海角直播

SRMG Media Solutions, Penske Media partner to expand global footprint for MENA brands

This partnership enhances access to crucial global markets, including Asia and Western economies such as Europe and the USA. (Supplied)
This partnership enhances access to crucial global markets, including Asia and Western economies such as Europe and the USA. (Supplied)
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Updated 17 April 2025

SRMG Media Solutions, Penske Media partner to expand global footprint for MENA brands

SRMG Media Solutions, Penske Media partner to expand global footprint for MENA brands
  • Advertisers in 海角直播 and across the Middle East and North Africa can now leverage programmatic campaigns through diverse formats such as video, standard banners, and audience layering, companies said
  • Campaigns tap into an audience of over 412 million monthly users and 150 million social media followers across 40+ global brands

RYIADH: SRMG Media Solutions (SMS) has announced a strategic partnership with Penske Media Corporation (PMC) to expand MENA advertisers' global presence through PMC's prestigious portfolio of internationally recognized brands.

Advertisers in 海角直播 and across the Middle East and North Africa can now leverage programmatic campaigns through diverse formats such as video, standard banners, and audience layering. Key sectors include tourism, government departments, investment sectors, and mega projects. Additionally, advertisers can collaborate with PMC's notable publishers for innovative content creation and bespoke campaigns, subject to editorial approval.

This partnership enhances access to crucial global markets, including Asia and Western economies such as Europe and the USA. Advertisers can now integrate their campaigns on high-profile 40+ iconic brands including Variety, Rolling Stone, Billboard, The Hollywood Reporter, WWD, Robb Report, ARTnews and Deadline, and more, enabling connections with over 412 million monthly active users and 150 million social media followers. By tapping into 6 billion video views, this partnership offers unmatched potential for impactful global advertising initiatives.

SMS, a next-generation data-driven media solutions company, delivers advanced analytics-based advertising strategies. Utilizing first-party data, leading-edge AdTech, and AI-driven audience segmentation, SMS crafts personalized campaigns that drive growth and profitability. As the exclusive media partner for SRMG鈥檚 esteemed portfolio, SMS oversees brands such as Asharq Al-Awsat, Asharq News, and Akhbaar24, delivering engaging content across diverse platforms with a global footprint of over 170 million users.

Penske Media Corporation (PMC), a leader in media, digital, and publishing sectors, is renowned for its influential brands like Variety and Rolling Stone. Recognized for its premium content in entertainment, fashion, luxury, and pop culture, PMC extends its influence via digital media, print, and top-tier events such as SxSW and the Golden Globe Awards.

Ziad Moussa, Managing Director of SMS, stated, 鈥淲e are thrilled to partner with PMC, which enhances our capacity to offer cutting-edge advertising solutions for our clients. This collaboration aligns perfectly with our goal of providing unprecedented access to the world鈥檚 top platforms.鈥

A representative from Penske Media Corporation added, 鈥淲orking with SMS amplifies our capacity to deliver powerful advertising opportunities globally with high-quality content and innovative solutions.鈥

With its unmatched reach and a commitment to redefining excellence, SMS is poised to transform the media and advertising landscape in the MENA region and beyond. To become part of our journey and learn how SMS can revolutionize your advertising strategy, visit SRMG Media Solutions or contact [email protected].


Over 100 journalists call for foreign media access to Gaza as pressure on Israel mounts

Over 100 journalists call for foreign media access to Gaza as pressure on Israel mounts
Updated 04 August 2025

Over 100 journalists call for foreign media access to Gaza as pressure on Israel mounts

Over 100 journalists call for foreign media access to Gaza as pressure on Israel mounts
  • Petition of Freedom to Report initiative says if 鈥榖elligerent parties鈥 ignore demands, media professionals will attempt to enter Gaza without consent

LONDON: More than 100 prominent journalists have called for 鈥渋mmediate and unsupervised foreign press access to the Gaza Strip,鈥 adding to mounting pressure on Israel to lift its blockade on the territory, where Tel Aviv also faces charges of war crimes and genocide.

The petition has been launched under the Freedom to Report initiative which advocates for protecting journalists and upholding press independence globally.

The signatories include Sky News special correspondent Alex Crawford, broadcaster Mehdi Hasan, CNN鈥檚 Christiane Amanpour and Clarissa Ward, and legendary war photographer Don McCullin.

鈥淭his is not only about Gaza. It is about defending the universal right to independent, on-the-ground reporting in conflict zones everywhere,鈥 read the statement published on Monday.

鈥淕aza is the most urgent case, but it is not the only one. It reflects the gravest pattern of silencing journalists and restricting the press. If the democratic world truly intends to push back against this erosion of freedom, it must not turn a blind eye to Gaza.鈥

With Israel continuing to deny international media access, global coverage has relied almost exclusively on Gaza-based Palestinian journalists. They have worked for nearly 22 months under extreme conditions, facing shortages of food, water, electricity, and internet access, and daily risks to their lives.

Israel has so far resisted calls from human rights groups and media organizations to allow entry to foreign reporters.

But the pressure has intensified in recent weeks amid growing international concern over what UN agencies and humanitarian experts have described as a 鈥渕an-made famine鈥 caused by the Israeli blockade on aid.

Last month, major international news agencies 鈥 including AFP, The Associated Press, Reuters, and the BBC 鈥 issued a joint statement calling for a humanitarian corridor to evacuate their local teams, some of whom were struggling to find enough food to survive.

Since Israel鈥檚 latest war on Gaza began, nearly 200 journalists have been killed 鈥 most of them Palestinian 鈥 making this the deadliest conflict for the press ever recorded.

Beyond calling for immediate access and protection of media workers, the petition adds that if 鈥渂elligerent parties鈥 continue to ignore these demands, journalists would seek to enter Gaza without consent.

They would try to gain access 鈥渂y any legitimate means, independently, collectively, or in coordination with humanitarian or civil society actors.鈥

鈥淭hese restrictions deprive the world of an impartial account and obstruct the path to accountability,鈥 the letter stated.

鈥淯nrestricted, independent access for foreign journalists is urgently needed, not only to document the unfolding atrocities but to ensure that the truth of this war is not dictated by those who control the weapons and the narrative.鈥


Pro-Palestine online content in UK risks censorship, rights groups warn

Pro-Palestine online content in UK risks censorship, rights groups warn
Updated 02 August 2025

Pro-Palestine online content in UK risks censorship, rights groups warn

Pro-Palestine online content in UK risks censorship, rights groups warn
  • Online Safety Act, banning of Palestine Action present dual threat for users, letter says
  • Content supporting Palestinians risks being identified as supporting terrorism

LONDON: Pro-Palestine online content in the UK could be censored through the twin threat of the Online Safety Act and banning of Palestine Action, human rights groups have warned.

Content in support of Palestinians published online could be misconstrued as supporting Palestine Action, a protest group that was proscribed under anti-terrorism laws on July 5, .

Index on Censorship, Open Rights Group and other organizations have written to Ofcom, the UK鈥檚 independent communications regulator, to request clarification on the matter.

Signatories to the letter also warned that online content objecting to Palestine Action鈥檚 banning could be misidentified as unlawful support for the group.

Open Rights Group鈥檚 Sara Chitseko, a pre-crime program manager, told The Guardian: 鈥淐rucial public debate about Gaza is being threatened by vague, overly broad laws that could lead to content about Palestine being removed or hidden online.

鈥淭here鈥檚 also a real danger that people will start self-censoring, worried they might be breaking the law just by sharing or liking posts related to Palestine and nonviolent direct action.

鈥淭his is a serious attack on freedom of expression and the right to protest in the UK. We need to ensure that people can share content about Palestine online without being afraid that they will be characterised as supportive of terrorism.鈥

Major online social media platforms such as Facebook, Instagram and TikTok have been advised by Ofcom that they can avoid concerns about meeting the requirements of the Online Safety Act if they are more stringent with censoring content than is mandated by the act.

The letter sent to Ofcom by the rights groups warned: 鈥淭his approach risks encouraging automated moderation that disproportionately affects political speech, particularly from marginalised communities, including Palestinian voices.鈥

The UK, unlike the EU, lacks a mechanism through which users can appeal the censoring of their online content.

Signatories to the letter 鈥 which was also sent to Meta, Alphabet, X and ByteDance, owners of the world鈥檚 top social media platforms 鈥 called for the creation of a British dispute mechanism to discourage the censoring of lawful content.

The letter added: 鈥淲e are concerned that the proscription of Palestine Action may result in an escalation of platforms removing content, using algorithms to hide Palestine solidarity posts and leave individuals and those reporting on events vulnerable to surveillance or even criminalisation for simply sharing or liking content that references nonviolent direct action.

鈥淲e are also concerned about what platforms understand by their legal duties regarding expressions of 鈥榮upport鈥 for Palestine Action.鈥

An Ofcom spokesperson said: 鈥淲e have provided detailed guidance to platforms about how to identify the particular types of illegal and harmful material prohibited or restricted by the act, including how to determine whether content may have been posted by a proscribed organisation.

鈥淭here is no requirement on companies to restrict legal content for adult users. In fact, they must carefully consider how they protect users鈥 rights to freedom of expression while keeping people safe.鈥


Israeli writer Grossman denounces Gaza 鈥榞enocide鈥

Israeli writer Grossman denounces Gaza 鈥榞enocide鈥
Updated 02 August 2025

Israeli writer Grossman denounces Gaza 鈥榞enocide鈥

Israeli writer Grossman denounces Gaza 鈥榞enocide鈥
  • 鈥淔or many years, I refused to use that term: 鈥榞enocide鈥,鈥 Grossman told La Repubblica
  • He told the paper he was using the word 鈥渨ith immense pain and with a broken heart鈥

ROME: : Award-winning Israeli author David Grossman called his country鈥檚 campaign in Gaza 鈥済enocide鈥 and said he was using the term with a 鈥渂roken heart.鈥

This came days after a major Israeli rights group also used the same term, amid growing global alarm over starvation in the besieged territory.

鈥淔or many years, I refused to use that term: 鈥榞enocide鈥,鈥 the prominent writer and peace activist told Italian daily La Repubblica in an interview published on Friday.

鈥淏ut now, after the images I have seen and after talking to people who were there, I can鈥檛 help using it.鈥

Grossman told the paper he was using the word 鈥渨ith immense pain and with a broken heart.鈥

鈥淭his word is an avalanche: once you say it, it just gets bigger, like an avalanche. And it adds even more destruction and suffering,鈥 he said.

Grossman鈥檚 works, which have been translated into dozens of languages, have won many international prizes.

He also won Israel鈥檚 top literary prize in 2018, the Israel Prize for Literature, for his work spanning more than three decades.

He said it was 鈥渄evastating鈥 to 鈥減ut the words 鈥業srael鈥 and 鈥榝amine鈥 together鈥 because of the Holocaust and our 鈥渟upposed sensitivity to the suffering of humanity.鈥

The celebrated author has long been a critic of the Israeli government.


Protesters slam The New York Times over Gaza famine coverage

Protesters slam The New York Times over Gaza famine coverage
Updated 01 August 2025

Protesters slam The New York Times over Gaza famine coverage

Protesters slam The New York Times over Gaza famine coverage
  • Pro-Palestine activists deface building with 鈥楴YT lies, Gaza dies鈥
  • NYT amended article to whitewash Israel鈥檚 crimes, say activists

LONDON: Protesters targeted the headquarters of The New York Times in Manhattan on Thursday, accusing the newspaper of whitewashing Israel鈥檚 role in the humanitarian catastrophe unfolding in Gaza, where Tel Aviv is already facing charges of war crimes and genocide.

Videos circulating online showed pro-Palestinian activists defacing the building with the words 鈥淣YT lies, Gaza dies鈥 in bold white lettering, alongside red paint smeared over the publication鈥檚 logo. A nearby Starbucks logo was also vandalized with red paint.

Activists accused the 173-year-old paper of bowing to pressure from pro-Israel lobby groups and 鈥渆liding鈥 the fact that Tel Aviv 鈥渆ngineered the starvation.鈥

鈥淚n the past week, more than 100 Palestinians in Gaza have died of starvation. Six hundred and fifty thousand children have reached the fifth stage of malnutrition, which means those who do not die will likely suffer from permanent organ damage,鈥 read a statement shared anonymously alongside footage of the protest.

鈥淲ho is responsible? You鈥檇 never know from reading the so-called 鈥榩aper of record,鈥欌 it continued.

鈥淚t is our responsibility as people who live in this city to hold The New York Times to account. May life and peace return to Gaza, while consequences visit the home of every genocidaire.鈥

No group has claimed responsibility for the action, though the statement has been widely circulated online by anonymous activists.

The protest came days after the NYT amended a front-page article on the famine in Gaza.

On Thursday, an analysis by The Intercept found that the NYT repeated Israel鈥檚 baseless claim that Hamas was stealing aid nearly 24 times before its own sources contradicted that talking point.

The report originally included a photo of severely malnourished Mohammed Zakaria Al-Mutawaq.

But a subsequent correction stated that the child had a pre-existing medical condition that affected his appearance 鈥 a revision made following pressure from pro-Israel media watchdogs including Honest Reporting.

Former Israeli Prime Minister Naftali Bennett reacted to the correction on X, writing: 鈥淭his is simply unbelievable. After generating a tsunami of hate towards Israel with that terrifying picture, the NYT now quietly admits that the boy has pre-existing conditions.鈥

The NYT 鈥 like other Western media outlets 鈥 has come under increasing criticism for coverage perceived as biased in favor of Israel during its ongoing assault on Gaza.

Earlier this week, Gaza health authorities said the death toll had surpassed 60,000 鈥 roughly one in every 36 people 鈥 with a third of the dead believed to be children.

A UN-backed monitor confirmed that famine is now 鈥減laying out鈥 in real time across the territory.

The controversy comes on the heels of a report by Writers Against the War on Gaza, which accused the NYT of institutional and individual bias in its coverage.

The dossier alleges ties between current staff members and pro-Israel lobbying groups or the Israeli military.


WPP Media鈥檚 MENA CEO on multinational group鈥檚 AI-centric approach

WPP Media鈥檚 MENA CEO on multinational group鈥檚 AI-centric approach
Updated 01 August 2025

WPP Media鈥檚 MENA CEO on multinational group鈥檚 AI-centric approach

WPP Media鈥檚 MENA CEO on multinational group鈥檚 AI-centric approach
  • Amer El Hajj says rebrand from GroupM to WPP Media represents 鈥榝undamental shift鈥 into 鈥榝ully integrated, AI-powered media company鈥
  • 鈥榃e鈥檙e in the AI era where media is everywhere and in everything鈥

Multinational advertising network WPP鈥檚 media-investment business GroupM at the end of May announced its rebranding to WPP Media, signaling a new era for the network and its clients.

WPP Media manages more than $60 billion in annual media investment and works with more than 75 percent of the world鈥檚 leading advertisers in more than 80 markets, the company said.

Arab News spoke with Amer El Hajj, Middle East and North Africa CEO of WPP Media, to understand how the rebrand is being implemented and what its implications are for the group and its clients, particularly in the MENA region.

The rebrand represents 鈥渁 fundamental shift from GroupM to WPP Media, reflecting our evolution into a fully integrated, AI-powered media company,鈥 he said.

Along with a new visual identity, the key change 鈥渋s deeper integration across our agencies through WPP Open, enabling seamless collaboration between media, data, production, and creative teams to deliver personalized solutions at scale,鈥 he added.

GroupM comprised three agencies: Mindshare, Wavemaker, and Essence Mediacom. These agencies will now serve as 鈥渉omes for dedicated client teams鈥 representing a shift from 鈥渟eparate agency P&Ls (profit and loss statements) 鈥 to integrated client service teams that share technology, data, and operational functions while maintaining brand names and identities for client relationships,鈥 El Hajj explained.

Commenting on the timing of the rebrand, he said: 鈥淕roupM was built for an era when media scale mattered most.

鈥淭oday鈥檚 reality is different 鈥 we鈥檙e in the AI era where media is everywhere and in everything.鈥

Clients, too, demand integrated capabilities covering media, production, and technology, and so, the rebrand aims to reflect this new landscape, 鈥渆mphasizing our AI-driven approach鈥 and integration with WPP鈥檚 鈥渃reative and technology ecosystem.鈥

Organizations in many industries are adopting AI at an accelerating pace and the advertising and media industry is no exception. One report found that in the US alone, 91 percent of advertising agencies are either currently using (61 percent) generative AI or exploring use cases (30 percent) for the technology.

For WPP Media, being 鈥淎I-driven鈥 means embedding AI throughout its operations, El Hajj said.

These include tasks such as analyzing vast data sets for deeper consumer understanding, automating media buying for greater efficiency, personalizing creative content in large volumes, and predicting campaign performance, he said.

The role of AI in planning, buying and optimizing media campaigns enables 鈥渞eal-time bidding, audience prediction, and creative personalization at unprecedented scale,鈥 he said.

Moreover, generative AI helps write advertising copy and even create multiple content variations, in addition to generating insights from complex data.

AI is undoubtedly a powerful tool, but ultimately, it remains just that: a tool.

鈥淚t鈥檚 not about replacing human creativity but amplifying it,鈥 El Hajj said.

 鈥淎I enhances rather than threatens human talent鈥 by handling monotonous tasks that free up people for strategic thinking, relationship building, and creative problem-solving, he added.

The core tenet of the rebrand 鈥 widespread AI adoption 鈥 is made possible by WPP Open, the network鈥檚 AI-enabled marketing operating system that connects all capabilities through one platform.

The platform features real-time data and is available to employees of all agencies. This means that data about the performance of adverts can be used to optimize creative production of those ads in real time. Similarly, media targeting decisions by one agency can be made instantly based on creative insights from another agency within the company.

鈥淭his integration eliminates traditional silos, accelerates campaign development, and ensures all client touchpoints are coordinated and data-driven rather than operating independently,鈥 El Hajj said.

The move comes at a time when clients in the MENA region are 鈥渋ncreasingly sophisticated in AI adoption, particularly in the UAE and 海角直播, where Vision 2030 and digital transformation initiatives drive innovation.鈥

Contrary to what some believe, El Hajj said, 鈥渕any regional clients are actually ahead of some global counterparts in embracing AI for customer experience and operational efficiency.鈥

In 海角直播 specifically, he said, the rebrand 鈥減ositions us perfectly to capitalize on the Kingdom鈥檚 unprecedented AI investment landscape,鈥 building on Saudi鈥檚 $100 billion AI initiative announced late last year.

When it comes to dealing with clients in the region, the group has a 鈥済lobally powered, locally rooted鈥 approach, as regional clients 鈥渨ant AI capabilities but implemented with deep understanding of local markets, languages, and cultural nuances,鈥 he said.

The restructure is expected to affect 40 percent to 45 percent of GroupM鈥檚 workforce, which does not necessarily imply layoffs, but rather changes to team structures, according to media reports.

El Hajj said that the company is 鈥渉eavily investing鈥 in upskilling talent for 鈥淎I-powered marketing鈥 while recruiting specialists in areas like data science and integrated commerce.

The company has developed internal training programs targeting different organizational levels. It also provides AI literacy sessions and hands-on training with WPP Open tools for all employees.

In the MENA region, WPP Media is creating region-specific modules that address 鈥渓ocal market dynamics and cultural considerations鈥 for employees at all seniority levels, he said.

El Hajj added: 鈥淭he focus is on evolution, not revolution,鈥 and the future belongs to those 鈥渨ho can leverage AI tools while bringing uniquely human skills like cultural intelligence and strategic creativity.鈥