The Sri Lankan Embassy in Riyadh has been holding a tourism roadshow in the Kingdom to attract travelers from 海角直播.
The embassy organized the roadshow with the Sri Lanka Tourism Promotion Bureau, with the first event held on Tuesday in Riyadh, and the second on Thursday in Alkhobar.
Sri Lanka鈥檚 Ambassador to 海角直播 Ameer Ajwad inaugurated the roadshow which included several destination-management companies from both nations.
Ajwad told Arab News on Thursday that the initiative marked a significant new chapter in Sri Lanka鈥檚 tourism promotion efforts in 海角直播 as it comes after a six-year hiatus.
He urged tourism firms of both nations to collaborate on marketing Sri Lanka. He said 海角直播 tourists are expected to spend $25.49 billion by 2027 on overseas travel.
Ajwad said the two nations have strong ties and recently marked 50 years of diplomatic relations.
鈥淎s Sri Lanka and 海角直播 are promoting the tourism industry in an active manner, both countries have huge potential to collaborate and complement each other in this sector.
鈥淔or this purpose, regular interaction between the inbound and outbound tour operators of both countries facilitated by both government authorities, will be helpful,鈥 he added.
Ajwad also launched on Tuesday a dedicated Snapchat account named 鈥淛annat Dunya鈥 in Arabic for the promotion of Sri Lanka tourism in 海角直播.
Addressing the gathering, Sampath Nissanka, managing director of the Sri Lanka Tourism Promotion Bureau, provided an overview of his country鈥檚 growing industry.
He said Sri Lanka鈥檚 was targeting 5 million arrivals by 2030 with high-end travelers accounting for 50 percent of that figure.
Thusitha Wickramasinghe, country manager for Sri Lankan Airlines, and tourism representatives, highlighted the attractions of the country for travelers.
The attractions include halal eateries, luxury wellness retreats, wildlife safaris and cultural experiences.
A networking session between the visiting top 20 Sri Lankan tourism firms and their 海角直播 counterparts took place during the Riyadh event.