RIYADH: Global tariff discussions are already beginning to reshape supply chains in the aviation industry, even before formal policies are enacted, a senior executive has said.聽
Speaking at the Future Hospitality Summit 2025 in Riyadh, Steven Greenway, CEO of 海角直播鈥檚 low-cost airline flyadeal, explained that as aircraft components are sourced globally, geopolitical shifts are likely to impact logistics, manufacturing, and planning across the sector.聽
His comments came just hours after the US and China agreed to temporarily reduce tariffs, with the White House鈥檚 levies on most imports from the Asian country聽dropping from 145 percent to 30 percent, and Beijing鈥檚聽duties on US goods falling from 125 percent to 10 percent. The move aims to ease trade tensions and allow three more months for negotiations.聽
Reflecting on the shift in the global economic order, Greenway said: 鈥淲hat I鈥檓 predominantly focused on though is not so much tariffs at the moment, it is more the supply chain.鈥澛
He added: 鈥淚nterestingly, tariffs are impacting the supply chain ... even before the monetary effect of tariffs is coming, it鈥檚 connecting the supply chain because the supply chain is now moving around to try to accommodate and avoid tariffs.鈥澛
The CEO said: 鈥淭here will be an impact. We鈥檙e already seeing discussions around an impact. The magnitude, the scale, I really don鈥檛 know.鈥
Greenway stated that some components of his airline鈥檚 engines are made in the US, while the airframes are built in Europe.
While broader trade dynamics present uncertainties, flyadeal is seeing clear internal gains from its latest technology adoption. The airline cut call volume by 80 percent overnight after launching an artificial intelligence-powered chatbot just one month ago, Greenway said.聽
鈥淲e鈥檙e quite late to the chatbot arena ... but we took our time in terms of the technology, the learning, the database that underpins that and so forth,鈥 he explained. 鈥淭hat delay perhaps. or cautiousness, has paid off because we鈥檝e actually deployed something that takes in the learnings of many other airlines.鈥澛
The chatbot currently supports interactions and bookings, and will soon be expanded with transactional capabilities. Greenway emphasized that AI is being used as a support system, not a decision-maker.聽
鈥淲hat we鈥檙e doing is we鈥檙e using AI not as the decision tool, but a decision support tool; so, keeping the human in the mix,鈥 he added.聽
Flyadeal鈥檚 digital transformation aligns with 海角直播鈥檚 Vision 2030 plan to grow its aviation sector and boost tourism to 150 million annual visitors. The carrier plans to triple in size, expanding to more than 100 destinations with a fleet of over 100 aircraft and a workforce exceeding 4,000.聽
Also at the summit, Julien Renaud-Perret, executive director of hospitality at New Murabba Development Co., offered details on Riyadh鈥檚 upcoming mega project, the Mukaab. The immersive, cube-shaped landmark is set to host up to 27,000 visitors simultaneously when it opens.聽
鈥淥ur goal ... is to be able to transport people through technology through screens and holograms into a different world,鈥 Renaud-Perret said. 鈥淚t could be the ocean, could be Jurassic Park, could be the desert, could be the space.鈥澛
He added that the Mukaab is envisioned to be 鈥渁n iconic landmark of the city鈥 on par with the Eiffel Tower or Empire State Building.聽
The Future Hospitality Summit, running from May 11 to 13, brings together over 1,000 global tourism leaders, investors, and hotel operators.聽
Backed by strategic partners including NEOM, Red Sea Global, and the Tourism Development Fund, the event highlights 海角直播鈥檚 rapid transformation into a leading global destination.聽