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Saudi Esports Federation, PUBG MOBILE unite to forge new era for Kingdom’s esports scene

Champion of PUBG MOBILE National Championship KSA will be sent to $3m PUBG MOBILE World Cup. supplied
Champion of PUBG MOBILE National Championship KSA will be sent to $3m PUBG MOBILE World Cup. supplied
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Updated 30 April 2025

Saudi Esports Federation, PUBG MOBILE unite to forge new era for Kingdom’s esports scene

Champion of PUBG MOBILE National Championship KSA will be sent to $3m PUBG MOBILE World Cup. supplied
  • Partnership creates unprecedented opportunities for Saudi players, fueling record participation
  • Champion of PUBG MOBILE National Championship KSA will be sent to $3m PUBG MOBILE World Cup

Riyadh: The Saudi Esports Federation, the national body of esports in the Kingdom, and PUBG MOBILE, one of the world’s most popular mobile games, announced the signing of a landmark memorandum of understanding, marking a pivotal moment in the development of the Kingdom’s esports ecosystem.

The strategic alliance aligns PUBG MOBILE’s local community with the SEF’s national esports development objectives, and is expected to create unprecedented opportunities for Saudi players.

It integrates the PUBG MOBILE National Championship into the SEF’s Saudi eLeague, making it the main PUBG MOBILE competition within the national circuit. This alignment strengthens the SEF’s grassroots-to-pro structure and embeds PMNC as a core component of ֱ’s official esports calendar.

The MoU has already yielded record-breaking results, further streamlining the pathway from amateur to professional for aspiring Saudi players.

In addition to PMNC’s role, the partnership encompasses broader development through the SEF Academy and university leagues — ensuring a structured and sustainable talent pipeline for PUBG MOBILE players in ֱ.

And as a direct consequence of the collaboration, the champion of PMNC KSA, held within SEL, will now earn a coveted spot to compete at the prestigious PUBG MOBILE World Cup, held as part of the Esports World Cup later this year.

The PMWC boasts a staggering $3 million prize pool, solidifying its position as one of the most sought-after global PUBG MOBILE tournaments, with the opportunity representing a monumental step for Saudi players by offering them a chance to showcase their skills on the world stage and to compete for a life-changing prize.

“Through strategic collaborations with leading titles such as PUBG MOBILE, we are expanding opportunities for our players, building sustainable pathways to international competition, and accelerating the development of a dynamic and thriving esports ecosystem,” said Prince Faisal Bin Bandar, president of the federation.

“We are proud to see Saudi talent rise to the global stage and look forward to inspiring future generations to pursue esports excellence,” he added.

Vincent Wang, head of PUBG MOBILE Publishing, Tencent Games, said that PUBG MOBILE “is deeply committed to fostering the growth of esports in ֱ, and this MoU with the Saudi Esports Federation is a testament to that commitment.

“We are thrilled to provide the Kingdom’s players a clear pathway to the global stage, starting with the PMNC KSA champion’s journey to the PUBG MOBILE World Cup. We believe this partnership will unlock the immense potential of Saudi esports and inspire a new generation of champions,” he added.

The impact of the partnership is already clear, with PMNC KSA witnessing record-breaking player registrations, surpassing all previous PUBG MOBILE tournaments in the Kingdom.

“By embedding PUBG MOBILE into our structured leagues and talent development programs, we are enabling players to compete at a professional standard from an early stage,” said Meshal Al-Qabbani, executive director of esports at the Saudi Esports Federation. “We look forward to witnessing a new wave of Saudi talent rise through the ranks and achieve international success through this historic collaboration.”

The surge in players highlights the growing enthusiasm for PUBG MOBILE esports in ֱ, as well as the strength of the collaboration between PUBG MOBILE and the SEF.

The MoU announcement coincides with the culmination of PMNC KSA, where the champion will be crowned, awarded $26,000 and have their ticket to the PMWC metaphorically punched.


Cristiano Ronaldo named global ambassador for Esports World Cup

Cristiano Ronaldo named global ambassador for Esports World Cup
Updated 13 June 2025

Cristiano Ronaldo named global ambassador for Esports World Cup

Cristiano Ronaldo named global ambassador for Esports World Cup
  • Star’s appointment ‘defining milestone’ in evolution of tournament

LONDON: Cristiano Ronaldo has been appointed global ambassador for the Esports World Cup 2025 in Riyadh, the tournament’s organizers announced on Friday.

The Esports World Cup Foundation said the Portuguese football legend’s appointment marked a “defining milestone” in the evolution of the tournament and the rise of e-sports as a global force.

A five-time Ballon d’Or winner and one of the most iconic athletes of all time, Ronaldo brings what the foundation described as “a powerful presence and cultural resonance that transcends traditional sports,” helping connect millions of fans to a new generation of e-sports athletes.

Ralf Reichert, CEO of the Esports World Cup Foundation, said: “Cristiano Ronaldo connects generations — from lifelong football fans to today’s emerging competitors.

“His pursuit of greatness mirrors the spirit of the Esports World Cup: the biggest stage for the best players. As global ambassador, he bridges traditional sport and competitive gaming, helping spotlight the next generation of athletes competing for global glory. We’re humbled to have the greatest of all time stand with us in this moment for e-sports.”

Ronaldo has been involved with the EWC since its inception. He took part in the global announcement of the competition in 2023 and attended last summer’s closing ceremony in Riyadh, where he joined in celebrations for Team Falcons’ historic Club Championship victory.

As a global ambassador he will headline the tournament’s global promotional campaign in the lead-up to and throughout the seven-week event and festival taking place this summer in Riyadh.

He will also appear as a playable character in FATAL FURY: City of the Wolves, one of the 25 titles featured in the 2025 tournament lineup.

With a combined social media following of over 1 billion, Ronaldo’s involvement is expected to amplify the EWC’s global reach and help introduce new audiences to the elite world of competitive gaming.

Ronaldo said: “Sport is always evolving and e-sports is one more frontier. The commitment, drive, talent, and intensity I have been able to see in e-sports athletes is no different from what I’ve experienced on the pitch. I’m proud to stand alongside these competitors and be part of a global event that’s inspiring a new generation.”


Esports World Cup Foundation, Amazon announce pact to take gaming mainstream

Esports World Cup Foundation, Amazon announce pact to take gaming mainstream
Updated 12 June 2025

Esports World Cup Foundation, Amazon announce pact to take gaming mainstream

Esports World Cup Foundation, Amazon announce pact to take gaming mainstream
  • Three-year plan to boost Esports World Cup’s global reach
  • Key locales include US, Europe, Middle East, India and Canada

RIYADH: The Esports World Cup Foundation has announced a three-year collaboration with Amazon Ads.

The pact announced on Tuesday by the EWCF combines the Esports World Cup’s premier event with Amazon’s full-funnel advertising and entertainment services.

The world cup will be held in Riyadh from July 7 to Aug. 24.

The organizations hope to deliver compelling fan experiences and expand the tournament’s global reach across Twitch, Prime Video, Alexa and Wondery.

The two organizations collaborated last year on the inaugural Esports World Cup, which featured the launch of a tournament hub on Amazon.sa and Amazon.ae.

“Esports is redefining how a new generation consumes entertainment — always on, always accessible, and deeply social,” said Mike McCabe, chief operating officer at the EWCF.

“With Amazon, we are bringing esports into everyday digital lives for millions of people around the world — whether you’re catching highlights on Prime, or a livestream on Twitch, or asking Alexa for updates — creating an immersive, multimedia experience that’s shaping its place in global culture.”

The organizations will extend the reach of the Esports World Cup across key locales, including the US, Europe, Brazil, Mexico, the Middle East and North Africa, Turkiye, India and Canada.

Rayan Karaky, managing director, EMEA & Southeast Asia at Amazon Ads, said: “We are excited to continue our collaboration with EWCF to shape how esports is experienced globally.

“Our collaboration will power immersive fan experiences across multiple touchpoints and create exceptional value for brands.”

The Esports World Cup 2025 will feature 2,000 elite players and 200 clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70 million prize pool.


Filipino players ready to defend women’s esports title at World Cup in Riyadh

Filipino players ready to defend women’s esports title at World Cup in Riyadh
Updated 11 June 2025

Filipino players ready to defend women’s esports title at World Cup in Riyadh

Filipino players ready to defend women’s esports title at World Cup in Riyadh
  • 4 Philippine teams to compete in Mobile Legends: Bang Bang category
  • Largest esports festival, 2025 World Cup features $70m in prize money

MANILA: Philippine competitors are preparing for next month’s Esports World Cup in ֱ, where they aim to defend a title in an all-female tournament of one of the most popular mobile multiplayer strategy games.

Set to take place in Riyadh from July 7 to Aug. 24, the upcoming Esports World Cup will be the globe’s largest esports festival, featuring $70 million in prize money, and 25 professional tournaments.

The event is a part of ֱ’s broader Vision 2030 strategy to diversify the economy — also by investing heavily in sports and tourism.

Four Philippine teams will be competing in the championship’s MLBB category.

MLBB, or Mobile Legends: Bang Bang, is a free-to-play multiplayer online battle arena game by Chinese developer Moonton. It is one of the world’s most popular mobile esports games, especially in Southeast Asia, Latin America, and the Middle East.

Keith Medrano, who leads Moonton’s public relations in the Philippines and the region, told Arab News: “Both men’s and women’s rep teams are representing the Philippines in the Mobile Legends: Bang Bang Mid-Season Cup and Mobile Legends: Bang Bang Women’s Invitational.”

He added: “We were given two slots per category, so two slots for the men’s and two slots for the women’s.

“We are actually the defending champions of the Women’s Invitational. So, it’s really important ... to defend our title as the strongest country in MLBB sports gaming for women.”

Duane “Kelra” Pillas, a player from the Onic Philippines team, told sports reporters on Tuesday that they would also try to reclaim the MSC title which Filipino players last held in 2022.

“In the upcoming EWC, we will make sure that one of us will win,” Pillas said.

“We are really preparing to get the MSC again since the Philippines has not been able to get it for several years.”

Filipino players have emerged as strong contenders in mobile esports in recent years — a discipline most popular in Southeast Asia and where they are seen to have their best title hopes at the upcoming Riyadh event.

“In the eSports World Cup, there are different esport titles. They’re all different — it’s like a multisport event,” said Marlon Marcelo, executive director of the Philippine Esports Organization.

“For now, we have a strong chance in Mobile Legends — both in the men’s and women’s category. That’s where our money’s at.”

He also observed an increasing popularity of esports among women, who just a few months after the Riyadh World Cup will be competing at the 2025 Southeast Asian Games.

“We have a strong chance in the women’s category,” he said. “It’s heating up.”


Emmy-winning director R. J. Cutler’s docuseries ‘Esports World Cup: Level Up’ starts June 6

Emmy-winning director R. J. Cutler’s docuseries ‘Esports World Cup: Level Up’ starts June 6
Updated 05 June 2025

Emmy-winning director R. J. Cutler’s docuseries ‘Esports World Cup: Level Up’ starts June 6

Emmy-winning director R. J. Cutler’s docuseries ‘Esports World Cup: Level Up’ starts June 6
  • The 5-part series on Prime Video takes a behind-the-scenes look at the inaugural Esports World Cup, an 8-week, $60m competition in Riyadh in 2024
  • ‘What drew me to the EWC was the compelling human stories unfolding within this high-stakes arena,’ Cutler says

RIYADH: “Esports World Cup: Level Up,” a new, five-part documentary series from Emmy-winning director R. J. Cutler begins on Jun. 6 on Prime Video, with new episodes released weekly.

It offers viewers a look behind the scenes of the inaugural Esports World Cup that took place in Riyadh in 2024. Described as a defining moment in global electronic sports, with more than $60 million in prize money up for grabs, it ignited a high-stakes, multinational battle to land the title of the world’s top esports club.

The makers of the series, which is produced by This Machine, part of Sony Pictures Television, describe it as a rare look inside a global competition that is redefining what it means to be a champion for a new generation of athletes and fans.

They said Cutler and his team embedded themselves at the eight-week tournament, which was watched by more 500 million fans worldwide, to uncover the personal sacrifices, rivalries and high stakes driving the digital action.

Shot in cinema verite style, with minimal interference from the filmmakers, the series reportedly combines visits to the homes of competitors around the world with on-the-ground coverage of the event. It follows a wide range of participants, from club CEOs attempting to orchestrate million-dollar strategies, to rising stars chasing a life-changing win.

“What drew me to the EWC was the compelling human stories unfolding within this high-stakes arena,” Cutler said.

“‘Level Up’ isn’t just about the incredible competition and prize money; it’s about the dedication, the passion and the sheer will of these athletes and teams pushing the boundaries of what’s possible.

“Under high pressure, we discover the true character of the competitors who vie for $60 million but who also expose their humanity in the process.”

Ralf Reichert, CEO of the Esports World Cup Foundation, said: “A win might make the headlines but the real story is the people behind it.

“’Level Up’ dives into the human side of e-sports: the pressure, the ambition, the sacrifices. It’s about what it really takes to compete at the highest level and why it matters. R. J. is the best at bringing those stories to life, and this one captures the heart of what we’re building.”

Cutler’s previous work includes the 2009 documentary movie “The September Issue,” about American Vogue editor-in-chief Anna Wintour and her team as they prepare to publish a particularly significant edition of the magazine, and films about celebrities including Marlon Brando, John Belushi, Billie Eilish, Elton John and Martha Stewart.


Saudi eLeague concludes first phase of 2025 season

Saudi eLeague concludes first phase of 2025 season
Updated 03 June 2025

Saudi eLeague concludes first phase of 2025 season

Saudi eLeague concludes first phase of 2025 season
  • More than 40 clubs involved as Twisted Minds, Team Falcons, Al-Qadsiah lead charge

RIYADH: The Saudi eLeague, the Kingdom’s premier esports competition, has seen over 40 clubs take part in the 2025 season.

Organized by the Saudi Esports Federation and hosted at the SEF Arena in Boulevard Riyadh City, the league showcases the Kingdom’s top clubs as they battle across multiple titles and divisions.

Participating clubs have so far battled across 10 high-stakes contests, six in the elite category and four in the women category, with valuable points up for grabs at the top of the cross-game leaderboard.

The final standings will determine the qualifiers for the championship, the league’s most prominent event in which top clubs compete for the ultimate title and a major share of a prize pool worth almost $1.9 million.

Twisted Minds lead the pack after the latest round, with Team Falcons second. Al-Qadsiah Esports sit in third, the breakout team of the season, surging up the ranks with wins in both the men’s and women’s contests.

The first phase of the Saudi eLeague season has now concluded, and Abdullah Al-Nasser, head of esports products at the Saudi Esports Federation, said: “The strong start to this year’s Saudi eLeague says a lot about how far the scene has come.

“Compared to previous seasons … we’re seeing real progress, more clubs, stronger competition, new talents and growing excitement from the community.

“What matters most is how competitive and intense every match has become. (It is) a platform where Saudi talents and clubs can grow, compete, and shine on bigger stages.”

Fans can follow the action live at the SEF Arena or via Saudi eLeague channels on Twitch, YouTube, and social platforms.