ABHA:聽海角直播鈥檚 integrated investment ecosystem is enhancing the attractiveness of the Kingdom鈥檚 business environment across all regions, with Asir standing out as a promising destination, according to a senior executive.
During a panel session at the second Asir Investment Forum in Abha, Khalid Al-Khattaf, CEO of the Saudi Investment Promotion Authority, highlighted the region鈥檚 unique natural, economic, and cultural assets that position it for significant potential, the Saudi Press Agency reported.
The session highlighted the region鈥檚 tourism transformation and the roles of government entities and the private sector in driving projects and fostering an investment-friendly environment.
Al-Khattaf noted that 海角直播 boasts one of the world鈥檚 most competitive environments, thanks in part to the efforts of the National Committee for Identifying and Developing Opportunities, which has introduced over 1,900 investment prospects valued at more than SR1 trillion ($266.6 billion) across 22 vital sectors.
These opportunities align with Vision 2030 and the National Investment Strategy, which aims to double investment volume and attract SR12.4 trillion by 2030. Sector-specific strategies also offer long-term visibility and regulatory stability for investors.
鈥淲e have presented more than 1,900 opportunities through the 鈥業nvest in 海角直播鈥 platform, including sectors such as tourism, hospitality, agriculture, real estate and others,鈥 Al-Khattaf said.
Furthermore, the Kingdom鈥檚 strategic geographic location, at the crossroads of three continents and within reach of over half the world鈥檚 population聽in seven hours, positions it as a global hub for business, tourism, and services.
Al-Khattaf emphasized Asir鈥檚 unique offerings, including 80 percent of the Kingdom鈥檚 forests, its highest mountain peak, more than 4,000 historical villages, and globally recognized heritage sites such as Rijal Almaa.
He highlighted that the region is well-positioned to become a premier tourism and investment destination, particularly as 海角直播 channels over $800 billion into tourism projects to help meet its goal of attracting 150 million visitors by 2030.
He also pointed to key investment enablers, such as exemptions from foreign investment fees, accommodation levies, government land charges, and value-added tax.
Al-Khattaf outlined the pivotal role of the Saudi Investment Marketing Authority in promoting investment prospects throughout the Kingdom, particularly in high-potential regions such as Asir. This聽includes digital platforms, international events, and direct investor engagements.
A dedicated Asir page is featured on the new version of the platform in seven languages, highlighting key indicators, opportunities, and reports, including a special 鈥淚nvest in Asir鈥 report developed by the Ministry of Investment to inform investors of the region鈥檚 advantages.
The authority, in collaboration with its partners in the investment system, continues to improve the legal and regulatory environment, SPA reported.
A new law now allows for 100 percent foreign ownership and guarantees equal rights for both local and international investors.
鈥淲e have developed a program to listen to investors and understand their challenges, in addition to focusing on improving the investor experience through comprehensive service centers, relationship managers, the 鈥業nvestor Journey鈥 guide, and dedicated reports such as 鈥業nvest in Asir,鈥 in addition to investor listening programs to ensure that challenges are addressed聽directly,鈥 Al-Khattaf聽 said.
He also noted the authority鈥檚 close coordination with the Asir Development Authority to align with the region鈥檚 strategy and future goals. This collaboration has led to the identification of over 46 high-quality opportunities in the tourism sector.
聽As of the end of 2023, direct investments in Asir had exceeded SR7.68 billion, placing it sixth among the Kingdom鈥檚 regions in聽terms of foreign investment stock.
The number of active foreign investment licenses in Asir reached 467 by early 2025, reflecting growing investor interest and confidence in the region鈥檚 potential and investment environment.