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Jusoor exhibition in Kosovo offers a window to Saudi heritage

Jusoor exhibition in Kosovo offers a window to Saudi heritage
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At the Saudi coffee section, visitors savored traditional Saudi hospitality with each sip, complemented by the soothing aroma of incense. (SPA)
Jusoor exhibition in Kosovo offers a window to Saudi heritage
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The event featured the aroma of incense, the flavor of authentic Saudi coffee and a traditional Najdi majlis. (SPA)
Jusoor exhibition in Kosovo offers a window to Saudi heritage
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Saudi Ambassador to Albania and Non-Resident Ambassador to Kosovo Faisal bin Ghazi Hifzi also toured the exhibition’s pavilions and associated events, highlighting the Kingdom’s cultural and religious dimensions. (SPA)
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Updated 12 May 2025

Jusoor exhibition in Kosovo offers a window to Saudi heritage

Jusoor exhibition in Kosovo offers a window to Saudi heritage

RIYADH: The sixth Jusoor exhibition, organized by the Saudi Ministry of Islamic Affairs in Pristina, Kosovo, offered visitors an immersive experience of the Kingdom’s heritage.

The event featured the aroma of incense, the flavor of authentic Saudi coffee, a traditional Najdi majlis and an interactive photo booth, according to the Saudi Press Agency.

At the Saudi coffee section, visitors savored traditional Saudi hospitality with each sip, complemented by the soothing aroma of incense.

The Najdi majlis stood out with its unique architectural design, reflecting the rich heritage of Najd and serving as a dedicated space for hosting guests and VIPs.

The photo booth captivated visitors by offering an immersive cultural experience. Guests could wear traditional Saudi attire and pose against backdrops depicting the Kingdom’s historical and Islamic landmarks, including AlUla, Diriyah and the Two Holy Mosques.

Saudi Ambassador to Albania and Non-Resident Ambassador to Kosovo Faisal bin Ghazi Hifzi also toured the exhibition’s pavilions and associated events, highlighting the Kingdom’s cultural and religious dimensions.

He said the diverse components reflect Saudi identity and highlight the Kingdom’s efforts in serving Islam and Muslims. The content also promoted the values of tolerance and moderation through interactive displays blending authenticity with modernity.

The ambassador praised the exhibition’s outstanding organization and rich content. He commended its noble message in showcasing the Kingdom’s culture and civilizational contributions, as well as its efforts in serving Islam and promoting the values of moderation.

He highlighted the role of the ministry in organizing distinguished exhibitions abroad, which enhance ֱ’s presence in international forums and build ties with people around the world.


New program to spark creativity and innovation

New program to spark creativity and innovation
Updated 04 November 2025

New program to spark creativity and innovation

New program to spark creativity and innovation
  • It aims to turn creative ideas into sustainable projects aligned with the Kingdom’s entertainment development goals

RIYADH: The General Entertainment Authority has launched the “Entertainment Innovations” program to boost creativity and innovation in ֱ’s entertainment sector.

Aimed at empowering talent and entrepreneurs, the program helps develop solutions that enhance sector growth and global competitiveness, the Saudi Press Agency reported on Tuesday.

Registration is now open for the program. More than 100 participants will form diverse teams supported by mentors and industry experts, the SPA added.

The program includes several phases: registration via the authority’s website, screening and team selection for a virtual bootcamp, and a three-day challenge culminating in final presentations before judges, where winners will be honored.

The program focuses on building business models, brand identity, prototypes, and go-to-market strategies, the SPA added.

It aims to turn creative ideas into sustainable projects aligned with the Kingdom’s entertainment development goals and foster collaboration among creators, investors, and experts.

The program targets three goals: promoting innovation in entertainment, attracting specialized talent in technology, design, and entrepreneurship, and expanding the pool of young creatives in the sector.

In total, SR300,000 ($80,000) in prizes and support packages worth more than $1 million will be awarded to the top three winners.