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PepsiCo opens regional headquarters in Riyadh, unveils $8m R&D center

PepsiCo has invested over SR9 billion in ֱ over the past eight years. In 2023 alone, the company allocated SR199 million to expand its Dammam manufacturing facility. File
PepsiCo has invested over SR9 billion in ֱ over the past eight years. In 2023 alone, the company allocated SR199 million to expand its Dammam manufacturing facility. File
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Updated 21 April 2025

PepsiCo opens regional headquarters in Riyadh, unveils $8m R&D center

PepsiCo opens regional headquarters in Riyadh, unveils $8m R&D center

RIYADH: Global beverage giant PepsiCo has opened its new Middle East regional headquarters in Riyadh’s King Abdullah Financial District, reinforcing the company’s long-term commitment to the region.

Spanning 2,800 sq. m, the state-of-the-art facility will accommodate more than 150 employees and serve as a central hub for PepsiCo’s operations across the Middle East.

“Our new RHQ in Riyadh signals our firm and long-term commitment to this region’s future and its people – through job creation, agricultural partnerships, social impact and environmental stewardship,” said Ahmed El-Sheikh, president and general manager for Middle East, North Africa, and Pakistan Foods.

The inauguration ceremony drew attendance from top PepsiCo executives, including Chairman and CEO Ramon Laguarta, alongside senior Saudi officials and business leaders.

As part of its regional growth strategy, PepsiCo also announced plans to launch a new research and development center in the Kingdom, with an investment of SR30 million ($7.99 million). The R&D hub will focus on innovation in product development and packaging tailored to regional preferences.

The facility will feature a culinary lab and an immersive sensory studio designed to refine products in alignment with local consumer tastes.

In addition to serving as a business and innovation center, the Riyadh headquarters will also house PepsiCo’s flagship social impact programs, including Tamakani and MENA Innovates, both aimed at empowering youth and fostering sustainable innovation.

PepsiCo has invested over SR9 billion in ֱ over the past eight years. In 2023 alone, the company allocated SR199 million to expand its Dammam manufacturing facility.

Today, PepsiCo operates across 86 locations in the Kingdom and employs nearly 9,000 people through direct operations and its franchise network.


ֱ, Canada explore ways to enhance cooperation in technology, innovation 

ֱ, Canada explore ways to enhance cooperation in technology, innovation 
Updated 5 sec ago

ֱ, Canada explore ways to enhance cooperation in technology, innovation 

ֱ, Canada explore ways to enhance cooperation in technology, innovation 

RIYADH: ֱ’s technology and innovation partnership with Canada is set to receive a boost after senior ministers met to explore new avenues of cooperation and strengthen trade ties. 

Saudi Minister of Investment Khalid Al-Falih said in a post on X that he met with Canada’s Minister of Artificial Intelligence and Digital Innovation Evan Solomon to discuss ways to strengthen relations between the countries and to build partnerships that contribute to mutual economic growth, particularly in priority investment sectors. 

This comes as trade between the two nations continues to expand. In February, ֱ exported SR641 million ($170 million) to Canada, marking an 86.6 percent increase from SR344 million in February 2024, according to data from the Observatory of Economic Complexity.

It also follows an agreement in January 2024 for both countries to re-exchange trade delegations to enhance economic relations and boost trade and investment flows. 

In a subsequent post on X, Al-Falih stated: “The dialogue took place between me and Anita Anand, the Canadian Minister of Foreign Affairs, in the presence of the Saudi ambassador to Canada, Amal Yahya Al-Moallimi.” 

He added: “We discussed supporting and strengthening relations between our two countries, and facilitating investment exchange, in order to achieve more fruitful cooperation in the most important sectors, which will bring success to both peoples.” 

Artificial intelligence has become a central pillar of ֱ’s post-oil economic strategy, with the Kingdom leveraging advanced technologies to drive data-led industries and automation. 

Now at the halfway point of Vision 2030, the country is accelerating efforts to position itself as a global technology leader, balancing innovation with sustainability goals. 
Key initiatives — including the Project Transcendence program, valued at around $100 billion — aim to further establish ֱ as a global hub for AI innovation. 

Over the past five years, ֱ has made significant progress toward establishing itself as a regional artificial-intelligence hub. PwC projects that AI could contribute about $235 billion — or 12.4 percent — to the Kingdom’s gross domestic product by 2030.