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Sony Middle East and Africa collaborated with Fnatic, one of the world’s leading esports organizations, to deliver an immersive, fan-first experience at the 2025 Esports World Cup in Riyadh.
With ����ֱ��’s gaming market surpassing SR7.88 billion ($2.1 billion) in 2024 and esports alone generating more than SR83.28 million, this event further elevated the region’s gaming boom. From July 8–13, fans visited the INZONE x Fnatic booth at the Content Creator Park to meet their players including Jake “Boaster” Howlett, Austin “Crashies” Roberts, Kajetan ‘Haremski,” Timofey “Chronicle” Khromov, and Emir Ali “Alfajer” Beder. Visitors also tried cutting-edge gaming gear while being part of this rapidly expanding global phenomenon.
The Sony INZONE booth offered fans an exclusive meet-and-greet opportunity with Fnatic’s team, alongside exciting giveaways and interactive gaming zones. 
Beyond this, gaming enthusiasts had the chance to experience the INZONE range, including the newly launched INZONE M10S gaming monitor along with the INZONE H5 and INZONE H9 wireless headset, all developed in close collaboration with Fnatic’s pro players. These products are built for competitive performance, designed to deliver next-level audio and visual fidelity for both casual and elite gamers. 
Jobin Joejoe, managing director, Sony Middle East and Africa, said: “With more than 33 million gamers across the GCC, and nearly 62 percent of the total gaming population in ����ֱ��, this experience taps into a deeply passionate and fast‑growing audience. Creating this memorable experience allows fans to engage with the Fnatic team in a real gaming environment.”
Sam Mathews, founder and CEO, Fnatic, added: “We’ve always believed in being right where our fans are, and this partnership with Sony INZONE is all about creating special moments that bring us closer together. We’re proud to be here in Riyadh, connecting with our fans.”
In addition to the booth at the Esports World Cup, fans in Riyadh also had the chance for an exclusive meet and greet with the Fnatic Valorant Team at Sony World, Granada Mall, Riyadh, on July 10. This in-store experience allowed fans to test the Inzone range and meet their favorite players all while exchanging tips and tricks with their fellow players.
The collaboration took place alongside Fnatic’s participation in the Valorant tournament, part of the Esports World Cup’s debut of Riot Games’ flagship tactical shooter, where 16 top teams battled live on a local area network in front of fans for a SR4.69 million prize pool.

Huawei and the Ministry of Communications and Information Technology reinforced their commitment to empowering national talent and advancing ����ֱ��’s digital transformation agenda with the opening of the Future Skills Center in Riyadh.
The ceremony was attended by high-level dignitaries, including Vice Minister of Communications and Information Technology Haytham Al-Ohali, Ambassador of China to ����ֱ�� Chang Hua, Assistant Minister for Development and Transformation at the Ministry of Education Murhaf bin Mohammed Al-Madani, Deputy Minister of Communications and Information Technology for International Cooperation and Partnerships Mansour bin Saleh Al-Qurashi, Deputy Minister of Future Jobs and Capabilities Safa Al-Rashed, and Chairman of the Board for Huawei ����ֱ�� Liam Zhao.

The center stands as an evolution of the successful “Future Space” exhibition that opened in 2022 by Huawei and in collaboration with the Saudi Space Commission. The largest of its kind outside China, the exhibition showcases advanced technologies such as autonomous driving, 3D printing and brainwave robot control. It has welcomed more than 35,000 visitors since opening its doors to the public and has offered more than 270 training sessions to over 10,000 participants in three years.

Al-Ohali said: “Enhancing digital capabilities is a pivotal element in developing human capital and a fundamental driver of growth in the technology and economic sectors. The Future Skills Center contributes by providing an advanced training environment focused on developing digital skills in modern technologies, keeping pace with the rapid technological advancements and achieving the objectives of Vision 2030.”
The launch follows Huawei and MCIT’s joint announcement at the 2025 LEAP Summit earlier this year to expand the Future Space exhibition into a broader Future Skills framework. Now, the Future Skills Center has been redesigned as a dynamic hub for skill-building, technological exploration, and hands-on innovation. It offers immersive learning experiences in next-generation technologies including artificial intelligence, 5G, and smart applications across various industries and communities.
Speaking on the newly launched center, Ambassador Hua said: “This initiative stands as a powerful example of the deepening cooperation between China and ����ֱ�� across the fields of innovation, education, and technology. The Future Skills Center reflects our shared belief in the importance of knowledge exchange and capacity building to drive sustainable growth. China and ����ֱ�� have a rich history of collaboration, and we will continue to partner to build a strong digital future here in ����ֱ��.”
Meanwhile Chairman Zhao said: “When we first opened Future Space three years ago, our aim was to inspire a new generation of Saudi innovators. Since then, that inspiration has evolved into real momentum. We witness a remarkable drive here to learn about emerging tech, and this aligns fully with one of Huawei’s core priorities — to develop local talent and expand access to digital skills.” 

With the launch of the Future Skills Center, we are deepening our commitment to creating more value and accelerating Saudi’s digital future.”
The newly inaugurated center is aligned with the national strategy to build a digitally enabled society and develop a competitive knowledge-based economy. It will provide training, certifications, and real-world application scenarios that strengthen local capabilities and inspire future innovators.