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Whether ratings are good or not, Thunder-Pacers could be a series true basketball fans enjoy

Whether ratings are good or not, Thunder-Pacers could be a series true basketball fans enjoy
Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) looks to shoot between Indiana Pacers guard Tyrese Haliburton (0) and forward Aaron Nesmith (23) during an NBA basketball game on March 12, 2024, in Oklahoma City. (File/AP)
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Updated 04 June 2025

Whether ratings are good or not, Thunder-Pacers could be a series true basketball fans enjoy

Whether ratings are good or not, Thunder-Pacers could be a series true basketball fans enjoy
  • The ratings, especially at the start of the series, probably aren’t going to be good because the home markets are so small
  • The social media tracking site Videocites says NBA content is getting consumed at a 64 percent higher clip than last season — 32 billion views and counting so far in these playoffs

OKLAHOMA CITY: It’s No. 25 Indiana vs. No. 47 Oklahoma City in the NBA Finals.

That’s not their seeding. That’s their media market ranking. To some, that might matter. To others, it probably won’t — and probably shouldn’t — matter whatsoever.

A title matchup that starts Thursday night between the Pacers and Thunder — two young, fun teams that score a ton and are led by marketable stars in reigning MVP Shai Gilgeous-Alexander for Oklahoma City and Olympic gold medalist Tyrese Haliburton for Indiana — is the type of series that real basketball fans clamor for. It has everything: star power, good coaching, All-Stars on both sides. And it adds to the NBA’s recent run of parity.

That’s the good news. Here’s the inevitable other side: The ratings, especially at the start of the series, probably aren’t going to be good because the home markets are so small. Those who like the NBA won’t be dissuaded by that. Those who don’t like the NBA will tout it as great failure.

“I think this finals is a great representation with the two teams that are in it,” Thunder coach Mark Daigneault said. “You know, they’re teams that play good, exciting styles of basketball. Players that have great individual stories, teams that have a great story collectively. And we’re proud to be a part of that.”

People are watching; they just may not be watching on television. The social media tracking site Videocites says NBA content is getting consumed at a 64 percent higher clip than last season — 32 billion views and counting so far in these playoffs. Gilgeous-Alexander is the most viewed player, Haliburton is No. 3 and playoff clips of those two have about 1.5 billion views between them to this point.

That’s billion, with a B. And speaking of that, there are 76 billion reasons the NBA won’t be bothered by whatever the ratings are over the next couple of weeks.

The new media rights deals — an 11-year, $76 billion pact between the NBA and broadcast partners Disney (ABC/ESPN), Peacock (NBC) and Amazon (Prime Video) that kicks in at the start of next season — show that clearly somebody is watching NBA games or consuming NBA content. The days of straight relying on Nielsen ratings seem to be long gone, with more and more people ditching cable for streaming and more and more young fans just watching everything on their phones and often in condensed versions.

If the ratings tank for Pacers-Thunder, those deals are still worth $76 billion. The ad buys for these playoffs have long been paid for. So, the numbers for this series are largely irrelevant to the NBA’s bottom line.

Haliburton was asked Tuesday what fans who watch will see if they tune in to these finals.

“I think (they’ll see) two high-level teams that play an elite style of basketball, who share the ball really well, a lot of different people that can chip in,” Haliburton said. “I think that’s the exciting part about this. I don’t want to say it’s like a passing of the torch because the old heads are still here. They’re still playing very, very well. But definitely to see two young teams, two young organizations, fighting to win a championship, I think is a very big deal.”

Late in the regular season, as numbers were bouncing back from a slow start to the season, NBA Commissioner Adam Silver said the league’s ratings were down about 2 percent from a year ago.

“But in this environment, where particularly when you’re largely featured in legacy media and particularly cable, and no question cable subscriptions are going down, that seems like a victory,” Silver said.

In short, nobody at the league office is panicking about ratings, especially right now. Whichever team wins will be the seventh different champion in the last seven seasons, and without question the Thunder and Pacers will be featured in more national broadcasts next season than they were this season and their ratings will be higher — as proven by recent finals runs by Milwaukee, Denver and Dallas. Go ahead and expect Indy and OKC in the Christmas Day package next season as well; neither team was among the 10 picked for that this season, which was probably a mild disappointment for the Pacers and was a huge disappointment for the Thunder.

“I’d love to play on Christmas Day,” Gilgeous-Alexander said earlier this season. “And I think we’re that caliber of team. The NBA makes their decisions. Can’t slight them for it. Ball’s in our court to prove to them why we deserve to be in that game.”

It can easily be argued that both teams did it right: didn’t overspend, didn’t go into the luxury tax — it’s the first finals between two non-taxpayer teams in about two decades — and tried to build around young stars.

And the Thunder and Pacers were teams that combined to win 49 games just three seasons ago; their success now has to be a reason for hope for teams like Utah, Washington, Portland, Charlotte and others that have been sputtering. Turnarounds can happen, and they can be rewarded. Some people will watch, some won’t, but true fans probably are expecting a pretty good series.

“I think that’s exciting,” Haliburton said, “for any basketball fan.”


An unexpected aspect of cricket’s growing appeal

An unexpected aspect of cricket’s growing appeal
Updated 58 min 37 sec ago

An unexpected aspect of cricket’s growing appeal

An unexpected aspect of cricket’s growing appeal
  • There is growing demand for blades made of premium willow to maintain cricket’s evocative sound of bat on leather

One of the most evocative sounds associated with cricket is the sound of ball on bat or, more precisely, that of leather on willow. Quite when willow came to be chosen as the most suitable wood is not clear.

Previous columns have traced the evolution of the cricket bat from one resembling a hockey stick to one with specific length and width dimensions.

These are specified in Law 5 of the Laws of Cricket as “not more than 38 in/96.52 cm in length, whilst the blade shall not exceed a width of 4.25 in/10.8 cm, a depth of 2.64 in/6.7 cm and edges of 1.56 in/4.0 cm.” The law also specifies that “the blade shall consist solely of wood.”

Willow is a wood which is light but strong, capable of absorbing the shock of a cricket ball’s force, without shattering. There are some 400 varieties of willow but only Salix alba var Caerulea, a deciduous tree, is fit for the purpose of cricket-bat blade production.

It is straight stemmed, growing up to 25 meters high, with an ability to hold a higher moisture content than other woods. This means it is fast-growing, maturing in 12 to 20 years. Trees are ready for harvesting when their circumference measures 147.5 centimeters at a height of 142.3 centimeters from the ground, ideally with a clean trunk of 213.5 centimeters.

The trees require well-draining, loamy soils and thrive in temperate climates with a healthy amount of direct sunlight. This helps develop a “diffuse porous” cell structure inimical to the creation of top-grade willow for cricket bats.

Trees need to be close to water and are often found on low-lying, wet, heavy soils which, otherwise, may be underproductive. They can also play a role in riverbank restoration and soil stabilization.

It is thought that the variety was first identified in Norfolk, eastern England, in the 1700s. Plantations still exist in the same area, as well as south in Kent, west in Oxfordshire and Bedfordshire, with one established to the north in Yorkshire.

Ideally, the trees need space away from other tree species. They are grown at 10-meter spacings along a ditch or riverbank, or in a plantation with a high-water table, at 12-meter spacing. This will provide around 100 trees per hectare.

Coastal locations are unsuitable because of exposure to heavy winds, storms and salty air. Damage to trees can be caused by deer, which use them to sharpen their antlers and squirrels, which eat the bark.

Once a tree has been harvested, the logs are split into “clefts” and then shaped into the rough bat shape or “blade,” both ends being waxed to prevent the wood drying out and splitting.

After that, the wood is air-dried for 12 months to achieve the correct moisture content, a process which is highly proprietorial. Once dried, the blades are graded from one to 20, according to grain, coloring and any small blemishes, such as specks.

Grade 1 is the highest quality, blemish-free wood, each sequential grade having more blemishes. Blades are traded between producers and bat makers, either on long-standing or ad-hoc contracts.

There is much more than meets the eye to producing high-quality willow for cricket bats. The faster a tree grows, the wider the grains will be on the finished blade, each grain representing one year’s growth. Industry experts say that the number of grains is not an indicator of quality.

Faster growth also means that the grower receives a faster return on an investment for which there is guaranteed buy-back. This situation has been enhanced in recent years by the upsurge in demand for bats, with certain producers harvesting trees before they reach optimum size.

At the same time, because of milder winters, the growing season has lengthened in recent years into November, leading to faster maturation and a premium placed on top-quality willow which has become rarer and more expensive.

Concern has been expressed about the sustainability of willow cultivation to the point where the Marylebone Cricket Club convened a meeting of willow suppliers, bat manufacturers and retailers from across the world in mid-October.

One press report of the event suggested that an emergency exists, caused by surging demand, largely from South Asia, which has inflated the prices of quality bats.

The largest cricket-bat willow producer in the world is JS Wright, based in Chelmsford, Essex, founded in 1894. On its website, the company states that around 75 percent of the world’s cricket bats are made from its willow production, an astonishing figure.

Its management also believes in investing for the future of the industry, not just maximizing short-term profits. Production is being increased year on year to meet future demand, based on a commitment to plant more trees than are harvested.

This year, the company planted up to 40,000 trees, four for every one that was felled. On average, each tree generates 40 blades. If 10,000 were felled, then 400,000 blades would be produced. Adding the balance of 25 percent from other English producers, the total annual production of English willow clefts approaches 600,000.

Various estimates of the size and value of the global cricket-bat market have been made by market research consultancies. Whilst there are inconsistencies between the estimates, they all agree that the market is set to grow by between 5 and 7 percent year on year up to 2034.

The way this demand will be satisfied in an unregulated marketplace is the challenge for all stakeholders. More bats need to be produced cost-effectively that perform at a level which maintains the current balance of bat against ball.

Apart from English willow, the other main sources for cricket bats are Kashmir and European willow. Although grown from the same seed, unfavorable growing conditions, mainly because of a lack of moisture, make the Kashmir willow denser and heavier, but cheaper.

Accordingly, it is mainly used in low grade junior and senior bats. Sadly, both it and European willow is being used in the counterfeit market, whereby bats sold as English willow are made from the cheaper alternatives.

Indian authorities have been clamping down on this illegal activity. Michael Blatherwick, managing director of the Nottingham-based B3 bat-making company, says that, in a growing market, there is a place for Kashmiri or European willow bats if they are honestly marketed and priced accordingly.

There have also been trials of alternative materials, such as Ethylene Vinyl Acetate, mainly for children and casual play. Blatherwick revealed that a few years ago they were engaged in a project to test alternative timbers from around the world. None came close to English willow.

One potential solution is lamination, with an English willow face backed by cheaper and lesser-performing Kashmir willow or other woods. This would lead to a reduced demand on English willow. Cricket’s laws already permit lamination for use in the junior game.

It could be extended to the recreational game, but the professional game will want to keep bats as pure as possible. Undoubtably, cricket lovers everywhere will resist the use of materials which eliminate the familiar sound of willow on leather.