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Traditional Al-Sadu pattern forms integral part of the ֱ’s cultural fabric

Traditional Al-Sadu pattern forms integral part of the ֱ’s cultural fabric
Al-Sadu is a popular cultural and civilizational symbol that embodies the distinction of the people of the Kingdom and the Arabian Peninsula. (SPA)
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Updated 03 January 2025

Traditional Al-Sadu pattern forms integral part of the ֱ’s cultural fabric

Traditional Al-Sadu pattern forms integral part of the ֱ’s cultural fabric
  • Council of Ministers designate 2025 as Year of Handicrafts 

RIYADH: The craft of Al-Sadu is alive across the Kingdom — not only in the depths of the Badia, where the art originated, but also in cities, houses, festivals, exhibitions, events, and art and creative galleries.

Al-Sadu is a popular cultural and civilizational symbol that embodies the distinction of the people of the Kingdom and the Arabian Peninsula.

The “traditional weaving of Al-Sadu” was included in 2020 on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. A new logo inspired by Al-Sadu has been launched for the Riyadh Expo 2030.

The Saudi Council of Ministers designated 2025 as the Year of Handicrafts, in order to highlight traditional Saudi crafts and craftsmen.

The raw materials used in Al-Sadu are abundantly found in the Kingdom’s desert. They include goat hair, wool from sheep, and camel fuzz. 

Bedouin women mastered the craft, and it was utilized in building Bedouin tents and meeting the needs of families with furnishings such as bedspreads and covers.

The Al-Sadu process goes through several phases. It starts with cutting the wool, sorting it, and then washing it using certain substances, such as soap or ash, to rid it of any plant matter or thorns.

The material is then dried, spun into yarn, and then dyed in natural colors extracted from plants and trees’ peels and roots, such as saffron and henna. Traditional Al-Sadu colors are black, white, red, and brown.

The pieces are then decorated with embroidery, ornaments, and creative art paintings of geometric patterns such as rectangles, circles, triangles and other distinctive forms, many of which symbolize details and connotations associated with the Bedouin.

To knit the threads and weave these unique pieces, craftswomen use the spindle, the loom, and wooden equipment such as the menfash, which is a nail-padded wooden weaving tool used to tease the wool after collecting, washing and drying it. This step is followed by the spinning process, which turns the wool into the spun yarn used in the remaining weaving stages.

The Al-Sadu weaving craft enjoys great significance in various regions of the Kingdom, including Jouf, where many artisans and productive families make unique Al-Sadu products.

Al-Sadu artisans are supported by the Jouf Municipality and governmental and non-governmental sectors, including the Maghazil Al-Sadu Association, which organizes many training programs for craftswomen, as well as exhibitions and programs aimed at marketing and familiarizing people with the art.

Dr. Hiam bint Mubarak Al-Buhairan, the association’s chairperson on the board of directors, said: “Al-Sadu is a symbol of Jouf and the Kingdom, and a national and international resource.

“The association works on protecting, developing, documenting and achieving the sustainability of Al-Sadu, for present and future generations.”

Al-Buhairan said that the association’s goals included providing professional opportunities for talent; raising awareness in the fashion industry; advising those interested in fashion; providing educational and training opportunities; supporting researchers; and contributing to the development of the sector.

The King Abdulaziz Women’s Society for Social Development in Jouf provides Al-Sadu craftswomen with support and training as part of the Made in Saudi project.


Tree species discovered for first time at King Abdulaziz Royal Reserve

Tree species discovered for first time at King Abdulaziz Royal Reserve
Updated 1 min 44 sec ago

Tree species discovered for first time at King Abdulaziz Royal Reserve

Tree species discovered for first time at King Abdulaziz Royal Reserve
  • First discovery of a Maerua crassifolia tree, known as the sarh tree, at the reserve
  • Sarh tree is native to Africa and grows in the wild throughout the Middle East

RIYADH: The King Abdulaziz Royal Reserve Development Authority recently announced the first discovery of a Maerua crassifolia tree, known as the sarh tree, at the reserve.

The discovery occurred during field surveys by experts from the reserve to identify and protect rare plant species while promoting the sustainability of natural habitats.

The sarh tree is part of the Capparaceae family and grows up to 10 meters tall, with a stunted, twisted bole about 25 centimeters in diameter.

The sarh tree is native to Africa and grows in the wild throughout the Middle East, including the Arabian Peninsula and desert areas of the Levant.

It is threatened by land overuse and overgrazing, although it plays an essential role in stabilizing the ecosystem by enhancing vegetation cover, supporting wildlife, and maintaining ecological balance in dry regions such as the kingdom’s harsh climate.

“The sarh plant was once widespread in the Najd region, but its numbers have declined significantly due to excessive woodcutting, as its wood was highly sought after for its hardness and quality,” said Abdullah Alowaifeer, director general of environment and sustainability at King Abdulaziz Royal Reserve Development Authority.

Alowaifeer added: “We thought it had gone extinct in the reserve, but thankfully, we recently managed to discover a single tree.

“The importance of the sarh lies in being a wild tree that can withstand harsh conditions. It also serves as a natural carbon store and an important refuge for birds and wildlife.”

According to the King Abdulaziz Royal Reserve Development Authority, the tree was found in the Wadi Al-Shawki area.

Mahir Al-Qathami, CEO of the King Abdulaziz Royal Reserve Development Authority, described the discovery of the tree as a “success” of the scientific efforts by the authority to study and document the natural environment, SPA reported.

He further said that continuous field surveys are essential for monitoring rare species and for developing strategies to protect and sustain them.

In addition, the royal reserve started implementing a protection plan right after the recent discovery, including fencing the site, conducting regular monitoring, installing an informational sign about the tree’s environmental importance, and collecting seeds to increase the plant’s numbers in other locations in the reserve.

“We are currently working on rehabilitating this plant species by establishing a dedicated nursery, collecting seeds and growing seedlings in preparation for replanting them in their natural habitats, with the goal of reviving the species and enhancing biodiversity in the reserve,” Alowaifeer said.


Athar Festival spotlights Kingdom’s push for sustainable tourism

Athar Festival spotlights Kingdom’s push for sustainable tourism
Updated 22 October 2025

Athar Festival spotlights Kingdom’s push for sustainable tourism

Athar Festival spotlights Kingdom’s push for sustainable tourism
  • Abdulrahman Al-Jefri: The world is shifting into a new definition for sustainability, where today we have very specific technologies called sustainable tourism
  • Al-Jefri: Sustainable tourism is not just preserving the world for the younger generation, the next generation, it’s actually recreating the asset that has been loose, lost or consumed

RIYADH: Sustainable tourism has become a key measure of ֱ’s transformation, as the Kingdom seeks to balance economic growth with cultural preservation and environmental sustainability.

Speaking to Arab News, a media partner at Athar Festival, Abdulrahman Al-Jefri, destination and live assets executive director at Diriyah Co., said global definitions of sustainability are changing.

“The world is shifting into a new definition for sustainability, where today we have very specific technologies called sustainable tourism,” he said.

“Sustainable tourism is not just preserving the world for the younger generation, the next generation, it’s actually recreating the asset that has been loose, lost or consumed.”

Al-Jefri said tourism has one of the highest environmental impacts due to its carbon footprint and waste across the value chain.

He added that Diriyah’s approach emphasizes walkability, traditional design and landscape protection to reduce that impact.

“We are mandated to preserve the greenery that we have had for 2,000 years in Wadi Hanifa,” he said. “Today, we’re preserving all trees and actually planting more than 1 million trees in our destination. And the architecture methodology, which is mud brick, is a breathable material and low-rise. It’s also a promoter for these kind of sustainable tools.”

Al-Jefri said the Kingdom’s growing tourism sector is also creating new opportunities for young Saudis, and expanding destinations beyond religious tourism.

He added that the tourism sector is now a key pillar of the national plan to diversify income sources.

During a panel titled “Beyond Moments: Transforming Tourism Experiences into Legacies in the Middle East,” Melanie De Souza, destination marketing executive director at the Royal Commission for AlUla, said travel expectations are shifting globally.

She added that people are looking for meaning and “deep cultural immersion and connection.

“I think, increasingly, the customer of today is making decisions based on their own values,” she added. “What is really resonating with customers is this very serious responsibility we feel, to protect and preserve the heritage we have inherited, to really restore our landscapes and breathe wild with the ultimate hope.”

Wadha Al-Nafjan, senior visitor services manager at the King Salman Park Foundation, said visitor experiences should move beyond services to foster emotional connection.

“(It can be done) by designing emotional connection to a place through active participation,” she said.

She added that destinations must continuously evolve to keep visitors engaged and that lasting value in tourism comes from how projects improve people’s lives.

“Moments create attention but I think legacies are built when you design with the intention of improving people’s lives,” Al-Nafjan said.


Swiss Embassy in Riyadh celebrates 734th National Day 

Swiss Embassy in Riyadh celebrates 734th National Day 
Updated 22 October 2025

Swiss Embassy in Riyadh celebrates 734th National Day 

Swiss Embassy in Riyadh celebrates 734th National Day 
  • Ambassador announces first Saudi-Swiss Hospitality Forum in Diriyah

RIYADH: The Embassy of Switzerland hosted a National Day reception in Riyadh on Wednesday, marking the 734th anniversary of the Swiss Confederation. 

Ambassador of Switzerland to ֱ Yasmine Chatila Zwahlen said: “In 1291, three Alpine cantons made a treaty, an alliance for cooperation and mutual defense against foreign powers, who luckily all happened to be our best friends today.”

The ambassador underscored the strong and enduring ties between Switzerland and the Kingdom, which led to the launch of the first Saudi-Swiss Hospitality Forum in Diriyah. 

“Your presence testifies to the depth of our relations and the bonds of friendship between the governments and people of ֱ and Switzerland.

“The partnership between Switzerland and ֱ is based on mutual respect, shared interests, and the spirit of innovation,” she said. 

Zwahlen highlighted Switzerland’s support for ֱ’s Vision 2030, particularly in hospitality and education.

“Tonight, I want to shed light on one particular sector. I would like to highlight the sector that is at the heart of Vision 2030 and in which Switzerland happens to be a world leader. It is the hospitality industry and hospitality education,” she said.

She noted recent joint initiatives, including the launch of the Swiss Hospitality Network in ֱ, a platform for collaboration between stakeholders from the two nations. 

Zwahlen also announced the launch of the first-ever Saudi-Swiss Hospitality Forum, set to take place in Bab Samhan in Diriyah on Wednesday, which is designed to accelerate and deepen cooperation.

The forum aims to strengthen ties between Swiss hospitality schools and Saudi entities in human capital development, hospitality education, and cultural excellence, within the framework of Vision 2030.

“ֱ continues its inspiring journey of rapid reform.

“Swiss partners are proudly accompanying these endeavors in areas like transport, education, culture, hospitality, hospitality training, health, clean technology, FinTech, industrial development, and many other sectors,” Zwahlen said. 

On global affairs, she commended the Kingdom for promoting peace through international solutions and dialogue. “When we gathered here in 2023 and 2024, we reflected together on the suffering caused by conflicts in Gaza, in Ukraine, in Sudan, and beyond.”

“Allow me now to acknowledge and express my appreciation for the Saudi leadership’s role in co-facilitating the UN conference on the two-state solution and everything which follows.

“Switzerland, on our side, supports the New York Declaration and its implementation, with the hope of restoring a political perspective grounded in international law and the two-state vision,” she added.

During the reception, the ambassador praised the two event moderators and the youngest members of her team, from ֱ and Switzerland, as examples of close cooperation, expressing pride in the future generation of diplomats.

In her closing remarks, she said: “Long live ֱ, long live Switzerland, and long live the Saudi-Swiss friendship.” 

The celebration was attended by high-level officials and diplomats, including Faisal Al-Sudairy, undersecretary of the Riyadh region, who represented Riyadh Gov. Prince Faisal bin Bandar.


Saudi anti-corruption authority makes scores of arrests for bribery offenses

Saudi anti-corruption authority makes scores of arrests for bribery offenses
Updated 22 October 2025

Saudi anti-corruption authority makes scores of arrests for bribery offenses

Saudi anti-corruption authority makes scores of arrests for bribery offenses

RIYADH: ֱ’s anti-corruption authority has arrested government employees taking bribes in exchange for awarding contracts, overlooking violations and issuing licenses, among other offenses, the Saudi Press Agency reported on Tuesday evening.  

An employee working at the Ministry of Industry and Mineral Resources was arrested for receiving SR1.6 million ($433,285) in exchange for unlawfully issuing a quarry license for a company owned by a resident foreign investor, who was also arrested.

A Saudi citizen was arrested for receiving SR85,000 in exchange for canceling a demolition order issued against a plot of agricultural land that had no ownership deed.

Two more employees working at the municipality of the same region were also detained for receiving sums of money in exchange for halting demolition orders.

Another employee working at a local municipality, which was not identified, was arrested for receiving SR195,000 in exchange for unlawfully awarding a tender to an unnamed commercial entity.

In another case, the director of a desalination plant was suspended for receiving SR35,000 from a commercial entity contracted with the plant in exchange for not recording violations committed by that entity.

A municipality employee received a sum of SR30,000 out of an agreed total of SR240,000 in exchange for facilitating the unlawful disbursement of SR8,303,000 in financial dues to a commercial entity, for which they were arrested.

A non-commissioned officer working at the General Directorate of Civil Defense received SR10,430 in exchange for unlawfully issuing a permit to a commercial establishment, and was suspended.

An employee working at a government hospital was suspended for embezzling SR12,000 belonging to a catering company contracted to provide meals for the hospital.

One non-commissioned officer working at the Ministry of Defense was suspended for receiving sums of money from female citizens in exchange for promising to employ them at the ministry.

An employee at one of the Kingdom’s regional emirates was suspended after receiving a sum of money in exchange for facilitating the procedures of a marriage transaction for a resident.

Nazaha also announced the arrest of an employee working at a regional enforcement court for receiving a sum of money in exchange for removing a citizen’s name from the service suspension list.

An employee of the Zakat, Tax and Customs Authority was suspended for misappropriating several items that had been confiscated by customs at his work location.

A municipality employee was arrested for accepting airline tickets for himself and his family from a resident working for a company contracted with the municipality (who was also arrested), in return for expediting payment processes.

A municipality market inspector was suspended for conducting inspections at a commercial establishment and illegally taking SR7,500 along with various tobacco products without any legal authority to do so.

A Ministry of Human Resources and Social Development employee was suspended for receiving payment from a business in exchange for not issuing a regulatory violation against it.

A resident working at a health complex affiliated with the Ministry of Health was arrested for receiving payment for promising to issue a health care practice license without the test being taken.

A Ministry of Hajj and Umrah employee was arrested for accepting payment to refrain from canceling a hotel’s operating permit.

Nazaha also arrested a Saudi Electricity Company employee for receiving payment to illegally connect electrical service to a site.

The authority’s spokesperson emphasized its commitment to detecting and apprehending anyone who misappropriates public funds or abuses their position for personal benefit or to harm the public interest.

Such individuals will be held accountable even after their employment has ended, as financial and administrative corruption offenses have no statute of limitations.


AI platform unveiled in Riyadh ushers in new era for customer engagement

AI platform unveiled in Riyadh ushers in new era for customer engagement
Updated 22 October 2025

AI platform unveiled in Riyadh ushers in new era for customer engagement

AI platform unveiled in Riyadh ushers in new era for customer engagement
  • IZZI AI’s debut at Athar Festival underscores Kingdom’s growing appetite for AI-led transformation
  • Najib Sabbagh: If there was a human agent, he can’t give you 20 minutes of his time, whereas this AI can take a million calls daily

RIYADH: Artificial intelligence is pushing new boundaries with the launch of IZZI AI, a platform designed to help Saudi businesses connect more meaningfully with their clients.

The announcement was made at the annual Athar Festival of Creativity on Oct. 21.  

Najib Sabbagh, CEO of Sunny Side Up, told Arab News, which is the event’s media partner, that the platform uses AI to create digital agents that guide users through any of their needs.

Positioned as a “breakthrough in customer engagement and sales automation,” IZZI AI can transform everyday conversations into brand connections. Its debut in Riyadh underscores the Kingdom’s appetite for innovation and the festival’s role as a launchpad for new ideas.

Sabbagh used ֱ’s growing real estate market as an example. The AI agents can present virtual video tours of physical spaces in real time, allowing clients to explore apartments, properties, and neighborhoods from their homes.

He said the idea stemmed from challenges faced by property buyers searching online. Unlike human agents with limited availability, AI agents would respond instantly to user questions and offer detailed information such as layout, amenities, weather forecasts, and proximity to landmarks.

“This allows you, today, to kind of ask every question you need, get every answer you need, directly,” Sabbagh said. “If there was a human agent, he can’t give you 20 minutes of his time, whereas this AI can take a million calls daily.”

The platform draws information from a knowledge base built from each client’s data. “We put it all there from their website, from their social pages, etc. And IZZI would only answer within that knowledge base,” he added.

Sabbagh also noted that while social media enables communication and information exchange, it often lacks depth. IZZI AI is the next stage of digital engagement that goes beyond clicks and views to build real connections between brands and people.

As ֱ accelerates toward a tech-driven future, innovations unveiled at events like Athar Festival reflect how creativity and technology are merging to redefine communication and customer experience.