DUBAI: Journalism becomes a vital element of truth-telling during times of conflict, said Nayla Tueni, editor-in-chief of Lebanon’s Annahar Media Group, at the Arab Media Summit in Dubai on Wednesday.
In conversation with Moon Baz, META’s director of global partnerships for the Middle East, Africa and Turkiye, Tueni highlighted the unique hurdles Lebanese media faces.
“Lebanon is different,” she told the audience. “We’ve endured wars and instability. The duty is to keep people informed.”
Annahar is among the media organizations leveraging WhatsApp Channels, a one-way broadcast tool used to deliver timely updates. Tueni emphasized how essential this speed of communication becomes during times of crisis.
“WhatsApp Channels played a crucial role during the war. People needed constant updates,” she said. “We can now send voice notes and videos, which help us engage diverse demographics.”
With over 250,000 subscribers, Annahar is focused on making its content more relevant and personalized, she said.
Tueni said generational differences influence media consumption and organizations must adapt to these different needs.
“Some prefer on-the-scene images, while others want to click a link and read in depth.”
Tueni offered advice for aspiring media leaders. “It’s all about knowing your audience,” she said. “The world keeps changing, and we have to adapt. Media must be malleable.”