RIYADH: The Saudi Fashion Commission has teamed up with the Cultural Development Fund and British high-end department store Selfridges to showcase some of the Kingdom’s leading stylists.
Selected labels from the Saudi 100 Brands program and CDF beneficiaries, all of which blend modern Saudi aesthetics with innovative design techniques, will be on display at the store in London for the next two months, the Saudi Press Agency reported on Wednesday.
The commission’s CEO Burak Cakmak said: “This is more than retail, it marks a new era for Saudi fashion, from Riyadh to London.”
The Saudi 100 Brands program supported designers in refining their craft and building global business opportunities, he said.
The partnership with Selfridges represents a significant milestone for the Saudi fashion industry, reflecting its rising momentum and evolving talent base. It also coincides with the Kingdom’s Year of Handicrafts 2025.
CDF CEO Majed Al-Hogail said the event highlighted the sector’s growing role in shaping ֱ’s cultural economy.
“Saudi talents are redefining our creative identity, rooted in heritage, expressed globally,” he said.
