JEDDAH: Eighteen aspiring filmmakers have taken to the streets of their neighborhoods armed with nothing but their phones and a vision for the grassroots documentary challenge, “Kef Hayyak?”
The project, initiated by Art Jameel in collaboration with the Red Sea International Film Festival, invited participants to reflect the spirit of their communities in short documentaries.
Months after the February 2025 open call, the winners have been announced, and their films will premiere as part of the Red Sea Documentary Days this May at Hayy Cinema.
The program, which began as a concept in 2021 and has since grown into an annual platform, continues to break down barriers in filmmaking by expanding access to wider creative communities across ֱ. For the first time, the 2025 event also welcomed participants from Makkah, with one of the city’s filmmakers making it to the jury-selected top three.
The initiative culminates in a public screening at Hayy Cinema, featuring the three jury-selected winners — Eyad Al-Zahrani’s “Between,” Asia Lajam & Nad’s “A World Between Buildings,” and Alisha Khan’s “Nam Ghar, Jeddah” — alongside two audience favorites, “Hay Alakaber” by Amal Al-Zahrani and Othoub Al-Bedaiwi, and “From the Olives to the Sea” by Haya Al-Bhaisi and Mohammed Khalid.
A jury, comprising head of Hayy Cinema, Zohra Ait El-Jamar, director and actress, Fatima Al-Banawi, and director and actress, Ophelie Legris — evaluated the films based on creativity, relevance and narrative strength.
El-Jamar told Arab News: “‘Kef Hayyak?’ draws its essence from the name of Hayy Jameel and reflects our ongoing mission to connect with new audiences in meaningful ways. The project was first imagined in 2021, and after the success of its first edition, it has grown into an annual platform that empowers emerging filmmakers.
“Through this short documentary film competition, we invite aspiring talents to explore their neighborhoods using just their phones. I created the concept with the vision of breaking down barriers in filmmaking and expanding access to a wider creative community. It’s also a powerful way to document the ever-changing urban fabric of Jeddah — and now Makkah.
“We see this as a powerful launchpad for emerging talent, and we’re actively working to expand the program with deeper mentorship and professional opportunities in the years to come,” she added.
Audience Choice Award winner, Al-Zahrani, who hails from Makkah, said: “The movie covers a neighborhood that lacks identity and how it affects me and the residents in our day-to-day lives. Winning was such a heartwarming experience, seeing my work acknowledged and the story of my people and neighborhood embraced and loved. I plan to keep improving my documentary skills and hope to release a movie about a lawyer later this year.”
Khan’s winning documentary explores the Musrefah neighborhood of Jeddah and its vibrant Desi (Pakistani and Indian) community.
“My film ‘Naam Ghar, Jeddah’ is a documentary film which acts as a time capsule for me to look back on not only my neighborhood but the people living in it, especially the often-overlooked Desi community in Jeddah, where even the people themselves think the outer world is not interested in them,” Khan said.
“It aims to explore their dreams, identities and quiet resilience through simple, human questions, like what is your favorite color or what gives you happiness.”
Khan believes in the power of cinema to humanize and connect communities, emphasizing how platforms such as Hayy Jameel empower storytellers like herself. Her goal is to keep documenting life in Jeddah, capturing its present for future generations.
Al-Bhaisi told Arab News: “‘From the Olives to the Sea’ is a short documentary that explores the contrast and emotional connection between two places — Jeddah, where I feel a deep sense of belonging, and Gaza, the place I’m originally from but never fully connected with.
“Winning the Audience Choice Award honestly means the world to us. It shows that people connected with our story, and that’s all we ever wanted — to be heard, and to make others feel something real.”
