海角直播

SRMG Media Solutions, Veyron ink deal to drive regional ad growth

With this strategic MoU, SMS reinforces its commitment to redefining media and advertising in the MENA region and beyond. (Supplied)
With this strategic MoU, SMS reinforces its commitment to redefining media and advertising in the MENA region and beyond. (Supplied)
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Updated 24 April 2025

SRMG Media Solutions, Veyron ink deal to drive regional ad growth

SRMG Media Solutions, Veyron ink deal to drive regional ad growth
  • The partnership allows Veyron Marketing鈥檚 clients to tap into SMS鈥檚 advertising offerings
  • Agreement is underpinned by a shared vision to advance the region鈥檚 marketing ecosystem, companies say

RIYADH:聽SRMG Media Solutions (SMS) has signed a Memorandum of Understanding (MoU) with Veyron Marketing, a leading media buying and marketing agency in 海角直播 and a subsidiary of Naif Alrajhi Investment. This strategic alignment aims to elevate the regional media and marketing landscape by enabling Veyron Marketing鈥檚 clients to access SMS鈥檚 dynamic portfolio of advertising solutions, including innovative digital formats, branded content, and experiential advertising.

As a next-generation, data-driven media solutions company, SMS delivers innovative, results-focused advertising strategies. By utilizing proprietary first-party data, advanced AdTech solutions and AI-driven audience segmentation, SMS creates personalized campaigns that drive growth, innovation and profitability. As the exclusive media partner for SRMG鈥檚 prestigious brands, SMS manages a distinguished media portfolio that includes Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia and thmanyah. With a global reach of more than 170 million users, SMS delivers engaging content across a diverse range of platforms, including digital and social media, websites, apps, newsletters, TV, audio channels, podcasts, print, and experiential IPs.聽

Veyron Marketing has built a strong reputation for its innovative marketing strategies and expertise in media planning and buying. This MoU comes at a pivotal time as both SMS and Veyron continue their growth trajectories. Through this partnership, SMS will extend its footprint into traditional media formats, a key strength of Veyron鈥檚 offering, enabling more holistic, 360-degree media solutions for brands and advertisers.

The agreement is underpinned by a shared vision to advance the region鈥檚 marketing ecosystem by fostering innovation, expanding digital capabilities, and unlocking new commercial opportunities. Both SMS and Veyron bring a deep understanding of the Saudi market, complemented by extensive global reach, positioning them to drive long-term value for advertisers.

Ziad Moussa, Managing Director of SMS, stated: 鈥淭his MoU represents a significant step forward in our mission to transform the media and marketing landscape. By combining our respective strengths鈥擵eyron鈥檚 local expertise and our global reach鈥攚e are poised to deliver integrated, high-impact campaigns that drive growth and innovation across the Kingdom and the region.鈥

Mohammed Al Esmail, Managing Director at Veyron Marketing, added: 鈥淥ur alignment with SMS opens up powerful new opportunities for our clients. By integrating our traditional media strength with SMS鈥檚 advanced digital and content capabilities, we are enabling advertisers to connect with audiences through more meaningful, data-driven, and multi-platform strategies.鈥

With this strategic MoU, SMS reinforces its commitment to redefining media and advertising in the MENA region and beyond. To learn more about how SMS can transform your advertising strategy, visit or contact [email protected].


Beyond ceasefire, India and Pakistan battle on in digital trenches

 Beyond ceasefire, India and Pakistan battle on in digital trenches
Updated 25 May 2025

Beyond ceasefire, India and Pakistan battle on in digital trenches

 Beyond ceasefire, India and Pakistan battle on in digital trenches
  • Both states continue to push competing narratives after the four-day military standoff, which ended on May 10 with a US-brokered truce
  • Digital rights experts note how it is often laced with hate, targeting vulnerable communities like Muslims in India and Hindus in Pakistan

ISLAMABAD: As Indian and Pakistani guns fell silent after trading fire for days this month, the war over facts and fiction is far from over and fierce battle rages on social media as to who won, who distorted the truth, and which version of events should be trusted.

As both states continue to push competing narratives, experts warn that misinformation, censorship and AI-generated propaganda have turned digital platforms into battlegrounds, with real-world consequences for peace, truth and regional stability.

The four-day military standoff, which ended on May 10 with a US-brokered ceasefire, resulted from an attack in Indian-administered Kashmir that killed 26 people last month. India accused Pakistan of backing the assault, a charge Islamabad has consistently denied.

While the truce between the nuclear-armed archfoes has since held, digital rights experts have sounded alarm over the parallel information war, which continues based on disinformation, censorship and propaganda on both sides, threatening the ceasefire between both nations.

Asad Baig, who heads the Media Matters for Democracy not-for-profit that works on media literacy and digital democracy, noted that broadcast media played a central role in spreading falsehoods during the India-Pakistan standoff to cater to an online audience hungry for 鈥渟ensational content.鈥

鈥淒isinformation was overwhelmingly spread from the Indian side,鈥 Baig told Arab News. 鈥淢edia was playing to a polarized, online audience. Conflict became content, and content became currency in the monetization game.鈥

A man clicks a picture of a billboard featuring Pakistan's Army Chief General Syed Asim Munir (C), Naval Chief Admiral Naveed Ashraf (R), and Air Chief Marshal Zaheer Ahmed Babar Sidhu, along a road in Peshawar. (AFP/File)

Several mainstream media outlets, mostly in India, flooded the public with fake news, doctored visuals and sensationalist coverage, fueling mass anxiety and misinformation, according to fact-checkers and experts, who say the role of media at this critical geopolitical juncture undermined journalistic integrity and misled citizens.

鈥淚 think this is a perfect example of the media becoming a tool of propaganda in the hands of a state,鈥 said prominent digital rights activist Usama Khilji, calling on those at the helm of television and digital media outlets to independently verify state claims using tools like satellite imagery or on-ground sources.

In Pakistan, X, previously known as Twitter, had been banned since February 2024, with digital rights groups and global organizations calling the blockade a 鈥渂latant violation鈥 of civic liberties and a threat to democratic freedoms.

But on May 7, as Pakistan鈥檚 responded to India鈥檚 missile strikes on its territory that began the conflict, the platform was suddenly restored, allowing users to access it without a VPN that allows them to bypass such restrictions by masking their location. The platform has remained accessible since.

鈥淲e were [previously] told that X is banned because of national security threats,鈥 Khilji told Arab News, praising the government鈥檚 鈥渟trategic move鈥 to let the world hear Pakistan鈥檚 side of the story during this month鈥檚 conflict.

鈥淏ut when we actually got a major national security threat in terms of literal war, X was unblocked.鈥

Indian authorities meanwhile blocked more than 8,000 X, YouTube and Instagram accounts belonging to news outlets as well as Pakistani celebrities, journalists and influencers.

鈥淲hen only one narrative is allowed to dominate, it creates echo chambers that breed confusion, fuel conflict, and dangerously suppress the truth,鈥 Khilji explained.

VIRTUAL WAR

Minutes after India attacked Pakistan with missiles on May 7, Pakistan released a video to journalists via WhatsApp that showed multiple blasts hitting an unknown location purportedly in Pakistan. However, the video later turned out to be of Israeli bombardment of Gaza and was retracted.

A woman wearing a T-shirt featuring 鈥極PERATION SINDOOR鈥 checks her mobile phone near a market area in Ludhiana. (AFP/File)

On May 8, Indian news outlets played a video in which a Pakistani military spokesperson admitted to the downing of two of their Chinese-made JF-17 fighter jets. X users later pointed out that the video was AI-generated.

Throughout the standoff both mainstream and digital media outlets found themselves in the eye of the storm, with many official and verified accounts sharing and then retracting false information. The use of AI-generated videos and even video game simulations misrepresented battlefield scenarios in real time and amplified confusion at a critical moment.

Insights from experts paint a disturbing picture of how information warfare is becoming inseparable from conventional conflict. From deliberate state narratives to irresponsible media and rampant misinformation on social platforms, the truth itself is becoming a casualty of war.

AFP Digital Verification Correspondent Rimal Farrukh describes how false information was often laced with hate speech, targeting vulnerable communities like Muslims in India and Hindus in Pakistan.

鈥淲e saw dehumanizing language, misleading visuals, and recycled war footage, often from unrelated conflicts like Russia-Ukraine or Israel-Gaza, used to stoke fear and deepen biases,鈥 she told Arab News.


BBC Gaza documentary delay prompts withdrawal threats from doctors, whistleblowers

BBC Gaza documentary delay prompts withdrawal threats from doctors, whistleblowers
Updated 23 May 2025

BBC Gaza documentary delay prompts withdrawal threats from doctors, whistleblowers

BBC Gaza documentary delay prompts withdrawal threats from doctors, whistleblowers
  • BBC faces mounting pressure over decision to shelve film despite legal clearance and widespread support

LONDON: Doctors and whistleblowers who featured in a BBC documentary on Gaza have threatened to withdraw their consent after the broadcaster delayed airing the film, citing an internal review.

The documentary, 鈥淕aza: Medics Under Fire,鈥 was scheduled to be broadcast in February but remains on hold as the BBC investigates a separate program, 鈥淕aza: How to Survive a Warzone,鈥 which was earlier pulled from the BBC鈥檚 iPlayer after revelations that its young narrator was the son of a Hamas official.

According to a report by The Guardian, although 鈥淕aza: Medics Under Fire鈥 was cleared for broadcast and approved by the BBC鈥檚 legal and editorial compliance teams, the broadcaster has reportedly requested further changes and stated the film will not be aired until the ongoing internal review concludes.

The BBC, however, has not indicated when the review is expected to be completed.

While other broadcasters have expressed interest in airing the film, the BBC has so far blocked those efforts, according to the production company.

The delay has sparked backlash from cultural figures including Susan Sarandon, Gary Lineker, Harriet Walter and Miriam Margolyes, who signed an open letter to BBC Director-General Tim Davie, accusing the corporation of 鈥減olitical suppression.鈥

鈥淭his is not editorial caution. It鈥檚 political suppression,鈥 the letter stated. 鈥淣o news organisation should quietly decide behind closed doors whose stories are worth telling. This important film should be seen by the public, and its contributors鈥 bravery honoured.鈥

More than 600 people endorsed the letter, including prominent UK actors Maxine Peake and Juliet Stevenson.

Meanwhile, Basement Films, which produced the documentary, has released additional footage from other doctors in Gaza through its social media channels.

鈥淲e have many offers from broadcasters and platforms across the world so that the searing testimonies of Gazan medics and of surviving family members can be heard, in some cases eight months after we spoke to them 鈥 We are still urging BBC News to do the right thing,鈥 the company said in a statement.

The situation has also stirred internal concern at the BBC, particularly after the corporation鈥檚 chair, Samir Shah, described the editorial failings of 鈥淕aza: How to Survive a Warzone鈥 as a 鈥渄agger to the heart鈥 of the BBC鈥檚 reputation for trust and impartiality.

A BBC spokesperson told The Guardian: 鈥淲e understand the importance of telling these stories and know that the current process is difficult for those involved.鈥


UK newspaper The Telegraph set for US ownership

UK newspaper The Telegraph set for US ownership
Updated 23 May 2025

UK newspaper The Telegraph set for US ownership

UK newspaper The Telegraph set for US ownership

LONDON: British right-wing newspaper The Telegraph has agreed a deal that would see it purchased by US investment group RedBird Capital Partners for 拢500 million ($670 million), the pair announced Friday.
RedBird has struck an 鈥渋n-principle agreement鈥 to purchase The Telegraph Media Group (TMG), which comprises the 170-year-old paper鈥檚 print and online operations, a joint statement said.
It concludes a protracted sale lasting around two years, which has involved an intervention by the previous Conservative government.
US-Emirati consortium RedBird IMI had already struck a deal for TMG in late 2023.
RedBird Capital Partners on Friday said the agreement struck with TMG makes it 鈥渢he sole control owner鈥 and 鈥渦nlocks a new era of growth for the title鈥 founded in 1855.
鈥淩edBird鈥檚 growth strategy will include capital investment in digital operations, subscriptions and journalism as it looks to expand The Telegraph internationally.鈥
The US group added it is in 鈥渄iscussions with select UK-based minority investors with print media expertise and strong commitment to upholding the editorial values of The Telegraph.鈥


Council for Arab-British Understanding welcomes Lammy鈥檚 comments on Israeli bombardment

Council for Arab-British Understanding welcomes Lammy鈥檚 comments on Israeli bombardment
Updated 22 May 2025

Council for Arab-British Understanding welcomes Lammy鈥檚 comments on Israeli bombardment

Council for Arab-British Understanding welcomes Lammy鈥檚 comments on Israeli bombardment
  • Caabu praised the UK鈥檚 decision to suspend trade talks with Israel and impose sanctions on illegal settlers and entities
  • However, it said more needs to be done to end the war on Gaza

LONDON: The Council for Arab-British Understanding has welcomed UK Foreign Secretary David Lammy鈥檚 description of Israel鈥檚 continued assault on Gaza as 鈥渦njustifiable, disproportionate and counterproductive.鈥

It also praised the UK鈥檚 decision to suspend trade talks with Israel and impose sanctions on illegal settlers and entities.

However, it said the measures 鈥渁lmost certainly go nowhere near far enough to stop Israeli actions,鈥 and called for further action to be taken.

Israel鈥檚 two-month aid blockade on Gaza has sparked global outcry. The UN warned this week that it could lead to 14,000 babies dying of starvation.

The council said the UK should introduce a complete arms embargo against Israel.

鈥淭he government鈥檚 legal duty is to act to prevent genocide, as Tom Fletcher, the UN aid chief, pointed out at the UN Security Council. To do so, it needs to place a full arms embargo on Israel, including F35 components, put a ban on all trade with illegal settlements and place economic sanctions on Israel for its continued breaches of international humanitarian law.鈥

The council also condemned statements made by Conservative Shadow Foreign Secretary Priti Patel who said the UK should support Israel鈥檚 aid distribution plan for Gaza and refrained from condemning what it called 鈥渢he Israeli blockade and the genocidal comments from Israeli ministers.鈥

It said Israel鈥檚 plan 鈥渧iolates global humanitarian principles including providing aid on the basis of need. In her time as shadow foreign secretary, she has yet once in the House of Commons to criticize Israel nor to offer any sympathy to Palestinian civilians being bombed and starved.鈥


Asharq crowned 鈥楾elly Media Company of the Year鈥 globally for second year running

Asharq crowned 鈥楾elly Media Company of the Year鈥 globally for second year running
Updated 21 May 2025

Asharq crowned 鈥楾elly Media Company of the Year鈥 globally for second year running

Asharq crowned 鈥楾elly Media Company of the Year鈥 globally for second year running
  • Network bagged 160 awards across various categories, including 25 gold, 76 silver and 59 bronze.

Riyadh: Asharq Network has won the 鈥淭elly Company of the Year鈥 award for the second consecutive year.

The accolade recognizes the network鈥檚 efforts in producing impactful, high-quality content. In total, Asharq Network received 160 awards across various categories, including 25 gold, 76 silver and 59 bronze.

The network stood out among 13,000 record-breaking entries from five continents. Its winning work includes content from across all Asharq Network brands, including Asharq News, Asharq Business with Bloomberg, Asharq Documentary, Asharq Discovery.

鈥淲e are deeply honored to receive the Telly Company of the Year award for the second consecutive year. This achievement reflects the hard work, creativity and passion of our entire team, who continue to push the boundaries in creativity and media,鈥 said Nabeel Alkhatib, general manager of Asharq News.

鈥淭his recognition reinforces our commitment to providing our audience with the most insightful and engaging content, tailored to the evolving needs of the Arabic-speaking world.鈥

Mohammed Alyousei, general manager of Asharq Discovery and Asharq Documentary, said: 鈥淩eceiving this honor is a profound affirmation of our team鈥檚 unwavering commitment to excellence and innovation. This global recognition motivates us to continue pushing the boundaries of storytelling, ensuring that we deliver narratives that resonate and make a meaningful impact.鈥

Asharq Network鈥檚 storytelling and production quality were recognized across multiple categories. Asharq News and Asharq Business standout wins included coverage of the 鈥淯S Elections Campaign,鈥 the immersive VR Story on the 鈥淒estruction of Gaza,鈥 the 鈥淵ear-Ender 2024 Promo,鈥 and the innovative 鈥淏usiness Image Promo 鈥 Connect the Dots.鈥

Asharq Documentary鈥檚 powerful 鈥淔aces鈥 series was honored alongside compelling promos for the original documentaries 鈥淯nder the Rubble,鈥 鈥淏eyond Sednaya,鈥 鈥淢oataz Aziza,鈥 鈥淎mazing Mercy of Tents鈥 and 鈥淒ooms Day.鈥 Meanwhile, Asharq Discovery鈥檚 gripping 鈥淒ark Minds鈥 series and the dynamic 鈥淪hark Week鈥 idents captured the judges鈥 attention, showcasing the network鈥檚 creative versatility and commitment to impactful content.

Steven Cheak, director of creative and branding services at Asharq Network, said: 鈥淲inning at the Telly Awards once again is a monumental achievement for our young and passionate team. Competing among such esteemed global brands only motivates us to continue elevating the standard of content creation. This year鈥檚 win underscores the brilliance of teams working well together, embracing technology, to achieve content that engage and resonate with our audiences. It鈥檚 truly inspiring to see our work being acknowledged globally, and this recognition fuels our passion to continue innovating, creating and telling stories that matter.鈥

The Telly Awards, established in 1979, are one of the most respected global awards programs, celebrating the best in video and television content. The awards cover a diverse range of categories, from traditional television commercials to cutting-edge digital media.