海角直播

Aramco holds steady on Kantar鈥檚 most-valuable global brands list for 2025

Aramco holds steady on Kantar鈥檚 most-valuable global brands list for 2025
Aramco is the only brand from the Middle East to have a presence in the global ranking. (Supplied)
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Updated 15 May 2025

Aramco holds steady on Kantar鈥檚 most-valuable global brands list for 2025

Aramco holds steady on Kantar鈥檚 most-valuable global brands list for 2025
  • US brands dominate, comprising 82 percent of the value in top 100

DUBAI: 海角直播鈥檚 Aramco continues to hold a place in the annual BrandZ Most Valuable Global Brands Report 2025 by marketing data and analytics company Kantar.

Although it dropped by eight places to No. 22, Aramco is the only brand from the Middle East to have a presence in the global ranking.

US brands dominate the list, comprising 82 percent of the total value of the top 100 brands.

However, the report signals changing times, with Chinese brands having doubled their value over the past 20 years, now making up 6 percent of the value of the top 100 brands.

European brands, on the other hand, have seen a decline. They now account for 7 percent 鈥 down from 26 percent in 2006 鈥 of the top 100 brands.

The top five spots are taken by tech companies Apple, Google, Microsoft, Amazon and Nvidia.

鈥淚nnovators keeping up with consumer needs or redefining them entirely are the brands fundamentally reshaping the Global Top 100 over the past two decades,鈥 said Martin Guerrieria, head of Kantar BrandZ.

The most successful brands, like Apple, Amazon, Google and Microsoft, have long moved away from their original product base, he added.

Apple retained its top position for the fourth year in a row with a brand value of $1.3 trillion, up 28 percent from 2024.

Google and Microsoft recorded a 25 percent and 24 percent increase in brand value this year compared to last year, while Amazon鈥檚 brand value rose by a massive 50 percent.

ChatGPT debuted on the list this year in 60th place, showing 鈥渉ow a brand can find fame and influence society to the extent that it changes our daily lives,鈥 Guerrieria said.

He cautioned that as competition grows in the AI space, 鈥淥penAI will need to invest in its brand to preserve its first-mover momentum.鈥

Despite controversies and concerns, Instagram and Meta saw significant growths of 101 percent and 80 percent, respectively, while TikTok grew by a modest 25 percent.

The success of brands like Apple and Instagram 鈥渦nderlines the power of a consistent brand experience that people can relate to and remember,鈥 said Guerrieria.

He added: 鈥淚n a world of digital saturation and tough consumer expectations, brands need to meet people鈥檚 needs, connect with them emotionally and offer something others don鈥檛 to succeed. They need to be not just different, but meaningfully so.鈥


WhatsApp to start showing ads to users in parts of the messaging app

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
Updated 17 June 2025

WhatsApp to start showing ads to users in parts of the messaging app

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
  • WhatsApp said ads will be targeted to users based on information like their age, the country or city where they鈥檙e located, the language they鈥檙e using, the channels they鈥檙e following in the app, and how they鈥檙e interacting with the ads they see

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.
Advertisements will be shown only in the app鈥檚 Updates tab, which is used by as many as 1.5 billion people each day. However, they won鈥檛 appear where personal chats are located, developers said.
鈥淭he personal messaging experience on WhatsApp isn鈥檛 changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads,鈥 WhatsApp said in a blog post.
It鈥檚 a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.
Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta Platforms Inc. has long been trying to generate revenue from WhatsApp.
WhatsApp said ads will be targeted to users based on information like their age, the country or city where they鈥檙e located, the language they鈥檙e using, the channels they鈥檙e following in the app, and how they鈥檙e interacting with the ads they see.
WhatsApp said it won鈥檛 use personal messages, calls and groups that a user is a member of to target ads to the user.
It鈥檚 one of three advertising features that WhatsApp unveiled on Monday as it tries to monetize the app鈥檚 user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel鈥檚 visibility to new users.
Most of Meta鈥檚 revenue comes from ads. In 2025, the Menlo Park, California-based company鈥檚 revenue totaled $164.5 billion and $160.6 billion of it came from advertising.

 


Israel strikes Iran鈥檚 state broadcaster building

Israel strikes Iran鈥檚 state broadcaster building
Updated 16 June 2025

Israel strikes Iran鈥檚 state broadcaster building

Israel strikes Iran鈥檚 state broadcaster building
  • Online footage online shows IRIB鈥檚 Glass Building engulfed in flames after the attack

LONDON: Israel has launched an airstrike on the headquarters of Iran鈥檚 state broadcaster, the Islamic Republic of Iran Broadcasting, in central Tehran, according to numerous videos circulating on social media on Monday.

Footage shared online appeared to show the Glass Building of the IRIB engulfed in flames after the strike.

 

One widely circulated clip shows the moment a missile hit the facility during a live broadcast 鈥 the presenter, Sahar Emami, is seen on-air before a loud explosion interrupts the feed.

Smoke and debris fill the room as the presenter takes cover and a man is heard shouting. Iran鈥檚 state-run media confirmed the attack, directly attributing it to Israel.

According to the first reports, there were several casualties although the exact number has not officially been released.

Videos posted online show significant damage to the building, which appeared to be on fire.

London-based news channel Iran International, reported that IRIB resumed broadcasting from another studio after the attack, with Emami joining the Khabar Network鈥檚 live broadcast.

The strike came shortly after Israeli Defense Minister Israel Katz warned on Monday that Iran鈥檚 state media outlets would soon be targeted.

鈥淭he Iranian propaganda and incitement megaphone is about to disappear,鈥 he said in a statement earlier on Monday, adding that nearby residents had been urged to evacuate.

鈥淚n the coming hours, the (Israeli military) will operate in the area, as it has in recent days throughout Tehran, to strike military infrastructure of the Iranian regime,鈥 the military said in a post in Persian on X.

The strike hit an upmarket district of Tehran, home to several diplomatic and international offices, including the embassies of Qatar, Oman, and Kuwait, as well as UN buildings and the Agence France-Presse bureau.

The area also contains major medical facilities and a large police headquarters, raising concerns over the broader impact of the strike.


Ex-Syrian commander claims Assad ordered execution of missing US journalist Tice: BBC

Ex-Syrian commander claims Assad ordered execution of missing US journalist Tice: BBC
Updated 16 June 2025

Ex-Syrian commander claims Assad ordered execution of missing US journalist Tice: BBC

Ex-Syrian commander claims Assad ordered execution of missing US journalist Tice: BBC
  • Maj. Gen. Bassam al-Hassan said to have tried to dissuade former Syrian president but ultimately relayed order
  • BBC claims US officials met Hassan in Beirut at least three times, are investigating the uncorroborated account

LONDON: A former Syrian commander who allegedly oversaw the detention of missing American journalist Austin Tice claims that ex-President Bashar Assad personally ordered Tice鈥檚 execution, .

The report centers on Maj. Gen. Bassam al-Hassan, a former commander in the elite Republican Guard and one of Assad鈥檚 most trusted advisers. According to the BBC, Hassan spoke to FBI and CIA officials about Tice鈥檚 fate during at least three meetings in Lebanon, one of which reportedly took place inside the US embassy compound.

Hassan, who also served as chief of staff of the National Defense Forces 鈥 a pro-regime paramilitary group previously linked by the BBC to Tice鈥檚 abduction 鈥 allegedly oversaw the facility where the journalist was held. Sources close to Hassan said that in 2013, following Tice鈥檚 brief escape attempt, he was instructed to execute him.

According to the sources, Hassan initially sought to dissuade Assad but ultimately relayed the order, which was then carried out. The detail of Tice鈥檚 escape attempt aligns with prior reports, including a Reuters investigation citing witnesses who recalled seeing 鈥渁n American man, dressed in ragged clothing鈥 attempting to escape through the streets of Damascus鈥 upscale Mazzeh neighborhood 鈥 believed to be Tice鈥檚 final sighting.

Tice disappeared in August 2012 while reporting on Syria鈥檚 civil war in the Damascus suburbs, just days after his 31st birthday. A former US Marine captain who had served in Iraq and Afghanistan, Tice was working as a freelance journalist while studying for a law degree at Georgetown University. He was abducted while preparing to leave the country to go to Lebanon.

For years, the Assad regime has denied any knowledge of Tice鈥檚 whereabouts or involvement in his disappearance. However, the BBC previously reported that classified documents obtained during its investigation supported long-standing suspicions by US authorities that Damascus was directly involved. The latest investigation suggests that Tice was held in the notorious Tahouneh prison, a regime-controlled facility in Damascus. Hassan is also said to have provided the US officials with possible locations for Tice鈥檚 remains, though efforts to verify his claims are ongoing.

鈥淭here is not anything, at least at this time, to corroborate what (Hassan) is saying,鈥 a source familiar with the investigation told The Washington Post. 鈥淭he flip side of it is, with his role in the regime, it鈥檚 hard to understand why he would want to lie about something like that.鈥

Despite the recent developments, skepticism persists. Western intelligence officials expressed doubt that Assad would have issued a direct kill order, noting that the Syrian president typically relies on intermediaries to insulate himself from such decisions.

Speaking to the BBC during a recent trip to Lebanon, Tice鈥檚 mother, Debra Tice, said she believed Hassan may have told US officials 鈥渁 story they wanted to hear鈥 to help close the case.

鈥淚 am his mother. I still believe that my son is alive and that he will walk free,鈥 she said.

A former NDF member also told the BBC that Tice was viewed as a valuable bargaining chip for possible negotiations with Washington.

According to the report, Hassan fled to Iran following the collapse of the Syrian regime in December. He was later contacted by phone and invited to Lebanon to meet US officials, who assured him he would not be detained.

The BBC revelations come on the heels of an interview published by The Economist with Safwan Bahloul, a three-star general who previously served in Syria鈥檚 external intelligence agency and was tasked with interrogating Tice.

Bahloul, who speaks fluent English and has lived in Britain, said Hassan assigned him to question Tice and handed him the American鈥檚 iPhone. His mission was to determine whether Tice was 鈥渕erely a journalist鈥 or 鈥渁n American spy.鈥

Bahloul also said Hassan orchestrated the recording of a video, released on YouTube in September 2012, that showed Tice blindfolded and surrounded by armed men. US intelligence later concluded that the video had been staged by the regime to suggest that Tice was being held by Islamic militants.


TikTok rolls out AI-powered tools to turn text into video ads

TikTok rolls out AI-powered tools to turn text into video ads
Updated 16 June 2025

TikTok rolls out AI-powered tools to turn text into video ads

TikTok rolls out AI-powered tools to turn text into video ads
  • Advertisers will be able to upload an image or write a text prompt to generate five-second video clips
  • New features announced on Monday at the Cannes Lions advertising festival

LONDON: TikTok is rolling out new advertising tools powered by artificial intelligence that give marketers the ability to turn text or still images into AI-generated video ads.

The ByteDance-owned platform announced the new features on Monday during the Cannes Lions advertising festival in France.

The features, part of TikTok鈥檚 Symphony product suite, allow advertisers to upload an image or write a text prompt describing their desired ad. TikTok鈥檚 AI then generates five-second video clips that can be used as advertisements.

The text and image-to-video features build on similar AI-powered services introduced by TikTok in 2024, which allow marketers to use AI-generated avatars 颅鈥 AI-enhanced digital spokespeople 鈥 to promote and sell products on the platform.

AI-generated ads are the latest frontier for social media platforms, which have been investing heavily in AI to automate processes such as content moderation, misinformation detection, and content creation for advertisers and creators seeking more cost-effective ways to produce material for social media.

With such tools, platforms hope to attract marketers to expand their advertising budgets.

Recently, Facebook and Instagram parent company Meta announced it was testing new tools that allow advertisers to create marketing content, including images and messaging, using generative AI prompts.


Google says it has resolved global service outage impacting multiple platforms

Google says it has resolved global service outage impacting multiple platforms
Updated 13 June 2025

Google says it has resolved global service outage impacting multiple platforms

Google says it has resolved global service outage impacting multiple platforms

Alphabet鈥檚 Google said on Thursday it had resolved a brief global service disruption on its platforms that affected multiple services such as music streamer Spotify and instant messaging provider Discord.

鈥淭he issue with Google Chat, Google Meet, Gmail, Google Calendar, Google Drive, Google Cloud Search, Google Tasks, Google Voice has been resolved for all affected users,鈥 the company said.

鈥淲e will publish an analysis of this incident once we have completed our internal investigation.鈥

The outage disrupted services on platforms such as Spotify, Snapchat and Discord that rely on the tech giant鈥檚 cloud managed services and infrastructure.

Google Cloud鈥檚 dashboard said engineering teams were working to resolve a few services still seeing some residual impact.

The outage began around 1:50 p.m. ET and there were 14,729 reports of Google Cloud being down in the US around 2:32 p.m. ET, according to tracking website Downdetector.com.

At the peak of the disruption, there were about 46,000 outage reports on Spotify and 10,992 on Discord in the US As of 6:18 p.m. ET, Spotify showed a little over 1,000 reports, while Discord outages had come down to 200.

Downdetector鈥檚 numbers are based on user-submitted reports. The outage might have affected a larger number of users. (Reporting by Harshita Mary Varghese in Bengaluru; Editing by Sahal Muhammed)