s sustainability program

SAB signs on as mentor in ministry’s sustainability program
Updated 13 July 2025

SAB signs on as mentor in ministry’s sustainability program

SAB signs on as mentor in ministry’s sustainability program

SAB will mentor a select group of prominent organizations, including Dallah Healthcare Company, Rawabi Holding Company, Middle East Paper Company, and City Cement Company. 
Saudi Awwal Bank, one of the leading banks in the Kingdom, has announced its participation in the Ministry of Economy and Planning’s Sustainability Champions Program. The official signing ceremony took place on May 28 at SAB Tower, marking a key milestone in SAB’s commitment to sustainability.
The MEP Sustainability Champions Program aims to enhance sustainability performance across key sectors by partnering with organizations that demonstrate leadership and a commitment to sustainable practices. As a mentor in the program, SAB will utilize its extensive experience and resources to support and guide its mentees on their sustainability journeys.
As part of its role, SAB will mentor a select group of prominent organizations in the program, including Dallah Healthcare Company, Rawabi Holding Company, Middle East Paper Company, and City Cement Company. This initiative marks the beginning of a collaborative effort to enhance sustainability practices across key sectors and achieve Vision 2030 goals.
Tony Cripps, managing director of SAB, said: “Sustainability is no longer a choice — it’s a responsibility. Through our partnership with the MEP Sustainability Champions Program, SAB is taking tangible steps to build the knowledge infrastructure around sustainability and contribute to the Kingdom’s goals. We are proud to be part of this forward-looking initiative, which aligns with our environmental, social and governance strategy and our commitment to supporting sustainable economic growth.”
The signing ceremony marked the beginning of a strategic collaboration focused on sustainability. Senior executives from SAB and the participating mentees attended the event, emphasizing the shared commitment to advancing sustainability across key sectors.
SAB continues to demonstrate its leadership in sustainability through its comprehensive ESG strategy. The bank is actively engaged in various initiatives that foster sustainable economic development in line with Saudi Vision 2030. Through its partnerships with governmental bodies, such as the Ministry of Economy and Planning, SAB plays a key role in driving forward the Kingdom’s sustainability aspirations, contributing to long-term, positive environmental and societal impacts.