RIYADH: The Royal Commission for AlUla is reshaping the city鈥檚 economy, with non-tourism sectors contributing around SR7 billion ($1.86 billion) to 海角直播鈥檚 gross domestic product, a senior official said.
During a panel session at the Future Investment Initiative in Riyadh, Abeer Al-Akel, acting CEO of RCU, highlighted that this figure nearly matches AlUla鈥檚 tourism contribution to the Kingdom鈥檚 gross domestic product at around SR9.5 billion.
Al-Akel said that the commission is working to diversify the city鈥檚 economic foundation and provide the local community with inclusive growth opportunities.
She added: 鈥淧eople might not know that the contribution of non-tourism sectors in AlUla is basically around SR7 billion, which is a very close amount to the tourism, right?聽
鈥淲e are basically working with the local community in ensuring that we provide the local community with opportunities for them to participate in what we do in AlUla.鈥
As part of RCU鈥檚 diversification strategy, agriculture ranks as the second-largest sector in AlUla after tourism.
The commission has committed to improving farming practices and enhancing the entire agricultural value chain 鈥 from production and packaging to buyer connectivity.
鈥淲e鈥檙e aiming to empower our farming community and introduce local produce to a broader market,鈥 Al-Akel said, underscoring RCU鈥檚 goals of fortifying AlUla鈥檚 food ecosystem and increasing local producers鈥 market reach.
She continued: 鈥淲e鈥檙e really doing this for three main reasons. One is to ensure that we create and advance the food ecosystem in AlUla and expand it, but we鈥檙e also doing this to empower our farming community.
Al-Akel added: 鈥淔inally, is to mainly do that because of introducing local produce to a bigger networking market.鈥
Furthermore, RCU鈥檚 efforts to establish AlUla as a regional film hub are underway, with recent successes including the blockbuster movie Kandahar featuring Gerard Butler.
She explained that AlUla now boasts a world-class, 30,000 sq. meter production facility, positioning it as a major destination for international film production.
With 700 production days already recorded, the sector is set to contribute to the economy and foster local creative talent both in front of and behind the camera.
AlUla鈥檚 historic role as an ancient crossroad of civilizations is being revitalized through strategic international partnerships.
RCU collaborates with leading global organizations such as UNESCO and the World Bank, working toward shared goals of cultural conservation, environmental preservation, and sustainable economic growth.
AlUla鈥檚 comprehensive eco-friendly approach, guided by its 12-point Sustainability Charter, places environmental and cultural preservation at the forefront of all initiatives.
As Al-Akel emphasized, the RCU鈥檚 mandate is to 鈥渟trike a delicate balance between development and ecosystem progress,鈥 ensuring that AlUla鈥檚 unique natural and cultural landscape is protected while fostering economic growth.
鈥淲e are on the right track, and we have achieved a lot in the past years; we have basically introduced and released over 2,300 animals into the wild,鈥 Al-Akel said.
She continued to say that 50 percent of the lands are 鈥渂asically protected,鈥 adding: 鈥淲e have recruited more than 150 Rangers that are now patrolling and monitoring those reserves.鈥