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Saudi Signage Expo has grown to meet demands of an evolving market

Saudi Signage Expo has grown to meet demands of an evolving market
Visitors at Saudi Signage and Labelling Expo in Riyadh. (AN photo by Rashid Hassan)
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Updated 23 May 2025

Saudi Signage Expo has grown to meet demands of an evolving market

Saudi Signage Expo has grown to meet demands of an evolving market
  • Sustainability a key pillar as exhibitors unveil products designed with recyclability and circular economy principles in mind

RIYADH: The Saudi Signage and Labelling Expo, the Middle East’s leading event for the digital, print, graphic and imaging sectors, has grown significantly to meet the demand of an evolving signage sector in the Kingdom meeting circular economy principles.

Speaking to Arab News on the sidelines of the expo held at Riyadh International Convention and Exhibition Center from May 20-22, Mutaz Al Mazari, event director at dmg events, organizer of the expo, said: “We are proud to bring the expo to Riyadh as the largest event for signage, labelling, paper and packaging industries in the Middle East.

“Since its launch last year, it has grown significantly to meet the demand of a rapidly evolving signage sector in the Kingdom.”

With a bigger exhibition space and more than 150 exhibitors from more than 15 countries, this year’s expo offered opportunities for buyers to connect directly with suppliers, manufacturers and solution providers in ֱ’s booming signage, labelling and packaging industries, supporting the country’s Vision 2030 for economic diversification and sustainability regulations, Al Mazari said.




Mutaz Al Mazari, Event Director, dmg events. (AN photo by Rashid Hassan)

The event also supported the region’s broader ambitions by encouraging knowledge exchange, promoting local production capabilities and enabling new commercial partnerships.

Visitors this year discovered a wide range of solutions tailored to the Kingdom’s rapidly growing sectors, including retail, healthcare, entertainment and more.

“With ֱ’s signage market projected to reach $492 million by 2027, the demand for high-quality, future-ready visual communication tools has never been greater,” Al Mazari said.

From procurement professionals to systems integrators and business owners, the expo provided direct access to the latest digital signage systems, labelling solutions and printing technologies to meet evolving consumer needs.

Attendees gained valuable insights through live demos, engaged with new products and services, as well as know-how of systems and solutions that would help them make informed decisions for upcoming projects and future investments, all aligned with the broader Vision 2030 goals.

This year’s expo was much bigger than the launch year. Building on the positive response from 2024, live demonstrations this year played a major role. Additionally, features such as car wrapping and the debut of Label It, a fast-paced labelling competition offered hands-on experiences and tailored networking opportunities beyond traditional exhibitions.

On supporting Saudi Vision 2030 goals, particularly in economic diversification, local production and sustainable development, Al Mazari said: “Saudi Signage and Labelling Expo and Saudi Paper and Packaging Expo facilitated the growth of the domestic signage and printing sector supporting the Kingdom’s economic diversification strategies under Vision 2030.

“The events connected international solution providers with local manufacturers, distributors and end-users seeking to localize supply chains and expand their services,” he added.

The event spotlighted innovations in sustainable printing, recyclable packaging and energy-efficient signage systems, all aligning with the country’s long-term environmental goals, Al Mazari noted.

As Vision 2030 accelerates investments in smart cities, retail infrastructure and tourism destinations, the technologies on display at the expo will help businesses meet modern design and communication standards while lowering their environmental footprint, he said.

Moreover, sustainability was one of the key pillars of this year’s event. Across both signage and packaging segments, exhibitors unveiled products designed with resource efficiency, recyclability and circular economy principles in mind.

With a key focus on paper recycling and waste equipment, the product sectors highlighted a shift toward greener, smarter production.

“We saw a noticeable shift towards digital signage systems that reduce material usage and extend product lifecycle value, an important step for businesses aiming to move away from traditional print-heavy methods. Exhibitors such as Caravan and Alyanabie Company for Advertising Manufacturing, Gulf Sparrows Trading Company – BlueRhine and National Signage Industrial Company for Energy Efficiency responded to this demand by showcasing technologies that combine sustainability with long-term performance, helping businesses stay aligned with evolving regulations and customer expectations,” Al Mazari said.



Saudi crown prince, Greek PM discuss Iran-Israel tensions in phone call

Saudi crown prince, Greek PM discuss Iran-Israel tensions in phone call
Updated 15 June 2025

Saudi crown prince, Greek PM discuss Iran-Israel tensions in phone call

Saudi crown prince, Greek PM discuss Iran-Israel tensions in phone call

RIYADH: Saudi Crown Prince Mohammed bin Salman spoke on the phone on Sunday with Greek Prime Minister Kyriakos Mitsotakis to discuss the escalating situation between Israel and Iran, the Saudi Press Agency reported.

The two leaders reviewed the latest developments in the region, with particular focus on the repercussions of Israeli military operations targeting Iran.

They stressed the need for restraint and de-escalation, and underlined the importance of resolving disputes through diplomatic means, SPA added.

The phone call comes amid heightened tensions following a series of tit-for-tat strikes between the two countries.

The latest flare-up has raised fears of a broader regional conflict, with international leaders urging all parties to avoid further escalation.


Saudi foundation displays projects at Dutch ‘GreenTech’ exhibition

Saudi foundation displays projects at Dutch ‘GreenTech’ exhibition
Updated 15 June 2025

Saudi foundation displays projects at Dutch ‘GreenTech’ exhibition

Saudi foundation displays projects at Dutch ‘GreenTech’ exhibition
  • Morooj highlighted its technical and operational capabilities, as well as its innovative environmental solutions based on best practices and global standards

RIYADH: The Vegetation Cover Development Foundation, known as Morooj, presented its flagship projects as part of the Saudi delegation at Greentech Amsterdam, an international exhibition for horticulture held from June 10-12 in the Dutch capital.

Morooj highlighted its technical and operational capabilities, as well as its innovative environmental solutions based on best practices and global standards.

The foundation also presented examples of its strategic partnerships with various government and private sectors, as well as with international organizations.

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The foundation’s CEO, Wael Bushah, said that its participation in GreenTech further demonstrates the Kingdom’s efforts to reinforce its leadership in the environmental sector on an international level.

The projects displayed included the planting of millions of mangrove trees, greening mosque areas, promoting community participation in environmental sanitation campaigns, and efforts to rehabilitate natural reserves in various regions of the Kingdom, all of which fall under the Saudi Green Initiative.

The foundation’s CEO, Wael Bushah, said that its participation in GreenTech further demonstrates the Kingdom’s efforts to reinforce its leadership in the environmental sector on an international level.

The exhibition, one of the world’s leading events focused on environmental innovations and sustainable agricultural technologies, is also an opportunity to build new partnerships and exchange expertise on the latest innovations in sustainable agriculture, afforestation, and ecosystem restoration.

Ultimately, Murooj aims to become an interactive platform for knowledge transfer and application, creating meaningful environmental and social impact in the Kingdom.

The foundation’s role of strengthening its international presence and exchanging successful experiences with various global environmental entities and organizations has been crucial to achieving the objectives of the Saudi Green Initiative, founded under Saudi Vision 2030.

SGI, which celebrated its second anniversary earlier this year, has reinforced the Kingdom’s ambitions to become a key contributor to global efforts to combat climate change and enhance environmental sustainability by promoting renewable energy, protecting terrestrial and marine areas, and reaching net-zero domestically by 2060, among other initiatives.

 


ֱ displays biotech vision at US convention

ֱ displays biotech vision at US convention
Updated 15 June 2025

ֱ displays biotech vision at US convention

ֱ displays biotech vision at US convention
  • The center will give presentations on biotechnology and health research, the Saudi Biobank, and the sector’s role in Vision 2030

RIYADH: The Ministry of National Guard Health Affairs, King Abdullah International Medical Research Center, and King Saud bin Abdulaziz University for Health Sciences will join the Saudi pavilion at the BIO International Convention in Boston, US, from June 16 to 19.

This will be the first joint national representation of ֱ’s biotechnology sector at the event, aligning with Vision 2030 and the National Biotechnology Strategy.

The King Abdullah center will display national initiatives and host meetings with global biotech companies to explore research and development partnerships.

The pavilion’s program features five sessions, among them a “super session” on innovation and opportunities in ֱ’s biotechnology sector.

The center will also give presentations on biotechnology and health research, the Saudi Biobank, and the sector’s role in Vision 2030.

The Ministry of Health will launch an accelerator program for biotech startups and host a reception for global investors and industry experts to discuss potential partnerships.

The participation underscores ֱ’s efforts to support research and development through digital infrastructure, regulatory support, and institutional collaboration.

 


Jadal Library: A cultural oasis in ֱ’s Eastern Province

Ali Al-Herz (right) turned his home into a library of over 37,000 books. (Supplied)
Ali Al-Herz (right) turned his home into a library of over 37,000 books. (Supplied)
Updated 15 June 2025

Jadal Library: A cultural oasis in ֱ’s Eastern Province

Ali Al-Herz (right) turned his home into a library of over 37,000 books. (Supplied)
  • Ali Al-Herz turned his home into a library of over 37,000 books, offering visitors space where memory, philosophy, culture come alive

DHAHRAN: In the quiet village of Umm Al-Hamam, located in ֱ’s Eastern Province, a lifelong passion for books has been transformed into a cultural haven.

Ali Al-Herz, a bibliophile and literary archivist, has turned his home into Jadal Library, a treasure trove of over 37,000 books, more than 100,000 newspapers and magazines, and antiques, some dating back more than a century. 

Yet Jadal is not just a library; it is much more than that. It is a museum to explore, a philosophical space to reflect, and a stand against forgetting important cultural stories.

Al-Herz told Arab News: “Since I was born I have been surrounded by my mother’s books. I grew up immersed in this passion to the point where it completely took hold of me; I became a bookworm.”

The spark that ignited it all was when Al-Herz encountered the epic “Sirat Antar” at age 13. “From that epic and through it, I began to look into other worlds,” he said.  

This curiosity and fascination ultimately led Al-Herz to create one of ֱ's most unique initiatives.

The name “Jadal” means “debate” or “discussion” in Arabic, reflecting the library’s curious spirit. For Al-Herz, the goal is not just to preserve texts but also to preserve the idea of questioning and exploring ideas.

Al-Herz said: “I chose this name for the library because it is deeply rooted in ancient Greek philosophical history and in our own Arab-Islamic cultural tradition, particularly in our religious heritage.”

The philosophical atmosphere fills three main halls — named after Socrates, Plato, and Aristotle — which welcome visitors into a curated world of reading and reflection.  

Rare manuscripts, ancient texts, newspapers, and antiques have been carefully archived. Each piece is a whisper from the past speaking into the future. 

Al-Herz explained: “Even my recent focus on buying books has mostly shifted toward rare editions and old prints, to create a harmony between heritage and modernity.”

But Jadal is not stuck in nostalgia, as every two weeks Al-Herz holds a literary gathering. The event brings back a tradition that was once important in the intellectual life of Arabs.

It is an environment where writers, scholars, and thinkers gather over Arabic coffee to exchange ideas in a vibrant atmosphere.

And in a time when people seek instant information online, Al-Herz still uses traditional methods. “There is an ongoing struggle between two generations,” he observed. “Victory will ultimately go to this latter generation once my generation becomes extinct. Paper libraries will then be transformed into museums.”

Perhaps he is right; but for now, in the heart of Qatif’s countryside, Jadal Library lives on, and it is a place where ink, memory, debate, and heritage continue to shape the cultural soul of the Kingdom.


Saudi envoy leads maritime safety talks in London

Saudi envoy leads maritime safety talks in London
Updated 15 June 2025

Saudi envoy leads maritime safety talks in London

Saudi envoy leads maritime safety talks in London
  • Kamal Al-Junaidi is the first Arab to preside over the committee

RIYADH: ֱ’s permanent representative to the International Maritime Organization recently made history by chairing the 51st advisory committee meetings of the International Mobile Satellite Organization in London.

Kamal Al-Junaidi is the first Arab to preside over the committee, creating a milestone for both the Kingdom and the Arab world in maritime governance, the Saudi Press Agency reported on Sunday.

His role also reflects ֱ’s growing presence in international maritime organizations and commitment to advancing maritime communication and safety systems.

Al-Junaidi managed the sessions and acted as a neutral facilitator, helping member states reach consensus on key issues, including oversight of the Global Maritime Distress and Safety System, implementation of Long Range Tracking and Safety standards and audit reviews for satellite communication providers.

He also led discussions on proposed maritime safety regulation amendments, monitored the organization’s strategic direction to ensure alignment with IMO standards and submitted the committee’s recommendations to the General Assembly.

The 51st session took place at the IMO headquarters in London, with representatives from 44 countries engaging in in-depth discussions on key maritime challenges.