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RIYADH: The highly anticipated Beast Land zone has officially opened as part of Riyadh Season 2025, and was attended by world-renowned content creator Jimmy Donaldson, better known as MrBeast.

The global star joined visitors in a thrilling celebration, bringing his iconic online challenges to life through real-world competition.

The event drew massive crowds of fans eager to meet the online star, who has the world’s most popular YouTube channel in terms of subscribers.

Guests engaged in high-energy competitions and interactive experiences that combined entertainment and creativity, marking one of the most dynamic openings of this year’s season.

Among those attending was Khaled Al-Sabbagh, who was present at the opening with his daughter Julia.

Speaking to Arab News, Al-Sabbagh said he was “very excited to be here today at the opening. My daughter Julia is a big fan of MrBeast and she’s looking forward to playing all the games and seeing him if he’s here today.”

Julia said: “I’m a really big fan of MrBeast. I can’t wait to play all the games.”

Russian YouTuber Vlad Tarasoff told Arab News: “I’m from Russia, and we came here especially to this park opening to try to meet MrBeast.

“We’re so excited — it looks beautiful, especially at night. When we finally met him, it was unbelievable. We didn’t think it would be possible, but somehow we did it.”

Tarasoff described the experience as “unusual and amazing,” and added that Beast Land exceeded his expectations in creativity and design.

Saudi visitor Maan Al-Samson, who attended with his friends, also shared his enthusiasm at the launch.

He told Arab News: “We are in MrBeast’s Beast Land and we’re very excited about this day and Riyadh Season 2025.

“We just played one of the games and, after two tries, we finally made it. We’re so happy and excited and we hope this experience will be repeated in the future.”

At the heart of Beast Land lies the Beast Arena, where participants compete for more than SR2 million ($533,000) in prizes across challenges that test agility, intellect and endurance.

Contestants earn points by completing a variety of interactive games each day, with daily cash prizes for the top performers.

The season’s grand prize will be awarded to the participant with the highest cumulative score at the end of the competition period.

The arena’s points-based system rewards both skill and speed, with challenges inspired by MrBeast’s signature blend of surprise and adventure.

Beyond the arena, Beast Land includes more than 20 food and beverage outlets.

Now in its sixth edition, Riyadh Season 2025 is one of the world’s largest entertainment festivals, featuring 11 main zones.

The season offers a diverse lineup of live performances, concerts, sporting events, culinary showcases, and fashion experiences.

The event continues to expand its global reach, setting new benchmarks for creativity while highlighting the Kingdom’s growing influence on the international entertainment stage.