海角直播

SRMG Media Solutions, Veyron ink deal to drive regional ad growth

With this strategic MoU, SMS reinforces its commitment to redefining media and advertising in the MENA region and beyond. (Supplied)
With this strategic MoU, SMS reinforces its commitment to redefining media and advertising in the MENA region and beyond. (Supplied)
Short Url
Updated 24 April 2025

SRMG Media Solutions, Veyron ink deal to drive regional ad growth

SRMG Media Solutions, Veyron ink deal to drive regional ad growth
  • The partnership allows Veyron Marketing鈥檚 clients to tap into SMS鈥檚 advertising offerings
  • Agreement is underpinned by a shared vision to advance the region鈥檚 marketing ecosystem, companies say

RIYADH:聽SRMG Media Solutions (SMS) has signed a Memorandum of Understanding (MoU) with Veyron Marketing, a leading media buying and marketing agency in 海角直播 and a subsidiary of Naif Alrajhi Investment. This strategic alignment aims to elevate the regional media and marketing landscape by enabling Veyron Marketing鈥檚 clients to access SMS鈥檚 dynamic portfolio of advertising solutions, including innovative digital formats, branded content, and experiential advertising.

As a next-generation, data-driven media solutions company, SMS delivers innovative, results-focused advertising strategies. By utilizing proprietary first-party data, advanced AdTech solutions and AI-driven audience segmentation, SMS creates personalized campaigns that drive growth, innovation and profitability. As the exclusive media partner for SRMG鈥檚 prestigious brands, SMS manages a distinguished media portfolio that includes Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia and thmanyah. With a global reach of more than 170 million users, SMS delivers engaging content across a diverse range of platforms, including digital and social media, websites, apps, newsletters, TV, audio channels, podcasts, print, and experiential IPs.聽

Veyron Marketing has built a strong reputation for its innovative marketing strategies and expertise in media planning and buying. This MoU comes at a pivotal time as both SMS and Veyron continue their growth trajectories. Through this partnership, SMS will extend its footprint into traditional media formats, a key strength of Veyron鈥檚 offering, enabling more holistic, 360-degree media solutions for brands and advertisers.

The agreement is underpinned by a shared vision to advance the region鈥檚 marketing ecosystem by fostering innovation, expanding digital capabilities, and unlocking new commercial opportunities. Both SMS and Veyron bring a deep understanding of the Saudi market, complemented by extensive global reach, positioning them to drive long-term value for advertisers.

Ziad Moussa, Managing Director of SMS, stated: 鈥淭his MoU represents a significant step forward in our mission to transform the media and marketing landscape. By combining our respective strengths鈥擵eyron鈥檚 local expertise and our global reach鈥攚e are poised to deliver integrated, high-impact campaigns that drive growth and innovation across the Kingdom and the region.鈥

Mohammed Al Esmail, Managing Director at Veyron Marketing, added: 鈥淥ur alignment with SMS opens up powerful new opportunities for our clients. By integrating our traditional media strength with SMS鈥檚 advanced digital and content capabilities, we are enabling advertisers to connect with audiences through more meaningful, data-driven, and multi-platform strategies.鈥

With this strategic MoU, SMS reinforces its commitment to redefining media and advertising in the MENA region and beyond. To learn more about how SMS can transform your advertising strategy, visit or contact [email protected].


The Guardian releases documentary on plight of Palestinian doctors in Israel amid Gaza war

The Guardian releases documentary on plight of Palestinian doctors in Israel amid Gaza war
Updated 31 July 2025

The Guardian releases documentary on plight of Palestinian doctors in Israel amid Gaza war

The Guardian releases documentary on plight of Palestinian doctors in Israel amid Gaza war
  • The documentary follows Dr. Lina Qasem-Hassan, a Palestinian doctor living and working in Israel, as she upholds her medical oath to treat both Israelis and Palestinians
  • The physician said she is determined to use her oath to fight injustice against Palestinians

LONDON: The Guardian has released a new documentary exploring the complex reality faced by Palestinian doctors working in Israel, as they navigate systemic discrimination, deepening identity struggles, and mounting hostility amid the ongoing Gaza war.

Titled 鈥淭he Oath: To Be a Palestinian Doctor in Israel鈥檚 Healthcare System,鈥 the 22-minute documentary follows Dr. Lina Qasem-Hassan, a Palestinian doctor living and working in Israel, as she upholds her medical oath to treat both Israelis and Palestinians amid the Gaza war.

She highlighted that while Arab citizens comprise nearly a quarter of Israeli doctors, many face unequal treatment in access and opportunity. The physician said she is determined to use her oath to fight injustice.  

鈥淪ince 7 October, Palestinian staff in the Israeli healthcare system have faced persecution, slander and paralysis. Anti-Palestinian sentiment is surging, even among patients and colleagues,鈥 Qasem-Hassan wrote in her op-ed in The Guardian.

She noted that Israeli policies in the expansion of illegal settlements in the West Bank, forced displacement, and restriction of movement systematically restrict access to care, undermining the right to health for Palestinians both in Israel and the occupied territories.

This impact has been further exacerbated by the war on Gaza, where at least 1,581 health workers have been killed since Oct. 7. Only 18 of Gaza鈥檚 36 hospitals remain partially functional amid the widespread destruction of the healthcare system, according to UN figures, leaving patients without access to treatment amid severe shortages of medical supplies and staff.

The documentary recounts the death of Qasem-Hassan鈥檚 relative Marwan, a paramedic who was killed in an airstrike while transporting the wounded to hospital just hours after the war began. Weeks later, another strike on a refugee camp claimed the lives of 10 more members of her family.

鈥淎ll this takes place under deafening silence from the Israeli healthcare establishment and many of my fellow physicians, who too often choose silence over basic ethics and morality,鈥 said Qasem-Hassan.

As the chairwoman of Physicians for Human Rights 鈥 Israel, Qasem-Hassan detailed how her advocacy puts her at risk of suspension or persecution.

Earlier this year, patients submitted complaints against her for alleged pro鈥慞alestinian views. Yet, she refused to stay silent.

鈥淎ny expression of sympathy for victims 鈥 women, children, innocent civilians 鈥 is seen as support for terror,鈥 she wrote.

鈥淎nd still, I continue to fight. Because as long as we remain silent, our oath is hollowed out, and the right to health becomes a fantasy too far to reach.鈥

Torn between the decision to stay or leave Israel, Qasem-Hassan reflected: 鈥淏ut I go back to the question: if I leave, who will stay behind?鈥

For now, she remains committed to providing essential medical care to Palestinians and detainees in the West Bank and Gaza through Physicians for Human Rights 鈥 Israel, while also speaking out against the Gaza war both within Israel and on international platforms, as documented in the film.


French university rejects Gaza student over 鈥榟ateful鈥 online posts

French university rejects Gaza student over 鈥榟ateful鈥 online posts
Updated 31 July 2025

French university rejects Gaza student over 鈥榟ateful鈥 online posts

French university rejects Gaza student over 鈥榟ateful鈥 online posts
  • The woman had been offered a place at the Sciences Po Lille university following a recommendation by the French consulate in Jerusalem

LILLE, France: A top French university said Wednesday it canceled the enrolment of a woman student from Gaza because of her social media posts that the country鈥檚 interior ministry called 鈥渉ateful.鈥
Authorities did not release the content of the messages but screenshots shown on social media indicated the young woman had reposted messages calling for the death of Jewish people.
Israel is seeking to crush the Islamist militant movement Hamas through a devastating offensive in Gaza after the group launched deadly attacks on Israel in 2023.
The woman had been offered a place at the Sciences Po Lille university following a recommendation by the French consulate in Jerusalem, the establishment said.
Sciences Po Lille said that after consultations with the education ministry and regional authorities it 鈥渉as decided to cancel this student鈥檚 planned registration at our establishment.鈥
Some of the posts 鈥渃ome into direct contradiction with the values upheld by Sciences Po Lille, which fights against all forms of racism, antisemitism and discrimination, as well as against any type of incitement to hatred, against any population whatsoever,鈥 the university added in a post on X.
Accounts in the woman鈥檚 name have been closed.
Following the recommendation by French diplomats, the woman initially lived at the home of the university鈥檚 director while she waited for permanent lodgings, Sciences Po said.
French ministers have demanded an investigation into the case.
鈥淎 Gazan student making antisemitic remarks has no place in France,鈥 said Foreign Minister Jean-Noel Barrot, who added that he had ordered an internal inquiry.
鈥淭he screening carried out by the relevant departments of the ministries concerned clearly did not work,鈥 he added in a post on X.
Interior Minister Bruno Retailleau said he had demanded the closure of the 鈥渉ateful鈥 account and ordered local authorities to take legal action.
鈥淗amas propagandists have no place in our country,鈥 Retailleau said on X.


Killing of Palestinian activist in West Bank sparks condemnation

Killing of Palestinian activist in West Bank sparks condemnation
Updated 30 July 2025

Killing of Palestinian activist in West Bank sparks condemnation

Killing of Palestinian activist in West Bank sparks condemnation
  • Amnesty International condemns the killing as a 鈥渃old-blooded鈥 act
  • French foreign ministry calls settler violence 鈥渁cts of terrorism,鈥 warns of increasing sanctions against Israeli government officials if attacks continue

LONDON: Rights groups and diplomats have condemned the killing of Palestinian activist and journalist Awda Al-Hathaleen, who contributed to the Oscar-winning documentary 鈥淣o Other Land,鈥 as calls grow for accountability over increasing settler violence in the occupied West Bank.

Al-Hathaleen was shot in the chest on Monday during a raid by Israel settlers in Umm Al-Khair village in the South Hebron Hills. One of the settlers involved in the attack was identified as Yinon Levi, who has been sanctioned by the UK and the EU, while US President Donald Trump rescinded restrictions at the beginning of his presidency this year.

In a statement on Wednesday, Amnesty International condemned the killing as a 鈥渃old-blooded鈥 act and 鈥渁 brutal reminder of the relentless violence faced by Palestinian communities.鈥

The organization鈥檚 senior director for research, advocacy, policy and campaigns, Erika Guevara Rosas, urged an independent international investigation into his death and growing settler violence in the territory.

Describing the situation in the West Bank as state impunity for Israeli settler violence, Rosas called out Israeli authorities for what she described as a 鈥渄eliberate failure鈥 to investigate settler attacks.

She said an international inquiry 鈥渕ust address the role of Israeli authorities鈥 in fueling settler violence against Palestinians, pointing to the recurrent failure to ensure justice and protect Palestinians鈥 lives.

Israel authorities said Levi was arrested in relation to his alleged responsibility for the killing, but after a court hearing he was released to house arrest as investigations continue.

Amensty International鈥檚 Rosas said Al-Hathaleen, who had recently briefed UK politicians on threats to his life, 鈥渨as entitled to protection. His killing is the cruel consequence of Israel鈥檚 sustained policy of forcibly expulsing Palestinian communities in the occupied West Bank, including Masafer Yatta,鈥 Rosas added.

鈥淎wda Al-Hathaleen鈥檚 killing is not the first, but it must be the last.鈥

Al-Hathaleen, a father of three and prominent human rights defender from the Masafer Yatta region, was a central voice in the Oscar-winning documentary 鈥淣o Other Land,鈥 which documented the ongoing displacement and harassment of Palestinian communities in the West Bank.

His death comes during a sharp incease in settler-led assaults and Palestinian casualties in the West Bank since the start of the war in Gaza. At least 1,009 Palestinians have been killed and more than 7,000 injured in the West Bank since October 2023.

Rights groups have repeatedly said that Israeli settlers, often accompanied by the army, have escalated attacks and land seizures in recent months with little or no accountability.

Israeli human rights organization, Rabbis for Human Rights, called Al-Hathaleen鈥檚 murder 鈥渢he outcome of decades of unchecked settler violence and a system that grants total impunity to those who carry it out.鈥

In a tribute, the organization said Al-Hathaleen 鈥渟tood at the forefront of the struggle against home demolitions and settler violence.鈥

鈥淗e often welcomed delegations of rabbis, giving them tours of the village and sharing its history with deep generosity and courage. He was a longtime partner in our humanitarian aid work and worked closely with Rabbis for Human Rights for many years. His steadfast presence and leadership were a source of strength to all of us.鈥

The rights group vowed to 鈥渟tand with the people of Umm al-Kheir as they resist a system that seeks to erase them - as they fight to stay on their land, to live, and to thrive.鈥

The French foreign ministry released a statement on Tuesday calling settler violence 鈥渁cts of terrorism,鈥 and warning of increasing sanctions against Israeli government officials if such attacks continue.

It condemned the rising settler attacks and urged Israeli authorities to 鈥渦phold their responsibilities and immediately punish the perpetrators of such violence, which is continuing with impunity, and protect Palestinian civilians.鈥

The ministry reiterated France鈥檚 stance against the expansion of illegal settlements 鈥渨hich is contrary to international law, as the International Court of Justice concluded in its advisory opinion of July 19, 2024.鈥

In February last year, France sanctioned extremist Israeli settlers guilty of violence against Palestinian civilians in the West Bank. There are 28 individuals who face an administrative ban on entering the country.


Norwegian aid chief slams Israel鈥檚 Gaza war as 鈥榙estruction of a civilization鈥

Norwegian aid chief slams Israel鈥檚 Gaza war as 鈥榙estruction of a civilization鈥
Updated 31 July 2025

Norwegian aid chief slams Israel鈥檚 Gaza war as 鈥榙estruction of a civilization鈥

Norwegian aid chief slams Israel鈥檚 Gaza war as 鈥榙estruction of a civilization鈥
  • Jan Egelund says time is running out to avoid a 鈥榖ibilical famine鈥
  • NGO chief warns aid drops and brief corridors are not enough

LONDON: Israel鈥檚 military operation in Gaza is no longer a war against militants but has become a 鈥渄estruction of a civilization,鈥 a top aid official said, warning that time is running out to prevent a 鈥渂iblical famine鈥 in the besieged enclave.

In an interview with CNN on Tuesday, Jan Egeland, secretary general of the Norwegian Refugee Council, said Israel鈥檚 continued bombardment and restrictions on aid access have left Gaza鈥檚 civilian population, particularly women and children, to suffer the consequences of a conflict they had no part in.

鈥淲hat I see is that, as a military conflict, it was all over a long time ago,鈥 Egeland told anchor Bianna Golodryga. 鈥淭his is not targeted anti-terrorist warfare, it鈥檚 the destruction of a civilization now.鈥

The veteran humanitarian said there are no justifications for the war on Gaza, which has killed more than 60,000 people and pushed the enclave鈥檚 population of 2.2 million to the brink of famine.

鈥淗amas has a million sins on their conscience 鈥 but those dying (and) bleeding have nothing to do with Hamas. These are women and children. They had nothing to do with Oct. 7,鈥 he said, calling for an immediate ceasefire and an urgent and large-scale opening of Gaza鈥檚 border crossings to allow full access for aid groups.

Egeland鈥檚 remarks come amid growing international pressure on Israel to ease restrictions and allow humanitarian aid into Gaza, as malnutrition-related deaths continue to rise. During a Saudi-French conference on Tuesday, UN experts confirmed that large areas of the enclave are now experiencing full-scale famine.

Israel has responded with efforts to increase aid deliveries including a temporary pause in military operations, partial openings of humanitarian corridors, and aid airdrops.

Egeland, however, said such efforts are not enough 鈥渢o avert a biblical famine on our watch,鈥 criticizing the air drops and temporary corridors for offering little relief to a starving population.

While he welcomed the shifting stances of US President Donald Trump, UK Prime Minister Keir Starmer, and other Western leaders who finally recognized the widespread starvation gripping the Palestinian territory, Egeland emphasized that the solution to avert the crisis ultimately rests with them.

鈥淚t is Israel and the Western powers that provide the arms to all of this that have to change this. They have the fingerprint all over this catastrophe really. We can change it. It鈥檚 still possible.鈥

Despite the mounting death toll and near-total collapse of humanitarian infrastructure, Egeland said the international community still has a chance to avert the worst 鈥 but only if it acts immediately and decisively.

鈥淚t has to be a massive ramp up. And time is running out,鈥 he warned.

On Monday, in a meeting with Starmer, Trump acknowledged that there is 鈥渞eal starvation鈥 in Gaza. The British prime minister announced the following day that the UK will recognize a Palestinian state in September unless Israel takes significant steps to end the 鈥渁ppalling situation鈥 in Gaza and meets other conditions.

Egeland said Western leaders were finally acknowledging warnings that aid agencies had been raising for months.

鈥淭hese capitals have known so, because we told them for many months, I鈥檓 glad it鈥檚 鈥 there is a wakeup call now. It is very late,鈥 he said.

Addressing the humanitarian catastrophe, the NRC chief noted the collapse of the food and health sectors, saying that people were dying from preventable disease and lack of water and sanitation.

He said his NGO has been finding it impossible to provide the basic services of water, sanitation and shelter due to the total depletion of fuel and continued restrictions.

The organization, he noted, is 鈥渟till denied access for our water and sanitation hygiene items, our food and our tents.鈥

The aid chief paid tribute to the resilience of his Palestinian colleagues in Gaza, describing them as 鈥渞eal heroes鈥 who have endured repeated displacement, hunger, and profound personal loss while continuing their humanitarian work.

鈥淚f there is anyone I would give the Nobel Peace Prize to, I would give it to my colleagues on the ground, Palestinian, in Gaza, the single mothers who are also aid workers.

鈥淏ut they鈥檙e really broken now, after all of these months of starvation, all of these months of having their homes destroyed.鈥


Australia adds YouTube to social media ban for children

Australia's Prime Minister Anthony Albanese. (REUTERS)
Australia's Prime Minister Anthony Albanese. (REUTERS)
Updated 30 July 2025

Australia adds YouTube to social media ban for children

Australia's Prime Minister Anthony Albanese. (REUTERS)
  • "Social media has a social responsibility and there is no doubt that Australian kids are being negatively impacted by online platforms so I'm calling time on it," Prime Minister Anthony Albanese said in a statement

SYDNEY: Australia said on Wednesday it will include Alphabet-owned YouTube in its world-first ban on social media for teenagers, reversing an earlier decision to exempt the video-sharing platform.
Australia鈥檚 Internet watchdog last month urged the government to overturn the proposed exemption for YouTube after its research found 37 percent of children aged 10 to 15 reported seeing harmful content on the platform, the most of any social media site.
Other social media companies such as Meta鈥檚 Facebook and Instagram, Snapchat, and TikTok had argued an exemption for YouTube would be unfair.
鈥淪ocial media has a social responsibility and there is no doubt that Australian kids are being negatively impacted by online platforms so I鈥檓 calling time on it,鈥 Prime Minister Anthony Albanese said in a statement.
鈥淪ocial media is doing social harm to our children, and I want Australian parents to know that we have their backs.鈥
Social media firms will be fined up to A$49.5 million ($32.2 million) from December if they break the law, which passed through parliament in November.
A YouTube spokesperson said the company would consider next steps and would continue to engage with the government.
鈥淲e share the government鈥檚 goal of addressing and reducing online harms. Our position remains clear: YouTube is a video sharing platform with a library of free, high-quality content, increasingly viewed on TV screens. It鈥檚 not social media,鈥 the spokesperson said by email.
Online gaming, messaging apps, and health and education sites will be excluded from the center-left government鈥檚 minimum age rules as they pose fewer social media harms to teens under 16, or are regulated under different laws, Communications Minister Anika Wells said.
鈥淭he rules are not a set and forget, they are a set and support,鈥 Wells said.