海角直播

Amazon deal delivers Diriyah tech boost

Diriyah Gate Development Authority has signed an agreement with tech giant Amazon to enhance cooperation in cultural and technical fields. (File/AFP)
Diriyah Gate Development Authority has signed an agreement with tech giant Amazon to enhance cooperation in cultural and technical fields. (File/AFP)
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Updated 26 December 2024

Amazon deal delivers Diriyah tech boost

DGDA signed an agreement with Amazon to enhance cooperation in cultural and technical fields.
  • Collaboration will enrich visitor experience at historical sites in Diriyah, and expand cultural content through聽Amazon Alexa, a virtual assistant technology

RIYADH:聽The Diriyah Gate Development Authority has signed an agreement with tech giant Amazon to enhance cooperation in cultural and technical fields.

This collaboration will enrich the visitor experience at historical sites in Diriyah, and expand cultural and historical content through聽Amazon Alexa, a virtual assistant technology.

The deal was signed by Group CEO of DGDA, Jerry Inzerillo, and Amazon 海角直播 Country Manager, Abdo Chlala.

Inzerillo said: 鈥淭his day represents the beginning of an ongoing collaboration that will help make Diriyah a global destination for culture and heritage as we connect the past to the future by investing in modern technologies, highlighting the rich heritage of Diriyah and the authentic culture of the Kingdom of 海角直播.鈥

Eric King, Amazon鈥檚 managing director of Alexa International for EMEA & APAC, said: 鈥淲e are excited to team up with the Diriyah Gate Development Authority to celebrate the cultural heritage of 海角直播.

鈥淭his collaboration will showcase the Kingdom鈥檚 rich traditions and history through our innovative technology that continues to delight our customers and enhance their experiences.鈥


British Council introduces AI tool to aid learners of English and provide feedback

British Council introduces AI tool to aid learners of English and provide feedback
Updated 04 November 2025

British Council introduces AI tool to aid learners of English and provide feedback

British Council introduces AI tool to aid learners of English and provide feedback
  • The AiBC system is described as a support tool for traditional learning, rather than a replacement for teachers and formal lessons
  • Learners can repeat exercises as often as they like and the AI-powered engine provides personalized feedback on grammar, vocabulary, fluency and clarity

RIYADH: The British Council has introduced a new artificial intelligence-powered engine that helps people learning English to practice speaking the language, and provides them with real-time feedback.

The system, called AiBC, is described as a support tool designed to work alongside traditional learning rather than a replacement for teachers and formal lessons, offering an additional way for learners to build fluency and confidence between classes.

The organization said AiBC was developed internally by its English-language specialists, drawing on the organization鈥檚 90 years of experience in teaching and assessing the language. Rather than multiple-choice exercises, the system uses simulated conversations designed to reflect real-life scenarios.

鈥淎iBC now brings together our teaching expertise with AI so we can help learners practice life-like conversations, progress, and communicate confidently anytime, anywhere,鈥 said Mark Walker, the British Council鈥檚 director of English and exams.

Learners can repeat the AI-powered exercises as often as they like and the engine generates downloadable reports with personalized feedback on grammar, vocabulary, fluency and clarity. The aim was to create a safe, judgment-free space for learners to help reinforce what they cover in class, the organization said.

It describes the system as 鈥渉uman-first,鈥 because teachers and live lessons remain central and the AI functions as an extra layer for practicing, and said it was designed this way because many learners want flexible speaking opportunities outside of formal classroom sessions.

The launch of the system comes after the British Council highlighted research that found almost 80 percent of teachers in the UK had already changed how they design assignments because of AI. The organization said the new engine responds to this shift by using technology to extend the learning experience, rather than attempting to automate it.

The tool will initially be available to existing users of the organization鈥檚 online-learning platform. No additional release details or pricing information were immediately available.

The British Council is a UK organization operating in more than 100 countries that specializes in cultural relations and educational opportunities, and is known globally for its English-language teaching and exam programs.